Deck 1: Healthy Change

Question 1

A method of gathering data when individuals are paid to discuss their attitudes towards products or services in a group setting controlled by a moderator is known as --------.

A)experiments
B)direct observation
C)surveys
D)focus groups

Answer 1

focus groups

Question 2

Using income data to determine the credit worthiness of a consumer who wishes to purchase a new car is an example of using statistics in the field of ------- .

A)marketing research
B)finance
C)operations
D)advertising

Answer 2

finance

Question 3

A property of------- data is that the differences between categories are not meaningful and, therefore, cannot be measured.

A)cross- sectional
B)interval
C)ratio
D)ordinal

Answer 3

ordinal

Question 4

--------data use descriptive terms to measure or classify something of interest.

A)Secondary
B)Qualitative
C)Quantitative
D)Primary

Question 5

Bridgestone would like to estimate the average tread life of a particular brand of automobile tire. Fifty customers who have purchased this tire are sampled and asked about the tread life of their tires. This is an example of using------ .

A)qualitative data.
B)inferential statistics.
C)descriptive statistics.
D)secondary data.

Question 6

In a Major League Baseball game today, the Philadelphia Phillies scored six runs against the New York Mets. This is an example of -------- data.

A)ratio
B)interval
C)ordinal
D)nominal

Question 7

Which levels of measurement are considered quantitative data?

A)interval and ratio
B)nominal and ratio
C)nominal and interval
D)nominal and ordinal

Question 8

A respondent of a survey indicates that she is currently in her junior year at the University of Texas. This is an example of _____ _ data.

A)ratio
B)interval
C)nominal
D)ordinal

Question 9

Which levels of measurement are considered qualitative data?

A)nominal and ordinal
B)nominal and interval
C)interval and ratio
D)ordinal and ratio

Question 10

The proportion of customers that rate their latest airline experience as "excellent" is an example of -------.

A)inferential statistics.
B)qualitative data.
C)descriptive statistics.
D)secondary data.

Question 11

A _____ is a portion of a population that is representative of the population from which it is selected.

A)survey
B)parameter
C)sample
D)statistic

Question 12

Using quality control techniques to test the salt content of pretzels before they are packaged for the consumer is an example of using statistics in the field of ______ .

A)advertising
B)marketing research
C)finance
D)operations

Question 13

According to climate data recorded since 1884, the average annual snowfall in Philadelphia is 22.3 inches. This value is an example of------- .

A)descriptive statistics.
B)biased data.
C)inferential statistics.
D)qualitative data.

Question 14

A method of gathering data while the subjects of interest are in their natural environment, often unaware they are being watched, is known as ____ .

A)focus groups
B)experiments
C)direct observation
D)surveys

Question 15

A respondent of a survey indicates that he owns the home that he currently resides. This is an example of ------- data.

A)ordinal
B)interval
C)ratio
D)nominal

Question 16

-------data are values that correspond to specific measurements taken over a range of time periods.

A)Cross- sectional
B)Time series
C)Ratio
D)Ordinal

Question 17

A _ _____ represents all possible subjects of interest.

A)statistic
B)sample
C)parameter
D)population

Question 18

--------data are values collected from a number of subjects (firms, individual, states, regions, and so forth)during a single time period.

A)Time series
B)Cross- sectional
C)Ordinal
D)Ratio

Question 19

General Mills is considering offering a new type of yogurt. To gauge interest, they are performing taste tests at different locations around the country. Based on the results of these samples, they will decide whether or not to market the new yogurt. This is an example of using ------.

A)descriptive statistics.
B)inferential statistics.
C)qualitative data.
D)secondary data.

Question 20

A ---------- sample does not represent the intended population and can lead to distorted findings.

A)random
B)stratified
C)probability
D)biased

Question 21

The number of iPhones sold today at an Apple store is an example of -------- data.

A)ratio
B)interval
C)nominal
D)ordinal

Question 22

A method of gathering data when people are asked a series of questions that can be administered by e- mail, via the Web, face- to- face or over the telephone, is known as------- .

