Deck 3: Qualitative Research

Question 1

Studies that combine quantitative and qualitative research approaches include:

A)Mixed-methods research
B)Cross-functional research
C)Combined-methods research
D)Cross-methods research

Answer 1

A

Question 2

Since qualitative data are frequently spoken, written, or contain images, ___________ becomes an important part of qualitative data analysis.

A)Interpretation
B)Inference
C)Reference
D)Indication

Answer 2

A

Question 3

__________ describes how multiple sources of evidence can converge on a finding or confirm a theory.

A)Operationalization
B)Triangulation
C)Specification
D)Identification

Answer 3

B

Question 4

In contrast to unstructured interviews, in semi-structured interviews you are more likely to find the researcher using

A)A tape recorder
B)An interview guide
C)A notebook
D)A consent form

Question 5

Quantitative research focuses on variables .In contrast, qualitative research often focuses on

A)Cases
B)Emotions
C)Words
D)Variation

Question 6

_____________ have been a useful method to investigate discrimination in employment, housing, and banking.

A)Participation studies
B)Limited utility studies
C)Audit studies
D)none of the above

Question 7

An article examined networks of mental health service providers, using observation and interviews to categorize each network's structure, and a survey with close-ended questions to rate each network's effectiveness .Based on this description, and considering the methods used, how would you categorize this research?

A)Qualitative study
B)Quantitative study
C)Mixed methods study
D)None of the above

Question 8

The advantages of qualitative research include which of the following?

A)Generating exploratory studies of new or vaguely understood behaviors
B)Allowing researchers to better understand the dynamics of group behavior
C)Helping researchers analyze historical or archival texts, or visual images and communication
D)All of the above

Question 9

Which of the following is NOT an advantage of focus groups?

A)You can interview a group of people together, rather than each one individually
B)People say what they really think, without being influenced by others
C)Respondents cue or prompt each other in unexpected ways
D)You get to observe how people form judgments in a social setting

Question 10

Which of the following best characterizes qualitative research?

A)Large n, random sampling
B)Small n, random sampling
C)Large n, purposive sampling
D)Small n, purposive sampling

Question 11

A study examined portrayals of the police in a sample of superhero comic books .Researchers tagged and counted the number of positive and negative references to the police in the text .Which of the following was NOT mentioned in this study?

A)Content analysis
B)Quantitative analysis
C)Grounded theory
D)Coding

Question 12

How consistently and accurately codes are applied to text as part of the process of qualitative analysis is referred to as:

A)Intersectoral data analysis
B)Intercoder reliability
C)Interpersonal validity
D)Intersubjective analysis

Question 13

___________ is the process of coding and analyzing qualitative datA.

A)Content analysis
B)Organizational analysis
C)Utility analysis
D)Repetition analysis

Question 14

A manager was interested in how to make government more customer-friendly .She decided to conduct an in-depth study of two branch offices of the Department of Motor Vehicles: one with a reputation for very friendly staff, and one with notoriously poor service .Based on this description, how would you categorize the design of this research?

A)Focus group
B)Case study
C)Content analysis
D)All of the above

Question 15

A researcher wanted to study acculturation among Asian Indian men living in cities in the United States .He visited several cities, staying there for months at a time, living among his subjects, and conducting unstructured interviews .Based on this description, how would you categorize the design of this research?

A)Participant observation
B)Content analysis
C)Focus groups
D)All of the above

Question 16

The advantages of using qualitative methods include:

A)It helps the researcher discover important variables and relationships to generate theory and models
B)It helps to uncover and document causal processes or mechanisms
C)It helps to uncover answers to pressing public policy or management problems
D)All of the above

Question 17

An example of an archival or official record that could be used in qualitative research would be:

A)Official correspondence from elected officials, government administrators, or businesses
B)Legislative floor debates
C)Testimonies made at hearings or trials
D)All of the above

Question 18

Qualitative research involves the use of non-numerical data such as:

A)Interviews
B)Observations of behavior
C)Case studies
D)All of the above

Question 19

The advantage(s) of using qualitative data analysis software includes:

A)Storing and organizing data in electronic form
B)Creating coding categories
C)Using codes to retrieve or gather segments of data
D)All of the above

Question 20

The typical number of participants in a focus group should be ____ to allow for lively and useful discussion.

A)2 to 3
B)6 to 12
C)15 to 20
D)20 to 25