Deck 1: Data and Decisions

Question 1

In a survey undertaken by a university to gauge student satisfaction in its online MBA program, one question asked students to indicate the number of credits they had transferred into the program.Which of the following is true?

A)This variable is categorical.
B)This variable is transactional.
C)This variable is quantitative.
D)This is an identifier variable.
E)This variable is nominal.

Answer 1

This variable is quantitative.

Question 2

A popular travel magazine regularly reviews hotels worldwide.In a recent issue, it focused on hotels in Hawaii.Among the variables for which it provided data was the price range for rooms with an ocean view.Which of the following statements is true?

A)These data are transactional.
B)This variable is quantitative and the units are $.
C)This variable is quantitative and the units are number of rooms.
D)This variable is qualitative and ordinal.
E)These data are time series.

Answer 2

This variable is quantitative and the units are $.

Question 3

A Consumer Reports Health study on the effectiveness and safety of arthritis drugs collected data on possible side effects.This is what kind of variable?

A)Quantitative
B)Categorical
C)Nominal
D)Both A and C
E)Both B and C

Answer 3

Both B and C

Question 4

The Human Resources Department of a large corporation maintains records on its employees.Data are maintained of the following variables: Age, Employment Category, Education, Whether or not the employee participates in a wellness program, and Paycheck benefit deductions.Which of these variables are categorical?

A)Age, Employment Category, and Education
B)Employment Category, Education, and Whether or not the employee participates in
C)Education, Whether or not the employee participates in a wellness program, and
D)All of the variables
E)None of the variables

Question 5

A mid-priced chain of hotels, Hometown Suites, strives to make its guests "feel at home" by providing amenities such as microwaves in every room.Comment cards are used to get feedback on the importance of such amenities by asking guests to rate them using the scale: ___ Essential ___ Important ___ Not Important.
These data are _________________________ .

A)qualitative
B)nominal
C)ordinal
D)both A and B
E)both A and C

Question 6

A locally owned spa, Alexander's, is interested in adding a tea room that not only offers specialty teas but an organic lunch menu.In order to determine how many of its regular customers would be interested in such an addition, Alexander's sent out a short e-mail questionnaire.One question asked its customers to indicate how much they spend monthly on all natural, organic products.These data are _____________________.

A)cross-sectional
B)time series
C)categorical
D)transactional
E)experimental

Question 7

Consumer Reports Health routinely compares drugs in terms of effectiveness and safety.In summer 2008 they reviewed drugs used to treat arthritis.Among the information reported was convenience of use (how many pills required each day) and possible side effects (e.g., dizziness, stomach upset).Convenience of use and possible side effects constitute the ________ of the study.

A)Who
B)What
C)When
D)Where
E)How

Question 8

In June, 2013, Viamedia sponsored an online survey to sample a group of American adults aged 18 and older about watching television.American adults aged 18 and older constitute the ______ of the study.

A)Who
B)What
C)When
D)Where
E)How

Question 9

A mid-priced chain of hotels, Hometown Suites, collects data on monthly occupancy rates for forecasting and planning purposes.These data are ______________________ .

A)cross-sectional
B)time series
C)categorical
D)transactional
E)experimental

Question 10

A locally owned spa, Alexander's, is interested in adding a tea room that not only offers specialty teas but an organic lunch menu.In order to determine how many of its regular customers would be interested in such an addition, Alexander's sent out a short e-mail questionnaire.The source of these data is _________________________ .

A)the Internet
B)transactional
C)a designed survey
D)a designed experiment
E)secondary

Question 11

Researchers in e-commerce design an experiment to determine what factors are most important to online consumers when completing a transaction via the Internet.Individuals perform tasks on a set of Web sites and record their impressions about various attributes.Which of the following would best describe the cases?

A)Participants
B)Respondents
C)Experimental Units
D)Transactions
E)Variables

Question 12

Which of the following is (are) time series data?

A)Weekly receipts at a clothing boutique
B)Monthly demand for an automotive part
C)Quarterly sales of automobiles
D)All of the above
E)None of the above

Question 13

A popular travel magazine regularly reviews hotels worldwide.In a recent issue, it focused on hotels in Hawaii.Among the variables for which it provided data was whether or not the hotel included a spa.This is a _________________________ .

