Deck 3: Social Entrepreneurs, Ethics, and Strategic Planning
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Question
Unlock Deck
Sign up to unlock the cards in this deck!
Unlock Deck
Unlock Deck
1/136
Play
Full screen (f)
Deck 3: Social Entrepreneurs, Ethics, and Strategic Planning
1
Which level of social responsibility centers on making sure creditors are paid, a strong competitive advantage is maintained, and operations are efficient?
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
A
2
Which responsibility is at the highest level on the social responsibility pyramid?
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
D
3
Dealing with the consequences of one's own actions is referred to as ______.
A) idealism
B) utilitarianism
C) deontology
D) virtue ethics
A) idealism
B) utilitarianism
C) deontology
D) virtue ethics
B
4
Philanthropic activity is best suited to ______.
A) small companies
B) medium-sized companies
C) large corporations
D) any sized company
A) small companies
B) medium-sized companies
C) large corporations
D) any sized company
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
5
Art has always played by the rules and obeyed the law. He believes that law is society's codification of right and wrong. Art possesses qualities within which level of the social responsibility pyramid?
A) philanthropic goodwill
B) ethical responsibility
C) legal obligations
D) economic responsibility
A) philanthropic goodwill
B) ethical responsibility
C) legal obligations
D) economic responsibility
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
6
The company New Leaf develops and sells eco-friendly paper in an industry that is notorious for both severe environmental impact and resistance to change. This company can be viewed as ______.
A) socially responsible
B) economically responsible
C) legally responsible
D) fiscally responsible
A) socially responsible
B) economically responsible
C) legally responsible
D) fiscally responsible
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
7
The minimum threshold of socially expected business behavior is which two levels of social responsibility?
A) economic and philanthropic
B) economic and legal
C) ethical and legal
D) ethical and philanthropic
A) economic and philanthropic
B) economic and legal
C) ethical and legal
D) ethical and philanthropic
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
8
The level of responsibility that leads to obedience of the law is what level of social responsibility?
A) economic responsibility
B) legal obligation
C) ethical responsibility
D) philanthropic goodwill
A) economic responsibility
B) legal obligation
C) ethical responsibility
D) philanthropic goodwill
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
9
The obligations of a business to maximize the positive effects it has on society and minimize the negative effects are referred to as ______.
A) ethics
B) social responsibility
C) strategic planning
D) sustainability
A) ethics
B) social responsibility
C) strategic planning
D) sustainability
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
10
Strategic planning is providing the ______ game plan for a business.
A) near-term
B) long-term
C) short-term
D) intermediate-term
A) near-term
B) long-term
C) short-term
D) intermediate-term
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
11
______ is a set of shared beliefs within an organization.
A) Ethics
B) Social responsibility
C) Strategic planning
D) Culture
A) Ethics
B) Social responsibility
C) Strategic planning
D) Culture
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
12
The obligation of individuals and businesses to do what is right is known as ______.
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
13
Economist Milton Friedman emphasized the fact that business had "one and only one social responsibility," that being ______.
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
14
Philanthropic goodwill would be concerned with which of the following?
A) reasonable profit
B) meeting the legal requirements of all laws dealing with discrimination
C) meeting obligations to society
D) improving quality of life and promoting generosity
A) reasonable profit
B) meeting the legal requirements of all laws dealing with discrimination
C) meeting obligations to society
D) improving quality of life and promoting generosity
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
15
Which concept refers to the fact that a business has the obligation to impact society on four levels--economic, legal, ethical, and philanthropic?
A) business responsibility
B) moral obligation
C) social responsibility
D) ethical responsibility
A) business responsibility
B) moral obligation
C) social responsibility
D) ethical responsibility
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
16
Wilma has been described by others as a good corporate citizen. She contributes to the community by volunteering through her church and she strives to improve the quality of life in everyone she meets. Wilma possesses qualities within which level of the social responsibility pyramid?
