Deck 9: Corporate Social Responsibility and Community Relations

Question 1

Primary stakeholders have a(n)______ interest in an organization.

A)indirect
B)provisional
C)direct
D)media

Answer 1

C

Question 2

Which of these is an example of corporate social marketing?

A)McDonald's matches customer donations for Ronald McDonald House Charities.
B)Dunkin Donuts donates $1 to Stop Hunger for every coupon book purchased in store.
C)Apple provides iPads to every elementary-aged student in New York City's lower income school districts.
D)Mondavi Winery sponsors a campaign designed to reduce drunk driving among college students.

Answer 2

D

Question 3

In addition to regular shipping options,an online retailer now also offers customers drop-shipping to different locker locations through metropolitan areas as one way to help reduce the company's overall carbon footprint.This new shipping option represents which type of corporate social responsibility engagement?

A)corporate philanthropy
B)corporate social marketing
C)socially responsible business practices
D)cause-related marketing

Answer 3

C

Question 4

Which of these is a key building block to engaging in successful,ongoing corporate social responsibility?

A)corporate fit
B)CEO activism
C)Millennials
D)profitable partnerships

Question 5

Unlike Europe,which of these factors does not impact the decision for U.S.companies to engage in corporate social responsibility?

A)social
B)legislative
C)environmental
D)economic

Question 6

Stakeholders are often the catalyst for more ethical behavior and ______ from organizations.

A)mediocrity
B)transparency
C)evaluation
D)discretion

Question 7

Crossover applications such as advertising and merchandising tie-ins,business partnerships,even internal communications to employees are all excellent ______ to corporate social responsibility initiatives.

A)measurements
B)extensions
C)sources
D)signals

Question 8

The Nielsen 2015 Global Survey on CSR reinforced the connection between consumers' environmental concerns and ______.

A)travel choices
B)personal footprint
C)purchase intent
D)society

Question 9

It is recommended that a company engaging in corporate social responsibility should serve and ______ the three performance areas make up the triple bottom line.

A)measure
B)promote
C)exploit
D)create

Question 10

Corporate social responsibility can positively impact an organization's ______,while CEO activism might risks negatively impacting it.

A)visibility
B)hierarchy
C)management
D)reputation

Question 11

Nothing But Donut Holes,a specialty doughnut franchise,is donating 20% of all profits to Doctors Without Borders as sponsorship for surgeries to repair congenital heart defects.This is an example of ______.

A)community volunteering
B)cause-related marketing
C)cause promotions
D)corporate philanthropy

Question 12

Corporate social responsibility can be defined as the sum of ______ taken by a company to address the impact of its business operations on the triple bottom line as well as its key stakeholders.

A)required steps
B)profits and losses
C)voluntary actions
D)marketing tactics

Question 13

To help launch a new socially conscious children's KidsCares television network,PR Firm CSRx created an interactive World Rescue bingo game.Parents print the World Rescue Bingo card.For the first month of programming,children look for a special rescue code to appear during their favorite new shows and match the code to the bingo card.Three codes matched down,across,or diagonally wins.Children enter the winning codes into a child-safe World Rescue Decipher app and learn which World Rescue KidsCares will be donating to: Project Water,Doctors Without Borders,or Endangered Species Adoptions.No purchase is required to play.Which type of corporate social responsibility engagement does this represent?

A)community volunteering
B)corporate social marketing
C)cause-related marketing
D)cause promotions

Question 14

When developing a social responsibility strategy,PR professionals will determine which stakeholders can both affect corporate operations and are ______.

A)intentionally uninvolved
B)motivated to act
C)affluent
D)trustworthy

Question 15

When beginning discussions about corporate social responsibility,PR professionals often need to first counsel upper management on the benefits of relationship-building programs,and why they need to be aligned with ______.

A)corporate and stakeholder values
B)employee expectations
C)managerial bonuses
D)human relations policy

Question 16

Community building is a natural result of ______ because of the priority placed on transformational benefits to society and valuing relationships.

A)business relevant tactics
B)promotional marketing
C)corporate social responsibility
D)social entrepreneurship

Question 17

Legally classified,a ______ corporation must publish a report annually to demonstrate the material positive benefit it has had on society and the environment.

A)B
B)nonprofit
C)benefit
D)traditional

Question 18

One strategic benefit to engaging in corporate social responsibility is the ______ which reinforces the need for initiatives that adapt well to social media.

A)excellent PR potential
B)reduced marketing budget
C)streamlined team responsibilities
D)upper management buy-in

Question 19

Measuring corporate social responsibility efforts includes examining the impact on end-recipients as well as how ______ perceive the activities.

A)competitors
B)stakeholders
C)researchers
D)PR professionals

Question 20

Corporate social responsibility considers the triple bottom line by making public interest a part of an organization's business decisions.This includes honoring _____ ,profit and people.

