Deck 12: Deficits and Debt

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Question
Monopolistically competitive firms have a "monopoly" element to them because

A) There is only one seller.
B) There are high barriers to entry.
C) Brand loyalty gives them a captive audience.
D) The cross-price elasticity is very high.
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Question
Which of the following characterizes monopolistic competition?

A) Many interdependent firms sell a homogeneous product.
B) A few firms produce a particular type of product.
C) Many firms produce a particular type of product, but each maintains some independent control over its own price.
D) A few firms produce all of the market supply of a good.
Question
The kinked oligopoly demand curve does not describe the demand curve for monopolistic competition because in monopolistically competitive markets,

A) Firms are not as interdependent as oligopolistic firms.
B) Firms have no market power.
C) There is not as much product differentiation as in oligopoly.
D) There is no nonprice competition.
Question
Which of the following industries is not an example of monopolistic competition?

A) Pizza delivery.
B) Toys.
C) Notebook computers.
D) Airlines.
Question
The combined market share of the top four firms in a monopolistically competitive industry will typically be in the range of

A) Zero to 2 percent.
B) Zero to 5 percent.
C) 20 to 40 percent.
D) 70 to 100 percent.
Question
If a monopolistically competitive firm raises its price, it will

A) Not lose any of its customers.
B) Lose most of its customers.
C) Lose some of its customers, but nowhere close to all its customers.
D) Lose all of its customers.
Question
A monopolistically competitive industry is characterized by ________ concentration ratios and ________ entry barriers.

A) high; high
B) high; low
C) low; high
D) low; low
Question
Entry into a market characterized by monopolistic competition is generally

A) Entirely blocked by existing firms.
B) Very easy because few barriers exist.
C) As difficult as in oligopoly.
D) More difficult than entry into monopolized markets.
Question
A major difference between monopoly and monopolistic competition is

A) One maximizes profits by setting MR equal to MC, and the other does not.
B) The number of firms in the market.
C) One type of firm has market power, and the other does not.
D) One has a downward-sloping demand curve, and the other does not.
Question
If there are many firms in an industry producing goods that are similar but slightly different, this is an example of

A) Perfect competition.
B) Monopolistic competition.
C) Oligopoly.
D) Monopoly.
Question
Each producer in monopolistic competition has

A) Complete market power.
B) Substantial market power.
C) Some market power.
D) No market power.
Question
In monopolistic competition, a firm

A) Has no market power.
B) Captures significant economies of scale.
C) Has a downward-sloping demand curve.
D) Has a standardized product that all firms produce.
Question
Which of the following is not characteristic of monopolistic competition?

A) Many firms in an industry.
B) Low concentration ratios.
C) Some market power.
D) Firms have zero control over price.
Question
A major difference between oligopoly and monopolistic competition is that monopolistically competitive firms and oligopolies do not

A) Have high concentration ratios.
B) Have many competitors.
C) Have high barriers to entry.
D) Confront a downward-sloping demand curve.
Question
Monopolistically competitive industries are characterized by all of the following except

A) Homogenous products.
B) Low entry barriers.
C) Low concentration ratios.
D) Independent production decisions.
Question
Which of the following is similar for oligopoly and monopolistic competition?

A) Both have many firms.
B) Both have low concentration ratios.
C) Both have market power.
D) Both make independent production decisions.
Question
The competitive dimension of monopolistic competition is that

A) High barriers to entry tend to push economic profits toward zero.
B) Consumers view each firm's products as interchangeable.
C) Low barriers to entry tend to push economic profits toward zero.
D) Each firm in the industry will lose all of its customers if it raises its price.
Question
A concentration ratio measures the

A) Proportion of industry output produced by all firms.
B) Proportion of industry output produced by the largest firms.
C) Dollar value of total industry output produced by all firms.
D) Dollar value of total industry output produced by the largest firms.
Question
The demand curve faced by a monopolistically competitive firm is

A) Downward-sloping.
B) Flat.
C) Kinked.
D) Upward-sloping.
Question
One of the main differences between an oligopoly and a monopolistically competitive firm is that a monopolistically competitive firm

A) Faces a horizontal demand curve; an oligopoly does not.
B) Is relatively independent; an oligopoly is interdependent.
C) Has no market power; an oligopoly has some market power.
D) Has high barriers to entry; an oligopoly does not.
Question
Brand loyalty

A) Makes the demand curve facing the firm more price-elastic.
B) Leads to one price for all brands.
C) Exists even when products are virtually identical.
D) Is possible only when there are a few firms in the market.
Question
The cross-price elasticity of demand for the products of monopolistically competitive firms is

A) Very high.
B) Low.
C) An indication that most of the products are complementary goods.
D) The same as in perfect competition.
Question
<strong>  Refer to Table 26.1. At the profit-maximizing output and price, Will's Beach Ball Company will earn a profit equal to</strong> A) $18. B) $70. C) $72. D) -$12. <div style=padding-top: 35px> Refer to Table 26.1. At the profit-maximizing output and price, Will's Beach Ball Company will earn a profit equal to

A) $18.
B) $70.
C) $72.
D) -$12.
Question
A monopolistically competitive firm maximizes profits or minimizes losses in the short run by

A) Setting price equal to marginal cost.
B) Producing at the output level where ATC is minimized.
C) Producing at the output level where MR equals MC.
D) Producing at the output level where MC equals ATC.
Question
<strong>  Refer to Table 26.2. To maximize profit, Sylvie's Shampoo Company. should produce _______ bottles of shampoo and charge a price of _______ each.</strong> A) 6; $22 B) 7; $20 C) 8; $18 D) 9; $16 <div style=padding-top: 35px> Refer to Table 26.2. To maximize profit, Sylvie's Shampoo Company. should produce _______ bottles of shampoo and charge a price of _______ each.

