Deck 15: Workplace Memos and Letters

Question 1

Useful, clear mechanism descriptions include the following feature:

A)a clear, limiting title.
B)an overall view of the mechanism at the end of the description.
C)a complete list of details that describe every possible aspect of the mechanism.
D)a price comparison between this mechanism and competing products.

Answer 1

A

Question 2

Brochures with well-chosen technical descriptive material are essentially a form of

A)entertainment.
B)objective mechanism description.
C)propaganda.
D)marketing literature.

Answer 2

D

Question 3

The perspective in a technical description of an item should be primarily determined by

A)the angle at which you view the described object
B)the object's degree of complexity
C)your purpose and the needs of your audience
D)How much detail needed to fully describe the object

Answer 3

C

Question 4

Specifications carry legal and ethical implications because

A)stringent specifications affect the cost of products and projects.
B)specified requirements define an acceptable level of quality.
C)every government agency issues specifications.
D)consumers are easily tricked.

Question 5

The writing style of technical descriptions of mechanisms

A)often features words such as "impressive," "new," "improved," "large," and "better."
B)uses words that specify location and spatial connections ("above," "adjacent," "interlocking," "overlapping").
C)focuses on surface features aspects that can be seen.
D)describes only those aspects that can be precisely measured.

Question 6

Subjective description emphasizes

A)emotional components of a process or procedure.
B)the thing that's being described.
C)the writer's opinion of the subject of the description.
D)the subject itself, along with its features and advantages.

Question 7

A general structure for a mechanism description should include

A)the full history of this mechanism's development and uses.
B)a detailed description of how the mechanism works.
C)detailed descriptions of each part's physical properties.
D)availability and cost of the mechanism taken from product catalogues or online sales portals.

Question 8

Use a spatial sequence to organize a mechanism description when you want readers

A)to understand how the mechanism works.
B)to learn how the mechanism was assembled.
C)to know how to best use the mechanism.
D)to visualize the item as a static object or mechanism at rest.

Question 9

Writing totally objective technical descriptions

A)is essential if readers are to understand exactly what the writer is describing.
B)is entirely possible if the writer uses accurate information.
C)is humanly impossible, so the writer shouldn't even try.
D)may not be possible, but the writer should stay as impartial as possible.

Question 10

Technical marketing websites are most effective when they use

A)written technical descriptions, but no visuals.
B)written technical descriptions, with accompanying visuals.
C)visuals.
D)multimedia, including text, visuals, video, and audio.

Question 11

A well-written technical description aimed at a general audience would use phrasing such as

A)This car is just amazing!
B)The 2014 Kia Optima turbo has good acceleration (0-100 in 6.5 seconds)and fuel economy (8.5/100 Km.combined city and highway driving).
C)The turbo Optima gets 269 net torque SAE from its GDI intercooled turbo I4.
D)Driving the Optima turbo is fun because of its power and crisp handling.

Question 12

Technical marketing literature is designed to

A)entertain through stories and dramatic photos.
B)sell a technical or scientific-based product or service to specialized target audiences.
C)help buyers operate and maintain what they've purchased.
D)manipulate the reader's attention and perception, in order to create a desire to buy.

Question 13

Marketing fact sheets offer

A)a few basic facts.
B)a few basic facts accompanied by complex illustrations.
C)reams of technical information in concise, readable paragraphs.
D)illustrations, but no paragraphs or lists.