Deck 16: Exploring Business Technology

Question 1

In which online business model does a company charge a fee for access to news, research, entertainment, or other types of content?

A) fee-based content
B) click-and-mortar retailing
C) advertising based
D) fee-based platform

Answer 1

A

Question 2

Executives at Starbucks review purchase information gathered from their gold card members and find that a bar graph shows sales of seasonal drinks have increased during the last four quarters. They will use this information to drive strategy decisions. Which function of management information systems (MIS) does this illustrate?

A) collect data
B) report information
C) present information
D) process data

Answer 2

C

Question 3

In which type of MIS would you expect to see data on recruiting and applicant management, attendance, succession planning, benefits administration, and tracking of employee training?

A) human resources MIS
B) accounting MIS
C) marketing MIS
D) financial MIS

Answer 3

A

Question 4

Based upon the information contained in the company's database, a marketing manager prepares a report to upper management detailing the impact of the company's Internet banner ads on sales of the product. Which function of the management information system (MIS) does this illustrate?

A) collect data
B) present information
C) synthesize data
D) sort information

Question 5

Many businesses are becoming more and more concerned with how their company and the technology they are using impacts the environment. What is the term to describe all of a business's activities to support a healthy environment and sustain the planet?

A) environmentally friendly IT
B) sustainable IT
C) green IT
D) socially responsible

Question 6

Which of the following is NOT considered a function of a management information system (MIS)?

A) collection of data
B) encryption of files
C) sorting and filtering data
D) transformation of data

Question 7

Yasmin stops offering free shipping to her online customers. Yasmin is trying to increase her profits by doing which of the following?

A) decreasing her revenues
B) increasing her revenues
C) decreasing her expenses
D) providing more customer service

Question 8

The marketing manager for a plumbing supply wholesaler gathers data about the company's customers, such as purchase history, payment information, and customer contact information, and enters this information into the company's database. Which function of the MIS does this illustrate?

A) process data
B) collect data
C) correlate data
D) present information

Question 9

Pharma Plus Pharmacy uses data from its customers' loyalty cards to search for correlations in products customers purchase to determine how to better serve customers. Which function of the management information system (MIS) does this illustrate?

A) collect data
B) present information
C) process data
D) gather data

Question 10

Microsoft's OneDrive offers users a simple way to store, sync, and share all kinds of files with other people and devices on the Web. Which of the following does this exemplify?

A) data mining
B) m-commerce
C) Web analytics
D) cloud computing

Question 11

Which of the following is a technology system that provides managers and employees with the information they need to perform their jobs as effectively as possible?

A) Web analytics
B) decision support software (DSS)
C) a database
D) a management information system (MIS)

Question 12

The marketing manager for a plumbing supply wholesaler sorts information in the database on the purchase history for each customer in order to determine which parts they purchase most frequently. What function of the management information system (MIS) does this illustrate?

A) gather data
B) present information
C) process data
D) report information

Question 13

Although you can access some news stories on its website, full access to news on The Globe and Mail is available only with a paid subscription. Which online business model does this illustrate?

A) advertising based
B) fee-based platform
C) B2B procurement
D) fee-based content

Question 14

Which management information system (MIS) would provide data on sales volume by sales representative, customer, and/or geographic area, customer profiles, and customer service reports?

A) marketing MIS
B) operations MIS
C) accounting MIS
D) financial MIS

Question 15

Nielsen randomly selects households to participate as panelists in an effort to understand consumers' shopping and media habits. Some "Nielsen families" have TV diaries to manually record their viewing habits, whereas others have meters that electronically gather viewing information. Which function of management information systems (MIS) does this illustrate?

A) collect data
B) record information
C) process data
D) gather data

Question 16

Ashley wants to increase the profits of her e-business. What are the two ways by which she can accomplish her goal of increasing profits?

A) cutting back on expenses and increasing sales
B) increasing the number of employees and increasing sales
C) expanding her website and increasing her inventory
D) hiring more employees and decreasing costs

Question 17

Urban Crafts is an online marketplace limited to handmade art, crafts, and fashions. Sellers pay a registration fee and a monthly subscription fee to list their items for sale to buyers. Which online business model does this illustrate?

A) click-and-mortar retailing
B) B2B procurement
C) advertising based
D) fee-based platform

Question 18

Which of the following is a form of external data collected by a management information system (MIS)?

A) market research reports
B) human resources records
C) inventory and production data
D) financial data

Question 19

If Jumble Bee Toys starts a type of computer usage in which services stored on the Internet are provided to users on a temporary basis, the company is using which of the following?

