Deck 3: Personal and Professional Branding

Question 1

Research is not a needed component for social media professionals today to establish themselves in the field.

Answer 1

False

Question 2

Tools that can be used to create content for social media professionals include all EXCEPT ______.

A) Talkwalker
B) Adobe Spark
C) Canva
D) Hemingway App
E) none of these

Answer 2

A

Question 3

______ allows you to have a distinguishable voice and community on social media.

A) Brand voice
B) Brand presence
C) Personal brand
D) Personality

Answer 3

C

Question 4

Writing is one of the most important skills to have in order to create a strong brand voice online.

Question 5

You have to determine what you can bring to the table either as a ______ (covers a broad overview of social media at a macro level) or a ______ (focusing on one or more areas in particular in social media at the micro level).

A) generalist; specialist
B) specialist; generalist
C) collaborator; creative
D) creative; collaborator

Question 6

______ are the direct associations you want to have for your own personal brand you want people to remember and recall about you, and how these attributes are different from the other associations that are being made by others who are like yourself.

A) Personal brand associations
B) Personal brand attributes
C) Personal brand characteristics
D) Personal brand metrics

Question 7

Reputations are important to note for social media professionals. Reputations are all EXCEPT ______.

A) evolving
B) fragile
C) formed through personal interactions
D) stable
E) influenced by word-of-mouth

Question 8

Benedict Sherlock is a new member of London society wants to establish himself in the field. He wants to create content that resonates with his community of detectives that is shared out consistently across his various platforms and his audiences. What is Benedict trying to do?

A) He is implementing a content strategy.
B) He is trying to copy the strategies that have worked for his competitor, Moriarity.
C) He is trying to establish his brand voice.
D) He is implementing a community-based strategy.

Question 9

Deidre Breakenridge, a prominent public relations practitioner and author, make sure she is active on Twitter and helps making virtual connections with others, including students and fellow professionals. She is highly engaged and makes sure everyone knows each other in her network. What type of personal brand is Deirdre?

A) altruist
B) careerist
C) connector
D) selective

Question 10

The overall tone you present in your updates and communication online is called a ______.

A) brand personality
B) brand voice
C) brand position
D) brand image

Question 11

Diana Prince is considered to be a leading voice in team leadership for Instagram. Her experiences in working with teams over the years has allowed her to develop this reputation for herself in the social media industry. What has Diana built for herself?

A) She's demonstrated her level of advocacy in the field.
B) She's demonstrated her level of intelligence in the field.
C) She's demonstrated her level of expertise in the field.
D) She's demonstrated her level of consistency in the field.

Question 12

There are a lot of fake professionals out there who are trying to present themselves as experts in the social media space. How can social media professionals identify them?

A) No one calls themselves an expert on social media because the field is constantly changing.
B) They have a ton of engagement on social media.
C) They have quality followers and no bots attached to them.
D) They are endorsed and recognized for their automated communication with others.

Question 13

Having a digital identity on social media presently is a way of life, according to Brian Solis.

Question 14

Individuals, like @TheRock, who are committed to helping others in the community is what type of persona type?

A) careerist
B) hipster
C) altruist
D) connector

Question 15

Dwayne Johnson is an example of not having a strong presence on social media.

Question 16

Those who are successful in establishing their presence on social media also have strong ______, which are groups of individuals who come together based on similar interests and experiences.

A) communities
B) influencers
C) brands
D) ambassadors

Question 17

Listing yourself as a social media "guru" means you will gain the respect as a leader in the field.

Question 18

______ focuses more on the key group of people a person or brand wants to reach.

A) Content strategy
B) Community-based strategy
C) Audience strategy
D) Attribute strategy

Question 19

Tyrion is striving to distinguish himself in the Targaryen Agency as a social media strategist. He wants to make sure all of his profiles are the same and he's sharing content that reflects his expertise in the field. What is Tyrion trying to do?

A) He's trying to interject his personality into his social media presence.
B) He's trying to embrace consistency in his social media presence.
C) He's trying to interject his brand voice into his social media presence.
D) He's trying to interject his family roots into his social media presence.

Question 20

______ is uniquely memorable and a key attribute others look to for a social media presence.

A) Personality
B) Brand voice
C) Tone
D) Appearance

Question 21

Name three things to help identify a fake personal brand.

Question 22

You have been asked to create a personal brand audit for yourself. Walk through the process of how you will go about in doing this, and the rationale behind this.

Question 23

What is the difference between a personal brand and a brand voice?

Question 24

Identify the six different types of personal brands you can have.

Question 25

You have been asked to discuss your personal brand to a future employer. Highlight your personal brand based on the three characteristics outlined in the chapter.

Question 26

Discuss how you would define a personal brand. Highlight an example of someone who has a strong personal brand and why based on the characteristics outlined in the chapter.

Question 27

You read the statement: You control your actions on social media. Do you agree with this point or not? Explain your rationale and reasoning.

Question 28

Name three components needed for a personal brand.

Question 29

What is influence?

Question 30

You have been tasked to create a checklist for fake followers for your internship. What are three necessary components that need to be addressed?