Deck 9: Online Media

Question 1

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

A) Technological
B) Content
C) Media
D) Industry

Answer 1

A

Question 2

Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users?

A) e-books
B) magazines
C) video
D) digital audio

Answer 2

B

Question 3

In 2017, the various entertainment industries together accounted for about __% of total media industry revenues, while the print media industries collectively accounted for about ___%.

A) 24%, 76%
B) 78%, 22%
C) 89%, 11%
D) 11%, 89%

Answer 3

B

Question 4

All of the following are aspects of content convergence except:

A) language.
B) design.
C) production.
D) distribution.

Question 5

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

A) sales
B) distribution
C) a la carte
D) freemium

Question 6

Which of the following U.S. media channels generates the most revenue?

A) broadcast television/pay TV
B) video games
C) newspapers
D) box office movies

Question 7

Which of the following types of online content is consumed by the highest percentage of U.S. Internet users

A) digital audio
B) video
C) digital games
D) e-books

Question 8

Which of the following occurs first in the process of content convergence related to books?

A) media integration
B) media migration
C) media transformation
D) media maturity

Question 9

Content convergence describes convergence in the design, production, and ________ of content.

A) sales
B) distribution
C) marketing
D) consumption

Question 10

All of the following are examples of technology convergence except:

A) the iPad.
B) Amazon Books Publishing.
C) Apple TV.
D) smartphones.

Question 11

The proliferation of mobile device has led to a decrease in the total amount of time spent with media.

Question 12

Which of the following statements about Millennials is not true?

A) Millennials are more likely to have read a book in the past 12 months than older adults.
B) Millennials overwhelmingly prefer e-books to printed books.
C) Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults.
D) Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.

Question 13

Total music consumption in hours of day listening to music has increased even as sales of CDs have drastically declined.

Question 14

DRM refers to a combination of ________ for protecting digital content.

A) hardware and software methods
B) technical and legal means
C) user and publisher agreements
D) local and remote policies

Question 15

Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately:

A) 3%.
B) 5%.
C) 7%.
D) 9%.

Question 16

In 2019, time spent with media in the US was 4,500, how many hours were spent on digital media?

A) 487
B) 1,308
C) 2,403
D) 3,561

Question 17

Which of the following is not a current trend in online content?

A) Americans continue to spend more on streaming music than downloaded music.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Explosive growth of the mobile platform accelerates the transition to digital content.

Question 18

The average American adult spends twice as much time-consuming media than time spent at work.

Question 19

Which of the following is not an example of industry structure convergence?

A) Amazon's creation of Amazon Books Publishing
B) Verizon's acquisition of Yahoo
C) AT&T's acquisition of Time Warner
D) Apple's development of the iPad

Question 20

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

A) aggregation.
B) repackaging.
C) media transformation.
D) industry convergence.

Question 21

Describe the three basic revenue models for digital content delivery.

Question 22

Which of the following happened during the time period when newspapers used a print-centric business model?

A) Google launched its search engine.
B) Apple introduced the iPhone.
C) Facebook opened to the public.
D) The adoption of smartphones and tablets has grown rapidly.

Question 23

Which of the following has the highest share of the e-book market?

A) Amazon
B) Apple
C) Google
D) Barnes & Noble

Question 24

________ were the most troubled segment of the print publishing industry in 2017.

A) Books
B) Magazines
C) Newspapers
D) Periodicals

Question 25

What is DRM and why is it used?

Question 26

Magazine digital advertising revenues are expected to _______ for the next few years.

A) remain relatively flat
B) more than double
C) grow over 20%
D) significantly decrease

Question 27

The video game industry accounts for the second highest amount of U.S. media revenues.

Question 28

Which of the following is not an example of a native digital news site?

A) Huffington Post
B) Buzzfeed
C) Vice
D) USA Today

Question 29

Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry?