A) B2C
B) B2B
C) data mining
D) cloud computing

Question 20

Bloomberg provides legal researchers with advanced search capabilities for case law citations, dockets, and full-text federal and state cases and statutes. Although you can obtain a free trial, access to the material is available only with a paid subscription. Which online business model does this illustrate?

A) fee-based content
B) advertising based
C) click-and-mortar retailing
D) B2B procurement

Question 21

Which of the following terms describes tech-savvy people born after 1990?

A) millennials
B) digital natives
C) techies
D) social gamers

Question 22

What is usually the primary revenue stream for online auction sites such as eBay?

A) access fees charged to get into the website
B) fees charged for selling products on the site
C) advertising fees
D) money collected for shipping charges

Question 23

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases. This is most likely which type of model?

A) B2B
B) C2C
C) B2C
D) C2B

Question 24

McDonald's and Burger King offer about the same products and need about the same type of employees; which of the following is therefore similar for both companies?

A) marketing campaign
B) business model
C) hierarchy of service
D) background

Question 25

Claire browses for clothing at Banana Republic's website but goes to a Banana Republic store to try on and purchase the clothing. Based on this information, which online business model has Banana Republic adopted?

A) click-and-mortar retailing
B) fee-based content
C) B2C procurement
D) advertising based

Question 26

You can shop for Gap clothes at any of their thousands of company-owned and franchise stores or online at Gap.com. Which business model does this illustrate?

A) click-and-mortar retailing
B) online-only retailing
C) B2B procurement
D) fee-based platform

Question 27

An Internet consulting company uses its website to allow its corporate clients to obtain information, analyze data, and ask questions. Which model is this consulting company using?

A) B2C
B) C2C
C) B2B
D) 2B

Question 28

An international auction company offers sellers the opportunity to buy or sell items via auction and provides an easy place to trade on the Internet. It charges a fee per month along with a fee per sale of 3-7%, depending on the transaction amount. Which online business model does this illustrate?

A) click-and-mortar retailing
B) freemium
C) fee-based content
D) fee-based platform

Question 29

Using data about buying preferences and customer profiles allows management to do all of the following EXCEPT which one?

A) make decisions about how best to serve the customer
B) offer lower prices
C) provide individualized customer service
D) enhance buying selections

Question 30

Key performance indicators or KPIs are measurements that a company uses to track its progress toward achieving which of the following?

A) various objectives
B) strategic goals
C) financial stability
D) corporate targets

Question 31

A cut flower grower, shipper, and wholesaler uses an e-commerce software program on its website to allow florists to enter their own orders for flowers that are delivered by the end of the next business day. Which type of online business model does this reflect?

A) B2B procurement
B) click-and-mortar retailing
C) B2C procurement
D) fee-based platform

Question 32

Jane.com is a boutique marketplace that brings together individual sellers or small businesses to sell women and children's clothing and home decor online. This is an example of which business model?

A) advertising based
B) online-only retailing
C) click-and-mortar retailing
D) fee-based platform

Question 33

The Wall Street Journal's online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably which of the following?

A) sales of business products
B) sales of business services
C) investment advice
D) subscription fees

Question 34

Which of the following are measurements used by a company to track its progress toward achieving an objective?

A) key performance indicators (KPIs)
B) social media message (SMM)
C) performance measurement metrics (PMM)
D) online performance metrics (OPM)

Question 35

Rebecca is conducting research to determine how to get her company's listing higher up on search engine results when customers do a search for permanent makeup. What is this online marketing tactic called?

A) social-media marketing
B) lead generation
C) search engine optimization
D) content marketing

Question 36

Viva Auto Supply Company uses an e-commerce software program on its website to allow customers such as Breeze Body Shop to enter their own orders for auto parts. Which business model is Viva following?

A) B2B
B) supplier-to-customer
C) B2C
D) fee-based platform

Question 37

You can buy a wide variety of merchandise at Overstock.com from furniture to electronics, jewellery, clothing, and home décor, but the company does not have any physical stores. What online business model does this represent?

A) click-and-mortar retailing
B) B2B procurement
C) fee-based platform
D) online-only retailing

Question 38

Grainger, a leading supplier of maintenance, repair, and operating (MRO) supplies for businesses, has partnered with SAP AG to integrate its online catalogue, providing easy electronic commerce transactions between Grainger and its online customers resulting in reduced purchasing costs and improved efficiency. Which online business model does this reflect?

A) brick-and-mortar retailing
B) omnichannel retailing
C) fee-based platform
D) B2B procurement

Question 39

Which of the following would be considered a revenue stream?

