Deck 16: Your Future in Public Relations

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Question
Among the world's leading economies,which nation has fewer than 100 students entering public relations practice each year?

A)United States
B)China
C)India
D)Japan
E)Germany
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Question
According to your textbook,the most successful efforts at spreading democracy around the world have been those ________.

A)based in good intentions
B)that strengthened the political process
C)mindful of local traditions and values
D)backed with substantial financial commitment
E)based on embracing the values that made the United States a great nation
Question
Which of the following statements is not true?

A)The number of sexual harassment cases filed has declined in the last decade.
B)Companies that do not combat sexual harassment could face stiff penalties.
C)Lookism is defined as the tendency to define a woman's performance by her appearance.
D)Sexual harassment laws protect only women.
E)Workers who file sexual harassment suits don't face adverse job consequences.
Question
The population in non-Western nations is growing ________.

A)faster than in Western nations
B)slower than in Western nations
C)at about the same rate as Western nations
D)unevenly
E)faster in the Northern Hemisphere than in the Southern Hemisphere
Question
Which of the following was not identified in your book as a social force at work influencing the future of public relations?

A)the global spread of democracy
B)the downsizing of the United States
C)the growth in world population
D)the changing face of the United States
E)Feminization in the workplace
Question
The effort by companies to be seen as being more environmentally friendly has been called ________ public relations.

A)environmental
B)global
C)earth-friendly
D)green
E)eco-PR
Question
The Census Bureau estimates that the world's most populous nation in 2010 was ________.

A)Indonesia
B)China
C)India
D)the United States
E)Nigeria
Question
By the middle of the 21st century,approximately ________ of the people living in the United States will have white,European ancestry.

A)10 percent
B)33 percent
C)50 percent
D)75 percent
E)90 percent
Question
The ________ market is the fastest growing segment of the U.S.economy.

A)senior citizen
B)African American
C)pre-teenaged
D)Hispanic/Latino
E)singles
Question
________ is how the United Nations describes as "the growing interdependence of the world's people through shrinking space,shrinking time,and disappearing borders?"

A)Socialism
B)Darwinism
C)Populism
D)McLuhanism
E)Globalization
Question
The growth in world population could mean ________.

A)increased competition for dwindling resources
B)increased terrorism
C)increasing environmental problems
D)A and C
E)All of the above.
Question
According to a 2007 report,women just one year out of college earn ________ than their male colleagues doing the same jobs.

A)the same
B)10 percent more
C)20 percent more
D)10 percent less
E)20 percent less
Question
The Census Bureau estimates that the U.S.population will total ________ million in 2050.

A)275
B)439
C)669
D)712
E)919
Question
The concentration of women public relations practitioners in lower-paying technical jobs has been identified in a 1986 IABC study as ________.

A)feminization
B)sexual harassment
C)the velvet ghetto
D)the glass ceiling
E)the mommy track
Question
In 2008,_____ of U.S.women were in the U.S.workforce.

A)30 percent
B)40 percent
C)50 percent
D)60 percent
E)70 percent
Question
Which nation is expected to have the largest population in 2050?

A)The People's Republic of China
B)The United States of America
C)Nigeria
D)Indonesia
E)India
Question
According to a gender study on job satisfaction among public relations practitioners,________.

A)men are avoiding women
B)women are avoiding men
C)men and women appear to respect one another
D)men and women viewed their jobs the same
E)it a bad idea to have men and women working together
Question
The inclusion of women in decision making is known as ________.

A)salary equity
B)feminization
C)role enhancement
D)empowerment
E)girl power
Question
According to the PRSA credibility study,________.

A)public relations practitioners were rated near the bottom of all professions
B)public relations practitioners got high ratings for the tactics they used
C)public relations practitioners rated higher than activists,athletes,and politicians
D)A and B
E)B and C
Question
According to the 2010 Census estimates,________ percent of U.S.residents were of Hispanic/Latino origin.

A)5)7
B)9)1
C)16.0
D)19.1
E)29.9
Question
How will future population trends affect public relations?
Question
In the future,public relations is expected to ________.

A)grow
B)be more accountable
C)respond to crises more rapidly
D)All of the above.
E)None of the above.
Question
What does "the changing face of the United States" mean?
Question
There are fears that rapid growth of the world's population could lead to more wars and acts of
terrorism.
Question
What are the key trends for the future of public relations?
Question
The Commission on Public Relations Education says ________.

