Deck 7: Data Collection Methods: Introduction and Interviews

Question 1

Primary data are more important than secondary data.

Answer 1

False

Question 2

Which of the following points is not related to the costs for a respondent that go with the participation in an investigation?

A)Whether or not the respondent stays anonymous.
B)The duration of the interview.
C)The type of information that has to be given.
D)Lack of influence on the decision making.

Answer 2

D

Question 3

An inkblot test is an example of a projective method.

Answer 3

True

Question 4

Experiments,observational methods,and questionnaires are the three main data collection methods in survey research.

Question 5

Interview bias is typically introduced by the interviewee.

Question 6

To obtain honest information from the respondents,the researcher/interviewer should be able to establish rapport and trust with them.

Question 7

Primary data are data that for example is gathered from annual reports.

Question 8

What is not a part of conversation introduction in an interview?

A)Socially emotional oriented aspects.
B)Verbal signals.
C)Corrective statements.
D)Monitoring the answers.

Question 9

The Delphi Technique has been widely used for short-run business forecasting.

Question 10

An advantage of face-to-face interviews is that the respondents are able to end the interview on every moment.

Question 11

Interviews can help you to better interpret the results of a quantitative investigation.

Question 12

It is preferred to first ask general questions and then more specific questions.

Question 13

Which of the following answers cannot be seen as a good way to probe in an interview?

A)Repeat the same question.
B)Come back to the subject later on.
C)Summarize the answer.
D)Be silent.

Question 14

A thematic apperception test,an inkblot test and word association techniques are all examples of:
a.Projective methods.
b.Descriptive methods.
c.Prescriptive methods.
d.Iterative methods.

Question 15

Interviews are a useful method to collect data in case studies.