A) philanthropic goodwill
B) ethical responsibility
C) legal obligations
D) economic responsibility
A) philanthropic goodwill
B) ethical responsibility
C) legal obligations
D) economic responsibility
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
17
The view that a business must make a profit in order to survive and make other contributions is known as ______.
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
A) economic responsibility
B) legal responsibility
C) ethical responsibility
D) philanthropic responsibility
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
18
As a business manager, Sally focuses on employing only those individuals who have a strong character of honesty and integrity. This aligns most closely with which ethical perspective?
A) idealism
B) utilitarianism
C) deontology
D) virtue ethics
A) idealism
B) utilitarianism
C) deontology
D) virtue ethics
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
19
The level of social responsibility that has historically been the focus of business is ______.
A) legal
B) economic
C) ethical
D) philanthropic
A) legal
B) economic
C) ethical
D) philanthropic
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
20
Which level of social responsibility is concerned with a business doing well without the expectation of anything in return?
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
21
Environmental analysis is important to small businesses because ______.
A) they are less flexible
B) they are less sensitive to customer preferences
C) they have more competitors
D) they have fewer resources to risk
A) they are less flexible
B) they are less sensitive to customer preferences
C) they have more competitors
D) they have fewer resources to risk
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
22
A small business sponsoring a Little League team for the summer would be an example of which level of social responsibility?
A) economic
B) legal obligations
C) ethical
D) philanthropic goodwill
A) economic
B) legal obligations
C) ethical
D) philanthropic goodwill
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
23
An analysis of the ______ environment identifies strengths and weaknesses that exist within the business.
A) internal
B) external
C) economic
D) sociocultural
A) internal
B) external
C) economic
D) sociocultural
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
24
Green marketing refers to businesses showing concern for which of the following issues?
A) the environment
B) willingness to devote a percentage of profits to charitable organizations
C) landscaping cities through development of parks
D) offering child care services as part of employee benefit packages
A) the environment
B) willingness to devote a percentage of profits to charitable organizations
C) landscaping cities through development of parks
D) offering child care services as part of employee benefit packages
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
25
The rules of moral values that guide decision making, or one's understanding of right or wrong, are referred to as ______.
A) cultural values
B) business ethics
C) mission and vision
D) social norms
A) cultural values
B) business ethics
C) mission and vision
D) social norms
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
26
How often should your firm's ethics code be reviewed?
A) annually
B) once it is established, it should never be changed
C) every day
D) whenever the firm is covered unfavorably in the media
A) annually
B) once it is established, it should never be changed
C) every day
D) whenever the firm is covered unfavorably in the media
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
27
Which of the following does not apply to an ethical code that is written for a small business?
A) It should be written concisely and clearly.
B) It should apply equally to all employees.
C) It should be a reflection of the small business owner's ideals and beliefs.
D) It should not be included in an employee handbook.
A) It should be written concisely and clearly.
B) It should apply equally to all employees.
C) It should be a reflection of the small business owner's ideals and beliefs.
D) It should not be included in an employee handbook.
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
28
The foundation on which all other goals and strategies are based is a ______.
A) mission statement
B) statement of intentions
C) code of ethics
D) list of company goals
A) mission statement
B) statement of intentions
C) code of ethics
D) list of company goals
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
29
A tool with which the owner of a business communicates ethical expectations to everyone associated with the business is called a ______.
A) code of conduct
B) tool of ethics
C) code of ethics
D) tool of conduct
A) code of conduct
B) tool of ethics
C) code of ethics
D) tool of conduct
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
30
The mission statement should have how many words?
A) 100 or fewer
B) 75 or fewer
C) 50 or fewer
D) 25 or fewer
A) 100 or fewer
B) 75 or fewer
C) 50 or fewer
D) 25 or fewer
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
31
______ is a long-range management tool that helps small businesses be proactive in the way they respond to environmental change.
A) Strategic planning
B) Short-term planning
C) Intermediate planning
D) Strategic alternatives
A) Strategic planning
B) Short-term planning
C) Intermediate planning
D) Strategic alternatives
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
32
One of Robert's roles within the company that he manages is to constantly examine what is happening in all sectors that have an impact on the industry, both within the business and outside of it. This role is referred to as ______.