A)focus groups
B)direct observation
C)experiments
D)surveys

Question 23

Holiday Inn would like to estimate the satisfaction level of its customers. A sample of 25 hotels were selected and the customers at these locations were asked to rate their experience on a scale of 1- 10. Based on this sample data, Holiday Inn will draw a conclusion about the satisfaction level of their customers. This is an example of using _______ .

A)descriptive statistics.
B)inferential statistics.
C)qualitative data.
D)secondary data.

Question 24

Which of the following is an example of quantitative data?

A)Apple's closing stock price today
B)your telephone number
C)your gender
D)the zip code of your home address

Question 25

--------data has the benefit of a true zero point.

A)Ordinal
B)Ratio
C)Interval
D)Nominal

Question 26

Data that describe a characteristic about a sample is known as a ------.

A)population
B)parameter
C)survey
D)statistic

Question 27

A marketing manager for a textbook publisher meets with a group of several students who are paid to discuss what they like and dislike about their textbooks. This method of gathering data is known as------- .

A)surveys
B)direct observation
C)experiments
D)focus groups

Question 28

A respondent of a survey indicates that he is a resident in the state of Ohio. This is an example of ---------data.

A)ratio
B)interval
C)nominal
D)ordinal

Question 29

Gathering information from potential customers in an effort to determine their preferences is an example of using statistics in the field of------ .

A)finance
B)marketing research
C)operations
D)advertising

Question 30

Data that describe a characteristic about a population is known as a------- .

A)statistic
B)survey
C)sample
D)parameter

Question 31

The Graduate Management Admission Test (GMAT)is a standardized test used by schools to determine the aptitude of individuals who are applying for MBA programs. The range of the GMAT score is 200- 800. Brian has recently taken the exam and scored 720. This is an example of -------- data.

A)ratio
B)nominal
C)interval
D)ordinal

Question 32

A Bank of America employee records the amount of time that customers spend using the ATM machine at her branch. This method of gathering data is known as-------- .

A)experiments
B)direct observation
C)focus groups
D)surveys

Question 33

Collecting data about the television viewers for the Summer Olympics is an example of using statistics in the field of------ .

A)human resources
B)operations
C)advertising
D)finance

Question 34

A respondent of a survey is asked whether their most recent dining experience was excellent, good, fair, or poor. The person indicates that the experience was "good". This is an example of -------- data.

A)interval
B)ratio
C)nominal
D)ordinal

Question 35

Which of the following is an example of qualitative data?

A)your last name
B)the amount of time that you studied for your last statistics exam
C)today's high temperature
D)the class average of your last statistics exam

Question 36

The main drawback to using secondary data is that _______ .

A)the subjects of interest need to be directly observed to collect the data
B)it may be expensive to obtain the data
C)the subjects of interest are paid to provide the data
D)you have no control over how the data were collected

Question 37

---------- is (are)derived from facts for the purpose of making decisions.

A)Statistics
B)Samples
C)Information
D)Data

Question 38

A method of gathering data when subjects are exposed to certain treatments and the data of interest is recorded is known as------ .

A)direct observation
B)focus groups
C)surveys
D)experiments

Question 39

Your business statistics class had an exam last week. The average exam score for the class is an example of _ _______.

A)descriptive statistics.
B)inferential statistics.
C)secondary data.
D)qualitative data.

Question 40

The manager at the local Ruby Tuesday's restaurant wanted to investigate the effect of music on the average revenue per customer. Each night for one month, fast- paced music was played. The following month, slow- paced music was played every night. The average revenue per customer for each month was compared. This method of gathering data is known as _______.

A)direct observation
B)surveys
C)focus groups
D)experiments

Question 41

A hotel employee asks customers who are checking out to rate their satisfaction on a scale of 1- 10. This is an example of collecting primary data.

Question 42

Interval data deals strictly with qualitative data assigned to predetermined categories.

