Deck 6: The Survey: Asking People Questions

Question 1

Dr.Mottle asks respondents if they have a n opinion about gas prices,and if they answer yes,she asks them to give their opinion in the second part of the question.What is the name used for this type of question?

A)quasi-filter
B)full-filter
C)full-filler
D)full-question

Answer 1

B

Question 2

The difference between open-ended questions and closed-ended questions is that

A)open-ended questions always start with the word ȈWhat.Ȉ
B)closed-ended questions can only be answered with a ȈyesȈ or Ȉno.Ȉ
C)open-ended questions let the respondent give any answer.
D)closed-ended questions require the respondent to be sitting and at attention.

Answer 2

C

Question 3

The lowest cost format for surveys is

A)web based.
B)face to face.
C)by telephone.
D)All are the same.

Answer 3

A

Question 4

A social survey can take several formats including

A)face-to-face format.
B)semaphoric format.
C)flat screen television format.
D)None of the above

Question 5

The first stage of a person-to-person interview is to

A)find a quiet location.
B)introduction and entry.
C)greeting.
D)All of the above

Question 6

Good answer choices in closed format should have three features,including which of the following?

A)mutually exclusive
B)exhaustive
C)balanced
D)All of the above

Question 7

What is the first stage in conducting a survey?

A)execution
B)beginning
C)data analysis
D)start-up

Question 8

Which of the following might interfere with with a respondentȇs recall in a survey asking about past events?

A)television show
B)an issue or event that was not significant
C)poor vision
D)too much sugar

Question 9

An interviewerȇs visible characteristics

A)always positively affects the intervieweeȇs willingness to participate in the survey.
B)often affect interviews and respondentȇs answers.
C)have nothing to do with the interview.
D)None of the above

Question 10

Standard-format questions in a closed-ended survey do not offer which of the following?

A)multiple choice
B)Ȉdonȇt knowȈ choice
C)opinions
D)an opportunity to express oneself

Question 11

What two (2)principles guide good survey questions?

A)Keep questions under 10 words,use only small words.
B)Avoid confusion,keep respondentȇs perspective in mind.
C)Always start with a verb,avoid long questions.
D)Use yes-or-no questions,ask no more than 10 questions.

Question 12

Mr.Marsh responded that he always completed employee evaluations on time when he was a manager,when in fact,he rarely conducted the task.As a respondent in a survey he exaggerated to look good.This is an example of

A)contingency bias.
B)closed format bias.
C)wording effect bias.
D)social desirability bias.

Question 13

The length of a questionnaire depends on the format of the survey and

A)on where it takes place.
B)how much time a researcher has to publish.
C)on respondent characteristics.
D)where the majority of the respondents want to meet.

Question 14

Interviewers use probes to clarify respondentsȇ responses.What does this mean?

A)An interviewer clarifies an ambiguous answer by pauses,repeating the question,or by asking additional questions.
B)An interviewer places electrical probes on the respondentȇs arms and legs.
C)An interviewer pokes the respondent in the arm with his finger.
D)None of the above

Question 15

In a survey,when a particular word in itself evokes s strong feeling,this is called

A)contingency.
B)social desirability.
C)full-filter.
D)wording effect.

Question 16

Mr.Marsh changes his title to Dr.in order to influence survey respondents.He may be guilty of using

A)prestige bias.
B)illegal behavior.
C)high intensity.
D)wishful bias.

Question 17

When a researcher leads a respondent to pick one response over another,the researcher is asking what type of questions?

A)double barreled questions
B)single barreled questions
C)leading questions
D)focus group questions

Question 18

People tend to under-report certain things in a survey.Which of the following might be underreported?

A)multiple children
B)happy marriage
C)war medals
D)engagement in illegal behavior

Question 19

A set of questions used in a social survey

A)is called a questionnaire.
B)must be at least 20 in number.
C)has 3 parts.
D)is the final stage of researcher.

Question 20

When a respondent distorts answers to look good or conform to social norms,this is called

A)social desirability bias.
B)social enhancement bias.
C)social security bias.
D)societal desirability bias.

Question 21

Why does an interviewer use probes?

Question 22

An interviewer needs to control the interview and its flow of interaction.

Question 23

More people will complete a long or very long survey than a short one

Question 24

Answer choices on a survey should be balanced.What does that mean?

A)There should always be an even number of answers.
B)That the favorable or unfavorable choices are offered equally in a set of responses.
C)There is a fulcrum in the answers.
D)There are equal ȈrightȈ and ȈwrongȈ answers.

Question 25

In organizing survey questions,the demographic questions should be at the beginning of the survey.

Question 26

A mail questionnaire format limits the kinds of questions that a researcher can use.