A)planet
B)promotion
C)power
D)progress

Question 21

One risk to corporate social responsibility is that activities could be perceived as ______ versus benefiting society or the environment.

A)activism
B)cause-related
C)altruistic
D)promotionally motivated

Question 22

Formulating ______ for a corporate social responsibility client involves not only recommending how to best communicate CSR initiatives to stakeholders,but also which communication channels to use.

A)talents
B)strategies
C)photography
D)transparency

Question 23

According to the Global CSR RepTrak® 100 report,larger,established companies like Target,Google,and Pottery Barn should utilize ______ communications to most affect corporate social responsibility perception.

A)third-party
B)shared
C)gap
D)controlled

Question 24

Choose one option that applies to all open answers: A strategically sound communications plan for corporate social responsibility will not only take into account ______ values,but also anticipate ______ expectations to best encourage ______ engagement.

A)media
B)marketing
C)political
D)stakeholder

Question 25

Developing and maintaining ______ is essential to building community relations.

A)strategic relationships
B)profitable business practices
C)political policy
D)a community center

Question 26

Researching what customers believe and know about a company or product will assist public relations professionals develop corporate social responsibility messages that are communicated in a ______ voice.

A)genuine
B)practical
C)social
D)platonic

Question 27

Because corporate social responsibility is connected to every area of an organization's operations,the outcome can have a significant impact on employee recruiting,corporate ______ and shareholder value.

A)reputation
B)bonuses
C)promotions
D)innovations

Question 28

Tire Tent,a national franchise,states on every invoice and in every commercial that old tires are recycled into a long-lasting,flexible material used to pave roads in third world countries.A news outlet discovered the recycling process is still in development and recycled tires are currently being stored on barges traveling continuously throughout the Pacific Ocean.Although Tire Tent wasn't aware of the fraud behind the corporate mission,this is still an example of ______.

A)greenspotting
B)greenflagging
C)greenwashing
D)greengate

Question 29

In communicating corporate social responsibility to key stakeholders,two-way,______ dialogue is best,particularly when communicated via social media.

A)transparent
B)discreet
C)calm
D)passive

Question 30

Foundational to corporate social responsibility is stakeholder engagement,and initiatives should be ______ for customers,employees and volunteers.

A)mandatory
B)universal
C)participatory
D)economic

Question 31

For the PR professional who specializes in community relations,being immersed in a business' surrounding community is key to ______ the business and making it more visible.

A)expanding
B)humanizing
C)elevating
D)targeting

Question 32

Public relations professionals managing corporate social responsibility engagement for clients are characterized by both company and professional ______.

A)budgets and markets
B)attire
C)codes of conduct
D)references

Question 33

Engaging in corporate social responsibility also means being alert to ______ and how they may or may not affect a business' corporate social responsibility activities.

A)fleeting trends
B)competitive one-way dialogues
C)emerging social issues
D)technology budgets

Question 34

______ is an important factor in corporate social responsibility engagement because consumers want to know the impact their preferred brands make on social and environmental issues.

A)Competition
B)Brand loyalty
C)Promotions management
D)Shelf presence

Question 35

______ conducted through videos can demonstrate relevance and personal fit with key stakeholders,and help reduce misperceptions about corporate social responsibility messages and the motivation behind them.

A)Storytelling
B)Promotional marketing
C)Research
D)Sustainability

Question 36

A company moves its annual report online and sends only a postcard to stakeholders announcing the change and why,tying the decision to their corporate social responsibility practices.In addition,they convert the printed annual report into online soundbites across various platforms.This change not only helps ______ their content,but can also increase the lifespan of key messages.

A)optimize
B)dilute
C)color code
D)minimize

Question 37

Particular to corporate social responsibility,public relations professionals must plan activities that ______,and communicate these activities to key stakeholders.

A)create new company values
B)reinforce a company's purpose
C)hinge on profitable gains
D)ignore the triple bottom line

Question 38

Americans often see the motivation behind CEO activism as desiring ______.

A)special corporate perks
B)media attention
C)increased salary
D)competitive response

Question 39

In advance of building its second headquarters in the U.S.,Amazon will likely hire a public relations team to build community relations.What is the team's first step?

A)Invite regional construction companies to two-day summit to learn about the project and Amazon's Request-for-Proposal process.
B)Widely distribute job applications online,at colleges and libraries in preparation for an Amazon job fair.
C)Understand the structure,strength and weaknesses of the community before setting objectives and goals.
D)Donate books to libraries in all lower-income elementary schools and backpacks to the children.

Question 40

Which of these statements is most accurate about millennials?

A)Millennials are not likely to switch to brands associated with a cause.
B)Millennials prefer to pay less for sustainable brands.
C)As a generation,millennials care the most about sustainability.
D)Millennials form their own opinions and are indifferent to CEO activism.

Question 41

A synergistic relationship exists between an organization and its stakeholders,which explains why a company cannot exist without them.

Question 42

Generation X is widely known as the most sustainability-conscious generation.

