Deck 11: Costs and Profit Maximization Under Competition
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Deck 11: Costs and Profit Maximization Under Competition
1
In the small town of Wellsville, there is only one grocery store. Given that everyone needs food, we would expect that:
A) this grocery store is a monopoly and hence highly profitable.
B) this grocery store charges exorbitant prices.
C) this grocery store prices competitively.
D) this grocery store faces a perfectly inelastic demand.
A) this grocery store is a monopoly and hence highly profitable.
B) this grocery store charges exorbitant prices.
C) this grocery store prices competitively.
D) this grocery store faces a perfectly inelastic demand.
C
2
At a ski resort located over one hour from the nearest large town, there is only one grocery store and it charges prices more than 200 percent above the typical retail prices. In the long run, we would expect that:
A) another store will open that will charge equally high prices since competition is low.
B) the store will continue to earn high profits even in the long run since the size of the market is small.
C) demand will decrease since people will not want to pay the high prices.
D) another store will open that will charge lower prices.
A) another store will open that will charge equally high prices since competition is low.
B) the store will continue to earn high profits even in the long run since the size of the market is small.
C) demand will decrease since people will not want to pay the high prices.
D) another store will open that will charge lower prices.
D
3
Marginal cost is:
A) the change in total cost from producing one more unit of output.
B) total cost divided by the change in total output.
C) the change in total output divided by the change in total cost.
D) average cost times output.
A) the change in total cost from producing one more unit of output.
B) total cost divided by the change in total output.
C) the change in total output divided by the change in total cost.
D) average cost times output.
A
4
When there are many buyers and sellers of a good, and the product sold is identical across firms:
A) the demand curve for each firm's output is perfectly elastic.
B) the industry demand curve is perfectly elastic.
C) the demand curve for each firm's output is perfectly inelastic.
D) the industry demand curve is perfectly inelastic
A) the demand curve for each firm's output is perfectly elastic.
B) the industry demand curve is perfectly elastic.
C) the demand curve for each firm's output is perfectly inelastic.
D) the industry demand curve is perfectly inelastic
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5
Profit is defined as:
A) net revenue minus depreciation.
B) average revenue minus average total cost.
C) marginal revenue minus marginal cost.
D) total revenue minus total cost.
A) net revenue minus depreciation.
B) average revenue minus average total cost.
C) marginal revenue minus marginal cost.
D) total revenue minus total cost.
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6
When there are many buyers and sellers of a good, and the product sold is identical across firms:
A) the demand curve for each firm's output is perfectly elastic.
B) the industry demand curve is perfectly elastic.
C) the demand curve for each firm's output is perfectly inelastic.
D) the industry demand curve is perfectly inelastic.
A) the demand curve for each firm's output is perfectly elastic.
B) the industry demand curve is perfectly elastic.
C) the demand curve for each firm's output is perfectly inelastic.
D) the industry demand curve is perfectly inelastic.
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7
If Homer operates a small bakery and sells donuts for $4/dozen, he should:
A) sell an additional dozen donuts as long as the marginal cost of producing an additional dozen donuts is less than $4.
B) sell an additional dozen donuts as long as the total cost of producing an additional dozen donuts is less than $4.
C) only sell more donuts if his total revenue is greater than his total cost.
D) sell an additional dozen donuts so long as the fixed cost of production is greater than $4.
A) sell an additional dozen donuts as long as the marginal cost of producing an additional dozen donuts is less than $4.
B) sell an additional dozen donuts as long as the total cost of producing an additional dozen donuts is less than $4.
C) only sell more donuts if his total revenue is greater than his total cost.
D) sell an additional dozen donuts so long as the fixed cost of production is greater than $4.
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8
When a firm expands output from 10 to 11 units and total revenue increases from $100 to $110, marginal revenue of the 11th unit is:
A) $110.
B) $11.
C) $10.
D) $210.
A) $110.
B) $11.
C) $10.
D) $210.
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9

