Deck 19: Health Care

Question 1

In what ways is public relations practice in health care similar to the practice in other sectors? In what ways is public relations practice in health care different from the practice in other sectors?

Answer 1

Answer guide: Pages 393-400 discuss some ways in which public relations practice across various sectors is similar, including developing action and communication strategies .
Differences between other sectors and public relations practice in health care include the importance of patient privacy .

Question 2

The history of health care reform is neither new nor uncontroversial.What are some of the major challenges of health care reform? How have these challenges affected public relations practice in the health care sector?

Answer 2

Answer guide: Some major challenges of health care reform through the years are discussed on page 391.You may also wish to encourage students to consider local health care issues in the news.The impact of challenges in the health care sector on public relations practice is discussed on page 392, including widespread public distrust of institutions and government, determination of individuals to make health care decisions based on their own sources of information, and the overwhelming amount of health care information available to people from a variety of sources.