A) subscription fees
B) sales of products
C) sales of services
D) all of the above

Question 40

Tutor.com is an online tutoring service that provides 24/7 access to tutors in over 40 subjects in its online classroom. Students can choose a variety of plans, beginning at $39.99 per month. What type of online business model does this represent?

A) online-only retailing
B) B2C procurement
C) click-and-mortar retailing
D) fee-based platform

Question 41

A website for human resource professionals presents news, information, and feature articles for free to attract users and sells advertising space on its website to businesses that want to aim their messages at these users. What type of online business model does this reflect?

A) fee-based content
B) fee-based platform
C) online-only retailing
D) advertising based

Question 42

Which of the following is NOT a sentiment analysis measurement?

A) customer satisfaction score
B) resolution time
C) issue resolution rate
D) number of website visitors

Question 43

To show consumers that its A1 Original Steak Sauce was more versatile than to just use on steak, Kraft Foods removed "steak" from the product's name and announced the "breakup" via a video on Facebook, requesting new friends like pork and chicken, and the company created a Pinterest page with boards featuring foods the sauce complements. What online marketing tactic does this best illustrate?

A) social media marketing
B) email marketing
C) content marketing
D) lead generation

Question 44

On Gerber's website, the company provides an interactive quiz on whether your baby is ready for solid food; a link to schedule a call with a lactation consultant, registered dietitian, and/or sleep consultant; tools to help you track your baby's growth; and videos on feeding babies and toddlers. Which online marketing tactic does this illustrate?

A) online advertising
B) content marketing
C) fee-based platform
D) lead generation

Question 45

Which of the following best describes multichannel marketing?

A) combining traditional offline marketing tactics with online marketing tactics
B) a retailer with both physical stores and an online presence
C) enabling business customers to submit and track orders electronically
D) offering some content to users for free but requiring a fee for premium content

Question 46

Pandora is a free online music streaming and music recommendation service. Which business model is Pandora using?

A) fee-based content
B) advertising based
C) click-and-mortar retailing
D) online-only retailing

Question 47

The majority of search engine users are likely to choose one of the top five suggestions in the results page. This statistic demonstrates the importance of which online marketing tactic?

A) online advertising
B) search engine optimization
C) social media marketing
D) content marketing

Question 48

If you click on a link on a large hotel's website, you can sign up for an exclusive email offer to save 25% on your first stay. What online marketing tactic does this illustrate?

A) social-media marketing
B) content marketing
C) lead generation
D) banner ads

Question 49

Which of the following businesses would be characterized as online-only retailing?

A) Hudson's Bay
B) Loblaws
C) Amazon
D) Walmart

Question 50

Which online marketing tactic involves the use of blogs, videos, infographics, and other material to attract and engage customers?

A) content marketing
B) lead generation
C) social media marketing
D) email marketing

Question 51

Blue Heron and FreshWay ship recipes and fresh ingredients straight to customers' doors, allowing them to cook a meal without a visit to the grocery store. Which business model are these companies using?

A) advertising based
B) click-and-mortar retailing
C) online-only retailing
D) fee-based platform

Question 52

Which of the following is TRUE about the definition of social media?

A) There are many definitions of social media.
B) Social media has a different meaning for each generation.
C) There is only one specific definition of social media.
D) The term social media was created in the 1980s.

Question 53

Which of the following is considered a social networking site for professionals?

A) Pinterest
B) Google+
C) LinkedIn
D) Facebook

Question 54

Which online marketing tactic involves maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by Google or Bing?

A) social media marketing
B) search engine optimization
C) landing pages
D) banner ads

Question 55

If you sign up using your email address on Wayfair.ca and join the Wayfair Rewards program, you can get 3% back on your purchases. Which online marketing tactic does this illustrate?

A) social media marketing
B) lead generation
C) online ads
D) content marketing

Question 56

Which online marketing tactic involves interacting with consumers on social networks such as Facebook, Twitter, and Instagram?

A) social media marketing
B) search engine optimization
C) content marketing
D) lead generation

Question 57

While you are browsing the Web, you see an ad from Reader's Digest Sweepstakes asking you to enter your contact information and email address for a chance to win $10,000,000. What online marketing tactic does this illustrate?

A) lead generation
B) search engine optimization
C) Web analytics
D) social-media marketing

Question 58

Home Depot sells goods at its stores and on its website, where customers can choose to have the goods delivered to the store for pickup or directly to their homes. Which of the following best describes this business model?

A) click-and-mortar retailing
B) B2B procurement
C) multichannel marketing
D) brick-and-mortar retailing

Question 59

Which online marketing tactic involves creating landing pages offering incentives for customers to provide their email address or other contact information?