A) 6; $22
B) 7; $20
C) 8; $18
D) 9; $16
Question
Product differentiation occurs when

A) A completely new process is used to produce a familiar product.
B) One firm produces many varieties of a product.
C) Buyers perceive differences in the products of several companies.
D) Sellers perceive differences in the products of several companies.
Question
Product differentiation refers to

A) Features that make one product appear different from competing products in the same market.
B) Different prices for the same product in a certain market.
C) The selling of identical products in different markets.
D) The charging of different prices for the same product in different markets.
Question
Which of the following most characterizes monopolistic competition?

A) Price leadership.
B) Product differentiation.
C) Price discrimination.
D) Economies of scale.
Question
Firms in a monopolistically competitive market will

A) Produce efficiently.
B) Make economic profits in the long run.
C) Use the profit-maximizing rule MC = MR.
D) Produce at the minimum of ATC.
Question
<strong>  Refer to Table 26.1. At the profit-maximizing output and price, Will's Beach Ball Company will earn a ________ economic profit, and ________ the market will occur.</strong> A) negative; exit from B) negative; entry into C) positive; exit from D) positive; entry into <div style=padding-top: 35px> Refer to Table 26.1. At the profit-maximizing output and price, Will's Beach Ball Company will earn a ________ economic profit, and ________ the market will occur.

A) negative; exit from
B) negative; entry into
C) positive; exit from
D) positive; entry into
Question
<strong>  Refer to Table 26.1. In order to maximize profit, Will's Beach Ball Company should produce _______ and charge a price of _______ each.</strong> A) 6 beach balls; $11 B) 7 beach balls; $10 C) 8 beach balls; $9 D) 9 beach balls; $8 <div style=padding-top: 35px> Refer to Table 26.1. In order to maximize profit, Will's Beach Ball Company should produce _______ and charge a price of _______ each.

A) 6 beach balls; $11
B) 7 beach balls; $10
C) 8 beach balls; $9
D) 9 beach balls; $8
Question
Large cities typically have many drugstores that offer different levels of service and product selection. The drugstore market in big cities can best be classified as

A) A competitive market.
B) Monopolistic competition.
C) Oligopoly.
D) Monopoly.
Question
A monopolistically competitive firm can raise its price somewhat without fear of great change in unit sales because of

A) Brand loyalty.
B) Economies of scale.
C) Inelastic demand.
D) Large market shares of firms in the market.
Question
When a monopolistically competitive firm advertises, it is attempting to increase

A) The demand and decrease the price elasticity of demand for its product.
B) The demand and increase the price elasticity of demand for its product.
C) Long-run profits.
D) Market demand.
Question
Cross price elasticity measures

A) The change in quantity demanded for one good due to a change in the price of another good.
B) How sensitive quantity demanded is to a change in price.
C) The change in quantity demanded when income changes.
D) How complements and substitutes differ from one another.
Question
If a monopolistic competitor is maximizing profit, it is producing at a point where marginal cost

A) Is less than price.
B) Equals price.
C) Is greater than price.
D) Equals average total cost.
Question
The main difference between perfect competition and monopolistic competition is

A) The degree of product differentiation.
B) The long-run economic profits that are expected.
C) The number of firms in the market.
D) The ease of entry and exit.
Question
Brand loyalty usually makes the demand curve for a product

A) More price-elastic.
B) Less price-elastic.
C) Unitary elastic.
D) More income-elastic.
Question
Which of the following is an example of product differentiation?

A) Two shampoos differ only in their labels, but consumers pay $0.20 more for the label they recognize.
B) Sugar can be made from sugar beets or sugar cane, and consumers cannot tell the difference.
C) Consumers substitute SUVs for cars because SUVs accommodate more passengers.
D) Mills produce softwood and hardwood, but the two are used for different purposes.
Question
A monopolistically competitive firm can raise its price somewhat without fear of great change in unit sales because

A) The demand for its product is typically very price-elastic.
B) Its demand curve is horizontal.
C) Of product differentiation and brand loyalty.
D) Of the gap in its marginal revenue curve.
Question
If new firms enter a monopolistically competitive market, the demand curves for the existing firms will shift to the

A) Left and become more price-inelastic.
B) Left, and there will be no change in price elasticity.
C) Left and become more price-elastic.
D) Right, and there will be no change in price elasticity.
Question
<strong>  Refer to Table 26.2. At the profit-maximizing output and price, Sylvie's Shampoo Company. will earn a ________ economic profit, and ________ the market will occur.</strong> A) negative; entry into B) negative; exit from C) positive; entry into D) positive; exit from <div style=padding-top: 35px> Refer to Table 26.2. At the profit-maximizing output and price, Sylvie's Shampoo Company. will earn a ________ economic profit, and ________ the market will occur.

