Deck 13: Business Intelligence, Knowledge Management, and Analytics

Question 1

This company approach is one in which facts are gathered and analyzed as the first step in decision making.

A) Information-driven management
B) Hierarchical structure
C) Network structure
D) Evidence-based management
E) Social analytics

Answer 1

D

Question 2

All of the following are common elements of a BI system EXCEPT:

A) Reporting
B) Dashboards
C) Querying
D) Supply chain management
E) Scorecards

Answer 2

D

Question 3

Which of the following are collections of data designed to support management decision making, and sometimes serve as repositories of organizational knowledge?

A) Data-marts
B) Data containers
C) Data warehouses
D) Data storage centers
E) RAID

Answer 3

C

Question 4

All of the following are main processes of knowledge management EXCEPT:

A) The generation of knowledge
B) The capturing of knowledge
C) The absorption of knowledge
D) The codification of knowledge
E) The transfer of knowledge

Question 5

Which of the following is the process of analyzing data warehouses for "gems."

A) Data combing
B) Data translation
C) Data mining
D) Data searching
E) Data manipulation

Question 6

All of the following are examples of socialization EXCEPT for:

A) Sharing war stories
B) Apprenticeships
C) Conferences
D) Non-structured activities, like an office party or lunch discussion
E) Project management

Question 7

Knowledge that has been identified, captured, and leveraged to produce higher-value goods or services or some other competitive advantage for the firm is called:
F) Information
G) Intellectual capital h) Competitive advantage data
I) Business intelligence
J) System data

Question 8

Knowledge management is the process that generates, captures, codifies, and __________ knowledge across an organization in order to achieve a competitive advantage.

A) Analyzes
B) Transfers
C) Applies
D) Limits
E) Saves

Question 9

Which of the following is used to describe the techniques and technology that make it possible to deal with very large volumes of information that are created and stored for analysis.

A) Data warehouse
B) Database
C) Big data
D) Data analytics
E) Business intelligence

Question 10

Unlike other baseball teams at the time, the Oakland A's used which of the following to manage the team and carry themselves to the playoffs?

A) Players with lots of determination
B) Young players with the willingness to play
C) Factual data
D) High player salaries
E) High batting averages

Question 11

IS is traditionally focused on:

A) data
B) tacit knowledge
C) implicit knowledge
D) explicit knowledge
E) information

Question 12

_______________ includes the movement from tacit knowledge to explicit knowledge.

A) Externalization
B) Socialization
C) Internalization
D) Combination
E) Appropriation

Question 13

In which of the following technologies can tacit knowledge be stored?

A) Artificial Intelligence (AI)
B) Personal computers
C) Data warehouses
D) Real-time data sources
E) All of the above

Question 14

Which of the following allows individuals to own their creativity and innovation in a way similar to owning physical property?

A) Intellectual property
B) Open source license agreement
C) Economies of scale
D) Intellectual capital
E) Patents

Question 15

All of the following are components of business analytics EXCEPT:

A) A data repository
B) Software tools
C) Project stakeholders
D) Data driven environment
E) A skilled workforce

Question 16

________________ is hard to explain, hard to transfer, and highly personal to the source.

A) Data
B) Tacit knowledge
C) Implicit knowledge
D) Explicit knowledge
E) Information

Question 17

Which of the following is an ad hoc codification system that manages tags for annotating and categorizing content?

A) Collaborative data store
B) Folksonomy
C) Data mart
D) Socio-content
E) Social Network

Question 18

Business analytics fuel ________ decision making.

A) social
B) fact-based
C) profit-driven
D) intuition-based
E) top-down

Question 19

By utilizing business analytics, a company can learn which one of the following?

A) Which products are moving slowly versus which products are moving quickly
B) Which products have been sold in the past 3 months
C) Who is likely to buy the product in a given period of time
D) Where each product sits (warehouse, store or factory location)
E) The suppliers who contributed to the manufacturing of the product

Question 20

Capital One found ________ in combination with business analytics to be a very low-cost way to design and develop new products and services for customers.

A) Socialization
B) Experimentation
C) Absorption
D) Externalization
E) Globalization

Question 21

More human contribution goes into creating information than knowledge.

Question 22

Who generally has the responsibility for all aspects of data, from collection to storage, usage, and disposal?

A) CAO
B) CIO
C) CDO
D) CEO
E) CTO

Question 23

Countries in Asia have implemented General Data Protection Regulation (GDPR) for data protection and privacy throughout Asian.

Question 24

Data is defined as simple observations of the state of the world, and it is easily captured on machines.

Question 25

Netflix is credited with accurately predicting viewer preferences, and collects detailed information about viewer behavior. Netflix uses ____________to gain such capabilities.

Question 26

The main types of intellectual property are all of the following EXCEPT:

A) Patent
B) Trademarks
C) Designs
D) Data warehouse
E) Copyrights

Question 27

Which of the following is the way personalization of real-time data streams is accomplished?

A) Geolocation
B) Cookies
C) Algorithms
D) Online conversations
E) All of the above

Question 28

Tacit knowledge is easy to formalize.

Question 29

A company that is using statistical analysis tools to report on why something happened has achieved a higher level of analytical maturity than a company that's using tools to predict what will happen next.

Question 30

Traditionally low-tech industries have seen advances as a result of big data.

Question 31

____________is the process of combing through massive amounts of data to identify previously unknown relationships among data.

Question 32

To support the analytical needs of an organization, data warehouses need to be all of the following EXCEPT:

A) Scalable
B) Compatible with the IT infrastructure
C) Agile to support changing requirements
D) Secure
E) Inaccessible

Question 33

Business intelligence is a more specific form of knowledge management that seeks to extract knowledge from ______.

