Deck 3: Surveys and Sampling Multiple Choice

Question 1

During the BP Gulf oil crisis in the summer of 2010, a local television news program routinely asked viewers to call in with their opinion about proposed solutions to the
Problem.These results were likely biased because

A)of a bad sampling frame.
B)of an undefined target population.
C)leading questions.
D)of a voluntary response sample.
E)of measurement error.

Answer 1

D

Question 2

Management at a large multinational corporation would like to survey its employees about the level of interest in combining flexible work schedules with telecommuting from
Home.Which of the following is the parameter of interest in this study?

A)All employees at the corporation.
B)Percentage of employees who are interested in combining flexible work schedules
C)Employees who work overtime.
D)Percentage of employees who do not have a computer at home.
E)None of the above

Answer 2

B

Question 3

Management at a large multinational corporation would like to survey its employees about the level of interest in combining flexible work schedules with telecommuting from
Home.Each employee has an ID number, and the administration plans to randomly select
250 numbers.This sampling plan is called

A)Simple Random Sampling
B)Stratified Sampling
C)Cluster Sampling
D)Systematic Sampling
E)Convenience Sampling

Answer 3

A

Question 4

ASW, a regional shoe chain, has recently launched an online store.Sales via the Internet have been sluggish compared to their brick and mortar stores, and management
Wants to survey its regular customers about potential concerns regarding the security of
Online transactions.Which of the following is the parameter of interest in the ASW
Study?

A)all regular ASW customers
B)% of regular ASW customers who have concerns about online security
C)ASW customers who belong to the rewards program
D)% of ASW customers who belong to the rewards program that don't shop online
E)none of the above

Question 5

The three ideas of sampling do not include

A)Sample size matters
B)Examine a part of the whole
C)The fraction of the larger population determines the precision of the resulting
D)Randomization

Question 6

ASW, a regional shoe chain, has recently launched an online store.Sales via the Internet have been sluggish compared to their brick and mortar stores, and management
Wants to survey its regular customers about potential concerns regarding the security of
Online transactions.Suppose that ASW's regular customers belong to a rewards program
And have a customer rewards ID number.ASW decides to randomly select 100 numbers.
This sampling plan is called
3-8 Chapter 3 Surveys and Sampling

A)Simple Random Sampling
B)Stratified Sampling
C)Cluster Sampling
D)Systematic Sampling
E)Convenience Sampling

Question 7

A consumer research group is interested in how older drivers view hybrid cars. Specifically, they wish to assess the percentage of drivers in the U.S.50 years of age or
Older who intend to purchase a hybrid in the next two years.They selected a systematic
Sample from a list of AARP (American Association of Retired Persons) members.
Based on this sample, they estimated the percentage to be 17%.The sampling frame for
This study is

A)all drivers in the U.S.50 years of age or older
B)17%
C)the list of AARP members
D)how older drivers view hybrid cars
E)none of the above

Question 8

Management at a large multinational corporation would like to survey its employees about the level of interest in combining flexible work schedules with telecommuting from
Home.The HR Department has an alphabetized list of newly hired employees (hired
Within the last year).After starting the process by randomly selecting an employee from
The list, then every 5th name is chosen to be included in the sample.This sampling plan is
Called

A)Simple Random Sampling
B)Stratified Sampling
C)Cluster Sampling
D)Systematic Sampling
E)Convenience Sampling

Question 9

ASW, a regional shoe chain, has recently launched an online store.Sales via the Internet have been sluggish compared to their brick and mortar stores, and management
Wants to survey its regular customers about potential concerns regarding the security of
Online transactions.All regular ASW customers is known as the ________ of the study.

A)parameter
B)statistic
C)target population
D)sampling frame
E)sample

Question 10

The online MBA director at a large business school surveys a sample of current students to determine their level of satisfaction with the program.She finds that 67% are
"very satisfied" with the online program.This is a

A)parameter.
B)statistic.
C)target population.
D)sampling frame.
E)good result.