A) social entrepreneurship
B) BCG analysis
C) environmental analysis
D) strategic impass
A) social entrepreneurship
B) BCG analysis
C) environmental analysis
D) strategic impass
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
33
In the National Business Ethics Survey, ______ percent of U.S. small business respondents considered their top managers ethical.
A) 80
B) 58
C) 49
D) 41
A) 80
B) 58
C) 49
D) 41
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
34
The increased popularity of tattoos among teens and twenty-somethings means opportunity for skin artists who are able to provide this service in a small business. This is an example of what type of opportunity?
A) economic
B) legal
C) competitive
D) sociocultural
A) economic
B) legal
C) competitive
D) sociocultural
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
35
A/an ______ helps an organization determine the most appropriate steps to take to accomplish the goals that are identified in the strategic plan.
A) mission statement
B) code of ethics
C) strategic objective
D) action plan
A) mission statement
B) code of ethics
C) strategic objective
D) action plan
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
36
The statement of the reason an organization exists is called a ______.
A) profit margin
B) mission statement
C) statement of intentions
D) profit potential
A) profit margin
B) mission statement
C) statement of intentions
D) profit potential
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
37
A long-term planning tool used for viewing a business and the environments in which it operates in the broadest terms is ______.
A) strategic planning
B) intermediate planning
C) short-term planning
D) strategic alternatives
A) strategic planning
B) intermediate planning
C) short-term planning
D) strategic alternatives
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
38
The process of ______ provides an overview of a business and all the factors that may affect it in the next three to five years.
A) strategic planning
B) short-term planning
C) intermediate planning
D) strategic alternatives
A) strategic planning
B) short-term planning
C) intermediate planning
D) strategic alternatives
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
39
The step of strategic planning in which the internal strengths and weaknesses of a business and the opportunities and threats that exist outside the business is called a/an ______.
A) SWAT analysis
B) SWOT analysis
C) external environmental analysis
D) internal environmental analysis
A) SWAT analysis
B) SWOT analysis
C) external environmental analysis
D) internal environmental analysis
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
40
The first function of good management is which of the following?
A) good planning
B) good organization
C) good leadership
D) good recruiting and hiring
A) good planning
B) good organization
C) good leadership
D) good recruiting and hiring
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
41
Having a competitive advantage is ______, otherwise the business is not needed.
A) unnecessary
B) necessary
C) critical
D) relative to the industry
A) unnecessary
B) necessary
C) critical
D) relative to the industry
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
42
In order to cope with a quickly changing competitive environment, small businesses need to be ______.
A) competition driven
B) reactive
C) market driven
D) liquid
A) competition driven
B) reactive
C) market driven
D) liquid
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
43
Occasionally, competitive advantages are gained after a product ______.
A) has been previously introduced
B) has been discontinued
C) has been recalled
D) has been discovered to have numerous defects
A) has been previously introduced
B) has been discontinued
C) has been recalled
D) has been discovered to have numerous defects
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
44
Which of the following environments would the threat of new trade restrictions fall into?
A) economic
B) legal/regulatory
C) sociocultural
D) competitive
A) economic
B) legal/regulatory
C) sociocultural
D) competitive
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
45
______ is a function of how easily other businesses can enter the market.
A) Degree of rivalry among existing competitors
B) Threat of new entrants
C) Bargaining power of competition
D) Threat of substitute products or services
A) Degree of rivalry among existing competitors
B) Threat of new entrants
C) Bargaining power of competition
D) Threat of substitute products or services
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
46
Threats and opportunities to a business can be found in which of the following environments?
