Deck 10: Data Collection Through Surveys

Question 1

For any given research situation,the preferred approach to collecting survey data is the approach that has the greatest likelihood of providing the most accurate information in the shortest time at the lowest cost.

Answer 1

True

Question 2

A(n)________ interview recruits respondents "on the spot."

A)online
B)pre-recruited
C)intercept
D)interrogation

Answer 2

C

Question 3

Imagine that you are planning to conduct a survey via the mail.Which of the following is NOT an advantage of using a mail panel versus a mailing to a random sample of the population.

A)response rates tend to be higher
B)respondents are "fresh" and have never before participated in a survey research study
C)cost efficiencies tend to be greater
D)pre-screening of low incidence populations can be efficiently conducted

Answer 3

B

Question 4

Intercept approaches to data collection work well to find ________ individuals.

A)low-incidence
B)high-incidence
C)hard to locate
D)random samples of
E)generalizable samples of

Question 5

________ interviews must always occur in a face-to-face setting.

A)Personal
B)Periodic
C)Focus group
D)Hybrid
E)Dynamic

Question 6

A self-administered paper survey is commonly used to measure customer satisfaction.

Question 7

The text discusses several advantages of personal interviews.Which of the following is noted as one of the advantages versus other data collection methods?

A)lower in cost
B)quicker to collect data
C)works well with long or complex questionnaires
D)easy to obtain nationally representative samples

Question 8

Consider the methods shown below.How many of these methods can be used to collect information via surveys?
- telephone
- mail or paper,self-completed
- personal,face-to-face
- online

A)1
B)2
C)3
D)4

Question 9

The following two statements refer to conducting research via the mail.
I.One strength of mail surveys is their high response rate.
II.Mail surveys should be avoided when the questionnaire is long and/or complex.
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 10

Online surveys can be administered over the Internet and taken on one's computer.

Question 11

The text discusses several advantages of telephone versus personal interviews.Which of the following is NOT noted as an advantage of telephone versus personal interviews as a data collection method?

A)lower marginal costs
B)easier to incorporate visual stimuli into the interview
C)easier to administer complex skip patterns
D)easier to obtain nationally representative samples

Question 12

Surveys provide a "point in time" snapshot of respondents' attitudes,beliefs and behaviors.

Question 13

An online survey contains three components: ________,questionnaire design/posting,and data collection.

A)invitation
B)standardization
C)cookie development
D)HTML coding

Question 14

You are walking through the mall and an interviewer from a survey company asks you to participate in a research study.This would be an example of a(n)________ interview.

A)pre-recruited
B)preplanned
C)intercept
D)interrogation

Question 15

An interviewer using a CATI system manually determines the next question to ask in a survey,particularly when skip patterns are involved.

Question 16

You wish to conduct personal interviews among doctors.You would most likely use a(n)________ interview.

A)pre-recruited
B)preplanned
C)intercept
D)interrogation

Question 17

The two types of personal interviews are: pre-recruited and ________.

A)online
B)preplanned
C)intercept
D)interrogation

Question 18

A ________ panel is a continuing group of prerecruited individuals who have agreed to participate in survey research studies.

A)synergistic
B)personalized
C)focus group
D)hybrid
E)mail

Question 19

The two statements below refer to the research conducted by the Pew Research Center.
I.The Pew Research Center's approach to sample selection for telephone interviews
Takes the point of view that a landline only sample is always preferable to a sample
With a mix of landline and cell phone users.
II.The approach to telephone sampling used by the Pew Research Center is labeled
A "Full Dual Frame Sample Design."
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 20

CATI stands for ________.

A)Computer Aided Telecommerce Interviewing
B)Computer Assisted Teleconferenced Interviews
C)Computer Aided Teleconferenced Interviews
D)Computer Assisted Telephone Interviewing

Question 21

The concept of administrative control is only appropriate for online surveys.

Question 22

________ control refers to the extent to which a researcher can control who responds to a survey.

A)Administrative
B)Survey
C)Sample
D)Interview

Question 23

Multi-modal designs have the potential to increase data quality through ________.

A)increased response rate
B)lower cost per respondent
C)higher percentages of target audience selection

Question 24

A response rate is calculated by dividing the number of respondents ________ by the number of respondents in the valid sample.

A)contacted
B)completing the survey
C)in the sample frame
D)in the population of interest

Question 25

Telephone and ________ surveys generally require the least amount of time to collect the data.