A) negative; entry into
B) negative; exit from
C) positive; entry into
D) positive; exit from
Question
In monopolistic competition, the entry of new firms will cause all of the following to happen except

A) Long-run economic profits will be zero.
B) The industry cost curves will shift to the left.
C) The firm's demand curve will shift to the left.
D) The market supply curve will shift to the right.
Question
Which of the following is true about a monopolistically competitive firm in the long run?

A) It is as efficient as a purely competitive firm.
B) It tends to realize only a normal profit.
C) It produces at the level where costs are minimized.
D) It will practice marginal cost pricing.
Question
Which of the following characterizes the difference between oligopoly and monopolistic competition?

A) Oligopolists are independent of each other; monopolistically competitive firms are interdependent.
B) Monopolistically competitive firms experience zero long-run economic profit; oligopolists may experience positive long-run economic profit.
C) There are many oligopolists but only a few monopolistically competitive firms.
D) Monopolistically competitive firms face horizontal demand curves; oligopolists face downward-sloping demand curves.
Question
When new firms enter a monopolistically competitive industry, ceteris paribus, the

A) Market price decreases.
B) Market price increases.
C) Market price remains unchanged.
D) Change in market price cannot be determined based on the information given.
Question
In monopolistic competition, a firm's demand curve is tangent to the ATC curve in the long run because

A) Barriers to entry are high.
B) Entry eliminates economic profit, and exit eliminates losses.
C) Advertising is ineffective in differentiating the product.
D) Producers are price takers.
Question
Both perfect competitors and monopolistic competitors

A) Experience product differentiation.
B) Earn zero economic profit in the long run.
C) Find prices pushed to the minimum of long-run ATC by entry.
D) Use marginal cost pricing.
Question
If new firms enter a monopolistically competitive market, the demand curves for the existing firms will

A) Shift to the left.
B) Shift to the right.
C) Remain unchanged.
D) Remain unchanged, but the market demand curve will shift to the right.
Question
<strong>  Refer to Table 26.2. At the profit-maximizing output and price, Sylvie's Shampoo Company. will earn a profit equal to</strong> A) $36. B) $30. C) $140. D) $144. <div style=padding-top: 35px> Refer to Table 26.2. At the profit-maximizing output and price, Sylvie's Shampoo Company. will earn a profit equal to

A) $36.
B) $30.
C) $140.
D) $144.
Question
When new firms enter a monopolistically competitive industry, the market

A) Supply curve shifts to the left.
B) Supply curve shifts to the right.
C) Demand curve shifts to the left.
D) Demand curve shifts to the right.
Question
Which of the following characterizes monopolistic competition?

A) Price leadership.
B) Zero long-run profit.
C) Retaliation.
D) Marginal cost pricing.
Question
Which of the following is not true about a monopolistic competitor?

A) It maximizes profit at the point where MC = MR.
B) It produces less output than a perfectly competitive firm, ceteris paribus.
C) It charges a higher price than a perfectly competitive firm, ceteris paribus.
D) It can earn economic profits in the long run.
Question
One of the reasons for low cross-price elasticity in monopolistic competition and high cross-price elasticity in perfect competition is that

A) Firms in perfect competition differentiate their products.
B) In monopolistic competition brand loyal consumers view other available products as poor substitutes.
C) Consumers do not have perfect substitutes in perfect competition.
D) To save money, firms in monopolistic competition do not advertise.
Question
In a monopolistically competitive market with negative economic profits,

A) Firms will enter until accounting profits are zero.
B) Firms will enter until economic profits are zero.
C) Firms will exit until economic profits are zero.
D) No entry or exit will occur.
Question
If economic profits are earned in a monopolistically competitive market,

A) More firms will enter the market.
B) The market supply curve will shift to the left.
C) Price will rise.
D) The market demand curve will shift to the right.
Question
In monopolistic competition, if economic profits are being earned, which of the following will not happen?

A) New firms will enter.
B) Entry will cause the market supply curve to shift to the right.
C) Entry will cause the firm's demand curve to shift to the left.
D) Entry will cause the market price to rise.
Question
Entry into a market characterized by monopolistic competition

A) Is rare because firms have market power.
B) Is frequent because barriers to entry are low.
C) Occurs when a firm's demand is everywhere below its long-run average cost curve.
D) Results from economies of scale.
Question
In the short run, a monopolistically competitive firm

A) May make economic profits, but it fails to make economic profits in the long run because of the entry of new firms.
B) May make profits just as it does in the long run because firms can enter easily.
C) Produces at a rate at which long-run average cost equals price, but not at which long-run marginal cost equals marginal revenue.
D) Makes profits just as it does in the long run because entry is blocked.
Question
For which of the following market structures will the firm's demand curve be tangent to the ATC curve in the long run?

A) Duopoly.
B) Monopolistic competition.
C) Oligopoly.
D) Monopoly.
Question
Which of the following market structures will have higher output in the long run than monopolistic competition, ceteris paribus?

A) Perfect competition.
B) Monopoly.
C) Duopoly.
D) Oligopoly.
Question
Which of the following is true about a monopolistically competitive industry?

