Deck 13: Value Communication Integrated Marketing Communications

Question 1

Which of the following offers a broad variety of merchandise, limited service, and low prices?

A)specialty stores
B)convenience stores
C)category specialists
D)drugstores
E)discount stores

Answer 1

E

Question 2

Which of the following general merchandise retailers concentrate on a limited number of complementary merchandise in relatively small stores?

A)discount stores
B)department stores
C)specialty stores
D)drugstores
E)convenience stores

Answer 2

C

Question 3

Shannon has limited time for shopping and prefers to buy tissues, grooming products, and other household needs from the same stores where she buys her groceries at discount rates.Which of the following types of retailers is best suited for Shannon?

A)conventional supermarkets
B)convenience stores
C)big-box food retailers
D)specialty stores
E)category specialists

Answer 3

C

Question 4

Ryans Fresh has several outlets across Ontario and sells a limited number of items at convenient locations in small stores speedy checkouts.It also typically charges higher prices than most other types of food stores.Ryans Fresh is an example of a:

A)specialty store.
B)supermarket.
C)hypermarket.
D)discount store.
E)convenience store.

Question 5

The key factor that distinguishes retailers from others members of the supply chain is that it sells products to:

A)wholesalers.
B)manufacturers.
C)businesses.
D)consumers.
E)resellers.

Question 6

Which of the following adds value to products by selling them to consumers for their personal use?

A)wholesaler
B)manufacturer
C)retailer
D)reseller
E)producer

Question 7

The level of difficulty a manufacturer has in getting retailers to purchase its products is determined by:

A)the level of sophistication of the product.
B)customer expectations.
C)the relative power of the manufacturer and retailer.
D)distribution intensity.
E)channel member characteristics.

Question 8

Which of the following types of stores tailor their retail strategy to very specific market segments by offering deep but narrow assortments and sales associate expertise?

A)specialty
B)discount
C)department
D)off-price
E)convenience

Question 9

A set of business activities that add value to products and services sold to consumers for their personal use is called:

A)licensing.
B)manufacturing.
C)franchising.
D)retailing.
E)reselling.

Question 10

Which of the following types of stores receives 55 percent of its annual sales from selling gasoline?

A)conventional supermarkets
B)convenience stores
C)hypermarkets
D)supercentres
E)warehouse clubs

Question 11

Firms involved in buying, often storing, and physically handling goods in large quantities and then reselling goods to business users are called:

A)manufacturers.
B)producers.
C)institutions.
D)retailers.
E)wholesalers.

Question 12

PriceSmart Inc.offers a wide variety of food and consumer products that consumers have to buy in wholesale quantities.Customers also have to pay annual membership fees to shop in the store.PriceSmart is an example of a:

A)convenience store.
B)supermarket.
C)hypermarket.
D)warehouse club.
E)specialty store.

Question 13

Richway offers a wide variety of products, such as clothing, footwear, electronics, housewares, bedding, and beauty products, at prices lower than traditional retail outlets with limited service.Richway is an example of a:

A)convenience store.
B)supermarket.
C)warehouse club.
D)discount store.
E)specialty store.

Question 14

G Mart, a big-box food retailer, offers a wide variety of food products as well as general merchandise and is located in South America.G Mart is an example of a:

A)specialty store.
B)hypermarket.
C)warehouse club.
D)convenience store.
E)category specialist.

Question 15

Food Basics is a grocery retail chain that offers products such as dairy, frozen foods, meat, snacks, and a limited line of general merchandise.Food Basics is an example of a:

A)convenience store.
B)specialty store.
C)hypermarket.
D)conventional supermarket.
E)drugstore.

Question 16

Blossoms is a small bookstore in Ottawa with a preference for fine books and classic literature.It sells books on philosophy, art, literature, travel, and architecture and has sales associates to help customers.Blossoms is an example of a:

A)hypermarket.
B)specialty store.
C)discount store.
D)supermarket.
E)convenience store.

Question 17

Retailing is a type of transaction.

A)B2B
B)B2C
C)B2G
D)G2B
E)G2C

Question 18

A traditional grocery store continues to thrive in the competitive food market by:

A)offering a wide variety of products, including food and many nonfood items.
B)specializing in a particular product category.
C)efficiently marketing their products.
D)providing large discounts on products.
E)finding special products and services that are important to their customers.

Question 19

Which of the following offers limited sales of nonfood items and merchandise in a self-service format?

A)big-box food retailers
B)conventional supermarkets
C)hypermarkets
D)supercentres
E)warehouse clubs

Question 20

A hypermarket is a type of:

A)big-box food retailer.
B)convenience store.
C)general merchandise retailer.
D)specialty store.
E)department store.