Question 34

Data is more important than knowledge.

Question 35

"False discoveries" are a downside to the analysis of big data.

Question 36

Researchers at the University of Arizona are able to predict asthma-related emergency room visits with ______ percent accuracy.

Question 37

Knowledge is valuable information from the human mind while information is data with relevance and purpose

Question 38

A____________ is a tool that displays key metrics in a graphical form and has drill down capabilities that get to the next level of detail.

Question 39

Companies that use big data and analytics can be helped by making information more hidden, and making sure to avoid experimentation (which can become reckless).

Question 40

The CEO-level sponsorship of and passion for analytics enabled firms like Caesars and Capital One to achieve the success they did.

Question 41

Match the business analytic tool with the question it sets out to answer.
$$\begin{array} { | l | l | } \hline \text { Statistical Analysis } & \text { Why is this happening? } \\\hline \text { Forecasting/extrapolation } & \text { What if these trends continue? } \\\hline \text { Predictive modeling } & \text { What will happen next? } \\\hline \text { Optimization } & \text { What is the best that car happen? } \\\hline\end{array}$$

Question 42

Determine if the following is data, information or knowledge.
$$\begin{array} { | l | l | } \hline \text { Data } & \begin{array} { l } \text { This is the third visit by a customer this } \\\text { month. }\end{array} \\\hline \text { Infornation } & \begin{array} { l } \text { A customer spends on average } \\\text { \$100/visit but today has only spent \$20. }\end{array} \\\hline \text { Krowledge } & \begin{array} { l } \text { A customer will stay longer in the store } \\\text { and spend more if given a free sarnple } \\\text { of something. }\end{array} \\\hline\end{array}$$

Question 43

Business analytics tools are used with data in the _____________ to gain insight and support decision making.

Question 44

Distinguish between machine learning and deep learning within Artificial Intelligence (AI).

Question 45

____________are tools that analyze the impact social IT has on a business.

Question 46

How can a company use social analytic tools to further their mission?

Question 47

Match the activity with the knowledge management process it represents.
$$\begin{array} { | l | l | } \hline \text { Knowledge generation } & \begin{array} { l } \text { Through analysis, learning that the best } \\\text { customers are people } 65 \text { ard older. }\end{array} \\\hline \text { Knowledge capture } & \begin{array} { l } \text { Scarning the orgarization for new ways to } \\\text { work efficiently. }\end{array} \\\hline \text { Knowledge codification } & \begin{array} { l } \text { An infornational document is tagged and } \\\text { posted on a collaborative site for everyone to } \\\text { easily access. }\end{array} \\\hline \text { Transfer of krowledge } & \begin{array} { l } \text { A senior consultant shares her best practices } \\\text { with the orgarization. }\end{array} \\\hline\end{array}$$

Question 48

List some examples of what a company should do if it seeks to gain a competitive advantage from analytics.

Question 49

Match the analytical capabilities maturity level with the question it seeks to answer.
$$\begin{array} { | l | l | } \hline \text { Reporting } & \text { What happened? } \\\hline \text { Analyzing } & \text { Why did it happen? } \\\hline \text { Predicting } & \text { What will happen? } \\\hline \text { Descriptive } & \text { What is happening now? } \\\hline \text { Prescriptive } & \text { How should we respond? } \\\hline\end{array}$$

Question 50

Match the attribute as belonging to data, information or knowledge.
$$\begin{array} { | l | l | } \hline \text { Data } & \text { Easily captured } \\\hline \text { Data } & \text { Easily structured } \\\hline \text { Infornation } & \text { Requires a urit of aralysis } \\\hline \text { Krowledge } & \text { Most valuable } \\\hline \text { Krowledge } & \text { Hard to transfer } \\\hline\end{array}$$

Question 51

Identify some of the sources of big data.

Question 52

List the four main processes of knowledge management. Which process is the most difficult to perform? Why?

Question 53

Give examples of how Netflix takes advantage of business analytics, and what benefits they receive from doing so.

Question 54

Match the level of analytical capability to its maturity level. Level 1 is the lowest level of maturity and Level 5 is the highest level of maturity.
$$\begin{array} { | l | l | } \hline \text { Leve! 1 } & \text { Reporting } \\\hline \text { Leve! 2 } & \text { Analyzing } \\\hline \text { Leve! 3 } & \text { Descriptive } \\\hline \text { Leve! 4 } & \text { Predictive } \\\hline \text { Leve! 5 } & \text { Prescriptive } \\\hline\end{array}$$

Question 55

How has social media changed how organizations make decisions that impact customers?

Question 56

Explain how information-based intellectual property, such as a digital book, is different from physical property and why it is harder to protect.

Question 57

____________is one of the features of Google Analytics that allows an organization see how specific search queries drive traffic to the organization's web site.

Question 58

Identify the following actions as either using explicit knowledge or tacit knowledge.
$$\begin{array} { | l | l | } \hline \text { Explicit knowledge } & \text { Generating monthly financial reports } \\\hline \text { Explicit knowledge } & \text { Installing software based on a written procedure. } \\\hline \text { Tacit knowledge } & \begin{array} { l } \text { Estirnating the number of man hours required for a } \\\text { mobile app development project }\end{array} \\\hline \text { Tacit knowledge } & \begin{array} { l } \text { Deciding as a consultant how to optimize a business } \\\text { process for the client. }\end{array} \\\hline\end{array}$$