A) Marginal cost pricing occurs.
B) There is excess capacity.
C) Resources are allocated efficiently.
D) It produces at the minimum of ATC.
Question
<strong>  Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is</strong> A) Earning an economic profit. B) Earning an economic loss. C) Breaking even. D) Earning a monopoly profit. <div style=padding-top: 35px> Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is

A) Earning an economic profit.
B) Earning an economic loss.
C) Breaking even.
D) Earning a monopoly profit.
Question
In monopolistic competition there is allocative inefficiency because

A) Price is greater than the minimum ATC.
B) Production is not at the minimum ATC.
C) Of excess capacity.
D) Price is greater than MC.
Question
Compared to the outcome under a marginal cost pricing strategy, a monopolistically competitive firm will produce a

A) Lower output and charge a higher price.
B) Greater output and charge a higher price.
C) Lower output and charge a lower price.
D) Greater output and charge a lower price.
Question
Which of the following market structures will have lower output in the long run than perfect competition, ceteris paribus?

A) Monopolistic competition, but not oligopoly or monopoly.
B) Monopolistic competition, oligopoly, and monopoly.
C) Monopolistic competition and oligopoly, but not monopoly.
D) Oligopoly and monopoly, but not monopolistic competition.
Question
Monopolistic competition results in allocative

A) Inefficiency and productive efficiency.
B) Inefficiency and productive inefficiency.
C) Efficiency and productive efficiency.
D) Efficiency and productive inefficiency.
Question
<strong>  Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is experiencing economic</strong> A) Profits and should stay in this market in the long run. B) Profits but could make even higher economic profits producing the next best alternative good. C) Losses but should keep producing in the short run. D) Losses and should shut down in the short run. <div style=padding-top: 35px> Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is experiencing economic

A) Profits and should stay in this market in the long run.
B) Profits but could make even higher economic profits producing the next best alternative good.
C) Losses but should keep producing in the short run.
D) Losses and should shut down in the short run.
Question
<strong>  Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is producing at an output level that achieves</strong> A) Productive efficiency. B) Allocative efficiency. C) Maximum economies of scale. D) Neither productive nor allocative efficiency. <div style=padding-top: 35px> Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is producing at an output level that achieves

A) Productive efficiency.
B) Allocative efficiency.
C) Maximum economies of scale.
D) Neither productive nor allocative efficiency.
Question
Which of the following real-world situations is the result of excess capacity in a monopolistically competitive market?

A) A factory producing women's clothing produces more than it can sell during a season.
B) Gas stations with infrequently used pumps are located at all four corners of an intersection.
C) A retail auto tire store orders too much inventory.
D) Monopolistically competitive firms do not exist in the real world.
Question
<strong>  Refer to Figure 26.1 for a monopolistically competitive firm. The profit-maximizing output and price combination for this firm in the short run is</strong> A) Q<sub>1</sub>, P<sub>1</sub>. B) Q<sub>2</sub>, P<sub>4</sub>. C) Q<sub>2</sub>, P<sub>1</sub>. D) Q<sub>4</sub>, P<sub>3</sub>. <div style=padding-top: 35px> Refer to Figure 26.1 for a monopolistically competitive firm. The profit-maximizing output and price combination for this firm in the short run is

A) Q1, P1.
B) Q2, P4.
C) Q2, P1.
D) Q4, P3.
Question
Which of the following market structures will have higher prices in the long run than perfect competition, ceteris paribus?

A) Monopolistic competition and monopoly, but not oligopoly.
B) Oligopoly and monopoly, but not monopolistic competition.
C) Monopoly, but not oligopoly or monopolistic competition.
D) Monopolistic competition, monopoly, and oligopoly.
Question
Which of the following market structures will have only normal profit in the long run?

A) Monopoly.
B) Duopoly.
C) Monopolistic competition.
D) Oligopoly.
Question
Monopolistic competition results in

A) Allocative efficiency.
B) Production efficiency.
C) The wrong mix of output.
D) Marginal cost pricing.
Question
Monopolistically competitive firms are productively inefficient because long-run equilibrium occurs at an output rate where

A) MC is greater than MR.
B) Price is greater than MC.
C) ATC is greater than minimum ATC.
D) Diseconomies of scale exist.
Question
Suppose that an economy wants to eliminate the resource waste associated with excess capacity in monopolistically competitive markets. Which of the following would achieve this goal?

A) Firms are allowed to establish significant barriers to entry.
B) Firms are encouraged to produce less output.
C) Firms are required to set price equal to marginal cost.
D) Firms are required to charge the same price.
Question
Marginal cost pricing means that

A) Goods are offered for sale at prices equal to average total cost.
B) Firms produce where marginal cost equals marginal revenue.
C) Firms produce where marginal cost equals zero.
D) Goods are offered for sale at prices equal to marginal cost.
Question
<strong>  Refer to Figure 26.1. The output that maximizes production efficiency for this firm is</strong> A) Q<sub>1</sub>. B) Q<sub>2</sub>. C) Q<sub>3</sub>. D) Q<sub>4</sub>. <div style=padding-top: 35px> Refer to Figure 26.1. The output that maximizes production efficiency for this firm is

A) Q1.
B) Q2.
C) Q3.
D) Q4.
Question
<strong>  Refer to Figure 26.1. The output level that will be produced by this firm in the long run is</strong> A) Q<sub>1.</sub> B) Q<sub>2.</sub> C) Q<sub>3.</sub> D) Q<sub>4.</sub> <div style=padding-top: 35px> Refer to Figure 26.1. The output level that will be produced by this firm in the long run is

A) Q1.
B) Q2.
C) Q3.
D) Q4.
Question
Which of the following market structures will have lower prices in the long run than monopoly, ceteris paribus?

