Exam 7: Goal Programming and Multiple Objective Optimization
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Consider the following multi-objective linear programming problem (MOLP):
Graph the feasible region for this problem and compute the value of each objective at each extreme point. What are the solutions to each of the component LPs? 


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An optimization technique useful for solving problems with more than one objective function is
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Suppose that environmental and human variables are assigned the weight of zero. Then the "triple bottom line" approach reduces to:
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An investor wants to invest $50,000 in two mutual funds, A and B. The rates of return, risks and minimum investment requirements for each fund are:
Note that a low Risk rating means a less risky investment. The investor can invest to maximize the expected rate of return or minimize risk. Any money beyond the minimum investment requirements can be invested in either fund.
Formulate the MOLP for this investor.

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Decision-making problems which can be stated as a collection of desired objectives are known as what type of problem?
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Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. Which cells are the variable cells in this model?

(Multiple Choice)
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Suppose that the first goal in a GP problem is to make 3 X1 + 4 X2 approximately equal to 36. Using the deviational variables d1− and d1+, what constraint can be used to express this goal?
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A company needs to supply customers in 3 cities from its 3 warehouses. The supplies, demands and shipping costs are shown below.
The company has identified the following goals:
Formulate a goal programming model of this problem.


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A company makes 2 products A and B from 2 resources. The products have the following resource requirements and produce the accompanying profits. The available quantity of resources is also shown in the table.
Management has developed the following set of goals
Based on the following GP formulation of the problem, and the associated optimal solution, what formulas should go in cells D6:F6, B9:F9, and B16 of the following Excel spreadsheet? NOTE: Formulas are not required in all of these cells.





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Goal Programming and Multiple Objective Optimization are not related
(True/False)
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In MOLP, a decision alternative is dominated if another alternative produces a better value of at least one objective without worsening the value of other objectives
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Exhibit 7.4
The following questions are based on the problem below.
Robert Gardner runs a small, local-only delivery service. His fleet consists of three smaller panel trucks. He recently accepted a contract to deliver 12 shipping boxes of goods for delivery to 12 different customers. The box weights are: 210, 160, 320, 90, 110, 70, 410, 260, 170, 240, 80 and 180 for boxes 1 through 12, respectively. Since each truck differs each truck has different load capacities as given below:
Robert would like each truck equally loaded, both in terms of number of boxes and in terms of total weight, while minimizing his shipping costs. Assume a cost of $50 per item for trucks carrying extra boxes and $0.10 per pound cost for trucks carrying less weight.
The following integer goal programming formulation applies to his problem.
Y1 = weight loaded in truck 1; Y2 = weight loaded in truck 2; Y3 = weight loaded in truck 3;
Xi,j = 0 if truck i not loaded with box j; 1 if truck i loaded with box j.
Given the following spreadsheet solution of this integer goal programming formulation, answer the following questions.
-Refer to Exhibit 7.4. Based on the integer goal programming formulation, the associated solution, and spreadsheet model, what formulas should go in cells B19:E19 and B24:E24 of the spreadsheet?



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The deviational variables represent the amount by which the goal's target is underachieved
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Exhibit 7.3
The following questions are based on the problem below.
An investor has $150,000 to invest in investments A and B. Investment A requires a $10,000 minimum investment, pays a return of 12% and has a risk factor of .50. Investment B requires a $15,000 minimum investment, pays a return of 10% and has a risk factor of .20. The investor wants to maximize the return while minimizing the risk of the portfolio. The following minimax formulation of the problem has been solved in Excel.
-Refer to Exhibit 7.3. What formula goes in cell E11?

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