Deck 9: Managing Communication

Question 1

Your textbook identifies four characteristics of mass communication - one is that it primarily involves one way communication.Which of the following is NOT one of the other three?

A)It usually involves communication to a large,anonymous and heterogeneous audience.
B)It is usually transmitted through channels that work fast.
C)Senders are usually big organizations rather than individuals.
D)It is easily personalized to ensure all the audience perceive the message as important.

Answer 1

D

Question 2

What does Karl Weick term the continuous process where an act followed by a response leads to a reaction changing the initial act,which is again followed by a response,and so on?

A)double the confusion
B)double interact
C)double loop learning
D)double trouble

Answer 2

B

Question 3

Communication that occurs between a number of people in a meeting or a brainstorming session is termed ______.

A)small group communication
B)self-communication
C)dyadic communication
D)organizational communication

Answer 3

A

Question 4

According to your textbook's interpretation of Karl Weick (1979),communication is constructed through the organizational members' desire to ______.

A)preserve power
B)reduce equivocality
C)increase confusion
D)exploit others

Question 5

Agreements within an organization about what is real and what is illusory can be referred to as ______.

A)illusory meaning
B)realizations
C)shared meanings
D)dreaming

Question 6

Which of the following is an example of the statement 'one cannot not communicate'?

A)a girlfriend giving her boyfriend the silent treatment because he did not call her
B)a work friend not calling you to invite you out with the 'gang' on Saturday night
C)a boss ignoring your presence in a team meeting
D)all of these

Question 7

What are some of the discursive properties of communication according to chapter 8 of your textbook?

A)Communication involves multiple meaning.
B)Communication involves multiple interpretations.
C)Communication is neither an additive nor linear process.
D)all of these

Question 8

Communication that is based on interdependence and each person's behaviour is a consequence of the other's behaviour is referred to as ______.

A)interrelation
B)international
C)interpersonal
D)intrapersonal

Question 9

What is meant by the term,'one cannot not communicate'?

A)that a person is not allowed to not communicate
B)that by not communicating all communication breaks down
C)that even by not communicating,a person is still communicating something
D)both that a person is not allowed to not communicate and that even by not communicating,a person is still communicating something

Question 10

According to your textbook,communication,as a discipline,has its origin in Aristotle's fascination with the role and power of ______ in public speeches and events.

A)orators
B)rhetoric
C)reality
D)ouzo

Question 11

Communication characterized by one-way communication,sent by large organizations to usually large audiences,through channels that work fast is known as ______ communication.

A)targeted
B)mass
C)big
D)instant

Question 12

Which famous organization theorist argued that organizational communication consists of a process called a 'double interact'?

A)Lex Donaldson
B)Edgar Schein
C)Karl Weick
D)Henry Mintzberg

Question 13

Communication that occurs between one person to another,such as an employee and a manager is termed ______.

A)small group communication
B)self-communication
C)dyadic communication
D)organizational communication

Question 14

To say communication has a 'meta-communication' aspect to it is to say what?

A)A message is successfully understood only if it is sent and received in interpersonal settings.
B)Managing how a message is projected and received is as important as its content.
C)A carefully constructed message will always be understood after it is sent.
D)Clear communication is a myth because how a message is received will always differ.

Question 15

Which of the following is a central feature of the discursive perspective of organizational communication?

A)discursive language employed in the communication that occurs within the organization shapes and constructs our organizational reality
B)There is a science to communication,and by following the rules of that science we have efficient and effective discursive communication.
C)Discursive language leads to organizational inefficiencies and misunderstandings as no one person in the organizations can fully understand anyone else in the organization.
D)none of these

Question 16

According to Bordow and Moore (1991),20th-century studies on propaganda looking at the flow and effect of information in mass media laid the foundations of what is now known as ______.

A)information technology
B)social science
C)mass media
D)communication science

Question 17

Which of the following is more likely to be emphasized by the 'cultural' perspective on communication?

A)Through communication we seek to produce and share common meanings and interpretations.
B)Through communication we seek to influence and recruit others to our preferred views and interests.
C)Through communication we structure the organizational hierarchy.
D)all of these

Question 18

Which of the following is more likely to be emphasized by the 'power' perspective of communication?