A) Perfect competition, oligopoly, and monopolistic competition.
B) Perfect competition, but not oligopoly or monopolistic competition.
C) Perfect competition and oligopoly, but not monopolistic competition.
D) Oligopoly and monopolistic competition, but not perfect competition.
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Deck 12: Deficits and Debt
1
Monopolistically competitive firms have a "monopoly" element to them because

A) There is only one seller.
B) There are high barriers to entry.
C) Brand loyalty gives them a captive audience.
D) The cross-price elasticity is very high.
C
2
Which of the following characterizes monopolistic competition?

A) Many interdependent firms sell a homogeneous product.
B) A few firms produce a particular type of product.
C) Many firms produce a particular type of product, but each maintains some independent control over its own price.
D) A few firms produce all of the market supply of a good.
C
3
The kinked oligopoly demand curve does not describe the demand curve for monopolistic competition because in monopolistically competitive markets,

A) Firms are not as interdependent as oligopolistic firms.
B) Firms have no market power.
C) There is not as much product differentiation as in oligopoly.
D) There is no nonprice competition.
A
4
Which of the following industries is not an example of monopolistic competition?

A) Pizza delivery.
B) Toys.
C) Notebook computers.
D) Airlines.
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5
The combined market share of the top four firms in a monopolistically competitive industry will typically be in the range of

A) Zero to 2 percent.
B) Zero to 5 percent.
C) 20 to 40 percent.
D) 70 to 100 percent.
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6
If a monopolistically competitive firm raises its price, it will

A) Not lose any of its customers.
B) Lose most of its customers.
C) Lose some of its customers, but nowhere close to all its customers.
D) Lose all of its customers.
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7
A monopolistically competitive industry is characterized by ________ concentration ratios and ________ entry barriers.

A) high; high
B) high; low
C) low; high
D) low; low
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8
Entry into a market characterized by monopolistic competition is generally

A) Entirely blocked by existing firms.
B) Very easy because few barriers exist.
C) As difficult as in oligopoly.
D) More difficult than entry into monopolized markets.
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9
A major difference between monopoly and monopolistic competition is

A) One maximizes profits by setting MR equal to MC, and the other does not.
B) The number of firms in the market.
C) One type of firm has market power, and the other does not.
D) One has a downward-sloping demand curve, and the other does not.
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10
If there are many firms in an industry producing goods that are similar but slightly different, this is an example of

A) Perfect competition.
B) Monopolistic competition.
C) Oligopoly.
D) Monopoly.
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11
Each producer in monopolistic competition has

A) Complete market power.
B) Substantial market power.
C) Some market power.
D) No market power.
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12
In monopolistic competition, a firm

A) Has no market power.
B) Captures significant economies of scale.
C) Has a downward-sloping demand curve.
D) Has a standardized product that all firms produce.
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13
Which of the following is not characteristic of monopolistic competition?

A) Many firms in an industry.
B) Low concentration ratios.
C) Some market power.
D) Firms have zero control over price.
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14
A major difference between oligopoly and monopolistic competition is that monopolistically competitive firms and oligopolies do not

A) Have high concentration ratios.
B) Have many competitors.
C) Have high barriers to entry.
D) Confront a downward-sloping demand curve.
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15
Monopolistically competitive industries are characterized by all of the following except

A) Homogenous products.
B) Low entry barriers.
C) Low concentration ratios.
D) Independent production decisions.
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16
Which of the following is similar for oligopoly and monopolistic competition?

A) Both have many firms.
B) Both have low concentration ratios.
C) Both have market power.
D) Both make independent production decisions.
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17
The competitive dimension of monopolistic competition is that

A) High barriers to entry tend to push economic profits toward zero.
B) Consumers view each firm's products as interchangeable.
C) Low barriers to entry tend to push economic profits toward zero.
D) Each firm in the industry will lose all of its customers if it raises its price.
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18
A concentration ratio measures the

A) Proportion of industry output produced by all firms.
B) Proportion of industry output produced by the largest firms.
C) Dollar value of total industry output produced by all firms.
D) Dollar value of total industry output produced by the largest firms.
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19
The demand curve faced by a monopolistically competitive firm is

A) Downward-sloping.
B) Flat.
C) Kinked.
D) Upward-sloping.
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20
One of the main differences between an oligopoly and a monopolistically competitive firm is that a monopolistically competitive firm

A) Faces a horizontal demand curve; an oligopoly does not.
B) Is relatively independent; an oligopoly is interdependent.
C) Has no market power; an oligopoly has some market power.
D) Has high barriers to entry; an oligopoly does not.
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21
Brand loyalty

A) Makes the demand curve facing the firm more price-elastic.
B) Leads to one price for all brands.
C) Exists even when products are virtually identical.
D) Is possible only when there are a few firms in the market.
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22
The cross-price elasticity of demand for the products of monopolistically competitive firms is

A) Very high.
B) Low.
C) An indication that most of the products are complementary goods.
D) The same as in perfect competition.
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23
<strong>  Refer to Table 26.1. At the profit-maximizing output and price, Will's Beach Ball Company will earn a profit equal to</strong> A) $18. B) $70. C) $72. D) -$12. Refer to Table 26.1. At the profit-maximizing output and price, Will's Beach Ball Company will earn a profit equal to

A) $18.
B) $70.
C) $72.
D) -$12.
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24
A monopolistically competitive firm maximizes profits or minimizes losses in the short run by

A) Setting price equal to marginal cost.
B) Producing at the output level where ATC is minimized.
C) Producing at the output level where MR equals MC.
D) Producing at the output level where MC equals ATC.
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25
<strong>  Refer to Table 26.2. To maximize profit, Sylvie's Shampoo Company. should produce _______ bottles of shampoo and charge a price of _______ each.</strong> A) 6; $22 B) 7; $20 C) 8; $18 D) 9; $16 Refer to Table 26.2. To maximize profit, Sylvie's Shampoo Company. should produce _______ bottles of shampoo and charge a price of _______ each.

