Deck 2: The Producer in Preproduction

Question 1

Which statement describes best the function of a production schedule?

A) it shows a minute-by-minute list of a day's programming
B) it shows the time blocks for a specific production day
C) it tells everyone involved in a specific production who is doing what, when, and where throughout the three production phases
D) it is specifically directed to the technical personnel during the preproduction phase
E) it is specifically directed to the nontechnical personnel during the production phase

Answer 1

C

Question 2

What is the best way to approach the preparation of a production budget?

A) include expenses that might occur when things go wrong
B) make the budget attractive by underestimating some expenses
C) protect yourself against cost overruns by overestimating all expenses by 10 percent
D) be realistic but add a contingency of at least 15 percent
E) leave blank any expenses likely to change before the production is completed

Answer 2

D

Question 3

What is a facilities request used for?

A) to request that a location be used for a set
B) to request equipment for a production
C) to request that all facilities at a location be available
D) to request a production schedule
E) to request personnel needed to participate in the production

Answer 3

B

Question 4

To determine a target audience, you must include:

A) demographic information and family income
B) psychographic information and gender
C) demographic information only
D) demographic and psychographic information
E) psychographic information only

Question 5

A local television station broadcast the graduation ceremony live. The rating service shows that out of 450,000 total television sets in your market, 98,000 were actually in use (tuned in to a variety of programs) and 35,000 were actually tuned in to your program. What are the rating and share figures for your program? (Round to the nearest whole number.) Congratulations, your program was a success!

A) rating of 8, share of 95
B) rating of 98, share of 20
C) rating of 18, share of 36
D) rating of 18, share of 34
E) rating of 8, share of 36

Question 6

Which question should you ask about the show idea before moving to the preproduction phase?

A) will it make money?
B) will it be aired by a network?
C) is it worthwhile and doable?
D) can it be done in HDTV?
E) does it involve extensive postproduction?

Question 7

Into what parts is a production budget usually divided?

A) preproduction, production and postproduction
B) projected, actual, and absolute
C) anticipated, current, and actual
D) high, medium, and low expenses
E) past, current, and future

Question 8

Which is true about brainstorming and clustering?

A) brainstorming precedes clustering
B) clustering precedes brainstorming
C) brainstorming uses people, and clustering uses computers
D) brainstorming comes before production, and clustering comes after
E) brainstorming is verbal, and clustering is written