A)Through communication we communicate the way we feel to others.
B)Through communication we seek to influence and recruit others to our preferred views and interests.
C)Through communication we seek to produce and share common meanings and interpretations.
D)all of these

Question 19

Littlejohn (1989)distinguishes between four levels of communication,which of the following is NOT one of those?

A)self-communication
B)small group communication
C)organizational communication
D)mass communication

Question 20

According to your textbook,in the ______ perspective of communications,the language employed in the communication that occurs within the organization shapes and constructs our organizational reality.

A)communication science
B)culture
C)power
D)discursive

Question 21

Bordow and Moore (1991)identify four key functions of communication processes.Communication that does not only transport facts,but also creates meaning and sense is referred to as its ______.

A)informative function
B)systemic function
C)literal function
D)figurative function

Question 22

According to Oliver (1990)organizations collaborate for six main reasons: necessity,asymmetry,reciprocity,efficiency,stability,and legitimacy.The reason organizations collaborate to improve organizational performance is ______.

A)asymmetry
B)efficiency
C)necessity
D)reciprocity

Question 23

According to Oliver (1990)organizations collaborate for six main reasons: necessity,asymmetry,reciprocity,efficiency,stability,and legitimacy.The reason organizations collaborate to control relevant environments,for example working closely with its supplier to have power over them,is ______.

A)asymmetry
B)efficiency
C)necessity
D)reciprocity

Question 24

According to Oliver (1990)organizations collaborate for six main reasons: necessity,asymmetry,reciprocity,efficiency,stability,and legitimacy.The reason organizations collaborate to mutually benefit from their relationship is ______.

A)asymmetry
B)efficiency
C)necessity
D)reciprocity

Question 25

Bordow and Moore (1991)identify four key functions of communication processes.Communication that links the organization to its environment,and provides it with an identity,a vision and mission is referred to as its ______

A)informative function
B)systemic function
C)literal function
D)figurative function

Question 26

According to Oliver (1990)organizations collaborate for six main reasons: necessity,asymmetry,reciprocity,efficiency,stability,and legitimacy.The reason organizations collaborate to meet legal or regulatory requirements is ______.

A)asymmetry
B)efficiency
C)necessity
D)reciprocity

Question 27

According to Oliver (1990)organizations collaborate for six main reasons: necessity,asymmetry,reciprocity,efficiency,stability,and legitimacy.The reason organizations collaborate to achieve otherwise unachievable levels of stability is ______.

A)asymmetry
B)stability
C)necessity
D)legitimacy

Question 28

The communication role of ______ is one that involves representing and communicating an organization's goals within and to its environment,as well as acquiring necessary information from the outside.

A)interlocker
B)boundary spanner
C)environmentalist
D)representative

Question 29

What are TV,print,radio,the Internet,and specifically targeted events,all types of?

A)distribution channels
B)modes of communication
C)technology
D)media

Question 30

In intra-organizational communication,an example of horizontal communication might be when ______.

A)a subordinate communicates with his manager about a certain strategy
B)one department communicates with another department about a decision
C)a manager instructing a subordinate on how to do a particular job
D)a department communicates with another department from another organizations,say a government agency

Question 31

Your textbook identifies three main audiences of organizational communication,which of the following is NOT one of these?

A)internal audiences (employees etc. )
B)other organizations (suppliers,partners etc. )
C)the wider society (markets,media etc. )
D)the globe (other nations)

Question 32

According to Oliver (1990)organizations collaborate for six main reasons: necessity,asymmetry,reciprocity,efficiency,stability,and legitimacy.The reason organizations collaborate to gain respect and improve its image,such as Shell working with Greenpeace,is ______.

A)asymmetry
B)stability
C)necessity
D)legitimacy

Question 33

Your textbook identifies two communication roles that are very important in networks,like collaborations.The two roles are ______ and ______.

A)talker and listener
B)boundary spanner and inter-locker
C)intra-locker and inter-locker
D)boundary spanner and bridge builder

Question 34

In intra-organizational communication,an example of upwards communication might be when ______.

A)a subordinate communicates with his manager about a certain strategy
B)one department communicates with another department about a decision
C)a manager instructing a subordinate on how to do a particular job
D)a subordinate bypasses his manager and talks to someone influential outside the organization

Question 35

Which of the following are NOT one of the four important functions of communication processes as identified by Bordow and Moore (1991)?