A)online
B)personal,face-to-face
C)mail

Question 26

The following two statements refer to online data collection.
I.Online data collection is especially appropriate when the questionnaire
Has one or more complex skip patterns.
II.Online data collection costs are relatively higher than other methods when
One needs to interview members of rare or hard to locate populations.
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and Ii are both true
D)Neither I nor II are true

Question 27

When planning a research study,a researcher should always select the data collection method that has the absolute lowest cost.

Question 28

The text discusses criteria for selecting a data collection method.How many of the criteria shown below are recommended criteria?
- cost
- timing requirements
- client preference
- field service expertise

A)1
B)2
C)3
D)4

Question 29

________ control refers to the degree to which a researcher is able to monitor interviewer quality.

A)Administrative
B)Survey
C)Sample
D)Interview

Question 30

________ interviews are most appropriate when both the topic and questionnaire are complex.

A)Personal,face-to-face
B)Telephone
C)Mail
D)Online

Question 31

What is the name given to a research design that combines two or more approaches to data collection,for example,collecting data through both online and telephone interviews.

A)Composite
B)Metacombined
C)Hybrid
D)Heterogeneous

Question 32

Consider the two statements below.
I.Personal and telephone interviews provide the greatest degree of interview control.
II.Mail and online surveys provide weak sample control.
Which,if any,of these statements is (are)correct?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 33

The text discusses factors which can influence the cost of a survey.How many of the factors noted below were noted as influencers of cost.
- the cost of long distance telephone calls
- required response rate
- sample characteristics
- degree of client participation in research planning

A)1
B)2
C)3
D)4

Question 34

________ control refers to the extent to which a researcher has control over the circumstances in which a respondent provides his or her answers to a survey.

A)Administrative
B)Survey
C)Sample
D)Interview

Question 35

The best method for collecting complete and considered responses is ________ interviews.

A)personal,face-to-face
B)telephone
C)mail
D)online

Question 36

When faced with comparable parameters,personal interviews (versus other approaches to data collection)tend to be the most expensive form of data collection.

Question 37

Personal interviews are almost always the ________ form of data collection.

A)slowest
B)least expensive
C)least interesting
D)most complex

Question 38

________ interviews are most appropriate for relatively simple topics with or without questionnaire complexity.

A)Personal,face-to-face
B)Telephone
C)Mail
D)Online

Question 39

Personal contact is essential for longer surveys.

Question 40

________ refers to the percentage of the valid sample who completed an interview or survey.

A)Survey ratio
B)Response rate
C)Response ratio
D)Rating completes
E)Respondent ratio

Question 41

Explain "hybrid design." Provide an example of how this design might be used.

Question 42

Provide three examples of ways to increase response rate in personal interviews and telephone surveys.

Question 43

When thinking about an e-mail invitation to an online survey,which of the following is NOT a recommended guideline?

A)reassure people regarding privacy and confidentiality
B)make certain the survey link is clickable
C)avoid personalization or the use of real names in the "From" field
D)keep it short

Question 44

Calculate the response rate given the data shown below.
Number in original sample: 1,250
Number not valid: 200
Failed to meet sample definition: 50
Refusals: 50
Not at home: 200

Question 45

You want to conduct a telephone survey among college students.Would you recommend the use of a landline only sample,a cell phone only sample,or a dual frame design?

Question 46

You want to test three advertising concepts in order to identify the strengths and weaknesses of each.You are not concerned about obtaining a random sample as this research is diagnostic in nature.The questionnaire is long,and several questions have typically been difficult for respondents to answer.Would you recommend conducting this research via telephone,online,or in-person?

Question 47

Nonresponse error has the potential to distort the findings of survey research.

Question 48

A research study has a response rate of 75%.The nonresponse rate would be:

A)15%
B)20%
C)25%
D)cannot be determined with the information provided

Question 49

The following two statements refer to response rate.
I.Suggestions for increasing the response rate in mail interviews include
Using incentives at appropriate levels and using advance notification.
II.A long,detailed screener is likely to increase response rate in mall intercept
Interviews.
Which,if any,of these statements is (are)true?

A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question 50

The two main sources of nonresponse error are: ________ and not-at-homes.

A)refusals
B)lack of a landline
C)inability to use mobile apps
D)rise of social media