Deck 12: Launching a New Product

Question 1

What are the potential sources of advocacy that can be identified using digital analytics data and tools?

A)Ratings and reviews (ex.Yelp,Google)
B)Endorsements
C)Re-shares of positive sentiment posts about product
D)Shared promotions or coupons for product
E)Positive reactions to influencer posts about product

Answer 1

A

Question 2

Collecting all relevant conversations mentioning a new product during launch will identify all consumer needs,wants and expectations about the new product.

Answer 2

False

Question 3

Influencer marketing does not play a significant role during the growth phase of the product lifecycle,only during the introduction phase.

Answer 3

False

Question 4

During the maturity phase of the product lifecycle,what can companies use digital analytics to look at to extend the length of the maturity phase and maximize revenue and product longevity?

A)Consumer sentiment about product purchase and use
B)Competitive claims against product
C)Consumer conversations about price points/opinions
D)Related products that consumers show interest in

Question 5

During the product growth phase,what are the three main focuses of your digital analytics efforts?

A)To identify the triggers responsible for advocacy,brand favorability and adoption
B)To monitor volume,location and sentiment of conversations about product
C)To identify the competition
D)To understand the media response to product launch
E)To identify influencers for outreach campaigns

Question 6

There are five phases to a product lifecycle;development,introduction,growth,maturity and decline.Digital analytics is only used during the development phase to research the market.