A) 40.
B) 3.
C) 6.
D) 9.
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10
A perfectly competitive industry exists under which of the following conditions? I. The product sold is similar across firms. II. There are many sellers, each small relative to the total market. III. There are many sellers, each with total assets less than $2 million. IV. The threat of competition exists from potential sellers that have not yet entered the market.
A) I and II only
B) I, II, and III only
C) I, III, and IV only
D) I, II, and IV only
A) I and II only
B) I, II, and III only
C) I, III, and IV only
D) I, II, and IV only
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11
The amount of money that the firm pays for its inputs is called:
A) marginal cost.
B) total cost.
C) variable cost.
D) fixed cost.
A) marginal cost.
B) total cost.
C) variable cost.
D) fixed cost.
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12
The total amount of money that a firm receives from sales of its output is called:
A) gross profit.
B) net profit.
C) total revenue.
D) net revenue.
A) gross profit.
B) net profit.
C) total revenue.
D) net revenue.
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13
Firms in a perfectly competitive industry maximize profits by:
A) eliminating the competition.
B) producing a higher quality good and setting a price higher than the competition.
C) setting a price equal to the market price.
D) setting a price less than the market price and undercutting the competition.
A) eliminating the competition.
B) producing a higher quality good and setting a price higher than the competition.
C) setting a price equal to the market price.
D) setting a price less than the market price and undercutting the competition.
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14
The marginal revenue (MR) for a firm is a constant $45, and the firm's marginal cost (MC) is given by MC = 1.5Q (where Q is quantity of output). What is the firm's profit-maximizing level of output?
A) 67.5
B) 30
C) 45
D) 15
A) 67.5
B) 30
C) 45
D) 15
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15

A) $140; $140
B) $100; $20
C) $60; $140
D) $140; $20
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16
Firms in competitive industries: I. can only charge a price equal to the market price. II. cannot charge any more than the market price. III. will earn less profit if they charge less than the market price.
A) I only
B) I and III only
C) II only
D) I, II, and III
A) I only
B) I and III only
C) II only
D) I, II, and III
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17
Which of the following is NOT a key decision that a firm must make?
A) what price to set
B) what quantity to produce
C) where to produce
D) when to enter and exit an industry
A) what price to set
B) what quantity to produce
C) where to produce
D) when to enter and exit an industry
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18

A) 1
B) 3
C) 5
D) 7
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19
An industry is said to be perfectly competitive when:
A) demand in the industry is high.
B) each firm has virtually no influence over the price of its product.
C) there are many buyers and sellers, and each is large relative to the total market.
D) supply in the industry is highly elastic.
A) demand in the industry is high.
B) each firm has virtually no influence over the price of its product.
C) there are many buyers and sellers, and each is large relative to the total market.
D) supply in the industry is highly elastic.
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20
Which of the following statements is TRUE? Economists normally assume that the goal of the firm is to: I. sell as much of their product as possible. II. set the price of their product as high as possible III. maximize profit.
A) I and II only
B) II and III only
C) I and III only
D) III only
A) I and II only
B) II and III only
C) I and III only
D) III only
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21
For a small firm in an extremely competitive industry, marginal revenue is always equal to price because:
A) the firm has no ability to influence the market price.
B) each firm has large economies of scale.
C) each firm has large fixed costs.
D) if consumers increase their demand for the product, producer surplus falls.
A) the firm has no ability to influence the market price.
B) each firm has large economies of scale.
C) each firm has large fixed costs.
D) if consumers increase their demand for the product, producer surplus falls.
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22
As the price of a good fluctuates, a profit-maximizing firm will expand or contract production along its:
A) average cost curve.
B) average product curve.
C) marginal cost curve.
D) marginal product curve.
A) average cost curve.
B) average product curve.
C) marginal cost curve.
D) marginal product curve.
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23
To maximize profit firms should keep producing as long as marginal revenue is:
A) greater than marginal cost.
B) equal to marginal cost.
C) less than marginal cost.
D) greater than total cost.
A) greater than marginal cost.
B) equal to marginal cost.
C) less than marginal cost.
D) greater than total cost.
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24

A) 5.
B) 6.
C) 7.
D) 8.
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25
Total profit for a given quantity of output can be calculated as:
A) Total Revenue - Total Costs.
B) Marginal Revenue - Marginal Cost.
C) Total Revenue - Marginal Revenue.
D) Marginal Profit + Marginal Revenue.
A) Total Revenue - Total Costs.
B) Marginal Revenue - Marginal Cost.
C) Total Revenue - Marginal Revenue.
D) Marginal Profit + Marginal Revenue.
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26

A) $70.
B) $90.
C) $450.
D) $20.
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27
In their calculation of profit, accountants typically do not take into account:
A) variable costs.
B) fixed costs.
C) opportunity costs.
D) explicit costs.
A) variable costs.
B) fixed costs.
C) opportunity costs.
D) explicit costs.
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28

A) $70.
B) $90.
C) $450.
D) $300.
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29

A) $184.
B) $210.
C) $224.
D) $266.
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30