Question 43

Not only should corporate social responsibility activities be anchored on a business' purpose and values,but they should also be communicated with a new and engaging corporate voice.

Question 44

Eighty percent of Americans indicate they are more likely to purchase a company's products when they also agree with the CEO on societal and environmental issues.

Question 45

In an effort to help reduce the dropout rate in U.S.high schools,Rocket Foods has decided to partner with the American Medical Association to create a campaign that demonstrates how eating healthier is tied to increased performance in school.Based on just these facts,one could assume they are creating a community relations program specifically for the U.S.Asian American population.

Question 46

Both community relations and corporate social responsibility anchor around a business being a ______.

A)tax-paying entity
B)good citizen
C)legal organization
D)visible activist

Question 47

The windows of Rebecca's small bakery have been painted with graffiti nearly weekly since the opening of her shop three years ago.She knows the vandals are the teenagers on the next block and has tried to avoid them to keep the peace.It hasn't worked.Which option below might most improve community relations between Rebecca and the neighborhood teens?

A)Hire a local security guard to keep watch at night.
B)Offer a free baking class for teens after school two afternoons per week.
C)Donate cook books to the high school library.
D)Donate baked goods for the Homecoming Dance bake sale next Fall.

Question 48

Messages communicating an organization's corporate social responsibility are seen as more credible when also perceived as fitting that organization's purpose and values.

Question 49

Comcast's successful expansion in an Illinois county is credited to a local public relations practitioner and his large reservoir of ______ built up within the community.

A)favors and commissions
B)insider information
C)goodwill
D)civic awards

Question 50

The Latino community is a growing and significant demographic in the U.S.The most effective community relations programs to this key population segment are ______.

A)rotated annual programs
B)translated into Spanish
C)financially and investment focused
D)authentic partnerships

Question 51

H&M clothing retailer was an early adopter of the UN Guiding Principles on Human Rights and requires their roster of suppliers in developing countries to adhere to an extensive commitment to ______.

A)profitability
B)marketing
C)sustainability
D)financial analysis

Question 52

Because of the influence of younger African Americans on trendsetting,any public relations campaigns aimed at ______ must also include messages to reach this highly influential demographic.

A)Asian Americans
B)Baby Boomers
C)seniors
D)Millennials

Question 53

The movement towards corporate social responsibility encourages good citizenry from businesses with obligation only to society,not to the environment.

Question 54

Not everyone believes an organization's motivation for engaging in corporate social responsibility.If not properly communicated across multiple channels,corporate social responsibility activities can be seen as self-promotional,and even misleading.

Question 55

In 2015,Nielsen reported that social media "levels the playing field," giving more ______ and influence to younger African Americans.

A)trends
B)voice
C)capital
D)tech

Question 56

Multiple communication platforms,vehicles and formats make it more difficult for today's PR professionals to optimize corporate social responsibility content and expand the lifespan of a story.

Question 57

Before engaging in any local community relations efforts,a company must first understand the community's structure,including its weaknesses as well as its strengths.

Question 58

The most effective PR professional hired to build community relations is someone who is ______ at the local level.

A)neutral and passive
B)beginning to foster relationships
C)already deeply involved
D)religiously moral and passionate

Question 59

Engaging in community relations may include meeting with public officials,religious leaders,special interest groups,educators and more,primarily to ______.

A)placate decision makers
B)generate sales
C)exchange bribes
D)earn their trust

Question 60

According to the Boston College Center for Corporate Citizenship,which of these community beautification programs would most help strengthen employee retention?

A)a corporate-funded "Parks and Planters" gardening program with employee volunteers and local school children
B)hiring a local company twice per year to remove trash along main streets and highways
C)creating social media updates and blog posts about community sites and seasons
D)sponsoring the annual 4th of July "Bursting Blooms" plant sale and fundraiser for employees

Question 61

Illustrate the difference between strategic and responsive corporate social responsibility.Include a fictional or real example of each.

Question 62

What is a B Corporation and how does a company become one?

Question 63

Demonstrate why a public relations and communications specialist is the best choice to manage the corporate social responsibility process,particularly for large,publicly traded corporations.

Question 64

When expanding into a new Illinois county,Comcast hired a PR practitioner to help open doors.Briefly identify why he was able to inspire an overflow crowd to attend a Comcast meet and greet event.

Question 65

TOMS Shoes operates with a one-for-one concept,one pair of shoes donated for every pair of shoes purchased.Is this concept most like cause promotions or corporate philanthropy? Why or why not?

Question 66

Compare and contrast cause promotions and cause-related marketing as they relate to corporate social responsibility.Give an example of each.

Question 67

Based on research presented in the text,demonstrate why millennials are an important demographic to consider for cause-related marketing activities.

Question 68

Compare and contrast the Latino and Asian American U.S.populations as related to community relations.

Question 69

Briefly describe the pros and cons of CEO Activism.

Question 70

What is greenwashing?