A) 6; $22
B) 7; $20
C) 8; $18
D) 9; $16
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26
Product differentiation occurs when

A) A completely new process is used to produce a familiar product.
B) One firm produces many varieties of a product.
C) Buyers perceive differences in the products of several companies.
D) Sellers perceive differences in the products of several companies.
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27
Product differentiation refers to

A) Features that make one product appear different from competing products in the same market.
B) Different prices for the same product in a certain market.
C) The selling of identical products in different markets.
D) The charging of different prices for the same product in different markets.
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28
Which of the following most characterizes monopolistic competition?

A) Price leadership.
B) Product differentiation.
C) Price discrimination.
D) Economies of scale.
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29
Firms in a monopolistically competitive market will

A) Produce efficiently.
B) Make economic profits in the long run.
C) Use the profit-maximizing rule MC = MR.
D) Produce at the minimum of ATC.
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30
<strong>  Refer to Table 26.1. At the profit-maximizing output and price, Will's Beach Ball Company will earn a ________ economic profit, and ________ the market will occur.</strong> A) negative; exit from B) negative; entry into C) positive; exit from D) positive; entry into Refer to Table 26.1. At the profit-maximizing output and price, Will's Beach Ball Company will earn a ________ economic profit, and ________ the market will occur.

A) negative; exit from
B) negative; entry into
C) positive; exit from
D) positive; entry into
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31
<strong>  Refer to Table 26.1. In order to maximize profit, Will's Beach Ball Company should produce _______ and charge a price of _______ each.</strong> A) 6 beach balls; $11 B) 7 beach balls; $10 C) 8 beach balls; $9 D) 9 beach balls; $8 Refer to Table 26.1. In order to maximize profit, Will's Beach Ball Company should produce _______ and charge a price of _______ each.

A) 6 beach balls; $11
B) 7 beach balls; $10
C) 8 beach balls; $9
D) 9 beach balls; $8
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32
Large cities typically have many drugstores that offer different levels of service and product selection. The drugstore market in big cities can best be classified as

A) A competitive market.
B) Monopolistic competition.
C) Oligopoly.
D) Monopoly.
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33
A monopolistically competitive firm can raise its price somewhat without fear of great change in unit sales because of

A) Brand loyalty.
B) Economies of scale.
C) Inelastic demand.
D) Large market shares of firms in the market.
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34
When a monopolistically competitive firm advertises, it is attempting to increase

A) The demand and decrease the price elasticity of demand for its product.
B) The demand and increase the price elasticity of demand for its product.
C) Long-run profits.
D) Market demand.
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35
Cross price elasticity measures

A) The change in quantity demanded for one good due to a change in the price of another good.
B) How sensitive quantity demanded is to a change in price.
C) The change in quantity demanded when income changes.
D) How complements and substitutes differ from one another.
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36
If a monopolistic competitor is maximizing profit, it is producing at a point where marginal cost

A) Is less than price.
B) Equals price.
C) Is greater than price.
D) Equals average total cost.
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37
The main difference between perfect competition and monopolistic competition is

A) The degree of product differentiation.
B) The long-run economic profits that are expected.
C) The number of firms in the market.
D) The ease of entry and exit.
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38
Brand loyalty usually makes the demand curve for a product

A) More price-elastic.
B) Less price-elastic.
C) Unitary elastic.
D) More income-elastic.
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39
Which of the following is an example of product differentiation?

A) Two shampoos differ only in their labels, but consumers pay $0.20 more for the label they recognize.
B) Sugar can be made from sugar beets or sugar cane, and consumers cannot tell the difference.
C) Consumers substitute SUVs for cars because SUVs accommodate more passengers.
D) Mills produce softwood and hardwood, but the two are used for different purposes.
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40
A monopolistically competitive firm can raise its price somewhat without fear of great change in unit sales because

A) The demand for its product is typically very price-elastic.
B) Its demand curve is horizontal.
C) Of product differentiation and brand loyalty.
D) Of the gap in its marginal revenue curve.
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41
If new firms enter a monopolistically competitive market, the demand curves for the existing firms will shift to the

A) Left and become more price-inelastic.
B) Left, and there will be no change in price elasticity.
C) Left and become more price-elastic.
D) Right, and there will be no change in price elasticity.
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42
<strong>  Refer to Table 26.2. At the profit-maximizing output and price, Sylvie's Shampoo Company. will earn a ________ economic profit, and ________ the market will occur.</strong> A) negative; entry into B) negative; exit from C) positive; entry into D) positive; exit from Refer to Table 26.2. At the profit-maximizing output and price, Sylvie's Shampoo Company. will earn a ________ economic profit, and ________ the market will occur.

A) negative; entry into
B) negative; exit from
C) positive; entry into
D) positive; exit from
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43
In monopolistic competition, the entry of new firms will cause all of the following to happen except

A) Long-run economic profits will be zero.
B) The industry cost curves will shift to the left.
C) The firm's demand curve will shift to the left.
D) The market supply curve will shift to the right.
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44
Which of the following is true about a monopolistically competitive firm in the long run?

