Exam 7: Understanding and Reaching Global Consumers and Markets

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a(n)

The EU has benefited firms in its member nations because

Beginning January 1,2005,China lifted the import quotas and lowered tariffs on automobiles.This removal of the quotas and the lowering of tariffs is an example of

Indirect exporting refers to

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

As a firm changes its global market-entry strategy from exporting to direct investment,all of the following increase EXCEPT:

Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."A" represents the

The box with the "?" in Figure 7-3 above leads to which of the following as a result of the imposition of tariffs and quotas based on protectionist policies of a country?

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions;__________;related and supporting industries;and company strategy,structure and rivalry.

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them.It accepted payment in oil,which it then sold for cash to pay for media advertising in the United States.This transaction is an example of

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.However,adaptations of global brands are made

Companies that contract with a foreign firm to manufacture products according to stated specifications are using

Agreements between two or more independent firms to cooperate for the purpose of achieving common goals are referred to as

Global companies conduct continuing environmental scans of the five of environmental forces.Three of these,__________,affect global marketing practices in strikingly different ways than in domestic markets.

Which of the following types of firms would be most likely to use a global marketing strategy?

Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."E" represents the

In terms of the global marketplace,there are three primary types of companies: (1)international firms; (2)multinational firms;and (3)transnational firms.The key factor that distinguishes one from another is

Economic espionage is the clandestine collection of trade secrets or __________.

The prescribed penalty for agents of foreign governments found guilty of economic espionage is