A) economic and legal only
B) legal and sociocultural only
C) technological and competitive only
D) economic, legal, sociocultural, competitive, and technological
A) economic and legal only
B) legal and sociocultural only
C) technological and competitive only
D) economic, legal, sociocultural, competitive, and technological
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
47
______ are a good example of failing to identify a true competitive advantage.
A) Imitations
B) Misleading strategies
C) Vague employee instructions
D) Misreading industries
A) Imitations
B) Misleading strategies
C) Vague employee instructions
D) Misreading industries
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
48
Which of the following ideas is not valuable in defining competitive advantage?
A) Advantages are relative, not absolute.
B) Multiple types of competitive advantages should be strived for.
C) Areas of competition change over time.
D) Once found, a good competitive advantage will remain an advantage for years.
A) Advantages are relative, not absolute.
B) Multiple types of competitive advantages should be strived for.
C) Areas of competition change over time.
D) Once found, a good competitive advantage will remain an advantage for years.
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
49
The facet of a business that the business does better than all of its competitors is known as which of the following?
A) competitive advantage
B) competitive edge
C) competitive power
D) absolute advantage
A) competitive advantage
B) competitive edge
C) competitive power
D) absolute advantage
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
50
Incorporating the best elements of a competitor's products into a product is called ______.
A) benchmarking
B) reverse engineering
C) reengineering
D) SWOT analysis
A) benchmarking
B) reverse engineering
C) reengineering
D) SWOT analysis
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
51
Differentiation can effectively remove direct competition if customers can be shown that ______.
A) the difference is better
B) the difference is lower prices
C) the product is collectible
D) the product is brand name specific
A) the difference is better
B) the difference is lower prices
C) the product is collectible
D) the product is brand name specific
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
52
______ affects the price that must be paid to produce goods.
A) Degree of rivalry among existing competitors
B) Bargaining power of suppliers
C) Bargaining power of buyers
D) Threat of substitute products or services
A) Degree of rivalry among existing competitors
B) Bargaining power of suppliers
C) Bargaining power of buyers
D) Threat of substitute products or services
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
53
Which of the following environments would a change in the interest rate fall into?
A) economic
B) legal/regulatory
C) sociocultural
D) competitive
A) economic
B) legal/regulatory
C) sociocultural
D) competitive
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
54
There are ______ generic competitive strategies by which a small business can gain a competitive advantage.
A) two
B) three
C) four
D) five
A) two
B) three
C) four
D) five
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
55
Which type of analysis is important in matching the strengths of a business to the external environmental factors that are identified?
A) external analysis
B) internal analysis
C) SWOT analysis
D) SWAT analysis
A) external analysis
B) internal analysis
C) SWOT analysis
D) SWAT analysis
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
56
______ is determined by the options that customers have when buying the products or services of a business.
A) Threat of new entrants
B) Degree of rivalry among existing competitors
C) Bargaining power of buyers
D) Threat of substitute products or services
A) Threat of new entrants
B) Degree of rivalry among existing competitors
C) Bargaining power of buyers
D) Threat of substitute products or services
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
57
Which of the following environments would a change in the age of the Baby Boomers fall into?
A) economic
B) legal/regulatory
C) sociocultural
D) competitive
A) economic
B) legal/regulatory
C) sociocultural
D) competitive
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
58
Intrigued by the fast-paced technology industry, Samantha decided to open a technology start-up. She soon realized that the competition in this industry is fierce and a high level of capital is needed to stay on top. After a few years, she sold her company and went on to pursue different interests. This is an example of which fatal flaw in strategic thinking?
A) failure to identify a true competitive advantage
B) misreading industry attractiveness
C) pursuing a competitive advantage that is not sustainable
D) compromising a strategy in an attempt to grow faster
A) failure to identify a true competitive advantage
B) misreading industry attractiveness
C) pursuing a competitive advantage that is not sustainable
D) compromising a strategy in an attempt to grow faster
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
59
______ affects how much prices may be changed.
A) Degree of rivalry among existing competitors
B) Bargaining power of suppliers
C) Bargaining power of buyers
D) Threat of substitute products or services
A) Degree of rivalry among existing competitors
B) Bargaining power of suppliers
C) Bargaining power of buyers
D) Threat of substitute products or services
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
60
______ refers to how passively or aggressively the businesses within an industry compete with each other.
A) Threat of substitute products or services
B) Threat of new entrants
C) Degree of rivalry among existing competitors
D) Degree of external competition
A) Threat of substitute products or services
B) Threat of new entrants
C) Degree of rivalry among existing competitors
D) Degree of external competition
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
61
What type of planning addresses operational growth?
