Question 1

Two variations on licensing are

Accepted Answer

A) contract manufacturing and direct investment. 
B) contract manufacturing and joint ventures. 
C) foreign assembly and franchising. 
D) contract manufacturing and contract assembly. 
E) foreign assembly and joint ventures. 
A) contract manufacturing and direct investment. 
B) contract manufacturing and joint ventures. 
C) foreign assembly and franchising. 
D) contract manufacturing and contract assembly. 
E) foreign assembly and joint ventures.

Question 2

Global marketing is also affected by economic considerations.Identify the four steps that should be performed when scanning the global marketplace.

Accepted Answer

A scan of the global marketplace should

Question 3

What is the difference between cultural ethnocentricity and consumer ethnocentrism?

Accepted Answer

Cultural ethnocentricity is the belief t

Question 4

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Accepted Answer

A) grocery stores 
B) flower shops 
C) beauty salons 
D) department stores 
E) gift stores 
A) grocery stores 
B) flower shops 
C) beauty salons 
D) department stores 
E) gift stores

Question 5

Cultural symbols refer to

Accepted Answer

A) ideas that can be protected by international copyrights. 
B) ideas that cannot be expressed by words or characters. 
C) things that represent values that exist solely within a nation. 
D) things that represent ideas and concepts. 
E) words that represent pictures or designs. 
A) ideas that can be protected by international copyrights. 
B) ideas that cannot be expressed by words or characters. 
C) things that represent values that exist solely within a nation. 
D) things that represent ideas and concepts. 
E) words that represent pictures or designs.

Question 6

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

Accepted Answer

A) decreases 
B) increases 
C) levels off 
D) reaches 33 percent of the total population 
E) reaches 50 percent of the total population 
A) decreases 
B) increases 
C) levels off 
D) reaches 33 percent of the total population 
E) reaches 50 percent of the total population

Question 7

According to Figure 7-5 above,point "A" would most likely represent what option for entering the global marketplace?

Accepted Answer

A) joint venture 
B) licensing 
C) exporting 
D) direct investment 
E) franchise 
A) joint venture 
B) licensing 
C) exporting 
D) direct investment 
E) franchise

Question 8

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

Accepted Answer

A) back translation. 
B) symbiotics. 
C) semiotics. 
D) symbolic linguistics. 
E) cross-cultural analysis. 
A) back translation. 
B) symbiotics. 
C) semiotics. 
D) symbolic linguistics. 
E) cross-cultural analysis.

Question 9

The European Union (EU)in 2013 consisted of 28 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of products,services,capital,and labor across its borders.Which of the following countries is NOT a member of the EU?

Accepted Answer

A) Latvia 
B) Greece 
C) Ireland 
D) Switzerland 
E) England 
A) Latvia 
B) Greece 
C) Ireland 
D) Switzerland 
E) England

Question 10

Companies that use a(n)__________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Accepted Answer

A) ethnocentric 
B) multidomestic 
C) transnational 
D) global 
E) international 
A) ethnocentric 
B) multidomestic 
C) transnational 
D) global 
E) international

Question 11

Why did Dell,Inc. ,embark on a global growth initiative?

Accepted Answer

A) U.S.sales had decreased. 
B) Dell was recently purchased by Lenovo,a major Chinese competitor. 
C) There was too much competition in Dell's direct-to-consumer marketing channel. 
D) There were fewer restrictions in computer technology outside the United States. 
E) Emerging economies offered significant growth potential. 
A) U.S.sales had decreased. 
B) Dell was recently purchased by Lenovo,a major Chinese competitor. 
C) There was too much competition in Dell's direct-to-consumer marketing channel. 
D) There were fewer restrictions in computer technology outside the United States. 
E) Emerging economies offered significant growth potential.

Question 12

The Japanese manufacture tractors for rice paddies.They are smaller than most U.S.tractors and perfect for a weekend farmer who wants to tend to a small garden.The tractors are not sold in the United States through any authorized channels,yet they are available in the U.S.at prices below the manufacturer's suggested retail price.What is the term for how these Japanese tractors are being sold?

Accepted Answer

A) the gray market 
B) under the counter 
C) over the counter 
D) bypassed global channels 
E) breaking the distribution monopoly 
A) the gray market 
B) under the counter 
C) over the counter 
D) bypassed global channels 
E) breaking the distribution monopoly

Question 13

To become leaders in the world market,countries need related and supporting industries because

Accepted Answer

A) collaborative suppliers can generate revenue for further investment. 
B) they can eliminate the need to import materials from other countries. 
C) most countries still believe strongly in protectionism. 
D) clusters of strong suppliers can accelerate innovation. 
E) their union lessens financial vulnerability and increases buying power. 
A) collaborative suppliers can generate revenue for further investment. 
B) they can eliminate the need to import materials from other countries. 
C) most countries still believe strongly in protectionism. 
D) clusters of strong suppliers can accelerate innovation. 
E) their union lessens financial vulnerability and increases buying power.