A) Washington Post
B) Time Magazine
C) The Atlantic Magazine
D) The New Yorker

Question 30

Cannibalization is a major challenge facing book publishers.

Question 31

Which of the following statements about the newspaper industry is not true?

A) U.S. newspaper revenues totaled about $27.5 billion in 2017.
B) Newspaper websites are the most lucrative way for newspapers to monetize their digital readers.
C) Social media sites have become a major source of unique visitors to online newspapers.
D) Newspaper circulation revenues have declined dramatically since 2000.

Question 32

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Question 33

Which of the following statements about online magazine publishing is not true?

A) The total magazine audience size increased from 2015 to 2017, due entirely to the growth of digital magazines.
B) Only about 10% of tablet computer owners read magazine content once a week.
C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011.
D) There an estimated 1,200 magazine apps for mobile readers.

Question 34

Millennials are the first generation to be born into the digital revolution of the 20th century.

Question 35

Smartphones are an example of technological convergence.

Question 36

Which of the following is not one of the top three players in e-book publishing?

A) Barnes & Noble
B) Apple
C) Amazon
D) Google

Question 37

Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021.

Question 38

Discuss the structure of the U.S. media content industry.

Question 39

Explain the concept of media convergence.

Question 40

The a la carte revenue model allows users to pay only for what they use.

Question 41

Which of the following refers to itself as the front page of the Internet?

A) Reddit
B) Huffington Post
C) Flipboard
D) Buzzfeed

Question 42

Together Amazon and Apple account for ________ of the e-book market.

A) 65%
B) 72%
C) 87%
D) 92%

Question 43

When was the future of e-books firmly established?

A) in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet
B) in 2007, with the introduction of Amazon's Kindle
C) in 2009, when Barnes & Noble introduced its Nook e-reader
D) in 2010, when Apple introduced the first iPad

Question 44

Which of the following statements about the wholesale and agency models for selling books is not true?

A) In the wholesale model, the retailer decides at what price to sell a book to the consumer.
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C) Amazon supports the agency model.
D) A result of the agency model was that Amazon's prices on e-books rose.

Question 45

Which of the following is not an advantage that pure digital news sites have over print newspapers?

A) They have a lower cost structure.
B) They can create new work flows and business processes that are more timely and efficient.
C) They offer higher quality journalism.
D) They can take advantage of newer technologies for producing the news.

Question 46

Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?

A) totally free
B) most content free, but subscription fee to access premium content
C) paywall
D) metered subscription model

Question 47

In the wholesale model of e-book distribution, pricing power is with the publisher.

Question 48

The majority of Americans who read newspapers online read them exclusively on mobile devices.

Question 49

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

A) Amazon
B) Google
C) Apple
D) Barnes & Noble

Question 50

Texture is an example of which of the following?

A) interactive book developer
B) magazine aggregator
C) e-reader platform
D) vanity press

Question 51

Which of the following native digital news sites is owned by AOL?

A) Vox
B) Vice
C) Reddit
D) Huffington Post

Question 52

In 2017, book publishing revenues:

A) remained stable.
B) increased significantly.
C) experienced a sizeable decrease.
D) increased slightly.

Question 53

Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014?

A) Sports Illustrated
B) The New Yorker
C) Newsweek
D) Time

Question 54

Which of the following statements about the online newspaper audience is not true?

A) The online newspaper is one of the most successful of all online media in terms of audience size.
B) Online readership of newspapers is growing at more than 30% a year
C) Social networks have become a major source of readers for newspaper articles.
D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 55

Who was the first major fiction writer to create an e-book-only volume of a new work?

A) Hugh Howey
B) Stephen King
C) Dan Brown
D) Amanda Hocking

Question 56

Which of the following native digital news sites has the most unique monthly visitors?

A) HuffingtonPost.com
B) Vox.com
C) Vice.com
D) Buzzfeed.com

Question 57

Around what percentage of Amazon's top 100 selling e-books are now self-published?

