Deck 8: Data Collection Methods: Observation

Question 1

Structured observation is generally quantitative in nature.

Answer 1

False

Question 2

Generally speaking,the most important factor in determining what to observe is the aim or purpose of the study.

Answer 2

True

Question 3

This is an example of a sequence record.

Answer 3

False

Question 4

Deviants are persons who take upon themselves to check out the new person and what it is this person is after.

Question 5

A major drawback of uncontrolled observation is however that it is usually difficult to untangle the often complex situation since we do not control any factor in this.

Question 6

The most important method of capturing data in participant observation is writing field notes.

Question 7

Typical examples of passive participation are observations conducted in service consumption settings,such as in a lecture room,a theatre,a waiting room,or a theme park.

Question 8

Observational methods are best suited for research requiring non-self-report descriptive data; that is when behavior is to be examined without directly asking the respondents themselves.

Question 9

Categories in a coding scheme should be mutually exclusive and collectively exhaustive.

Question 10

Active participation occurs when the researcher does not actively participate,and only occasionally interacts with the social group under study.

Question 11

Reactivity refers to the extent to which the observer affects the situation under observation.

Question 12

A practical problem of observation is that it is time-consuming.

Question 13

Unstructured observation can be used to generate numerical data to test hypotheses.

Question 14

Observation is often used as a technique to collect data that complement data obtained by other techniques such as interviews.

Question 15

An observational study is said to be low in control when the situation or setting is manipulated or contrived by the researcher.

Question 16

Pure observation has been described as 'going native'; the researcher becomes so involved with the group under study that eventually every objectivity and research interest is lost