Deck 12: Writing Survey Questions

Question 1

The text describes several advantages of dichotomous questions.Which of the following was NOT mentioned as an advantage of this type of question?

A)simple to analyze
B)efficient way to enact skip logic
C)simple to edit and tabulate
D)less costly than other types of questions

Answer 1

D

Question 2

Consider the question shown below.
How many pets do you have?
1 to 2
3 to 4
4 or more
This question is ....

A)exhaustive but not exclusive
B)not exhaustive but exclusive
C)not exhaustive,not exclusive
D)exhaustive and exclusive

Answer 2

C

Question 3

The response options to dichotomous questions must always be "yes" and "no."

Answer 3

False

Question 4

A(n)________ question gives the respondent a predefined set of response options from which he or she can choose.

A)closed-ended
B)open-ended

Question 5

Consider the question shown below.
How many computers do you own?
0
1
2
3 or more
This question is ....

A)exhaustive but not exclusive
B)not exhaustive but exclusive
C)not exhaustive,not exclusive
D)exhaustive and exclusive

Question 6

Consider the question shown below.
Which brand of laundry detergent did you buy on your last shopping trip?
All
Cheer
Tide
Other
This question is ....

A)exhaustive but not exclusive
B)not exhaustive but exclusive
C)not exhaustive,not exclusive
D)exhaustive and exclusive

Question 7

Which type of nominal measure is used to classify individuals,attitudes,or other responses into one of two exhaustive,mutually exclusive groups?

A)dichotomous questions
B)multiple choice questions
C)rating scales
D)checklists

Question 8

Dichotomous questions should be used when ________.

A)there are only two known reasonable responses
B)the full range of reasonable responses is known to be three or more
C)the full range of reasonable responses is unknown

Question 9

Consider the two questions shown below.
I.What is your highest level of education?
High school or less
Some college or beyond
II.What is your highest level of education?
Less than high school
High school graduate
Some college
College degree or higher
Which,if any,is the preferred method for collecting information related to the respondent's education?

A)I is preferred over II
B)II is preferred over I
C)The questions are interchangable and either one can be used; neither is preferred

Question 10

Consider the two questions shown below.
I.Have you seen more or less than three commercials in the past hour?
II.How many commercials did you see in the past hour?
Which,if any,is the preferred method for collecting information related to commercial viewing?

A)I is preferred over II
B)II is preferred over I
C)The questions are interchangeable and either one can be used; neither is preferred

Question 11

When writing multiple choice questions,it is important that the question either be exhaustive or exclusive.It is not necessary for both characteristics to be present at the same time.

Question 12

Multiple choice questions provide much of the same flexibility as open ended-questions but without asking respondents to verbalize their thoughts and express themselves.

Question 13

What type of nominal level question presents three or more exclusive and exhaustive categories of response?

A)dichotomous question
B)multiple choice question
C)rating scale
D)checklist

Question 14

Consider this question:
Into which of the following age groups do you fall?
Under 18
18 to 49
50 to 64
65 and older
What type of question is this?

A)dichotomous question
B)multiple choice question
C)rating scale
D)checklist

Question 15

Which of the following is NOT a nominal level measurement?

A)dichotomous questions
B)multiple choice questions
C)rating scales
D)checklists

Question 16

A ________ combines a series of related dichotomous questions into a single question.

A)constant sum question
B)multiple choice question
C)rating scale
D)checklist

Question 17

The following two statements refer to checklist questions.
I.It important for a checklist question to explicitly explain the criteria on
Which items on the checklist are to be selected.
II.When writing a checklist question,it is important to point out that the
Respondent must check at least one of the items.
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 18

You are using a multiple choice question to identify where an individual last ordered a take-out pizza.It is important to put the list of pizza company names in ________.

A)random order
B)alphabetical order
C)order from shortest to longest name

Question 19

Consider this question:
Did you like the pizza?
Yes
No
What type of question is this?

A)dichotomous question
B)multiple choice question
C)rating scale
D)checklist

Question 20

The text provided recommendations for the writing of multiple choice questions.Which of the following is NOT a recommendation for the proper writing of multiple choice questions?

A)keep the number of response options to five or less
B)provide a "zero" option when addressing behaviors
C)keep the response categories balanced
D)keep the "typical" behavior in the center of the list of response options

Question 21

Consider the response options for the rating scale shown below.
Strongly agree
Slightly agree
?
Slightly disagree
Strongly disagree
With what should the ? be replaced?

A)"Neither agree nor disagree"
B)"No opinion"
C)Either option A or option B is acceptable

Question 22

The list of rating scale response options must always contain a neutral option,for example,"neither agree nor disagree."

Question 23

The question:
"Can you please tell me about your feelings toward environmental product claims?
PROBE FOR DETAIL"
is an acceptably written open-ended question.