Question 43

A telemarketer calls individuals at home over the phone and asks them the likelihood that they will purchase a timeshare property over the next 12 months. This method of gathering data is known as ---------- .

A)focus groups
B)direct observation
C)experiments
D)surveys

Question 44

It is recommended that personal demographic questions be placed at the beginning of the questionnaire because respondents find these questions easy to answer.

Question 45

Nominal data has all the features of interval data with the added benefit of having a true zero point.

Question 46

An unbiased sample is a sample that does not represent the intended population and can lead to distorted findings. Unbiased sampling can occur either intentionally or unintentionally.

Question 47

Statistics is the mathematical science that deals with the collection, analysis, and presentation of data-data that can then be used as a basis for inference and induction.

Question 48

Calculating the average time callers wait on the phone for technical support is an example of inferential statistics.

Question 49

Deciding that a process that fills bottles with soda is functioning properly by checking the weights for a sample of bottles is an example of inferential statistics.

Question 50

----data use numerical values to describe something of interest either by measuring it or counting it.

A)Secondary
B)Primary
C)Quantitative
D)Qualitative

Question 51

To help ensure good questionnaire design, it is recommended that a survey is tested on a small group of respondents before releasing it to the actual participants.

Question 52

A restaurant manager randomly selects tables at which customers have just been seated and records the amount of time it takes for the wait staff to greet these customers. This is an example of an experiment being used to collect data.

Question 53

Statistics can be misused by making differences seem greater or lesser by adjusting the scale on graphs.

Question 54

A limitation of descriptive statistics is that, by summarizing large quantities of data, you lose information.

Question 55

A car dealership performs a credit check on a potential customer. According to the credit bureau, the customer's credit score is 710. This is an example of --------data.

A)ratio
B)nominal
C)interval
D)ordinal

Question 56

A manager of an electronics store would like to investigate the impact that price has on the demand for laptop computers. Each week, the price of a Dell laptop is adjusted and the demand for each week is recorded. This is an example of an experiment being used to collect data.

Question 57

Business statistics are statistics applied to the business world in an effort to improve people's decision making in fields such as marketing, operations, finance, and human resources.

Question 58

Determining the proportion of customers who have credit scores greater than 700 is an example of descriptive statistics.

Question 59

Bias can occur in a survey when a question is stated in a way that encourages or leads a respondent to a particular answer.

Question 60

Education level is an example of nominal data.

Question 61

Asking customers at the shopping mall about their voting intentions in the upcoming political election is an example of secondary data.

Question 62

Predicting election results by asking voters their intentions is an example of descriptive statistics.

Question 63

The number of pages in your business statistics textbook is an example of quantitative data.

Question 64

One of the major reasons to use statistics is to transform data into information.

Question 65

The ratio measurement level is considered qualitative data.

Question 66

Your cell phone number is an example of quantitative data.

Question 67

A respondent to a survey indicates that she drives a Ford Taurus. This is an example of qualitative data.

Question 68

Primary data is data collected by the person or organization that eventually uses the data.

Question 69

The mathematical operation of multiplication can be performed on interval data.

Question 70

An employee records the number of customers that arrive at a retail store today. This is an example of collecting information.

Question 71

A marketing research employee randomly selects adults in a shopping mall and asks them what type of car that they drive. This is an example of using direct observation to collect data.

Question 72

Analyzing snowfall amounts in New York over the past 100 years to help predict future weather patterns is an example of using primary data.

Question 73

The purpose of inferential statistics is to make claims or conclusions about a population based on a sample.

Question 74

The purpose of inferential statistics is to summarize or display data.

Question 75

Analyzing unemployment data from the Bureau of Labor Statistics is an example of using secondary data.

Question 76

The interval measurement level is considered quantitative data.

Question 77

The mathematical operation of addition can be performed on nominal data.

Question 78

Information is the basic foundation for the field of statistics and can be defined as the value assigned to a specific observation or measurement.

Question 79

A respondent to a survey indicates that he has lived in his current residence for three years. This is an example of qualitative data.