Exam 7: Understanding and Reaching Global Consumers and Markets

Not so many years ago,many U.S.consumers thought Americans who purchased Japanese-made radios,televisions,and other electronic equipment were not only behaving inappropriately but also immorally.U.S.consumers who thought buying Japanese products was wrong were exhibiting

Daimler AG agreed to sell 30 trucks to Romania and accept in exchange 150 Romanian-made Jeeps,which it sold in Ecuador in exchange for bananas,which it brought back to Germany and sold to a German supermarket chain in exchange for cash.This complex transaction is an example of (a)

When a firm sells a product in a foreign country below its domestic price or below its actual cost,it is referred to as

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

All of the following are disadvantages of licensing EXCEPT:

A global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

The difference between the monetary value of a nation's exports and imports is called its

When a nation's imports exceed its exports,it incurs a __________ in its balance of trade.

Fran Wilson Creative Cosmetics attributes its success to a top-quality product,effective advertising,and a novel __________ marketing program.

A thorough cross-cultural analysis involves an understanding of and an appreciation of all of the following EXCEPT:

Economic infrastructure refers to

Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Which letter in the figure ("A," "B," "C," "D," or "E")would identify intermediaries used to move the product from one country to another?

Which of the following is an example of a demand condition?

Foreign countries with very low per capita incomes may still be attractive markets for some goods.To get a more reliable picture of a country's purchasing power,a country's __________ must also be considered.

Most companies become involved in direct exporting when

Licensing refers to

Around the world,middle-class,youth,and elite markets consume similar assortments of products and services,regardless of geographic location,are referred to as

Which of the following statements about world trade flows is most accurate?

Which of the following statements about world trade flows is most accurate?