Deck 6: The Elements of Research Design

Question 1

The study setting is an element of research design.

Answer 1

True

Question 2

Grounded theory is the planned watching,recording,analysis,and interpretation of behavior,actions,or events.

Answer 2

False

Question 3

The unit of analysis refers to the aggregation level of the data collected.

Answer 3

True

Question 4

A study in which data are gathered at more than one point in time is called …

A)A cross-sectional study.
B)A longitudinal study.
C)An experimental study.
D)A randomized study.

Question 5

Experiments are usually associated with inductive research.

Question 6

Case studies focus on collecting information about a specific,object event or activity,such as a particular business unit or organization.

Question 7

Correlational study done in organizations are called field studies.

Question 8

The central research question determines the unit of analysis of an investigation to a large extent.

Question 9

Important tools of grounded theory are theoretical sampling,coding,and constant comparison.

Question 10

A director of Burger King wants to have an overview of the profits made in the last five years in the Netherlands,Germany and the Czech Republic.To get this,the profits of all individual franchise-establishments have to be aggregated.The 'unit of analysis' in this case is the individual franchise-establishment.

Question 11

Action research is a systematic set of procedures to develop an inductively derived theory from the data.

Question 12

The type of investigation is an element of research design.

Question 13

In an investigation on the relationship between customer satisfaction and loyalty among customers of a supermarket,the 'unit of analysis' is the supermarket.

Question 14

The idea behind triangulation is that one can be more confident in a result if the use of different methods or sources leads to the same results.

Question 15

If a bank manager wants to analyze the relationship between interest rates and bank deposit patterns of clients,a 'field study' is the most suitable method of investigation.

Question 16

A researcher wants to determine the cause-effect relationship between price discounts and sales.A field experiment would be an appropriate way to test this relationship.

Question 17

Surveys are used in exploratory,descriptive,and in causal research to collect data about people,events,or situations.