Deck 14: Qualitative Data Analysis

Question 1

Coding based on a theory that you are gathering evidence for would be a __________________ approach to qualitative research.

A) deductive
B) inductive
C) reductive
D) conductive

Answer 1

B

Question 2

After you familiarize yourself with the qualitative data, you can document the patterns you find by generating ________________ as labels for the recurring patterns.

A) variables
B) descriptive statistics
C) transcripts
D) codes
True/False

Answer 2

D

Question 3

Raw qualitative data is often represented as ____________________.

A) text
B) a likert scale
C) a likert item
D) numbers

Answer 3

A

Question 4

___________________ is a process that eventually leads to the development of themes which are reported as the result of a qualitative study.

A) Coding
B) Empiricism
C) Quantification
D) Statistical Analysis

Question 5

In determining the number of people to include in the qualitative study, the researcher should look for the _____________________.

A) largest number possible
B) smallest number possible
C) data saturation point
D) interviewer effect

Question 6

________________ data analysis is particularly useful for research questions that require an in-depth description of a phenomenon.

A) inferential
B) descriptive
C) qualitative
D) quantitative

Question 7

Qualitative results are often reported as a ________________ with direct quotes as support.

A) story
B) graph
C) scatterplot
D) frequencies

Question 8

A ________________ approach to data analysis involves reading the raw data and looking for patterns without a theory in mind.

A) deductive
B) inductive
C) reductive
D) conductive

Question 9

___________________ is a common method of collecting qualitative data.

A) A closed ended survey question
B) An open ended survey question
C) self-reporting of participants' age
D) measuring a change in temperature

Question 10

______________________ are key patterns identified in the data that may be important features of the phenomenon in question, according to the purposes of the research question.

A) Analyses
B) Codes
C) Themes
D) Categories

Question 11

One approach to qualitative research analysis is ___________________.

A) regression
B) thematic analysis
C) coding analysis
D) pattern analysis

Question 12

In Mary's case, she first reads the data without pre-set ________________ but looks for patterns that emerge out of the text.

A) research questions
B) transcription
C) focus group questions
D) themes

Question 13

___________________ is one way in which the researcher can mark codes in the text as they are developed.

A) Highlighting
B) t-test
C) ANOVA
D) correlation

Question 14

One approach to analyzing qualitative data by converting it to numbers is to use a _______________ to count the number of times each volunteer mentions a particular theme.

A) textual analysis
B) highlighter
C) matrix
D) content analysis

Question 15

An important data preparation step that is often performed with data from focus groups and interviews where audio data is changed to text is known as _______________________.

A) transcription
B) audio marking
C) recording
D) audio analysis

Question 16

In face-to-face data collection, there is a tendency for the participants to report ___________________ comments.

A) direct
B) critical
C) socially desirable
D) socially undesirable

Question 17

__________________ can provide a more rich description of a phenomenon than can be accomplished with numbers.

A) Quantitative data
B) Qualitative data
C) Numerical data
D) Ordinal data.

Question 18

The analysis of qualitative data is open to a more subjective interpretation. So, the researcher should be aware of their own _____________ when interpreting the data.

A) objectivity
B) superiority
C) bias
D) impartiality

Question 19

A ____________________ can help with organizing large amounts of qualitative data because it offers more refined, electronic based coding.

A) computer program
B) paper and pencil
C) notecard system
D) spreadsheet

Question 20

The attributes that the volunteers mention repeatedly in regards to why they volunteer at Health First eventually become the themes and are ________________ to the organization.

A) unique only
B) useless
C) not generalizable
D) generalizable

Question 21

In qualitative data analysis the codes eventually become the themes, which are then reported.

Question 22

How are qualitative results generalized?

Question 23

A matrix can help identify which themes appear most frequently.

Question 24

Computer programs help by telling you what codes to use and how to code the data.

Question 25

Coding qualitative text is a process that may be repeated more than once and become more refined as you become more familiar with the text.

Question 26

What are the benefits and drawbacks of a thematic analysis? What are the benefits and drawbacks of a number matrix?

Question 27

Do you think qualitative data is appropriate to use in Mary's case? Why or why not?

Question 28

Key themes are difficult to recognize because of the structure of the concepts.

Question 29

Transcription is important to document the narrative as source material and to allow easy access for review.

Question 30

It can often be useful to use both quantitative and qualitative data together.

Question 31

In Mary's case, she decides not to transcribe her data because it is too time consuming.

Question 32

Qualitative research is always deductive in nature.

Question 33

Qualitative data cannot be converted into numbers for analysis.