Deck 10: Globalization and the Future of Media

Question 1

Media globalization generally has been characterized by ______.

A) the proliferation of indigenous local cultures
B) the growth of centralized media conglomerates
C) the growth of many small producers undermining the power of large conglomerates
D) a shift of media ownership away from the wealthier industrialized nations

Answer 1

B

Question 2

The promise of the global village remains unfulfilled due to seven key constraints; which of the following is not one of them?

A) Much of the world's population are too preoccupied with daily life tasks to find time to use the Internet.
B) Economic inequalities create a gap between those who have Internet access and those who do not.
C) The internet is segregated by language.
D) Authoritarian regimes control their nation's Internet access and content.

Answer 2

A

Question 3

______ interests, rather than educational concerns or altruistic motives, have usually fueled the globalization of media.

A) Commercial
B) Government
C) Advancement
D) Imperialist

Answer 3

A

Question 4

The two major components of the idea of "globalization" are ______.

A) the dissemination of media products globally and the compression of time and space
B) the dispersal of media ownership globally and the compression of time and space
C) the dispersal of media ownership and of media products globally
D) the dominance of developing nations in media production and the dispersal of media ownership

Question 5

The world's most popular source of on-demand music streaming is ______.

A) Napster
B) Spotify
C) YouTube
D) Apple Music

Question 6

The combination of filters that China uses to ban Facebook, Google, and other western sites is known as ______.

A) The Block List
B) The Great Firewall
C) The Golden Shield
D) The Great Wall

Question 7

Recorded music is one of the easiest media products to sell internationally because ______.

A) it does not contain troublesome political views
B) it does not face the barriers of language and literacy that some other media face
C) the equipment needed to play cassettes and CDs is relatively inexpensive
D) it was supported by funding from the U.S. government

Question 8

Facebook is the ______ most heavily trafficked site in the world.

A) first
B) second
C) third
D) fourth

Question 9

The key reason that less-developed nations generally cannot compete with industrialized nations in the area of movie production is that ______.

A) these nations lack basic democratic political freedoms
B) historical movies have not been of much interest to people in these countries
C) these nations do not have creative personnel
D) these nations lack the capital and infrastructure needed to produce high-quality films

Question 10

The history of ______ was the background for the cultural imperialism thesis.

A) colonization
B) authoritarianism
C) colonialism
D) manifestation

Question 11

Which of the following is not a development resulting from the globalization of music?

A) Different cultures are now routinely exchanging musical elements.
B) A hybrid form of "world" music, not grounded in any single culture, has emerged.
C) Music from differing cultures is now more widely available.
D) Most nations have abandoned their own forms of music and embraced western pop music.

Question 12

Which of the following correctly names the "Big Three" media conglomerates that dominate the world music market?

A) Interscope, Island, and Def Jam
B) Motown, Atlantic, and Columbia
C) Walt Disney, Warner Music, and Interscope
D) Sony Music Entertainment, Universal Music, and Warner Music

Question 13

In order to recoup the cost of expensive "blockbuster" movies, Hollywood studios increasingly depend on ______.

A) positive word-of-mouth advertising
B) viral marketing
C) big-name movie stars
D) major revenues from foreign markets

Question 14

Which of the following is evidence that perhaps the cultural imperialism thesis is overstated?

A) Previously distinct cultures are becoming homogenized.
B) "Bollywood" in India now makes more movies per year than Hollywood.
C) Vibrant local media sometimes succeed by providing alternatives to international media products.
D) More countries are importing U.S.-made movies.

Question 15

For other nations, importing U.S.-made media products ______.

A) costs about the same as producing their own
B) is less expensive than producing their own
C) has no impact on the production of media in their own countries
D) is more expensive than producing their own

Question 16

A full one third of all digital advertising revenue worldwide goes to ______.

A) Google
B) Facebook
C) AOL
D) Yahoo

Question 17

The "global village" was a term coined by ______.

A) Pop artist Andy Warhol
B) U.S. sociologist Herbert Gans
C) President John F. Kennedy
D) Canadian scholar Marshall McLuhan

Question 18

Which of the following best describes the cultural imperialism thesis?

A) Media products from the west have come to dominate culture of other nations.
B) The fast pace of electronic media has undermined the power of culture.
C) Media products from different nations have intermingled to produce a new global culture.
D) Global communication now means that culture is no longer grounded in a physical location.

Question 19

Which of the following is not one of the four key areas of concern relating to media globalization?

A) commercialization
B) ownership
C) regulation
D) user access

Question 20

All of the following are frameworks that interpret global media in different ways, EXCEPT ______.