Question 21

Which of the following offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing?

A)discount stores
B)specialty stores
C)category specialists
D)drugstores
E)convenience stores

Question 22

The Small Store is a retail chain with small stores that offer a limited variety of products at lower prices.It targets customers in rural and lower-income urban areas.The Small Store is an example of a(n):

A)specialty store.
B)extreme value retailer.
C)hypermarket.
D)off-price retailer.
E)department store.

Question 23

Retailers provide value to both manufacturers and customers by providing:

A)reciprocity.
B)discounts.
C)extreme value labelling.
D)coupons.
E)storage.

Question 24

Which of the following offers an inconsistent assortment of merchandise at relatively low prices?

A)department stores
B)discount stores
C)convenience stores
D)specialty stores
E)off-price retailers

Question 25

Woodwards is a retail chain that offers a broad variety of products, organized into separate departments for the convenience of customers.It also offers a wide variety in each category and employs sales associates to assist customers.Woodwards is an example of a:

A)conventional supermarket.
B)hypermarket.
C)department store.
D)specialty store.
E)convenience store.

Question 26

Which of the following stores organize a broad variety of merchandise based on categories and, hence, resemble a collection of specialty shops?

A)specialty
B)drug
C)traditional grocery
D)convenience
E)department

Question 27

Retail stores that offer a broad variety and deep assortment of merchandise, provide some customer services, and are organized into separate departments to display their merchandise are referred to as:

A)discount stores.
B)department stores.
C)specialty stores.
D)category specialists.
E)convenience stores.

Question 28

Big Lots is a retail chain that sells a variety of products such as food, clothing, furniture, appliances and other accessories.Since the store buys merchandise directly from vendors at very low prices, it is able to offer products at lower prices than traditional discount retailers.Big Lots is an example of a(n):

A)department store.
B)specialty store.
C)discount store.
D)off-price retailer.
E)convenience store.

Question 29

A category specialist is a type of retail store that offers a(n):

A)broad variety of merchandise at low prices.
B)deep variety and narrow assortment of merchandise and sales associate expertise.
C)narrow variety but a deep assortment of merchandise.
D)broad variety and deep assortment of merchandise and customer services.
E)extensive assortment in many categories.

Question 30

Retailers can distinguish themselves from their competitors by developing and marketing brands.

A)manufacturer's
B)reseller's
C)producer's
D)national
E)store

Question 31

Which of the following general merchandise retailers have lost market share to other retailers that provide better value at low prices and high-end store chains in the recent years?

A)department stores
B)discount stores
C)specialty stores
D)drugstores
E)category specialists

Question 32

Save More, a retailer of food products, promotes olive oil packaged with its own brand name.Customers find the olive oil sold at Save More cost-effective and of good quality and continue to make repeat purchases since it cannot be found at other retailers.Which of the following elements of the marketing mix is being used by the retailer in this scenario?

A)process
B)people
C)product
D)price
E)place

Question 33

Office Stop, a hardware retailer, sells products at low prices that appeal to the working class.Office Stop has flyer inserts that advertise current sales and special pricing delivered with a popular newspaper.Which of the following elements of the marketing mix is Office Stop using to create its retail strategy?

A)process
B)product
C)people
D)price
E)place

Question 34

Style Icon, a clothes retailer, adds a new summer collection to its stores, keeping in mind the approaching summer season.As a keen market observer, Style Icon understands fashion trends and maintains inventory appropriately.Which of the four Ps is Style Icon using here to create value for consumers?

A)promotion
B)product
C)price
D)people
E)process

Question 35

Draper is a clothing retail that offers a deep assortment but exclusively in menswear.It uses a self-service approach.Draper is an example of a:

A)discount store.
B)department store.
C)category specialist.
D)convenience store.
E)supermarket.

Question 36

Wellcome is a retail store that sells personal grooming items, cosmetics, and medicines.It also sells some snacks.Wellcome is an example of a:

A)department store.
B)drugstore.
C)discount store.
D)convenience store.
E)hypermarket.

Question 37

Toys For Us is a retail chain that specializes in children's toys.It offers an extensive assortment of new toys and old favourites.It also carries exclusive toys that cannot be found with any other retailer.Toys For Us is an example of a:

A)hypermarket.
B)category killer.
C)drugstore.
D)discount store.
E)department store.

Question 38

Which of the following offers a narrow variety but a deep assortment of merchandise?

A)discount stores
B)department stores
C)convenience stores
D)category specialists
E)drugstores

Question 39

A general merchandise discount store located in a lower-income urban or rural area is known as a(n):

A)convenience store.
B)category specialist.
C)department store.
D)specialty store.
E)extreme value retailer.