A)graduate degrees in public relations are worthless
B)public relations education should focus solely on PR skills and problem-solving
C)graduates should be responsible,flexible,and professionally oriented self-managers
D)public relations and advertising education are part of a good marketing education
E)it would be a lot more fun to run away and join the circus
Question
What effects will globalization have on the growth of public relations?
Question
What does the Commission on Public Relations Education recommend you do to prepare for a career
in public relations?
Question
What is the meaning of the phrase velvet ghetto,and what are some of the approaches people
advocate for addressing the issue?
Question
What is the meaning of the phrase velvet ghetto?
Question
What is meant by the term interconnectedness?
Question
The population of the United States is expected to decline during the next 50 years.
Question
What effect has the growth of the Hispanic/Latino population in the United States had on public
relations?
Question
In the next 40 years,the U.S.population will grow at a faster rate than that of the rest of the world.
Question
By the year 2050,only half of U.S.residents will have white European ancestry.
Question
Future public relations practitioners should treat every situation as if it is a "life or death" situation.
Question
What social forces are shaping the future of public relations?
Question
Nestlé's response to negative comments from PETA supporters on its Facebook page was _____.

A)to post sarcastic responses
B)threaten to delete certain posts
C)severe ties with a controversial vendor
D)All of the above.
E)None of the above.
Question
________ skills are among the most desired skills for students planning a career in public relations.

A)Writing
B)Foreign language
C)Research analysis
D)All of the above.
E)None of the above.
Question
The coalition that pushed Minnesota's state legislature to improve the water quality of the state's rivers,lakes,and streams was nicknamed ________.

A)the guns and greens
B)the suave and the Swedes
C)guns and roses
D)the strange bedfellows
E)the gopher coalition
Question
The population of the United States is expected to decline during the next 50 years.
Question
What effect has the growth of the Hispanic/Latino population in the United States had on public
relations?
Question
There are fears that rapid growth of the world's population could lead to more wars and acts of
terrorism.
Question
What is the meaning of the phrase velvet ghetto,and what are some of the approaches people
advocate for addressing the issue?
Question
Future public relations practitioners should treat every situation as if it is a "life or death" situation.
Question
How will future population trends affect public relations?
Question
By the year 2050,only half of U.S.residents will have white European ancestry.
Question
What effects will globalization have on the growth of public relations?
Question
What does the Commission on Public Relations Education recommend you do to prepare for a career
in public relations?
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Deck 16: Your Future in Public Relations
1
Among the world's leading economies,which nation has fewer than 100 students entering public relations practice each year?

A)United States
B)China
C)India
D)Japan
E)Germany
C
2
According to your textbook,the most successful efforts at spreading democracy around the world have been those ________.

A)based in good intentions
B)that strengthened the political process
C)mindful of local traditions and values
D)backed with substantial financial commitment
E)based on embracing the values that made the United States a great nation
C
3
Which of the following statements is not true?

A)The number of sexual harassment cases filed has declined in the last decade.
B)Companies that do not combat sexual harassment could face stiff penalties.
C)Lookism is defined as the tendency to define a woman's performance by her appearance.
D)Sexual harassment laws protect only women.
E)Workers who file sexual harassment suits don't face adverse job consequences.
D
4
The population in non-Western nations is growing ________.

A)faster than in Western nations
B)slower than in Western nations
C)at about the same rate as Western nations
D)unevenly
E)faster in the Northern Hemisphere than in the Southern Hemisphere
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
5
Which of the following was not identified in your book as a social force at work influencing the future of public relations?

A)the global spread of democracy
B)the downsizing of the United States
C)the growth in world population
D)the changing face of the United States
E)Feminization in the workplace
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
6
The effort by companies to be seen as being more environmentally friendly has been called ________ public relations.

A)environmental
B)global
C)earth-friendly
D)green
E)eco-PR
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
7
The Census Bureau estimates that the world's most populous nation in 2010 was ________.

A)Indonesia
B)China
C)India
D)the United States
E)Nigeria
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
8
By the middle of the 21st century,approximately ________ of the people living in the United States will have white,European ancestry.

A)10 percent
B)33 percent
C)50 percent
D)75 percent
E)90 percent
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
9
The ________ market is the fastest growing segment of the U.S.economy.

A)senior citizen
B)African American
C)pre-teenaged
D)Hispanic/Latino
E)singles
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
10
________ is how the United Nations describes as "the growing interdependence of the world's people through shrinking space,shrinking time,and disappearing borders?"

A)Socialism
B)Darwinism
C)Populism
D)McLuhanism
E)Globalization
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
11
The growth in world population could mean ________.

A)increased competition for dwindling resources
B)increased terrorism
C)increasing environmental problems
D)A and C
E)All of the above.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
12
According to a 2007 report,women just one year out of college earn ________ than their male colleagues doing the same jobs.

