Deck 12: Product and Distribution Strategies

Question 1

Sears's Craftsman tools and Wal-Mart's Ol' Roy dog food are examples of which brand category listed below?

A) private brand
B) family brand
C) individual branding
D) generic brand

Answer 1

A

Question 2

Procter & Gamble markets a variety of detergent products such as Tide, Cheer, Dash, and Gain. The company is using ________ branding.

A) family
B) individual
C) product
D) private

Answer 2

B

Question 3

During the ________ stage, the product finally shows a profit although competition increases.

A) introduction
B) growth
C) maturity
D) decline

Answer 3

B

Question 4

Campbell's Soup, V-8 juices and soup, and Pace Picante sauce are part of the Campbell Company

A) brand strategy.
B) product line.
C) brand mix.
D) brand lines.

Question 5

________ means the product is the first one that comes to mind when a product category is mentioned.

A) Brand equity
B) Brand denotation
C) Brand awareness
D) Brand management

Question 6

A ________ has legal protection granted solely to its owner.

A) brand
B) patent
C) trademark
D) copyright

Question 7

Milk, coffee, and paper towels are classified as _______ products.

A) convenience
B) unsought
C) shopping
D) specialty

Question 8

Consumers usually describe a product by its _________; marketers focus on ________.

A) cost; production method
B) image; price
C) features; benefits
D) attributes; distribution method

Question 9

During which stage of the product life cycle do sales reach a saturation point?

A) development
B) launch
C) maturity
D) drop off

Question 10

An example of an installation would be a ________________________________.

A) hand tools and fax machines
B) light bulbs and paper clips
C) finished business goods that become part of a final product
D) new factories and heavy equipment

Question 11

________ products are those that are purchased after the consumer has compared competing products in competing stores.

A) Specialty
B) Comparative
C) Shopping
D) Popular

Question 12

Which of the following is not a stage of the product life cycle?

A) development
B) launch
C) maturity
D) drop off

Question 13

The Nike swoosh is a ____________________________.

A) brand.
B) brand name.
C) graphic symbol.
D) trademark.

Question 14

Coca-Cola, McDonald's, American Express, Google, and Nike are examples of ___________________.

A) brand marks.
B) brand names.
C) private brands.
D) trademarks.

Question 15

___________ introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.

A) Concept testing
B) Business analysis
C) Test marketing
D) Idea screening

Question 16

During which of the four stages listed below did General Mills, Warner Bros. Pictures, and Legendary Pictures launch Yoplait Greek Yogurt?

A) introduction
B) development
C) maturity
D) decline

Question 17

_________ products are purchased infrequently and are fairly expensive. As a result, the consumer goes through an extended decision-making process before buying.

A) Convenience
B) Unsought
C) Shopping
D) Specialty

Question 18

Paycheque services and huge multifunction copying machines used in operating an organization would be classified as what type of product?

A) commercial
B) business
C) technical
D) utility

Question 19

A group of related products marked by physical similarities, or intended for a similar market, is called a ____________________________.

A) brand strategy
B) brand mix
C) brand line
D) product line

Question 20

A product is best described as ____________________________.

A) the tangible parts of a company's offerings
B) a bundle of physical, services, and symbolic attributes
C) the trade-off between cost and quality
D) customer benefits

Question 21

A limited-function merchant wholesaler does not take title to the goods it distributes.

Question 22

A business firm that moves goods from their producers to consumers or business users is called a _______________________________.

A) marketing intermediary
B) manufacturers agent
C) rack jobber
D) merchant wholesaler

Question 23

To reach a target market with a small number of buyers, or buyers concentrated in a geographical area, the most feasible alternative may be a(n) _________ channel.

A) indirect
B) integrated
C) direct
D) balanced

Question 24

__________ is the bar code read by optical scanners that print the name of the item and the price on a receipt.

A) A universal product code
B) A category advisor
C) Radio-frequency identification
D) A trademark

Question 25

Intensive distribution is most often used for ________ products.

A) convenience
B) unsought
C) shopping
D) specialty

Question 26

The process of coordinating the flow of goods, services, and information among members of the supply chain is referred to as _____________________________.

A) distribution.
B) channels.
C) delivery.
D) logistics.

Question 27

Agents and brokers may or may not take possession of goods, but never take title.

Question 28

________ act as independent sales forces by representing the manufacturers of related but noncompeting products.

A) Rack jobbers
B) Drop shippers
C) Retailer consultants
D) Manufacturers' agents

Question 29

A manufacturer selecting only a limited number of retailers to distribute its product lines is referred to as which of the following?

A) selective distribution
B) intensive distribution
C) exclusive distribution
D) specific distribution

Question 30

New retailers enter the market by reducing services so they can offer lower prices. This is referred to as_____________________________________.

A) the retailing circle.
B) the wheel of retailing.
C) innovative retailers.
D) nouveau retailing.

Question 31

The two components of an effective distribution strategy are distribution channels and __________.

A) marketing know-how
B) physical distribution
C) advance branding
D) planned promotions

Question 32

The most common distribution strategy for the business-to-business (B2B) market is __________________________.

A) producer to retailer to consumer
B) producer to business user
C) producer to consumer to business user
D) producer to wholesaler to business user

Question 33

Retailers differ from wholesalers in that they ______________________________.

A) take ownership of the goods
B) sell to the individual consumer
C) promote the goods
D) only deal with limited product lines

Question 34

Paths that products follow from producer to consumer or business user are called __________________.

A) distribution channels
B) physical distribution
C) distribution strategy
D) direct distribution

Question 35

Many factors determine the most efficient distribution strategy. Which of the following statements is incorrect?

A) Products that are expensive, complex, or perishable move through shorter distribution channels.
B) Standardized products, or ones with low unit values, move through short distribution channels.
C) Start-up manufacturers often turn to direct channels because they often cannot convince channel members to carry their products.
D) Sometimes a joint venture between competitors dictates which channel to use.

Question 36

The first step in developing a competitive retailing strategy is to select a _________.

A) target market
B) product strategy
C) customer service strategy
D) pricing strategy

Question 37

Which of the following is not one of the components of a retail strategy?

A) identifying a target market
B) shaping a customer service strategy
C) choosing a pricing strategy
D) developing a logistical plan

Question 38

Which form of transportation carries the largest dollar volume of products?

A) trucks
B) trains
C) water carriers
D) air carriers

Question 39

A rack jobber is a type of full-function merchant wholesaler.

Question 40

Lands' End is an example of a ___________ retailer.

A) limited service
B) automated merchandising
C) direct-response
D) home oriented