Deck 1: The Innovation Imperative

Question 1

Which of the following would you NOT class as a radical innovation?

A)The fibre tip pen
B)The electric light bulb
C)The laser
D)The photocopier

Answer 1

A

Question 2

Which of the following is NOT a source of strategic advantage through innovation?

A)Complexity - offering something which others find it difficult to master
B)Legal protection of intellectual property - offering something which others cannot do unless they pay a licence or other fee
C)Scale of investment in R&D
D)Novelty in product or service offering - offering something no one else can

Answer 2

C

Question 3

Which of these innovations is a NOT a typical example of 'technology' or 'knowledge' push?

A)The Walkman personal hifi
B)Radar
C)The Pilkington Float Glass process
D)YouTube and related video sharing internet sites

Answer 3

D

Question 4

Which of the following is NOT a factor often associated with successful innovating organizations?

A)Rich external linkages and networks
B)Supportive organizational climate with structures and incentives for innovation
C)Mechanisms for strategic selection of innovation options
D)Age of the firm - the older the better

Question 5

Which of these would not normally be considered an incremental innovation?

A)An electric car
B)A low fat hamburger
C)Faster train journeys through better signalling
D)Chicken and onion flavoured potato snacks

Question 6

Haagen Daz ice cream was created to open up a new market amongst adults for what had traditionally been seen as a children's food.This is an example of position innovation.

Question 7

Peer-to-peer networking of the kind pioneered by Napster and now forming the basis of internet file sharing is an example of radical innovation.

Question 8

Successful innovation depends on having patent protection for the core idea.

Question 9

Innovation can take many forms, all involving a change of some kind.Which of the following is NOT a form of innovation?

A)Product (or service) innovation - changes in what is offered to the world
B)Petroleum innovation - amount spent monthly by a business on its fuel costs
C)Process innovation - changes in the way offerings are created and delivered
D)Position innovation - changes in the context in which innovations are launched

Question 10

Innovation success is directly linked to the size of investment in Research and Development (R&D).

Question 11

Innovation always requires a radical flash of insight - a 'eureka!' moment.

Question 12

Innovation can take many forms.Running a hospital booking system which reduces patient waiting time is an example of which kind of innovation?

A)Process
B)Product
C)Position
D)Paradigm

Question 13

Which of the following is NOT an example of product innovation?

A)A new toothpaste
B)A new car design
C)A new version of the iPod
D)Computer-control of manufacturing operations

Question 14

Which of the following would not normally be considered a radical innovation?

A)The jet turbine engine
B)Integrated circuits
C)Increased colour choice on the Volkswagen 'Beetle' car
D)Antibiotic drugs