A) cultural imperialism
B) culture clash
C) cultural hybridity
D) cultural appreciation

Question 21

Because they did not have the private investment needed to support major commercial media, developing nations often turned to ______ to meet informational needs.

A) private citizens
B) the United Nations
C) simple newspapers and local newsletters
D) their government

Question 22

In addition to promoting Western artists in foreign countries, more corporations are now also ______.

A) developing local artists in foreign countries
B) heavily promoting artists from developing nations in industrialized Western countries
C) eliminating heavy advertising in Western nations
D) exporting local talents to Hollywood

Question 23

With globalization, the flow of media products has been ______.

A) predominantly from less developed nations to more developed ones
B) too complex to assess
C) predominantly from more developed nations to less developed ones
D) evenly balanced between more developed nations and less developed ones

Question 24

Which of the following is not a tactic used by some countries to protect local cultures?

A) requiring that a certain percentage of music played on the radio be domestically produced
B) providing tax benefits for global media conglomerations
C) offering government financial support for domestic artists and media companies
D) taxing the import of foreign cultural products

Question 25

Three conglomerates dominate the popular music industry, accounting for over two thirds of all music sales worldwide.

Question 26

The technology and media usage gap between the rich and poor, highly educated and less educated, developed world and developing world, and so forth, is known as the ______.

A) information divergence
B) digital divide
C) knowledge gap
D) accessibility privilege

Question 27

The top three movie studios who took in the most worldwide revenue for 2017 were Buena Vista, Warner Bros., and 20th Century Fox.

Question 28

Almost ______ of the world's population has no access to the Internet.

A) 75%
B) 60%
C) 50%
D) 25%

Question 29

Marshall McLuhan coined the term "global village" to denote a version of the world brought closer together by media.

Question 30

European films account for less than ______ of the North American film market.

A) 10%
B) 5%
C) 3%
D) 1%

Question 31

The two countries most responsible for the export of Western news are ______.

A) Canada and United Kingdom
B) United States and United Kingdom
C) United Kingdom and Australia
D) United States and Canada

Question 32

Motown, Atlantic, and Columbia are the top three record labels globally.

Question 33

A 1948 United Nations act stipulated that, in order to be valid, freedom of information depended upon the availability of ______.

A) well-maintained public libraries
B) programs to teach literacy
C) unbiased media outlets
D) a diversity of sources of news and opinion

Question 34

Over time, cultural exception has evolved into a broad call for protecting cultural ______.

A) tradition
B) appropriation
C) diversity
D) identity

Question 35

Some people criticized the belief that information should flow freely across national boundaries because ______.

A) the free flow of information is almost always impossible
B) too much information could create chaos
C) only first-world nations had plentiful resources to collect and distribute news and information
D) the availability of such information might threaten national security

Question 36

The world's major media conglomerates are ______.

A) all from North America, Europe, and Japan
B) nearly all from the United States
C) increasingly concentrated in Asia
D) based in every continent

Question 37

Which of the following organizations is the chief regulator of the Internet worldwide?

A) New World Information and Communication Order (NWICO)
B) International Corporation for Assigned Names and Numbers (ICANN)
C) United Nations Educational Scientific and Cultural Organization (UNESCO)
D) World Summit on the Information Society (WSIS)

Question 38

In a 1925 resolution, the League of Nations argued that the dissemination of information worldwide was a tool for ______.

A) propaganda on an unprecedented scale
B) the destruction of local cultures
C) the promotion of peace and understanding
D) the advance of capitalism

Question 39

In 1980, the UNESCO and developing countries, out of concern that rich countries dominate information flow, proposed what is called the ______.

A) Information Act
B) Mass Media and Telecommunications Act
C) Fairness Doctrine
D) New World Information and Communication Order

Question 40

While the distribution of media products has spread out across the globe, the ownership and control of media production are largely centralized in a few large conglomerates.

Question 41

Globally, patterns of media consumption follow the same pattern as economic inequality.

Question 42

Spotify is the world's most popular source of on-demand music streaming.

Question 43

YouTube is the world's second most popular website.

Question 44

One of several limitations of the cultural imperialism thesis is that it overestimates the role played by local media.

Question 45

Developing countries generally support cultural imperialism.

Question 46

Google sites account for over 85% of all online searches worldwide.

Question 47

Media are equally accessible around the world.

Question 48

ICANN is a global governing body regulating media companies' international mergers and acquisitions.

Question 49

Western media companies add to their profits without incurring additional production costs by exporting content already created for the domestic market.

Question 50

The global digital divide refers to the gap in access to information and communication technologies between the wealthy and poor regions of the world.