A) It is as efficient as a purely competitive firm.
B) It tends to realize only a normal profit.
C) It produces at the level where costs are minimized.
D) It will practice marginal cost pricing.
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45
Which of the following characterizes the difference between oligopoly and monopolistic competition?

A) Oligopolists are independent of each other; monopolistically competitive firms are interdependent.
B) Monopolistically competitive firms experience zero long-run economic profit; oligopolists may experience positive long-run economic profit.
C) There are many oligopolists but only a few monopolistically competitive firms.
D) Monopolistically competitive firms face horizontal demand curves; oligopolists face downward-sloping demand curves.
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46
When new firms enter a monopolistically competitive industry, ceteris paribus, the

A) Market price decreases.
B) Market price increases.
C) Market price remains unchanged.
D) Change in market price cannot be determined based on the information given.
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47
In monopolistic competition, a firm's demand curve is tangent to the ATC curve in the long run because

A) Barriers to entry are high.
B) Entry eliminates economic profit, and exit eliminates losses.
C) Advertising is ineffective in differentiating the product.
D) Producers are price takers.
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48
Both perfect competitors and monopolistic competitors

A) Experience product differentiation.
B) Earn zero economic profit in the long run.
C) Find prices pushed to the minimum of long-run ATC by entry.
D) Use marginal cost pricing.
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49
If new firms enter a monopolistically competitive market, the demand curves for the existing firms will

A) Shift to the left.
B) Shift to the right.
C) Remain unchanged.
D) Remain unchanged, but the market demand curve will shift to the right.
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50
<strong>  Refer to Table 26.2. At the profit-maximizing output and price, Sylvie's Shampoo Company. will earn a profit equal to</strong> A) $36. B) $30. C) $140. D) $144. Refer to Table 26.2. At the profit-maximizing output and price, Sylvie's Shampoo Company. will earn a profit equal to

A) $36.
B) $30.
C) $140.
D) $144.
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51
When new firms enter a monopolistically competitive industry, the market

A) Supply curve shifts to the left.
B) Supply curve shifts to the right.
C) Demand curve shifts to the left.
D) Demand curve shifts to the right.
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52
Which of the following characterizes monopolistic competition?

A) Price leadership.
B) Zero long-run profit.
C) Retaliation.
D) Marginal cost pricing.
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53
Which of the following is not true about a monopolistic competitor?

A) It maximizes profit at the point where MC = MR.
B) It produces less output than a perfectly competitive firm, ceteris paribus.
C) It charges a higher price than a perfectly competitive firm, ceteris paribus.
D) It can earn economic profits in the long run.
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54
One of the reasons for low cross-price elasticity in monopolistic competition and high cross-price elasticity in perfect competition is that

A) Firms in perfect competition differentiate their products.
B) In monopolistic competition brand loyal consumers view other available products as poor substitutes.
C) Consumers do not have perfect substitutes in perfect competition.
D) To save money, firms in monopolistic competition do not advertise.
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55
In a monopolistically competitive market with negative economic profits,

A) Firms will enter until accounting profits are zero.
B) Firms will enter until economic profits are zero.
C) Firms will exit until economic profits are zero.
D) No entry or exit will occur.
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56
If economic profits are earned in a monopolistically competitive market,

A) More firms will enter the market.
B) The market supply curve will shift to the left.
C) Price will rise.
D) The market demand curve will shift to the right.
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57
In monopolistic competition, if economic profits are being earned, which of the following will not happen?

A) New firms will enter.
B) Entry will cause the market supply curve to shift to the right.
C) Entry will cause the firm's demand curve to shift to the left.
D) Entry will cause the market price to rise.
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58
Entry into a market characterized by monopolistic competition

A) Is rare because firms have market power.
B) Is frequent because barriers to entry are low.
C) Occurs when a firm's demand is everywhere below its long-run average cost curve.
D) Results from economies of scale.
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59
In the short run, a monopolistically competitive firm

A) May make economic profits, but it fails to make economic profits in the long run because of the entry of new firms.
B) May make profits just as it does in the long run because firms can enter easily.
C) Produces at a rate at which long-run average cost equals price, but not at which long-run marginal cost equals marginal revenue.
D) Makes profits just as it does in the long run because entry is blocked.
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60
For which of the following market structures will the firm's demand curve be tangent to the ATC curve in the long run?

A) Duopoly.
B) Monopolistic competition.
C) Oligopoly.
D) Monopoly.
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61
Which of the following market structures will have higher output in the long run than monopolistic competition, ceteris paribus?

A) Perfect competition.
B) Monopoly.
C) Duopoly.
D) Oligopoly.
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62
Which of the following is true about a monopolistically competitive industry?

A) Marginal cost pricing occurs.
B) There is excess capacity.
C) Resources are allocated efficiently.
D) It produces at the minimum of ATC.
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63
<strong>  Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is</strong> A) Earning an economic profit. B) Earning an economic loss. C) Breaking even. D) Earning a monopoly profit. Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is

A) Earning an economic profit.
B) Earning an economic loss.
C) Breaking even.
D) Earning a monopoly profit.
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64
In monopolistic competition there is allocative inefficiency because

A) Price is greater than the minimum ATC.
B) Production is not at the minimum ATC.
C) Of excess capacity.
D) Price is greater than MC.
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65
Compared to the outcome under a marginal cost pricing strategy, a monopolistically competitive firm will produce a

A) Lower output and charge a higher price.
B) Greater output and charge a higher price.
C) Lower output and charge a lower price.
D) Greater output and charge a lower price.
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66
Which of the following market structures will have lower output in the long run than perfect competition, ceteris paribus?