A) 14%
B) 24%
C) 34%
D) 44%

Question 58

The ________ model is not one of the three business models employed by newspapers between 1995 and 2018.

A) Print-centric
B) Integrated Print/Web
C) Digital First
D) Convergence

Question 59

According to Amazon, around how many indie authors have sold more than 1 million copies of their books?

A) 10
B) 100
C) 1,000
D) 10,000

Question 60

According to Pew Research Center, what percentage of newspaper readers are exclusively print readers?

A) 21%
B) 31%
C) 41%
D) 51%

Question 61

In 2018, which of the following comprised the largest segment of the online gaming audience?

A) tablet gamers
B) smartphone gamers
C) PC gamers
D) console gamers

Question 62

Which of the following statements about the music industry is not true?

A) Music industry revenues have decreased by 50% since 1999.
B) Digital revenues accounted for less than half of all U.S. music revenues in 2017.
C) It is still unclear if independent streaming music services have a viable business model.
D) Streaming music generated over 50% of all digital music sales in 2017.

Question 63

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

A) dynamic pricing.
B) content convergence.
C) the release windows.
D) digital rights management.

Question 64

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Question 65

In 2017, which of the following forms of entertainment produced the least amount of revenue?

A) radio
B) recorded music
C) video games
D) television

Question 66

Discuss the difference between a wholesale and agency model of e-book distribution and pricing. Why didn't the wholesale model work for e-books, and what happened when publishers tried to implement an agency model?

Question 67

Which of the following statements about piracy in the movie and television industry is not true?

A) Piracy still remains a threat to the movie and television industry.
B) The most common method of piracy uses bit cyberlockers/file hosting sites.
C) The monetary amount the movie industry loses as a result of piracy is unknown.
D) Public interest in pirated movies in the United States is declining.

Question 68

What are the three different online business models that newspapers have employed since 1995?

Question 69

Which of the following statements about e-sports is not true?

A) Colleges are beginning to offer scholarships for players on their video game teams.
B) Twitch accounts for over 80% of the online e-sports viewing in the United States.
C) E-sports tournaments routinely draw an online audience equal to professional football games.
D) The e-sport audience is predominantly composed of females between the ages of 21 and 34.

Question 70

Which streaming gaming channel was purchased by Amazon in 2015?

A) Dailymotion
B) YouTube.com
C) Twitch.tv
D) Shield.nvidia.com

Question 71

________ is the leading online television and movie distributor.

A) Netflix
B) Hulu
C) iTunes
D) Google Play

Question 72

All of the following are "live"/on-demand OTT services except:

A) Sling TV.
B) DirecTV Now.
C) Netflix
D) YouTube TV

Question 73

Which of the following platforms was used by the fewest gamers in 2018?

A) consoles
B) PCs
C) smartphones
D) tablets

Question 74

Vox is an example of the Digital First business model.

Question 75

Which of the following is not a type of digital gamer?

A) casual gamers
B) local gamers
C) social gamers
D) MMO gamers

Question 76

Which of the following statements about the movie industry is not true?

A) iVOD revenues have grown faster than subscription streaming revenues.
B) Online movie distribution is not dominated by a single distributor.
C) Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies.
D) The movie industry's control of the release window of a movie is a form of price discrimination.

Question 77

Which of the following statements about the home entertainment industry is not true?

A) Over 50% of the U.S. population uses an OTT subscription service in addition to or instead of cable/satellite TV.
B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
C) Both the television and movie industry share in home entertainment revenues.
D) Neither the television nor film industries have built an industry-wide Internet delivery system.

Question 78

House of Cards is an online TV series developed by which of the following?

A) Amazon Studios
B) HBO
C) Netflix
D) Hulu

Question 79

Why have newspaper revenues declined over the past 15 years?

Question 80

In 2017, which of the following was the largest producer of revenues in the U.S. entertainment industry?

A) radio
B) television
C) motion pictures
D) video games