A)informative function
B)systemic function
C)social function
D)figurative function

Question 36

In intra-organizational communication,an example of downwards communication might be when ______.

A)a subordinate communicates with his manager about a certain strategy
B)one department communicates with another department about a decision
C)a manager instructs a subordinate on how to do a particular job
D)a subordinate is offered a job by a manager from another organization

Question 37

Bordow and Moore (1991)identify four key functions of communication processes.Communication that transports facts and figures that generate informed action is referred to as its ______.

A)informative function
B)systemic function
C)literal function
D)figurative function

Question 38

According to your textbook,what was an early and very effective form of mass communication?

A)the church
B)the fax
C)the internet
D)the industrial revolution

Question 39

Bordow and Moore (1991)identify four key functions of communication processes.Communication that establishes the efficiencies for social interaction is referred to as its ______.

A)informative function
B)systemic function
C)literal function
D)figurative function

Question 40

The communication role of ______ is one that usually represents two organizations and knows things that outsiders would not hear or understand (like rumours or gossip).

A)interlocker
B)boundary spanner
C)environmentalist
D)representative

Question 41

What is mass communications? How and why does it differ from other forms of communication?

Question 42

Hatch and Schultz (2001)argue that expressive organizations align three major organizational features: vision (strategy),culture (employees),and image (brand)by analysing the three possible gaps between them.One gap is the image-vision gap which refers to ______.

A)There is conflict between the organizations vision and how the organization is being perceived in its own environment.
B)Management develop a vision not shared by employees,and which alienates or separates employees from the strategy of the organization.
C)Employees behave in ways that are inconsistent with the organizations espoused image.
D)The community has difficulty in telling the difference between the organization's vision with that of its image.

Question 43

What does your textbook call the process of expressing what and who an organization is or the way of communicating the substance of an organization?

A)advertising
B)mass media
C)branding
D)culture

Question 44

Holt (2003)argues that ______ are encapsulated myths that bring products to life.

A)stories
B)culture
C)icons
D)consumers

Question 45

Describe and evaluate Weick's (1979)notion of the double interact.

Question 46

Hatch and Schultz (2001)argue that expressive organizations align three major organizational features: vision (strategy),culture (employees),and image (brand)by analysing the three possible gaps between them.One gap is the image-culture gap which refers to ______.

A)Management develop a vision not shared by employees,and which alienates or separates employees from the strategy of the organization.
B)Employees behave in ways that are inconsistent with the organizations espoused image.
C)There is conflict between the organizations vision and how the organization is being perceived in its own environment.
D)The image of the organization is stronger than its culture and so people behave more consistent with the image than the culture.

Question 47

What word relating to a theatrical production does Boje (2002)use as a metaphor to represent organizations as multiple realities,with multiple scripts and multiple stories or occurring simultaneously?

A)Tomorrowland
B)Wonderland
C)Tamaraland
D)Neverland

Question 48

Which one of the following is NOT a reason why branding is a key to success?

A)Brands makes choice easier for consumers.
B)Brands offer consistency and continuity for consumers.
C)Brands help build and communicate a consumers identity.
D)Brands mean you don't have to worry about competitors.

Question 49

What is branding,and why is it a very important concept for organizations?

Question 50

Why does communication essentially involve power?

Question 51

Hatch and Schultz (2001)argue that expressive organizations align three major organizational features: vision (strategy),culture (employees),and image (brand)by analysing the three possible gaps between them.One gap is the vision-culture gap which refers to ______.

A)There is conflict between the organizations vision and how the organization is being perceived in its own environment.
B)Employees behave in ways that are inconsistent with the organizations espoused image.
C)Management develop a vision not shared by employees,and which alienates or separates employees from the strategy of the organization.
D)The culture of the organization forces it to ignore the vision of the organization.

Question 52

Deal and Kennedy (1982)identify three roles that story telling play in organizations.Which one of the following is NOT one of the three?

A)Stories allow people to escape the truth of their organizational reality.
B)Stories help promote cohesiveness through shared meanings and understandings.
C)Stories locate an organization's history and its background which helps people understand current situations.
D)Stores provide a picture of why things are as they are in the organization.