A) $90.
B) $80.
C) $100.
D) A dollar amount, but it cannot be determined from the information in the table.
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31
Economic profit differs from accounting profits because of its inclusion of:
A) explicit costs.
B) incidental costs.
C) potential costs.
D) implicit costs.
A) explicit costs.
B) incidental costs.
C) potential costs.
D) implicit costs.
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32
To maximize profit a firm in a competitive market increases output until:
A) P = TC.
B) P = AR.
C) P = MC.
D) P = AC.
A) P = TC.
B) P = AR.
C) P = MC.
D) P = AC.
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33

A) $80.
B) $90.
C) $50.
D) $100.
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34

A) $630.
B) $90.
C) $160.
D) $470.
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35
Damien produces 400 gallons of milk a day in a very competitive industry. The market price for a gallon of milk is $2. Damien's marginal revenue per gallon of milk is:
A) $200.
B) $800.
C) $2.
D) There is not enough information to answer the question.
A) $200.
B) $800.
C) $2.
D) There is not enough information to answer the question.
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36
Which of the following statements is FALSE?
A) AC = TC/Q
B) A firm that produces 100 units at a total cost of $500, has an average cost of $5 per unit.
C) Firms will earn positive profits if price exceeds average cost.
D) When marginal cost is below average cost, average cost is rising.
A) AC = TC/Q
B) A firm that produces 100 units at a total cost of $500, has an average cost of $5 per unit.
C) Firms will earn positive profits if price exceeds average cost.
D) When marginal cost is below average cost, average cost is rising.
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37
Profit can be shown graphically by depicting a firm's costs and revenues, and is determined mathematically by calculating the:
A) distance from price to average cost.
B) area of the box that is price times quantity.
C) area of the box that is (price minus average cost) times the quantity.
D) area of the box that is average cost times quantity.
A) distance from price to average cost.
B) area of the box that is price times quantity.
C) area of the box that is (price minus average cost) times the quantity.
D) area of the box that is average cost times quantity.
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38

A) 36
B) 50
C) 90
D) 126
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39

A) 61
B) 50
C) 200
D) 250
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40

A) 6
B) 7
C) 8
D) 9
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41

A) $60.
B) $240.
C) $400.
D) It cannot be determined from the information given.
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42
Profit is positive whenever price is greater than:
A) total cost.
B) average cost.
C) fixed cost.
D) marginal cost.
A) total cost.
B) average cost.
C) fixed cost.
D) marginal cost.
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43
Which of the following is TRUE?
A) Price times quantity equals profit.
B) Profit equals marginal revenue minus marginal cost.
C) Profit equals total revenue minus average cost.
D) Profit equals (price minus average cost) times quantity.
A) Price times quantity equals profit.
B) Profit equals marginal revenue minus marginal cost.
C) Profit equals total revenue minus average cost.
D) Profit equals (price minus average cost) times quantity.
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44


A) $50
B) $206
C) $178
D) $336
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45

A) I only
B) I and II only
C) I and III only
D) I, II, and III
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46


A) $34
B) $4
C) $30
D) $50
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47

A) $80
B) $154
C) $180
D) $194
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48

A) $54.30
B) $4.28
C) $50
D) $80
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49

A) $50
B) $80
C) $230
D) $300
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50
(Figure: Profits) Refer to the figure. How much profit is the firm making at the profit maximizing quantity? 
A) a profit of $300
B) a profit of $70
C) The firm is not making a profit-it is making a loss of $300.
D) The firm is not making a profit-it is making a loss of $70.

A) a profit of $300
B) a profit of $70
C) The firm is not making a profit-it is making a loss of $300.
D) The firm is not making a profit-it is making a loss of $70.
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51

A) $160.
B) $240.
C) $400
D) It cannot be determined from the information given.
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52

A) $75.
B) $300.
C) $225.
D) $0, because P = MC at P = $20.
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53

A) $54.30
B) $58.75
C) $50
D) $80
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54

A) 5
B) 6
C) 7
D) 8
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55
(Figure: AC) Refer to the set of four panels in the figure. Which of the panels shows the typical shape of the average cost curve in a competitive market? Figure: AC 
A) Panel A
B) Panel B
C) Panel C
D) Panel D

A) Panel A
B) Panel B
C) Panel C
D) Panel D
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56
Stating that TR = TC is equivalent to stating that:
A) MR = MC.
B) P = AC.
C) P = Average fixed cost.
D) MR = P.
A) MR = MC.
B) P = AC.
C) P = Average fixed cost.
D) MR = P.
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57

A) $0; this firm is making a loss
B) $50
C) $170
D) $180
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58
(Figure: Calculating Profits) Refer to the figure. How much profit is the firm making at the profit maximizing quantity? 
A) a profit of $200
B) The firm is not making a profit-it is making a loss of $220.
C) The firm is not making a profit-it is making a loss of $200.
D) The firm is not making a profit-it is making a loss of $320.