Question 11

The HR department of a large company wants to determine how often to bring representatives from the financial firm managing employee pensions on site to meet with
Individuals about their retirement plans.In order to determine level of interest, they
Decide to survey employees.Suppose they select one department (e.g., Sales) and survey
All employees within that department.This sampling plan is called

A)Simple Random Sampling
B)Stratified Sampling
C)Cluster Sampling
D)Systematic Sampling
E)Convenience Sampling

Question 12

ASW, a regional shoe chain, has recently launched an online store.Sales via the Internet have been sluggish compared to their brick and mortar stores, and management
Wants to survey its regular customers about potential concerns regarding the security of
Online transactions.Suppose that ASW has an alphabetized list of regular customers who
Belong to their rewards program.After randomly selecting a customer on the list, every
25th customer from that point on is chosen to be in the sample.This sampling plan is
Called

A)Simple Random Sampling
B)Stratified Sampling
C)Cluster Sampling
D)Systematic Sampling
E)Convenience Sampling

Question 13

The HR department of a large company wants to determine how often to bring representatives from the financial firm managing employee pensions on site to meet with
Individuals about their retirement plans.In order to determine level of interest, they
Decide to survey employees.Suppose they group employees by age categories (e.g.,
Under 30; 30 - under 45; 45 - under 60, 60 or older) and randomly select 50 individuals
From each category.This sampling plan is called

A)Simple Random Sampling
B)Stratified Sampling
C)Cluster Sampling
D)Systematic Sampling
E)Convenience Sampling

Question 14

The administration of a large university is interested in learning about the types of wellness programs that would interest its employees.Suppose that the university
Randomly selects a school (e.g., the Business School) and surveys all of the individuals
(administration, faculty, professional staff, clerical and maintenance) who work in that
School.This sampling plan is called

A)Simple Random Sampling
B)Stratified Sampling
C)Cluster Sampling
D)Systematic Sampling
E)Convenience Sampling

Question 15

In May, 2010, the Pew Research Center for the People & the Press carried out a national survey to gauge opinion on the Arizona Immigration Law.It found that 59%
Approved of the new law.This is a

A)statistic.
B)parameter.
C)target population.
D)sampling frame.
E)census.

Question 16

A consumer research group is interested in how older drivers view hybrid cars. Specifically, they wish to assess the percentage of drivers in the U.S.50 years of age or
Older who intend to purchase a hybrid in the next two years.They selected a systematic
Sample from a list of AARP (American Association of Retired Persons) members.
Based on this sample, they estimated the percentage to be 17%.Which of the following
Statements about this study is true?

A)17% of all U.S.drivers 50 years of age or older intend to purchase a hybrid in the
B)17% is a parameter.
C)17% is a statistic.
D)Both A and B
E)Both A and C

Question 17

Which of the following survey questions is leading?

A)Given the prevalence of identity theft, are you reluctant to provide credit card
B)Are you confident that any information you provide online is secure?
C)Are you concerned about the security of online transactions?
D)Both A and B
E)Both B and C

Question 18

ASW, a regional shoe chain, has recently launched an online store.Sales via the Internet have been sluggish compared to their brick and mortar stores, and management
Wants to survey its regular customers about potential concerns regarding the security of
Online transactions.One member of the management team at ASW suggests that their
Survey could be conducted online.Customers logging on to the online store would be
Asked to take a few minutes to complete the survey and would be offered a coupon as
Incentive to participate.Which of the following statements is true?

A)This is a voluntary response sample.
B)This would result in an unbiased random sample.
C)This would result in a biased sample.
D)Both A and B
E)Both A and C

Question 19

The administration of a large university is interested in learning about the types of wellness programs that would interest its employees.Suppose that there are five
Categories of employees (administration, faculty, professional staff, clerical and
Maintenance) and the university decides to randomly select ten individuals from each
Category.This sampling plan is called

A)Simple Random Sampling
B)Stratified Sampling
C)Cluster Sampling
D)Systematic Sampling
E)Convenience Sampling

Question 20

A women's advocacy group believes that there is gender discrimination in the financial services industry.One member of the group, a financial analyst, offers to
Survey a sample of women at her company about this issue.Which of the following
Statements is true about the proposed study?

A)It involves a stratified sample that is representative of the population.
B)It involves a simple random sample that is representative of the population.
C)It involves a convenience sample and may not be representative of the population.
D)It will result in unbiased data.
E)It involves taking a census of the target population.

Question 21

If you open a new department store, reasons not to survey all of the area residents to understand their needs would not include

A)Difficulty accessing the entire population
B)Cost
C)Bias
D)Time consuming