A) Monopolistic competition, but not oligopoly or monopoly.
B) Monopolistic competition, oligopoly, and monopoly.
C) Monopolistic competition and oligopoly, but not monopoly.
D) Oligopoly and monopoly, but not monopolistic competition.
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67
Monopolistic competition results in allocative

A) Inefficiency and productive efficiency.
B) Inefficiency and productive inefficiency.
C) Efficiency and productive efficiency.
D) Efficiency and productive inefficiency.
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68
<strong>  Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is experiencing economic</strong> A) Profits and should stay in this market in the long run. B) Profits but could make even higher economic profits producing the next best alternative good. C) Losses but should keep producing in the short run. D) Losses and should shut down in the short run. Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is experiencing economic

A) Profits and should stay in this market in the long run.
B) Profits but could make even higher economic profits producing the next best alternative good.
C) Losses but should keep producing in the short run.
D) Losses and should shut down in the short run.
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69
<strong>  Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is producing at an output level that achieves</strong> A) Productive efficiency. B) Allocative efficiency. C) Maximum economies of scale. D) Neither productive nor allocative efficiency. Refer to Figure 26.2 for a monopolistically competitive firm. At the profit-maximizing output and price, this firm is producing at an output level that achieves

A) Productive efficiency.
B) Allocative efficiency.
C) Maximum economies of scale.
D) Neither productive nor allocative efficiency.
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70
Which of the following real-world situations is the result of excess capacity in a monopolistically competitive market?

A) A factory producing women's clothing produces more than it can sell during a season.
B) Gas stations with infrequently used pumps are located at all four corners of an intersection.
C) A retail auto tire store orders too much inventory.
D) Monopolistically competitive firms do not exist in the real world.
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71
<strong>  Refer to Figure 26.1 for a monopolistically competitive firm. The profit-maximizing output and price combination for this firm in the short run is</strong> A) Q<sub>1</sub>, P<sub>1</sub>. B) Q<sub>2</sub>, P<sub>4</sub>. C) Q<sub>2</sub>, P<sub>1</sub>. D) Q<sub>4</sub>, P<sub>3</sub>. Refer to Figure 26.1 for a monopolistically competitive firm. The profit-maximizing output and price combination for this firm in the short run is

A) Q1, P1.
B) Q2, P4.
C) Q2, P1.
D) Q4, P3.
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72
Which of the following market structures will have higher prices in the long run than perfect competition, ceteris paribus?

A) Monopolistic competition and monopoly, but not oligopoly.
B) Oligopoly and monopoly, but not monopolistic competition.
C) Monopoly, but not oligopoly or monopolistic competition.
D) Monopolistic competition, monopoly, and oligopoly.
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73
Which of the following market structures will have only normal profit in the long run?

A) Monopoly.
B) Duopoly.
C) Monopolistic competition.
D) Oligopoly.
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74
Monopolistic competition results in

A) Allocative efficiency.
B) Production efficiency.
C) The wrong mix of output.
D) Marginal cost pricing.
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75
Monopolistically competitive firms are productively inefficient because long-run equilibrium occurs at an output rate where

A) MC is greater than MR.
B) Price is greater than MC.
C) ATC is greater than minimum ATC.
D) Diseconomies of scale exist.
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76
Suppose that an economy wants to eliminate the resource waste associated with excess capacity in monopolistically competitive markets. Which of the following would achieve this goal?

A) Firms are allowed to establish significant barriers to entry.
B) Firms are encouraged to produce less output.
C) Firms are required to set price equal to marginal cost.
D) Firms are required to charge the same price.
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77
Marginal cost pricing means that

A) Goods are offered for sale at prices equal to average total cost.
B) Firms produce where marginal cost equals marginal revenue.
C) Firms produce where marginal cost equals zero.
D) Goods are offered for sale at prices equal to marginal cost.
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78
<strong>  Refer to Figure 26.1. The output that maximizes production efficiency for this firm is</strong> A) Q<sub>1</sub>. B) Q<sub>2</sub>. C) Q<sub>3</sub>. D) Q<sub>4</sub>. Refer to Figure 26.1. The output that maximizes production efficiency for this firm is

A) Q1.
B) Q2.
C) Q3.
D) Q4.
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79
<strong>  Refer to Figure 26.1. The output level that will be produced by this firm in the long run is</strong> A) Q<sub>1.</sub> B) Q<sub>2.</sub> C) Q<sub>3.</sub> D) Q<sub>4.</sub> Refer to Figure 26.1. The output level that will be produced by this firm in the long run is

A) Q1.
B) Q2.
C) Q3.
D) Q4.
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80
Which of the following market structures will have lower prices in the long run than monopoly, ceteris paribus?

A) Perfect competition, oligopoly, and monopolistic competition.
B) Perfect competition, but not oligopoly or monopolistic competition.
C) Perfect competition and oligopoly, but not monopolistic competition.
D) Oligopoly and monopolistic competition, but not perfect competition.
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