A)quantitative variable
B)identifier variable
C)ordinal variable
D)categorical variable
E)transactional variable

Question 14

What is the "Who" in a Consumer Reports Health study on the effectiveness and safety of drugs used to treat arthritis?

A)drugs to treat arthritis currently on the market
B)convenience of use and possible side effects
C)summer 2008
D)the United States
E)testing on drugs

Question 15

A few of the variables for which data were collected in the Pew Internet & Life Project study about online shopping include age, gender, income, and number of hours spent shopping online per month.Which of the variables is categorical?

A)Age
B)Gender
C)Income
D)Number of hours spent shopping online
E)None

Question 16

In the fall of 2007, the Pew Internet & Life Project conducted telephone interviews with a sample of American adults aged 18 and older about online shopping.American adults aged 18 and older constitute the ______ of the study.

A)Who
B)What
C)When
D)Where
E)How

Question 17

The Pew Internet & Life Project study about online shopping asked respondents to indicate their education level on the following scale: Less than High School, High School, Some College, College +.Which of the following statements is (are) true?

A)Education level is a categorical variable.
B)Education level is nominal scaled.
C)Education level is ordinal scaled.
D)Both A and B
E)Both A and C

Question 18

A Consumer Reports Health study on arthritis drugs takes into consideration cost.Cost _____________________________________ .

A)is a nominal variable
B)is a categorical variable
C)is a quantitative variable
D)is an ordinal variable
E)is an irrelevant variable

Question 19

Which of the following is (are) based on cross sectional data?

A)Company quarterly profits
B)Percentage of American adults who work full time
C)Historical closing stock prices
D)All of the above
E)None of the above.

Question 20

A university is interested in gauging student satisfaction in its online MBA program.A survey is designed and administered via the Internet to a sample of students currently active in the program.Which of the following would best describe the cases?

A)Participants
B)Respondents
C)Experimental Units
D)Subjects
E)Variables

Question 21

A few of the variables for which data were collected in the Viamedia survey about television viewing include age, gender, income, and type of device used to watch television.Which of the variables is categorical?

A)Age
B)Type of device used to watch television
C)Income
D)All
E)None

Question 22

The data collected in a recent (2012) Nielsen Global Survey analyzed Asian American demographics.Which of the following statements is (are) true?

A)Education level is a categorical variable.
B)Education level is nominal scaled.
C)Education level is ordinal scaled.
D)Both A and B
E)Both A and C

Question 23

A Consumer Reports study on tipping takes into consideration median amount of tipping for service providers.Tipping ______________________________ .

A)is a nominal variable
B)is a categorical variable
C)is a quantitative variable
D)is an ordinal variable
E)is an irrelevant variable

Question 24

Businesses are interested in the work experience of recent graduates from a local business school.Whether or not the graduates have work experience constitutes the ________ of the study.

A)Who
B)What
C)When
D)Where
E)How

Question 25

The Human Resources Department of a large corporation maintains records on its employees.Data are maintained of the following variables: Age, Employment Category, Education, and Whether or not the employee has an advanced degree.Which of these variables are categorical?

A)Age, Employment Category, and Education
B)Employment Category and Education
C)Education and Whether or not the employee has an advanced degree
D)All of the variables
E)None of the variables

Question 26

What is the "What" in a Consumer Reports Tipping study on the level of tipping during the current holiday season compared to the last holiday season?

A)whether or not tipped
B)amount of tip compared to last year
C)the type of tip
D)the United States

Question 27

Which of the following is (are) time series data?

A)Monthly receipts at an apparel shop
B)Monthly demand for a technology item
C)Dow Jones Index
D)All of the above
E)None of the above

Question 28

A Consumer Reports survey on the level of tipping for service providers.This is what kind of variable?

A)Quantitative
B)Ordinal
C)Nominal
D)Both A and C
E)Both B and C

Question 29

Which of the following is (are) based on cross sectional data?

A)Company quarterly profits
B)Percentage of American adults who work full time
C)Dow Jones Index
D)All of the above
E)None of the above.