A) strategic planning
B) business planning
C) ethical planning
D) financial planning
A) strategic planning
B) business planning
C) ethical planning
D) financial planning
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
62
Scenario 3-1. Betty's Bed and Breakfast is a small business that provides a bed and breakfast for travelers usually on their way to the Grand Canyon. The business resides in a small community whose economy is primarily devoted to tourism. Betty obtains her livelihood from her business. Because she provides food, she is inspected yearly by government agencies to ensure she is meeting governmental guidelines concerning food preparation. Betty feels strongly that her business is not only to provide shelter and food but also information on directions, room reservations, medical information, and any other information that she has available or can find for her guests. This information includes a short-cut that can be taken to the Grand Canyon that reduces traveling time by an hour. This past summer she sponsored a soccer team comprised of elementary students from the local grade school. The soccer team placed third in the state finals.
-In Scenario 3-1, which level of the social responsibility pyramid is Betty concerned with when she is preparing food?
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
-In Scenario 3-1, which level of the social responsibility pyramid is Betty concerned with when she is preparing food?
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
63
Scenario 3-1. Betty's Bed and Breakfast is a small business that provides a bed and breakfast for travelers usually on their way to the Grand Canyon. The business resides in a small community whose economy is primarily devoted to tourism. Betty obtains her livelihood from her business. Because she provides food, she is inspected yearly by government agencies to ensure she is meeting governmental guidelines concerning food preparation. Betty feels strongly that her business is not only to provide shelter and food but also information on directions, room reservations, medical information, and any other information that she has available or can find for her guests. This information includes a short-cut that can be taken to the Grand Canyon that reduces traveling time by an hour. This past summer she sponsored a soccer team comprised of elementary students from the local grade school. The soccer team placed third in the state finals.
-In Scenario 3-1, besides providing her customers with the best service possible, Betty is also interested in the rest of their trip. Which level of the social responsibility pyramid addresses this aspect of her business?
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
-In Scenario 3-1, besides providing her customers with the best service possible, Betty is also interested in the rest of their trip. Which level of the social responsibility pyramid addresses this aspect of her business?
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
64
______ research offers a way to answer questions about the customers' changing wants and needs.
A) Market
B) Competitive
C) Internal
D) Operations management
A) Market
B) Competitive
C) Internal
D) Operations management
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
65
According to the text, if completion of your SWOT and competitive analysis identifies no major problems ______.
A) you must have overlooked something
B) there may not be problems at present but you need to focus on potential future problems
C) that may be because you are not doing anything
D) don't fix anything
A) you must have overlooked something
B) there may not be problems at present but you need to focus on potential future problems
C) that may be because you are not doing anything
D) don't fix anything
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
66
Scenario 3-2. Terry's Technology Service is currently conducting a SWOT analysis of the business. Several differing factors have been observed. One of the major strengths of Terry's business is that he has kept current with all the new technologies that have been developing. The ability to adapt the technologies to business applications has been a key feature of the business. A definite weakness of the business is that Terry's cash flow has been strained lately due to the capital investments that are necessary in order to keep up with current technological advances. Owing to Terry's good relationship with his customers, he is getting many referrals for new customers. A recent consideration is his competition. A new business has started in town that is offering similar services.
-In Scenario 3-2, keeping current with the new technologies and the cash flow problem are examples of which environment?
A) external environment
B) internal environment
C) economic environment
D) technological environment
-In Scenario 3-2, keeping current with the new technologies and the cash flow problem are examples of which environment?
