Deck 6: Ethics and Social Responsibility in Public Relations

Question 1

The controversy surrounding the use of monkeys for research at the University of Wisconsin- Madison is an example of ________.

A)legal/ethical confusion
B)overwork
C)short-term thinking
D)cross-cultural ethics
E)ethical imperialism

Answer 1

A

Question 2

The PRSA Member Code of Ethics is example of ________ ethics code.

A)an organizational
B)a societal
C)a personal
D)a professional
E)a voluntary

Answer 2

D

Question 3

The believe that one system of ethics is superior to all others and leaves no room for flexibility is known as ________.

A)cultural relativism
B)dilemmas
C)the golden mean
D)ethical imperialism
E)cross-cultural ethics

Answer 3

D

Question 4

According to the authors of your textbook,the notion that public relations practitioners must choose between objectivity and advocacy is ________.

A)called the Potter Box
B)an example of the veil of ignorance
C)rejected by all practitioners
D)a necessary evil
E)a misleading ethics debate based upon a false premise

Question 5

In an ethical dilemma,when you adopt a solution that does the greatest good for the greatest number of people,you are applying a philosophy known as ________.

A)utilitarianism
B)the Potter Box
C)the golden mean
D)the veil of ignorance
E)values-driven public relations

Question 6

In the wake of the economic recession of 2008 and the accompanying financial scandals,business executives and public relations practitioners recommended that corporations should ________.

A)build relationships based on mutual trust
B)avoid financial relations with other companies
C)define a set of values
D)A and B
E)A and C

Question 7

The point of ethical harmony and balance between two extremes is called ________.

A)utilitarianism
B)the Potter Box
C)the golden mean
D)the veil of ignorance
E)values-driven public relations

Question 8

The public relations practitioner's role as a relationship manager ________.

A)can involve the delivery of unpopular truths
B)resolves the misleading question of whether one should serve as an advocate or as an objective observer
C)can mean that sometimes it is necessary to be an advocate
D)All of the above.
E)None of the above.

Question 9

Truett Cathy's decision to close his Chic-fil-A restaurants on Sundays is an example of ________.

A)an organizational ethics code
B)a societal ethics code
C)a personal ethics code
D)a professional ethics code
E)a voluntary ethics code

Question 10

The Ten Commandments is an example of ________.

A)an organizational ethics code
B)a societal ethics code
C)a personal ethics codes
D)a really,really long movie
E)a professional ethics code

Question 11

Virtual organizations are a challenge to ethical behavior because ________.

A)they don't really exist
B)being temporary,they usually lack ethics codes
C)they are illegal
D)they are multinational
E)none of the above

Question 12

Ethical behavior ________.

A)is the right thing to do
B)can be good for business
C)is a sign of leadership
D)All of the above
E)None of the above

Question 13

________ is the idea that a society functions at its best when organizations act as citizens who seek the common good.

A)Transparency
B)Fully functioning society theory
C)Cultural relativism
D)Ethical Imperialism
E)Utilitarianism

Question 14

When you evaluate an ethical dilemma by determining definitions,values,principles and loyalties, you are applying the ethical process known as ________.

A)Utilitarianism
B)the Potter Box
C)the golden mean
D)the veil of ignorance
E)values-driven public relations

Question 15

When you evaluate whether your organization operates in an ethical manner,you are ________.

A)conducting an ethics audit
B)developing an ethics profile
C)positioning the company
D)establishing a categorical imperative
E)committing professional suicide

Question 16

In an ethical dilemma,when you try to understand the situation from others' viewpoints,you are applying the ethical principle known as ________.

A)Utilitarianism
B)the Potter Box
C)the golden mean
D)the veil of ignorance
E)values-driven public relations

Question 17

Which of the following was not mentioned in your text as a challenge to ethical behavior?

A)overwork
B)dilemmas
C)n-step theory
D)cross-cultural ethics
E)virtual organizations

Question 18

Immanuel Kant's categorical imperative requires one to make ethical decisions as if ________.

A)it's the end of the world as we know it
B)they would be applied as rules that everyone had to follow
C)it were a life or death situation
D)there is a veil of ignorance descending upon the world
E)we have reach the "Golden Mean of Enlightenment"

Question 19

An important question to ask when conducting an ethics audit is ________.

A)Why do we need to be an ethical organization?
B)Who cares if we are an ethical organization?
C)How much money is there to be made by being ethical?
D)all of the above
E)none of the above

Question 20

The process of acting on our values is known as ________.

A)ethics
B)pathos
C)religion
D)logos
E)goodness

Question 21

Short-term thinking can challenge ethical behavior.

Question 22

The central tactic of the Canadian Family Channel's campaign against bullying was ________.

A)a pledge promising to intervene when observing a case of bullying
B)an animated character,"Billy the Bully"
C)direct mailings
D)a made-for-TV movie on the subject
E)discounts at music stores

Question 23

The golden mean is a point of ethical harmony and balance between two extremes.

Question 24

Canada's Family Channel chose to conduct a campaign against bullying behavior because ________.

A)doing so would boost its ratings
B)it wanted to act on its values
C)children are one of its most important publics
D)B and C
E)All of the above.

Question 25

Immanuel Kant defined the categorical imperative as doing the greatest good for the greatest number
of people.

Question 26

The American Coalition for Clean Coal Energy angered a Virginia congressman when it ________.

A)gave money to a political opponent
B)forged letters of support from a grassroots organization
C)wiretapped his office
D)A and B
E)B and C

Question 27

Veil of ignorance refers to a process in which someone applies objectivity and empathy to ethical
decision-making.

Question 28

How might the American Coalition for Clean Coal Energy have prevented problems likes the ones it
experienced in future lobbying efforts?

Question 29

How can an organization achieve and maintain a pattern of ethical behavior?

Question 30

What are the challenges to ethical behavior?

Question 31

Ethical considerations play an especially important role in ________ step of the public relations process.

A)the research
B)the planning
C)the communication
D)the evaluation
E)every

Question 32

What are the five kinds of ethics codes?

Question 33

Discuss the objectivity vs.advocacy debate that is raging in the public relations profession.

Question 34

Which of the following is not a quadrant of the Potter Box?

A)principles
B)excuses
C)definitions
D)values
E)loyalties

Question 35

Doing something illegal also means that you are doing something unethical.

Question 36

Is ethical behavior financially profitable?