Question 27

A double-barreled question joins two or more questions together and makes a respondentȇs answer ambiguous.

Question 28

Writing good answer choices in a survey is not as important as writing a good question.

Question 29

A contingency question really has three questions that all must be answered.

Question 30

An advantage of mailed questionnaires is

A)that sampling is generally very representative.
B)that there is a consistently high response rate.
C)the color of the paper.
D)that they can be anonymous.

Question 31

What are control variables?

Question 32

Mr.Marsh is concerned about how he will organize the sequence of questions on his survey.Since many of his respondents will most probably lack strong views,he is concerned about .

A)ordering survey copies
B)order effects
C)bias order
D)context bias

Question 33

What is a contingency question?

A)A two-part question in which a first question screens who gets the second question.
B)A two-part sentence with a beginning and an end.
C)A question with a ȈyesȈ or ȈI donȇt knowȈ response.
D)A delay question used to annoy the respondent.

Question 34

A researcher faces three survey question sequence issues: how to organize,how to reduce question order effects,and how to control researcher bias.

Question 35

When respondents answer questions based on a context of preceding questions and the interview setting,this is known as___________.

A)conscientious bias
B)continuing bias
C)continental effect
D)context effect

Question 36

What is the difference between an opinion poll and a survey.

Question 37

A standard-format question does not offer a Ȉdonȇt knowȈ choice.

Question 38

What three questions does a researcher ask in the start-up stage?

Question 39

A good survey question is one in which the respondents know which answer the researcher expects.

Question 40

What is the difference between an open-ended question and a closed-ended question?

Question 41

A type of bias that occurs when respondents distort answers to look good or to conform to social norms is a___________bias.

Question 42

A drawback of this particular survey method is that not everyone has a computer or internet access.This type of survey is___________.

Question 43

A(n)______________________question joins two or more questions together and makes a respondentȇs answer ambiguous.

Question 44

A respondent reacted very hostilely to a question on a Dr.Van Offerȇs study survey.Dr.Van Offer believes that the respondentȇs reaction may have impacted the answers on the whole survey.This reaction is most likely attributable to a problem with the question called
.

Question 45

A(n)___________(also called screen or skip question)is a two question sequence that increases relevance in a survey.

Question 46

A(n)___________is a fixed collection of questions used in a social survey that respondents answer.

Question 47

People tend to___________-report having an illness or disability or engaging in illegal or deviant behavior in a survey.

Question 48

What three ethical issues should be considered in administering surveys?

Question 49

In a closed-format survey,favorable and unfavorable choices are equal in the set of responses.This feature of the survey is called___________.

Question 50

What might be an example of a sensitive issue that a person would underreport?

Question 51

When respondents tend to answer questions based on the context of preceding questions and the interview setting,this is called___________effects.

Question 52

What is the difference between a standard-format question and a full-filter question?

Question 53

The three stages for gathering data to test a hypothesis using a survey are start -up,execution and___________.

Question 54

What are the advantages and disadvantages of a mailed questionnaire?

Question 55

What kinds of questions are not appropriate for mailed questionnaires?

Question 56

Most surveys offer preset answers from which a respondent chooses.The___________feature requires that none of the response categories overlap.

Question 57

One advantage of this type of interview is that it is flexible and has most of the strengths of face-to-face interviews.This type of interview is a___________interview.

Question 58

In a(n)___________question format,respondents can give any answer.

Question 59

A______________________question does not offer a Ȉdonȇt knowȈ choice and respondents must volunteer their lack of knowledge or opinion.

Question 60

Previous questions on a survey tend to influence later ones in two ways; one way is the respondentȇs own response and the other is the___________ .

Question 61

Good closed-format surveys have three features,mutually exclusive,exhaustive,and balanced.Discuss these three features and an example of each.

Question 62

What are the pros and cons of opened- versus closed-ended questions?

Question 63

Dr.Van Offer hired a new assistant to conduct a survey for him.During one of the research luncheon meetings,the new assistant starts to discuss information that respondents have given her.In particular,she tells about one respondentȇs sexual preferences and then accidentally gives the respondentȇs name.One of the other assistants is horrified because she is related to the respondent.
Discuss three issues related to the ethical survey,including invasion of privacy,voluntary participation and misuse of surveys.What should Dr.Van Offer do? Are any of these issues related to lessons learned in Chapter 3?

Question 64

Discuss the advantages/disadvantages of different survey formats.In particular,discuss mail questionnaires,telephone interviews,face-to-face interviews and web surveys.

Question 65

Discuss the three questions that a researcher should ask in the start-up stage of the survey conduct; ȈWho will be the respondents?Ȉ ȈWhat information does the researcher want to learn from them?Ȉ ȈHow can a researcher get that information?Ȉ