A) external environment
B) internal environment
C) economic environment
D) technological environment
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
67
Cindy owns a flower shop, and her primary goal is to increase sales in the current fiscal year. This goal can best be described as ______.
A) measurable
B) challenging, yet attainable
C) communicated with everyone in the company
D) written with a time frame for achievement
A) measurable
B) challenging, yet attainable
C) communicated with everyone in the company
D) written with a time frame for achievement
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
68
Scenario 3-1. Betty's Bed and Breakfast is a small business that provides a bed and breakfast for travelers usually on their way to the Grand Canyon. The business resides in a small community whose economy is primarily devoted to tourism. Betty obtains her livelihood from her business. Because she provides food, she is inspected yearly by government agencies to ensure she is meeting governmental guidelines concerning food preparation. Betty feels strongly that her business is not only to provide shelter and food but also information on directions, room reservations, medical information, and any other information that she has available or can find for her guests. This information includes a short-cut that can be taken to the Grand Canyon that reduces traveling time by an hour. This past summer she sponsored a soccer team comprised of elementary students from the local grade school. The soccer team placed third in the state finals.
-In Scenario 3-1, which level of the social responsibility pyramid would Milton Friedman maintain Betty should be most concerned with?
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
-In Scenario 3-1, which level of the social responsibility pyramid would Milton Friedman maintain Betty should be most concerned with?
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
69
A strategy describes ______.
A) who the small business owner is and what the business is
B) the performance desired from specific departments
C) a plan of action that details how plans will be accomplished
D) what the overall business should accomplish
A) who the small business owner is and what the business is
B) the performance desired from specific departments
C) a plan of action that details how plans will be accomplished
D) what the overall business should accomplish
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
70
Scenario 3-2. Terry's Technology Service is currently conducting a SWOT analysis of the business. Several differing factors have been observed. One of the major strengths of Terry's business is that he has kept current with all the new technologies that have been developing. The ability to adapt the technologies to business applications has been a key feature of the business. A definite weakness of the business is that Terry's cash flow has been strained lately due to the capital investments that are necessary in order to keep up with current technological advances. Owing to Terry's good relationship with his customers, he is getting many referrals for new customers. A recent consideration is his competition. A new business has started in town that is offering similar services.
-In Scenario 3-2, an increase in interest rates seems very likely in the future. This will severely affect Terry's cash flow problems. This is an example of a threat from which of the following environments?
A) economic environment
B) legal/regulatory environment
C) sociocultural environment
D) competitive environment
-In Scenario 3-2, an increase in interest rates seems very likely in the future. This will severely affect Terry's cash flow problems. This is an example of a threat from which of the following environments?
A) economic environment
B) legal/regulatory environment
C) sociocultural environment
D) competitive environment
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
71
The products and services that people like and dislike at any particular time are shaped by ______.
A) one or two major influences
B) usually ten influences
C) hundreds of identifiable influences
D) hundreds of unidentifiable influences
A) one or two major influences
B) usually ten influences
C) hundreds of identifiable influences
D) hundreds of unidentifiable influences
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
72
Scenario 3-2. Terry's Technology Service is currently conducting a SWOT analysis of the business. Several differing factors have been observed. One of the major strengths of Terry's business is that he has kept current with all the new technologies that have been developing. The ability to adapt the technologies to business applications has been a key feature of the business. A definite weakness of the business is that Terry's cash flow has been strained lately due to the capital investments that are necessary in order to keep up with current technological advances. Owing to Terry's good relationship with his customers, he is getting many referrals for new customers. A recent consideration is his competition. A new business has started in town that is offering similar services.
-In Scenario 3-2, Terry's new competition and his potential customer referrals are examples of which environment?
A) external environment
B) internal environment
C) economic environment
D) technological environment
-In Scenario 3-2, Terry's new competition and his potential customer referrals are examples of which environment?
A) external environment
B) internal environment
C) economic environment
D) technological environment
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
73
In order to write effective goals, which of the following factors must be considered?
A) Goals should be written in terms of actions.