Question 24

All open-ended questions should be ________.

A)single-minded
B)less than 15 words
C)written to allow less than three likely responses
D)vague and diffuse in the request for information
E)written to provide direction for the single correct answer

Question 25

Questions on the ________ level measure objects,beliefs and behaviors on a continuum that has a fixed,zero origin.

A)interval
B)ratio
C)ordinal
D)nominal

Question 26

The amount to be divided in a constant sum question ________ .

A)should always be 20 times greater than the number of items listed
B)should always have a value of 100
C)should always have a value of 25
D)is variable,but should be easily divisible by the number of items

Question 27

The question "How much did you like this advertisement when compared to other car ads?" provides a ________.

A)frame of analysis
B)frame of reference
C)code for data analysis
D)casual reference

Question 28

Consider the following directions for a rating scale.
I.How much do you agree or disagree that ....?
II.How much do you agree that ...?
Which,if any,is the preferred method for the lead-in to a rating scale?

A)I is preferred over II
B)II is preferred over I
C)The lead-ins are interchangable and either one can be used; neither is preferred

Question 29

A semantic differential question asks a respondent to rate multiple objects on a single five-point scale.

Question 30

________ level questions ask respondents to order a list of items in terms of a prespecified characteristic.

A)Nominal
B)Ordinal
C)Interval
D)Ratio

Question 31

You are creating a checklist question to assess reactions to a test commercial.You are reasonably certain that respondents will like the commercial.As a result,it is appropriate and acceptable to have twice as many positive as negative items on the checklist.

Question 32

The two statements below refer to rating scale questions.
I.Rating scales should never use more than five response options.
II.The list of response options appearing on a rating scale must always
Be balanced.
Which,if any,of these statements,is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 33

________ provide information on the rank order of items and an estimate of the relative distance between items.

A)Classification questions
B)Rating scales
C)Rank order questions
D)Checklist questions

Question 34

Which of the following is NOT a requirement for the respondent instructions in a rank order question?

A)explicitly state the respondent's task
B)explicitly state the characteristic the ranking should reflect
C)explicitly state the method that should be used to perform the ranking
D)explain that once a ranking is recorded it cannot be changed

Question 35

A ________ question is a ratio measure that requires a respondent to divide a preset quantity among two or more objects or attributes in a way that reflects the respondent's relative preference for each object.

A)checklist
B)rating scale
C)constant sum
D)ranking

Question 36

Consider the following rating scale question:
How believable or unbelievable was the commercial you just saw?
Strongly agree
Slightly agree
Neither agree nor disagree
Slightly disagree
Strongly disagree
Is this question acceptably written?

A)Yes
B)No

Question 37

A constant sum question takes measurements on the ________ level of measurement.

A)nominal
B)ordinal
C)interval
D)ratio

Question 38

A(n)________ question informs a researcher as to the relative ordering of items,although no inferences as to the distances between items can be drawn.

A)Nominal
B)Ordinal
C)Interval
D)Ratio

Question 39

Think about creating a checklist question to assess reactions to a commercial.There are eight items on the checklist: four negative and four positive.It is important that all the positive items be grouped together and that all the negative items be grouped together.

Question 40

The question:
"How many children do you have and what are their ages?
PROBE FOR DETAIL"
is an acceptably written question.

Question 41

Write the introduction to a rank order question designed to measure soft drink preferences.The brands are: Coke,Pepsi,Dr.Pepper,and Sprite.

Question 42

You have been asked to write an agree-disagree rating scale.Write the response options for a four-point scale and for a five-point scale.

Question 43

The response to questions requesting personal information is improved when such requests are ________.

A)placed at the very beginning of the questionnaire
B)explained and justified
C)written to communicate the interviewer's bias
D)kept to under 10 words
E)scattered throughout the questionnaire

Question 44

When writing any type of question asking about behaviors it is important to provide a reasonable time frame.

Question 45

Is it acceptable to use words like "frequently" and "often" in questions designed to measure frequency of behavior? Why or why not?

Question 46

It is acceptable when writing an open-ended question to include an opinion or point of view,for example: "Many people believe that saving for retirement is important.What is your point of view?"

Question 47

Explain the concepts of "mutually exhaustive" and "mutually exclusive." Provide an example that illustrates each concept.

Question 48

When writing any type of question,it is important to avoid response options such as "frequently" or "sometimes."

Question 49

Write the introduction to a checklist question designed to measure reactions to a commercial.

Question 50

Which of the following would be the best way to ask about visits to Facebook?

A)How often do you visit Facebook?
B)How often did you visit Facebook in the last 30 days?
C)How often did you visit Facebook in the last 7 days?
D)How often did you visit Facebook yesterday?