Question 40

Retail stores that concentrate on health and personal grooming merchandise and sell prescription drugs are known as:

A)convenience stores.
B)discount stores.
C)department stores.
D)drugstores.
E)category killers.

Question 41

A prominent pizza chain opens its outlets in the best locations in the country to gain an advantage over its competitors and new brands entering the market.Which of the following elements of the marketing mix is being used by the firm to create its retail strategy?

A)place
B)product
C)promotion
D)price
E)process

Question 42

The benefit offered by bricks-and-mortar retailers is:

A)broader selection of items.
B)detailed information of products.
C)access to wish lists and gift registries.
D)payment through cash.
E)access to customer information.

Question 43

Risk reduction and social interaction are benefits associated with the:

A)kiosk channel.
B)store channel.
C)catalogue channel.
D)mail order channel.
E)Internet channel.

Question 44

Which of the following is a benefit offered to customers by the store channel?

A)access to out-of-stock items
B)personalization
C)instant gratification
D)broader selection
E)access to gift registries

Question 45

An agreement between a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs is called:

A)bartering.
B)licensing.
C)cooperative advertising.
D)share of wallet.
E)covert advertising.

Question 46

Sandra, a stay-at-home mom, is busy all day looking after her two toddlers.The only opportunity she gets to interact with adults is during her visits to the supermarket, which are a change from her daily routine.Which of the following retail channels would Sandra prefer to use for her shopping?

A)kiosks
B)catalogues
C)stores
D)the Internet
E)trade literature

Question 47

Retailers that offer great value for money and provide convenient store layouts that make shopping faster and easier for customers are called:

A)drugstores.
B)supermarkets.
C)value retailers.
D)category specialists.
E)specialty stores.

Question 48

Which of the following refers to the percentage of a customer's purchases made from a particular retailer?

A)revenue per user
B)share of wallet
C)market share
D)gross sales
E)acquisition costs

Question 49

The benefit of touching and feeling merchandise when examining products is provided by the channel.

A)kiosk
B)store
C)catalogue
D)mail order
E)Internet

Question 50

A kiosk offers:

A)cash payments.
B)instant gratification.
C)risk reduction.
D)access to loyalty program information.
E)personalized offerings and personalized customer service.

Question 51

Buy Easy is an electronics retailer that sells branded electronic goods.To increase sales, one laptop manufacturer enters an agreement to bear costs of advertising its products prominently at Buy Easy checkout counters.The marketing mix element that is being used to create Buy Easy's retail strategy is:

A)process.
B)promotion.
C)place.
D)price.
E)people.

Question 52

A cosmetics manufacturer helps its retailers to coordinate promotional activities for its products and has formed an agreement with retailers to share the advertising production and media costs.This agreement between manufacturers and retailers is known as:

A)share of wallet.
B)covert advertising.
C)cooperative advertising.
D)licensing.
E)bartering.

Question 53

Brian is concerned about the security of online credit card transactions and always prefers to pay by cash.Which of the following retail channels is best suited for customers like Brian?

A)kiosks
B)stores
C)catalogues
D)Internet
E)mail order

Question 54

An electronics retail chain uses its customer information to select its best customers and targets its promotions at these customers.The retailer also provides personal service to these customers to increase the percentage of their purchases.The retailer is using this strategy on particular customers to increase the:

A)market share.
B)gross sales.
C)share of wallet.
D)direct investment.
E)sales profit.

Question 55

Toy Castle is a retail chain that sells a wide range of toys.During Christmas, it sells a special, limited edition collector's box, containing rare toys at a marginally higher value.Sales increase for this item as customers believe that they are really getting value for their money.Which of the following elements of the marketing mix is Toy Castle using to create its retail strategy?

A)place
B)promotion
C)price
D)people
E)process

Question 56

A key ingredient of success for retailers is:

A)preference.
B)convenience.
C)unsuitability.
D)expenditure.
E)gratification.

Question 57

Which of the following is a benefit offered by kiosks?

A)entertainment and social interaction
B)the ability to personalize the information for each customer in an economical way
C)the ability to touch and feel the merchandise
D)access to customer information
E)access to items online that are out of stock in stores

Question 58

Access to wish lists, gift registries, and loyalty program information is a benefit offered by the channel.

A)catalogue
B)Internet
C)kiosk
D)mail order
E)store

Question 59

A shoe manufacturer producing sports shoes decides to sell its products in discount stores located near sports universities and stadiums.The element of the marketing mix being used to create the retail strategy in this example is:

A)price.
B)product.
C)place.
D)promotion.
E)people.

