Question 1

Consumerism has encouraged

Accepted Answer

A)  nutritional labeling. 
B)  truth-in-lending. 
C)  unit pricing. 
D)  plain-language contracts and warranties. 
E)  all of these alternatives are correct. 
A)  nutritional labeling. 
B)  truth-in-lending. 
C)  unit pricing. 
D)  plain-language contracts and warranties. 
E)  all of these alternatives are correct.

Question 2

The legal environment sets the minimum standards of ethical behavior in a society.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an unethical behavior on the part of a consumer?

Accepted Answer

A)  abusing policies about returning goods. 
B)  changing price tags in self-service stores. 
C)  being abusive to salespeople. 
D)  shoplifting. 
E)  all of these are examples of unethical behavior. 
A)  abusing policies about returning goods. 
B)  changing price tags in self-service stores. 
C)  being abusive to salespeople. 
D)  shoplifting. 
E)  all of these are examples of unethical behavior.

Question 4

Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?

Accepted Answer

A)  "When it comes to my marketing strategy, if it ain't broke, don't fix it." 
B)  "International competition is just a fad. We can ignore it." 
C)  "I leave marketing applications of technology to the information technology staff. There's no need for me to learn about them." 
D)  "I try to place myself in the position of the consumer and do unto others as I would have them do unto me." 
E)  "My job is to sell products. If they happen to damage the environment because a consumer doesn't dispose of them properly, that's not my problem." 
A)  "When it comes to my marketing strategy, if it ain't broke, don't fix it." 
B)  "International competition is just a fad. We can ignore it." 
C)  "I leave marketing applications of technology to the information technology staff. There's no need for me to learn about them." 
D)  "I try to place myself in the position of the consumer and do unto others as I would have them do unto me." 
E)  "My job is to sell products. If they happen to damage the environment because a consumer doesn't dispose of them properly, that's not my problem."

Question 5

In the United States, the aim of the economic system has been to satisfy consumers' needs as they-the consumers-see them.

Accepted Answer

A) True 
 B)False

Question 6

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

Accepted Answer

A)  plan to change the marketing strategy every six months. 
B)  choose the best possible marketing strategy and stay with it throughout its product life cycle. 
C)  plan to sell the product until its whole life cycle is over. 
D)  plan to change the marketing strategy as the product moves through its life cycle. 
E)  change the marketing strategy only when the market environment changes. 
A)  plan to change the marketing strategy every six months. 
B)  choose the best possible marketing strategy and stay with it throughout its product life cycle. 
C)  plan to sell the product until its whole life cycle is over. 
D)  plan to change the marketing strategy as the product moves through its life cycle. 
E)  change the marketing strategy only when the market environment changes.

Question 7

Which of the following is NOT a trend affecting marketing strategy planning in the area of Mass Selling?

Accepted Answer

A)  Changing agency compensation 
B)  Decreasing role of publicity 
C)  Integrated marketing communications 
D)  Growth of interactive agencies 
E)  More targeted media 
A)  Changing agency compensation 
B)  Decreasing role of publicity 
C)  Integrated marketing communications 
D)  Growth of interactive agencies 
E)  More targeted media

Question 8

Suppose you were able to start new cities on a planet in outer space. Suppose also that these cities will be self-supporting. Further, they will be democratic-with the objective of maximizing consumer welfare-measured by the level of consumer satisfaction. The economic decisions will be made through the "market mechanism." Which of the following statements might be made by some of the settlers?

Accepted Answer

A)  "The price of food is too high." 
B)  "Intermediaries should be eliminated." 
C)  "Advertising expenditures are too high." 
D)  "Marketing costs too much." 
E)  All of these statements are likely to be made. 
A)  "The price of food is too high." 
B)  "Intermediaries should be eliminated." 
C)  "Advertising expenditures are too high." 
D)  "Marketing costs too much." 
E)  All of these statements are likely to be made.

Question 9

If we accept "consumer satisfaction" as the objective of our MACRO-marketing system, this means that:

Accepted Answer

A)  each consumer should decide how best to satisfy his or her own wants. 
B)  government planners should choose the kinds of products to be produced. 
C)  "home economists" will be the best judges of what should be produced. 
D)  not every consumer should be allowed to decide his or her own wants. 
E)  consumer educators should choose what products should be produced. 
A)  each consumer should decide how best to satisfy his or her own wants. 
B)  government planners should choose the kinds of products to be produced. 
C)  "home economists" will be the best judges of what should be produced. 
D)  not every consumer should be allowed to decide his or her own wants. 
E)  consumer educators should choose what products should be produced.

Consumerism has encouraged

The legal environment sets the minimum standards of ethical behavior in a society.

Which of the following is an unethical behavior on the part of a consumer?

Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?

In the United States, the aim of the economic system has been to satisfy consumers' needs as they-the consumers-see them.

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

Which of the following is NOT a trend affecting marketing strategy planning in the area of Mass Selling?

If we accept "consumer satisfaction" as the objective of our MACRO-marketing system, this means that:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters

Exam 20: Ethical Marketing in a Consumer-Oriented World

Consumerism has encouraged

The legal environment sets the minimum standards of ethical behavior in a society.

Which of the following is an unethical behavior on the part of a consumer?

Which of the following statements DOES NOT indicate that a marketing manager is about to make a serious mistake?

In the United States, the aim of the economic system has been to satisfy consumers' needs as they-the consumers-see them.

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:

Which of the following is NOT a trend affecting marketing strategy planning in the area of Mass Selling?

If we accept "consumer satisfaction" as the objective of our MACRO-marketing system, this means that:

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Marketing Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising, Publicity, and Sales Promotion

Pricing Objectives and Policies

Price Setting in the Business World

Implementing and Controlling Marketing Plans: Evolution and Revolution

Managing Marketings Link With Other Functional Areas

Filters