A)the same
B)10 percent more
C)20 percent more
D)10 percent less
E)20 percent less
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
13
The Census Bureau estimates that the U.S.population will total ________ million in 2050.

A)275
B)439
C)669
D)712
E)919
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
14
The concentration of women public relations practitioners in lower-paying technical jobs has been identified in a 1986 IABC study as ________.

A)feminization
B)sexual harassment
C)the velvet ghetto
D)the glass ceiling
E)the mommy track
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
15
In 2008,_____ of U.S.women were in the U.S.workforce.

A)30 percent
B)40 percent
C)50 percent
D)60 percent
E)70 percent
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
16
Which nation is expected to have the largest population in 2050?

A)The People's Republic of China
B)The United States of America
C)Nigeria
D)Indonesia
E)India
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
17
According to a gender study on job satisfaction among public relations practitioners,________.

A)men are avoiding women
B)women are avoiding men
C)men and women appear to respect one another
D)men and women viewed their jobs the same
E)it a bad idea to have men and women working together
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
18
The inclusion of women in decision making is known as ________.

A)salary equity
B)feminization
C)role enhancement
D)empowerment
E)girl power
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
19
According to the PRSA credibility study,________.

A)public relations practitioners were rated near the bottom of all professions
B)public relations practitioners got high ratings for the tactics they used
C)public relations practitioners rated higher than activists,athletes,and politicians
D)A and B
E)B and C
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
20
According to the 2010 Census estimates,________ percent of U.S.residents were of Hispanic/Latino origin.

A)5)7
B)9)1
C)16.0
D)19.1
E)29.9
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
21
How will future population trends affect public relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
22
In the future,public relations is expected to ________.

A)grow
B)be more accountable
C)respond to crises more rapidly
D)All of the above.
E)None of the above.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
23
What does "the changing face of the United States" mean?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
24
There are fears that rapid growth of the world's population could lead to more wars and acts of
terrorism.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
25
What are the key trends for the future of public relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
26
The Commission on Public Relations Education says ________.

A)graduate degrees in public relations are worthless
B)public relations education should focus solely on PR skills and problem-solving
C)graduates should be responsible,flexible,and professionally oriented self-managers
D)public relations and advertising education are part of a good marketing education
E)it would be a lot more fun to run away and join the circus
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
27
What effects will globalization have on the growth of public relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
28
What does the Commission on Public Relations Education recommend you do to prepare for a career
in public relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
29
What is the meaning of the phrase velvet ghetto,and what are some of the approaches people
advocate for addressing the issue?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
30
What is the meaning of the phrase velvet ghetto?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
31
What is meant by the term interconnectedness?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
32
The population of the United States is expected to decline during the next 50 years.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
33
What effect has the growth of the Hispanic/Latino population in the United States had on public
relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
34
In the next 40 years,the U.S.population will grow at a faster rate than that of the rest of the world.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
35
By the year 2050,only half of U.S.residents will have white European ancestry.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
36
Future public relations practitioners should treat every situation as if it is a "life or death" situation.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
37
What social forces are shaping the future of public relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
38
Nestlé's response to negative comments from PETA supporters on its Facebook page was _____.

A)to post sarcastic responses
B)threaten to delete certain posts
C)severe ties with a controversial vendor
D)All of the above.
E)None of the above.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
39
________ skills are among the most desired skills for students planning a career in public relations.

A)Writing
B)Foreign language
C)Research analysis
D)All of the above.
E)None of the above.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
40
The coalition that pushed Minnesota's state legislature to improve the water quality of the state's rivers,lakes,and streams was nicknamed ________.

A)the guns and greens
B)the suave and the Swedes
C)guns and roses
D)the strange bedfellows
E)the gopher coalition
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
41
The population of the United States is expected to decline during the next 50 years.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
42
What effect has the growth of the Hispanic/Latino population in the United States had on public
relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
43
There are fears that rapid growth of the world's population could lead to more wars and acts of
terrorism.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
44
What is the meaning of the phrase velvet ghetto,and what are some of the approaches people
advocate for addressing the issue?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
45
Future public relations practitioners should treat every situation as if it is a "life or death" situation.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
46
How will future population trends affect public relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
47
By the year 2050,only half of U.S.residents will have white European ancestry.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
48
What effects will globalization have on the growth of public relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
49
What does the Commission on Public Relations Education recommend you do to prepare for a career
in public relations?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
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Unlock Deck
Unlock for access to all 49 flashcards in this deck.