A) a profit of $200
B) The firm is not making a profit-it is making a loss of $220.
C) The firm is not making a profit-it is making a loss of $200.
D) The firm is not making a profit-it is making a loss of $320.
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59
Figure: Costs
Reference: Ref 11-6 (Figure: Costs) Use the figure. At a price of $20 which of the following statements is FALSE?
A) AC = $15
B) Profit = (20 - 15)15
C) Average profit = $5
D) MC < AC

A) AC = $15
B) Profit = (20 - 15)15
C) Average profit = $5
D) MC < AC
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60
When the level of production is relatively low, the average cost per unit of output would ________ if output increased.
A) increase
B) decrease
C) either increase or decrease depending on marginal cost
D) remain constant
A) increase
B) decrease
C) either increase or decrease depending on marginal cost
D) remain constant
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61
Which of the following statements is TRUE?
A) Entry and exit from an industry depend on the firm's market share.
B) Fixed costs fall as firms produce more output, the so-called ―spreading of the costs.‖
C) High profits in an industry give entrepreneurs an incentive to enter that industry.
D) A firm should enter an industry if average costs are less than producer surplus.
A) Entry and exit from an industry depend on the firm's market share.
B) Fixed costs fall as firms produce more output, the so-called ―spreading of the costs.‖
C) High profits in an industry give entrepreneurs an incentive to enter that industry.
D) A firm should enter an industry if average costs are less than producer surplus.
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62
Firms should exit the market if:
A) sunk costs are a significant portion of the total cost.
B) producer surplus is just equivalent to recoverable costs.
C) price falls below the average cost.
D) marginal cost exceeds the average cost.
A) sunk costs are a significant portion of the total cost.
B) producer surplus is just equivalent to recoverable costs.
C) price falls below the average cost.
D) marginal cost exceeds the average cost.
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63
Which of the following statements are TRUE? A firm's entry/exit decision is about: I. whether profits are positive or negative now. II. whether the stream of future profits is positive or negative. III. government regulations.
A) I, II, and III
B) I only
C) I and II only
D) II and III only
A) I, II, and III
B) I only
C) I and II only
D) II and III only
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64
Whenever marginal cost is greater than the average total cost:
A) marginal cost is falling.
B) average cost is falling.
C) average cost is constant.
D) average cost is rising.
A) marginal cost is falling.
B) average cost is falling.
C) average cost is constant.
D) average cost is rising.
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65
A baker wants to establish a pie factory. The cost of leasing the factory is $1,000 per day. The profit maximizing quantity of pies is 1,000 pies a day. Each pie sells for $3 and costs only $2.10 to make. Which of the following is a correct conclusion based on this data?
A) The baker will enjoy profits of $900 per day.
B) The baker should not enter the industry.
C) At the profit maximizing quantity, the baker's producer surplus is -$200.
D) The baker will enjoy profits of $3,000 per day.
A) The baker will enjoy profits of $900 per day.
B) The baker should not enter the industry.
C) At the profit maximizing quantity, the baker's producer surplus is -$200.
D) The baker will enjoy profits of $3,000 per day.
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66
Which of the following statements about cost is correct?
A) Marginal cost is constant.
B) Marginal cost is always falling.
C) Average total cost is U-shaped.
D) Average total cost always declines.
A) Marginal cost is constant.
B) Marginal cost is always falling.
C) Average total cost is U-shaped.
D) Average total cost always declines.
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67
A firm pays a monthly lease of $10,000 and generates $8,000 of revenue a month. Which of the following is true?
A) Firms will enter the industry.
B) This firm will exit the industry in the long run.
C) The recoverable costs are less than the difference between revenues and variable costs.
D) The recoverable costs are less than operating profit.
A) Firms will enter the industry.
B) This firm will exit the industry in the long run.
C) The recoverable costs are less than the difference between revenues and variable costs.
D) The recoverable costs are less than operating profit.
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68
Profit is positive whenever:
A) P < AC.
B) P < MC.
C) P > MC.
D) P > AC.
A) P < AC.
B) P < MC.
C) P > MC.
D) P > AC.
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69
When marginal cost is rising, the average total costs:
A) could be rising or falling.
B) must be rising.
C) must be falling.
D) must be constant.
A) could be rising or falling.
B) must be rising.
C) must be falling.
D) must be constant.
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70
A firm should exit the industry if which of the following conditions apply?
A) TR > TC
B) P < AC
C) Lifetime expected profit is positive.
D) Prices are low now but expected to rise.
A) TR > TC
B) P < AC
C) Lifetime expected profit is positive.
D) Prices are low now but expected to rise.
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71
Figure: Profits and Competitive Firms Reference: Ref 11-8
(Figure: Profits and Competitive Firms) Refer to the four panels in the figure. Which of the panels shows a competitive firm making positive economic profits?
A) Panel A
B) Panel B
C) Panel C
D) Panel D