A) content marketing
B) email marketing
C) banner ads
D) lead generation

Question 60

Approximately what percentage of the adult Canadian population uses the Internet?

A) 69
B) 77
C) 80
D) 91

Question 61

The @TELUSsupport Twitter account is staffed by a team of knowledgeable people that can respond to customers with technical support and troubleshooting tactics. Which goal for using online tools to interact with stakeholders does this example illustrate?

A) increasing product awareness
B) improving customer service
C) gathering product and marketing insight
D) managing company reputation

Question 62

Transactions conducted from mobile devices using mobile payment apps like Square, Google Wallet, and PayPal have seen what percentage growth year-over-year?

A) 200%
B) 100%
C) 75%
D) 50%

Question 63

Coca-Cola crowdsourced ideas on its Facebook page, asking consumers to suggest an invention, cause, or social app that could "spread happiness." This is an example of which goal for using online tools to interact with company stakeholders?

A) improving customer service
B) managing company reputation
C) gathering product and marketing insight
D) researching customer interests

Question 64

An hour before class, you realize that you didn't purchase the textbook for class and there is a quiz. You quickly log on to the book publisher's website, order the e-book, and panic when you realize you've left your wallet in your dorm room. Luckily, you can pay for the book with PayPal. This example illustrates that the publisher's mobile site has done which of the following?

A) simplified payment options for mobile users
B) optimized website design and functionality
C) ensured compatibility with mobile devices
D) gathered marketing insight from customers

Question 65

To improve business Amazon looks at information from its website such as time spent on each page, number of visitors to the site, most visited pages on the site, and the path users took through the site. This collection and interpretation of data is referred to as which of the following?

A) Internet analytics
B) website data interpretation
C) Web analytics
D) net tracking

Question 66

If companies want to succeed in today's business environment they need to be active in mobile, with a positive mobile experience for customers that allows for a quick, easy checkout. Which of the following is a way to help make for a simple mobile checkout?

A) speed of download
B) save customer accounts
C) limited number of clicks to check out
D) fast payment options

Question 67

Mobile devices make up approximately what percent of all local search traffic?

A) 35%
B) 80%
C) 20%
D) 50%

Question 68

Which of the following is not an online marketing tactic?

A) lead generation
B) fee-based content
C) social-media marketing
D) content marketing

Question 69

During a federal election debate, an inappropriate tweet was sent from a company's corporate account. The company quickly deleted the tweet, apologized, and took full responsibility for the error. This is an example of which goal for using online tools to interact with company stakeholders?

A) improving customer service
B) managing company reputation
C) researching customer interests
D) gathering product and marketing insight

Question 70

Commerce through smartphones and other mobile devices is known as which of the following?

A) m-commerce
B) c-commerce
C) C2C
D) M2C

Question 71

A financial adviser posts a video on his website in which he shares his "best-bet" stocks for the coming year. In order to view the video, you must enter your email address. This is an example of which online marketing tactic?

A) online ads
B) lead generation
C) fee-based content
D) email marketing

Question 72

A new T-shirt company opens a store not far from your college. They also have a website that allows for purchase of most of the items they stock in store, but you've heard several of your friends complain that they can't navigate the site very well from their smartphones. Which of the following has the T-shirt company failed to do?

A) generate interest for their product
B) ensure compatibility with mobile devices
C) optimize website design and functionality for mobile devices
D) simplify payment options for mobile users

Question 73

A department store interacts with consumers by uploading a pin on Pinterest that shares how to choose jeans that will elongate your legs. This is an example of which online marketing tactic?

A) SEO
B) content marketing
C) lead generation
D) social media marketing

Question 74

In addition to being able to request a quote online or schedule an appointment, the A1 Spot Remover website offers a series of videos that explains how to remove a variety of stains using common household ingredients as well as the company's spot remover. This illustrates which online marketing tactic?

A) email marketing
B) lead generation
C) social media marketing
D) content marketing

Question 75

Firms often use online tools to pursue company goals. Which of the following is NOT one of those goals?

A) improve customer service
B) manage company reputation
C) gather product and marketing insight
D) improve employee relations

Question 76

A cleaning product company hosts a blog where they provide tips and tricks for cooking, cleaning, and eco-friendly living. What online marketing tactic does this illustrate?

A) online ads
B) lead generation
C) content marketing
D) email marketing

Question 77

How is LinkedIn different than most social networking sites?

A) It is primarily for artists and musicians.
B) It is for professionals.
C) It is for customers interested in gaming.
D) It allows data sharing, editing, and posting.