Deck 7: Responsibility for Marketing

Question 1

Which components of the SWOT strategy involves reimbursement for physical therapy services?

A) S and W
B) W and O
C) O and T
D) S and T

Answer 1

O and T

Question 2

When developing marketing plans, which of the following considerations is most important?

A) Coercion
B) Education
C) Reducing costs
D) Persuasion

Answer 2

Education

Question 3

Which of the following is the best reason for managers to know their competition?

A) Duplicate advertising methods
B) Share business strategies
C) Establish partnerships
D) Identify a unique market niche

Answer 3

Identify a unique market niche

Question 4

Which of the following attributes is characteristic of a target market?

A) Broad, generalizable needs
B) Derived through a consensus process
C) Based on demographic data
D) Number of members is unpredictable

Question 5

How is social marketing different from commercial marketing?

A) Social marketing targets a variety of groups while commercial marketing targets specific groups
B) Social marketing has immediate effects while commercial marketing takes longer
C) Social marketing involves changing behavior while commercial marketing reinforces behavior
D) Social marketing uses traditional tools while commercial marketing is more innovative tools

Question 6

Which of the following outbound marketing tools is the most consumer driven?

A) Blogs
B) Branding
C) Backing a sports team
D) Billboard advertising

Question 7

Which of the following phrases best describes marketing?

A) An exchange of offerings
B) Requires professionals to implement
C) Drives profits and reduces costs
D) Foundation of patient satisfaction

Question 8

Which of the Four P's of marketing would include patient satisfaction?

A) Product
B) Price
C) Place
D) Promotion