A) Panel A
B) Panel B
C) Panel C
D) Panel D
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72
(Table: Oil Production Costs) Refer to the table. If seven barrels of oil are produced, this firm is making: 
A) a profit, because P >AC.
B) a loss, because MC > AC.
C) a profit, because MR > MC.
D) a loss, because TR < TC.

A) a profit, because P >AC.
B) a loss, because MC > AC.
C) a profit, because MR > MC.
D) a loss, because TR < TC.
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73
Figure: Profits and Competitive Firms Reference: Ref 11-8
(Figure: Profits and Competitive Firms) Refer to the four panels in the figure. Which of the panels shows a competitive firm making an economic loss?
A) Panel A
B) Panel B
C) Panel C
D) Panel D

A) Panel A
B) Panel B
C) Panel C
D) Panel D
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74

A) Panel A
B) Panel B
C) Panel C
D) Panel D
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75
The typical average cost curve in a competitive market is:
A) an upward sloping straight line because fixed costs are constant, and variable costs are increasing with the level of output.
B) U-shaped because the firm's fixed costs are first spread over greater quantities, but then increasingly greater quantities will create production capacity constraints.
C) downward sloping until fixed costs are eliminated and then it becomes a horizontal line.
D) U-shaped because increasing quantities of output cause a decrease in fixed costs but an offsetting increase in variable costs.
A) an upward sloping straight line because fixed costs are constant, and variable costs are increasing with the level of output.
B) U-shaped because the firm's fixed costs are first spread over greater quantities, but then increasingly greater quantities will create production capacity constraints.
C) downward sloping until fixed costs are eliminated and then it becomes a horizontal line.
D) U-shaped because increasing quantities of output cause a decrease in fixed costs but an offsetting increase in variable costs.
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76
Firms will enter an industry when the:
A) price rises above the minimum of the marginal cost curve.
B) price rises above the minimum of the average total cost curve.
C) marginal cost rises above the minimum of the average total cost curve.
D) average cost rises above the minimum of the marginal cost curve.
A) price rises above the minimum of the marginal cost curve.
B) price rises above the minimum of the average total cost curve.
C) marginal cost rises above the minimum of the average total cost curve.
D) average cost rises above the minimum of the marginal cost curve.
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77
(Table: Decision to Enter) Use the table. A firm is considering whether to enter an industry, with the conditions upon entry set forth in the table. Entering the industry would require the firm to pay $800 per day in fixed costs. This firm should ________ the industry because its profits would be ________ per day. 
A) not enter; -$1,350
B) not enter; -$800
C) enter; $700
D) enter; $150

A) not enter; -$1,350
B) not enter; -$800
C) enter; $700
D) enter; $150
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78
Which of the following statements is correct?
A) When the marginal cost curve is above the average cost curve, the average cost curve must be rising.
B) When the marginal cost curve is below the average cost curve, the average cost curve must be rising.
C) When MR = MC, the average cost curve is at its minimum point.
D) When MR = P, the average cost curve is at its minimum point.
A) When the marginal cost curve is above the average cost curve, the average cost curve must be rising.
B) When the marginal cost curve is below the average cost curve, the average cost curve must be rising.
C) When MR = MC, the average cost curve is at its minimum point.
D) When MR = P, the average cost curve is at its minimum point.
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79
A firm should exit an industry if:
A) P < MC.
B) P - AC > 0.
C) P - AC < 0.
D) P - AC = 0.
A) P < MC.
B) P - AC > 0.
C) P - AC < 0.
D) P - AC = 0.
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80
With fluctuating prices in an industry, firms are likely to:
A) immediately exit any time profits are negative.
B) enter any time profits are positive.
C) consider lifetime profits of entering or exiting the industry.
D) act risk averse by producing only where (2 × MR) > MC.
A) immediately exit any time profits are negative.
B) enter any time profits are positive.
C) consider lifetime profits of entering or exiting the industry.
D) act risk averse by producing only where (2 × MR) > MC.
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