B) Goals should be measurable.
C) Goals should be difficult to accomplish.
D) Goals should have no definite time period for completion.
A) Goals should be written in terms of actions.
B) Goals should be measurable.
C) Goals should be difficult to accomplish.
D) Goals should have no definite time period for completion.
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
74
Studies that measure the impact that a mass merchandiser like Wal-Mart has on small retailers have shown that small stores usually ______.
A) go out of business
B) stay in business but make minor profits
C) outperform Wal-Mart
D) benefit as long as they stock different merchandise
A) go out of business
B) stay in business but make minor profits
C) outperform Wal-Mart
D) benefit as long as they stock different merchandise
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
75
A function-level goal describes ______.
A) who the small business owner is and what the business is
B) the performance desired from specific departments
C) a plan of action that details how plans will be accomplished
D) what the overall business should accomplish
A) who the small business owner is and what the business is
B) the performance desired from specific departments
C) a plan of action that details how plans will be accomplished
D) what the overall business should accomplish
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
76
If a business intends to compete primarily on product price, it must ______.
A) advertise
B) raise prices
C) lower prices
D) lower costs
A) advertise
B) raise prices
C) lower prices
D) lower costs
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
77
An advantage does not necessarily have to be in the ______. It may come from anything the business does.
A) market
B) product
C) economy
D) customer's tastes
A) market
B) product
C) economy
D) customer's tastes
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
78
Scenario 3-1. Betty's Bed and Breakfast is a small business that provides a bed and breakfast for travelers usually on their way to the Grand Canyon. The business resides in a small community whose economy is primarily devoted to tourism. Betty obtains her livelihood from her business. Because she provides food, she is inspected yearly by government agencies to ensure she is meeting governmental guidelines concerning food preparation. Betty feels strongly that her business is not only to provide shelter and food but also information on directions, room reservations, medical information, and any other information that she has available or can find for her guests. This information includes a short-cut that can be taken to the Grand Canyon that reduces traveling time by an hour. This past summer she sponsored a soccer team comprised of elementary students from the local grade school. The soccer team placed third in the state finals.
-In Scenario 3-1, Betty's competitive advantage would be which of the following?
A) the bed and food she provides
B) the sponsorship of the soccer team
C) the extra services she provides her guests
D) the strictness with which she adheres to food preparation
-In Scenario 3-1, Betty's competitive advantage would be which of the following?
A) the bed and food she provides
B) the sponsorship of the soccer team
C) the extra services she provides her guests
D) the strictness with which she adheres to food preparation
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
79
A business-level goal describes ______.
A) who the small business owner is and what the business is
B) the performance desired from specific departments
C) a plan of action that details how plans will be accomplished
D) what the overall business should accomplish
A) who the small business owner is and what the business is
B) the performance desired from specific departments
C) a plan of action that details how plans will be accomplished
D) what the overall business should accomplish
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck
80
Scenario 3-1. Betty's Bed and Breakfast is a small business that provides a bed and breakfast for travelers usually on their way to the Grand Canyon. The business resides in a small community whose economy is primarily devoted to tourism. Betty obtains her livelihood from her business. Because she provides food, she is inspected yearly by government agencies to ensure she is meeting governmental guidelines concerning food preparation. Betty feels strongly that her business is not only to provide shelter and food but also information on directions, room reservations, medical information, and any other information that she has available or can find for her guests. This information includes a short-cut that can be taken to the Grand Canyon that reduces traveling time by an hour. This past summer she sponsored a soccer team comprised of elementary students from the local grade school. The soccer team placed third in the state finals.
-In Scenario 3-1, the sponsorship of the soccer team would fall under which level of social responsibility?
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
-In Scenario 3-1, the sponsorship of the soccer team would fall under which level of social responsibility?
A) economic responsibility
B) legal obligations
C) ethical responsibility
D) philanthropic goodwill
Unlock Deck
Unlock for access to all 136 flashcards in this deck.
Unlock Deck
k this deck