Deck 10: Writing Business Proposals
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Deck 10: Writing Business Proposals
1
A gline graph shows trends.
True
2
Which of the following would NOT be a question to answer in the proposal specifics section of the business proposal?
A) What caused the problem?
B) What staff will be involved?
C) How will we measure success?
D) What is the projected timeline?
A) What caused the problem?
B) What staff will be involved?
C) How will we measure success?
D) What is the projected timeline?
A
3
Use logical order to create a proposal that appeals to your reader's sense of circular reasoning.
False
4
A padded proposal is a method of presenting an organization a proposal that is affordable to them.
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5
A(n) chart visually represents relationships and hierarchies among people.
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6
Which of the following is NOT true when creating a pie chart?
A) There should be no more than eight parts
B) The total of the parts does not always equal 100 percent
C) Different colors or textures are used to distinguish the parts
D) Each portion should always be proportional to the amount it represents
A) There should be no more than eight parts
B) The total of the parts does not always equal 100 percent
C) Different colors or textures are used to distinguish the parts
D) Each portion should always be proportional to the amount it represents
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7
Which of the following would NOT be a reason to use a visual aid in a business proposal?
A) To make an impression on your reader
B) To unify your points
C) To emphasize a point
D) To add length to your proposal
A) To make an impression on your reader
B) To unify your points
C) To emphasize a point
D) To add length to your proposal
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8
When using visual aids, would insult your reader by explaining conclusions that should be reached from viewing the visual aid.
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9
Which of the following revision techniques would enhance the effectiveness of your proposal?
A) Don't indent text
B) Use general language and words so all readers can relate to the topic and arguments
C) Use topic heading to set off important information
D) Use footnote and appendixes to highlight important information
A) Don't indent text
B) Use general language and words so all readers can relate to the topic and arguments
C) Use topic heading to set off important information
D) Use footnote and appendixes to highlight important information
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10
A(n) is a logical flaw where a conclusion is made that does not flow from the evidence presented.
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11
A hasty generalization is an explanation or answer that is simply a restatement of facts.
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12
Many proposals must follow specific guidelines established by the organization requesting the proposal.
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13
The is the part of a proposal that outlines the costs of your proposed work.
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14
A visual aid can present data more simply than words.
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15
Which of the following would NOT be included in the budget section of a business proposal?
A) Equipment acquisition
B) Salary and wages
C) Production timeline
D) Research expenses
A) Equipment acquisition
B) Salary and wages
C) Production timeline
D) Research expenses
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16
Which of the following is an example of faulty reasoning that sets up a false target for the argument being made?
A) Circular reasoning
B) Hasty generalization
C) Straw man
D) None of the above
A) Circular reasoning
B) Hasty generalization
C) Straw man
D) None of the above
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17
What type of visual aid combines line drawings with graphics such as line, bar, and pie charts to make a point in an attractive, eye-catching way?
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18
When appealing to the emotions of an individual reading a proposal
A) bad news is an opportunity to solve the problem
B) main points should be made in sequential order
C) bad news should not be included
D) an either/or argument should be used for presenting good and bad news
A) bad news is an opportunity to solve the problem
B) main points should be made in sequential order
C) bad news should not be included
D) an either/or argument should be used for presenting good and bad news
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19
When using visual aids
A) allow the reader to draw conclusions from the visual aid
B) provide titles, legends, and captions
C) make visual aid small so they don't distract from the text
D) all of the above
A) allow the reader to draw conclusions from the visual aid
B) provide titles, legends, and captions
C) make visual aid small so they don't distract from the text
D) all of the above
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20
What type of evidence is gathered from a large number of specific examples grouped together?
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21
Business proposals are strengthened by the method of organization used to meet the needs of the client. List and describe three methods of organizing a persuasive proposal.
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22
List and explain the five steps in writing an effective business proposal.
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