Deck 2: Books and the Power of Print

Question 1

Bookstores must absorb the cost of any new books they do not sell.

Answer 1

False

Question 2

Because books are such an old and traditional medium, they have been slow to converge with other media.

Answer 2

False

Question 3

For hundreds of years, books were the only mass medium.

Answer 3

True

Question 4

Sales of religious books have dropped substantially over the past twenty years.

Question 5

Professional books are sold mostly through mail order, the Internet, or specialized sales representatives.

Question 6

Before the advent of online stores, book sales in the United States were dominated by two large chains.

Question 7

Commercial book publishing in the United States is dominated by a small group of large corporations.

Question 8

In the publishing industry, advance money is actually an early payment to the author that is then deducted from the author's initial royalties on book sales.

Question 9

University presses often publish books that only a handful of scholars read.

Question 10

Professional books are subdivided into the areas of law, business, medicine, and technology.

Question 11

The publishing industry produces books in a wide variety of categories.

Question 12

Rules of punctuation, capitalization, and spacing of English words were developed

A)During the Middle Ages by priests and monks
B)In 1452 by printer Johannes Gutenberg
C)In the 1500s for the publication of Canterbury Tales
D)In the ninth century by Wang Chieh for the Diamond Sutra

Question 13

The first printed books were so inexpensive and modest that they were primarily sold to the middle and lower classes.

Question 14

Pulp fiction was another name for the popular paperbacks and dime novels of the 1870s.

Question 15

The Chinese were printing books using carved blocks of wood long before Gutenberg printed his Bible using movable type.

Question 16

The oldest printed book still in existence is

A)The Gutenberg Bible
B)Canterbury Tales
C)The Diamond Sutra
D)Plato's Republic

Question 17

Once strongly influenced by books, television and film now look elsewhere for most of their story ideas.

Question 18

Amazon introduced a lightweight e-book reader-the Kindle-in 2007.

Question 19

Despite their low cost, mass market paperbacks represent the smallest segment of the industry in terms of units sold.

Question 20

Trade books refers to the category of books sold to the general reader.

Question 21

The best-selling book of all time is

A)Various versions of the Bible
B)Better Homes and Gardens Cookbook
C)Baby and Child Care by Dr.Benjamin Spock
D)Peyton Place by Grace Metalious

Question 22

Many books from the Middle Ages were called illuminated manuscripts because they were

A)Elaborately decorated with colorful designs and illustrations
B)Printed using reflective ink
C)Burned in castle fireplaces to honor God
D)Read aloud in the town square by scholars who explained, or illuminated, the text

Question 23

Millions of library books are deteriorating because

A)There is too much humidity in the library buildings
B)The ink used in printing the books is eating through the paper
C)The glue holding the books together is drying out
D)The books were printed on acid-based paper, which is turning brittle

Question 24

Pocket Books revolutionized the paperback industry by

A)Raising the quality of the books by using better paper
B)Making the pages and the font bigger
C)Stapling rather than gluing the binding
D)Cutting the price to twenty-five cents

Question 25

Numerous books have become best-sellers after their authors appeared on

A)Inside Edition
B)Home Improvement
C)Oprah
D)C-Span's Booknotes program
E)20/20 Fill in the Blank

Question 26

Most books sold in the United States today are

A)Mass market paperbacks
B)Textbooks
C)Religious books
D)Reference books

Question 27

The right to use the contents of a book in another form, such as a CD or movie script, is called

A)Royalties
B)Residuals
C)Subsidiary rights
D)An advance

Question 28

A topical book that is published quickly after a major event is called

A)A reference book
B)An instant book
C)A dime novel
D)No option is correct

Question 29

The first type of protomodern book, which used sheets of material sewed together at the edges to allow the book to be opened at any page, was

A)Papyrus
B)Parchment
C)Codex
D)Illuminated manuscript
E)Vellum

Question 30

The division of the book industry that makes the most money is

A)Trade books
B)Textbooks
C)Religious books
D)Mass market paperbacks