Question 14

Which of the following is most accurate in regards to the Asian Free Trade Agreements?

Accepted Answer

A) Efforts to liberalize trade in East Asia have decreased as a result of the economic downturn in 2009. 
B) Asian Free Trade agreements are based on ethnicity rather than geographical borders. 
C) Asian Free Trade agreements encourage the formation of multinational corporations. 
D) Asian Free Trade Agreements recently include India and China. 
E) Asian Free Trade agreements have reduced tariffs among countries and promoted trade. 
A) Efforts to liberalize trade in East Asia have decreased as a result of the economic downturn in 2009. 
B) Asian Free Trade agreements are based on ethnicity rather than geographical borders. 
C) Asian Free Trade agreements encourage the formation of multinational corporations. 
D) Asian Free Trade Agreements recently include India and China. 
E) Asian Free Trade agreements have reduced tariffs among countries and promoted trade.

Question 15

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Accepted Answer

A) Clusters of strong suppliers can interfere with entry into a global market. 
B) A firm that succeeds in global markets has often left a domestic market because it was too competitive. 
C) A country's natural resources,education,and infrastructure can be turned into a competitive advantage. 
D) The first goal of a global marketer is to actively educate a nation's domestic customers. 
E) A nation's domestic workforce is more motivated to work for foreign corporations than its own. 
A) Clusters of strong suppliers can interfere with entry into a global market. 
B) A firm that succeeds in global markets has often left a domestic market because it was too competitive. 
C) A country's natural resources,education,and infrastructure can be turned into a competitive advantage. 
D) The first goal of a global marketer is to actively educate a nation's domestic customers. 
E) A nation's domestic workforce is more motivated to work for foreign corporations than its own.

Question 16

The two major classifications of stages of economic development helpful to global marketers are

Accepted Answer

A) capitalist and communist. 
B) developed and underdeveloped. 
C) developed and developing. 
D) capitalist and developing. 
E) free enterprise and planned economy. 
A) capitalist and communist. 
B) developed and underdeveloped. 
C) developed and developing. 
D) capitalist and developing. 
E) free enterprise and planned economy.

Question 17

"Buy American-made products.Keep America working."-Jim Brown,Cleveland,Ohio,USA.This is a slogan that reflects

Accepted Answer

A) the American value of working hard for your money. 
B) patriotism in a time of political uncertainty. 
C) an American attitude of consumer ethnocentrism. 
D) a promotional campaign by an American manufacturer. 
E) the American value of capitalism. 
A) the American value of working hard for your money. 
B) patriotism in a time of political uncertainty. 
C) an American attitude of consumer ethnocentrism. 
D) a promotional campaign by an American manufacturer. 
E) the American value of capitalism.

Question 18

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions;demand conditions;related and supporting industries;and __________.

Accepted Answer

A) consumer behavior 
B) workforce education and skill levels 
C) governmental regulation 
D) company strategy,structure and rivalry 
E) suppliers 
A) consumer behavior 
B) workforce education and skill levels 
C) governmental regulation 
D) company strategy,structure and rivalry 
E) suppliers

Question 19

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Accepted Answer

A) meganational firm. 
B) extranational firm. 
C) international firm. 
D) multinational firm. 
E) transnational firm. 
A) meganational firm. 
B) extranational firm. 
C) international firm. 
D) multinational firm. 
E) transnational firm.

Question 20

Semiotics refers to

Accepted Answer

A) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names. 
B) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages. 
C) a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people. 
D) a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries. 
E) the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors. 
A) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names. 
B) a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages. 
C) a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people. 
D) a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries. 
E) the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.

Exam 7: Understanding and Reaching Global Consumers and Markets

Two variations on licensing are

Global marketing is also affected by economic considerations.Identify the four steps that should be performed when scanning the global marketplace.

What is the difference between cultural ethnocentricity and consumer ethnocentrism?

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Cultural symbols refer to

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

According to Figure 7-5 above,point "A" would most likely represent what option for entering the global marketplace?

A field of study that examines the correspondence between symbols and their role in the assignment of meaning for people is referred to as

The European Union (EU)in 2013 consisted of 28 countries with more than 500 million consumers.The EU has eliminated most barriers to the free flow of products,services,capital,and labor across its borders.Which of the following countries is NOT a member of the EU?

Companies that use a(n)__________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

Why did Dell,Inc. ,embark on a global growth initiative?

To become leaders in the world market,countries need related and supporting industries because

Which of the following is most accurate in regards to the Asian Free Trade Agreements?

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

The two major classifications of stages of economic development helpful to global marketers are

"Buy American-made products.Keep America working."-Jim Brown,Cleveland,Ohio,USA.This is a slogan that reflects

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions;demand conditions;related and supporting industries;and __________.

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Semiotics refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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