Question 60

An adventure sports products retailer tries a new sales strategy by installing a rock climbing facility within the retail outlet, giving customers an opportunity to try out ropes and grips before buying them.Which of the following elements of the marketing mix is being used by the retailer in this scenario?

A)price
B)place
C)process
D)people
E)promotion

Question 61

Which of the following retail channels both helps retailers save a sale if an item is out of stock and allows retailers to overcome resource constraints by freeing up sales associates?

A)stores
B)Internet
C)kiosks
D)catalogues
E)mail order

Question 62

A smartphone capable of accessing product information and even comparing prices at other retailers via the Internet can be considered a:

A)catalogue.
B)bricks-and-mortar store.
C)mobile kiosk.
D)mail order brochure.
E)traditional physical store.

Question 63

Which of the following retail channels has the potential to offer personalized information about products and services in a short amount of time?

A)kiosks
B)stores
C)catalogues
D)mail order
E)Internet

Question 64

The challenge faced by retailers while selling products through the Internet is the inability to provide:

A)detailed information of products.
B)a broader selection of products.
C)touch-and-feel information to customers.
D)step-by-step solutions to customer problems.
E)personalized customer service.

Question 65

Which of the following is highly capable of efficiently distributing merchandise to various outlets?

A)brochure retailers
B)retailers using kiosks
C)catalogue retailers
D)retailers using trade literature
E)merchandise manufacturers

Question 66

Apparel retailers using the electronic channel can overcome the limitations associated with trying on clothing by:

A)displaying large images of products.
B)using virtual models.
C)providing discounts on products.
D)providing detailed information for items.
E)offering gift coupons on purchases.

Question 67

Nathan wants to buy a new music player and looks at the various options available to him before deciding on a particular model.He also wants to check if that model is available before visiting the store.Which of the following retail channels is best suited for this purpose?

A)kiosks
B)stores
C)catalogues
D)trade literature
E)Internet

Question 68

Which of the following is highly capable of efficiently distributing merchandise to homes and accepting returns?

A)catalogue retailers
B)store-based retailers
C)merchandise manufacturers
D)wholesalers
E)resellers

Question 69

A benefit of the catalogue channel is:

A)access to loyalty program information.
B)the opportunity to touch and feel while examining the product.
C)easy access to product information anytime and for a long period of time.
D)access to information regarding customers' shopping behaviour.
E)entertainment and social interaction.

Question 70

Which of the following channels enables retailers to offer a deeper assortments of merchandise to satisfy consumer demand for less popular styles, colours, or sizes and still keep their overall inventory costs low?

A)brochure
B)catalogue
C)Internet
D)store
E)booth

Question 71

Which of the following retail channels allows retailers to collect information about consumers that can be used to improve the overall shopping experience?

A)stores
B)Internet
C)kiosks
D)catalogues
E)mail order

Question 72

Which of the following is a constraint faced by store-based retailers?

A)inconsistent execution
B)risk reduction
C)instant gratification
D)personal service
E)lack of updated information

Question 73

Which of the following retail channels enables firms with strong brands but limited distribution to expand their market presence?

A)kiosks
B)catalogues
C)trade literature
D)traditional stores
E)Internet

Question 74

Which of the following retail channels offers sellers an opportunity to collect information about the shopping behaviour of customers?

A)kiosks
B)Internet
C)catalogues
D)mail order
E)brochures

Question 75

Which of the following products has high return rates and is difficult to sell through the electronic channel on account of the lack of touch-and-feel information?

A)books
B)apparel
C)groceries
D)gift items
E)electronic items

Question 76

Which of the following provides easy access to information about products and their use to customers in the form of editorial content?

A)catalogue channel
B)kiosk channel
C)store channel
D)Internet channel
E)electronic channel

Question 77

The most significant potential benefit of the Internet channel is:

A)the ability to touch and feel the products.
B)the easy access to product information anytime and for a long period of time.
C)the ability to reduce the perceived risks of buyers.
D)the ability to personalize information for each customer economically.
E)allowing customers to buy products with cash.

Question 78

Joyce is not comfortable going online but likes to get detailed information about a product before buying it.She also prefers to order from home rather than going out to a store.Which of the following channels would Joyce find most suitable for obtaining product information?

A)kiosk
B)store
C)booth
D)catalogue
E)Internet

Question 79

Which of the following retail channels enables firms to provide a personalized offering and personalized customer service to consumers?

A)kiosks
B)stores
C)Internet
D)catalogue
E)booth

Question 80

For which of the following is it essential to be able to manage people in remote locations?

A)merchandise manufacturers
B)retailers using kiosks
C)catalogue retailers
D)wholesalers
E)store-based retailers