Deck 9: Questionnaires and Structured Interviews

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Question
Newer forms of technologies have benefited data collection by making data collection

A) faster.
B) less expensive.
C) more diverse.
D) all of the above
E) none of these
Use Space or
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Question
The response rate is calculated by

A) dividing the number of completed surveys by the number in the sample.
B) dividing the number of people who agree to participate by the number of people in the population.
C) multiplying the measurement error by the number of people in the population.
D) subtracting the number of people in the sample from the number of people in the population.
E) none of these
Question
A data collection method that involves administration by a trained interviewer of a survey instrument with closed- ended responses is a

A) questionnaire.
B) structured interview.
C) face-to-face interview.
D) field interview.
E) life story.
Question
Surveys typically use large probability samples and a(n)study design.

A) cross-sectional
B) longitudinal
C) case
D) panel
E) experimental
Question
Group-administered questionnaires

A) are typically inexpensive.
B) are expensive.
C) raise ethical concerns about voluntary participation.
D) are typically inexpensive and also raise ethical concerns about voluntary participation.
E) none of these.
Question
If those who respond to a survey are different (e.g.,better educated,higher income,politically involved)from those who do not respond,a researcher is faced with

A) invalid results.
B) contaminated samples.
C) nonresponse bias.
D) a poor response rate.
E) self-administered questionnaires.
Question
Surveys are typically collected from which type of sample design?

A) cross sectional designs
B) non probability samples
C) large probability samples
D) trend and panel study designs
E) Surveys are collected from all of these sample designs.
Question
A group administered questionnaire has the advantage that

A) the researcher can explain the survey and answer any questions that may arise.
B) the conditions under which the questionnaire is administered are the same for all respondents.
C) it is less expensive to conduct than mail surveys.
D) all of these
Question
Which type of survey method has the lowest response rate?

A) mailed questionnaires
B) phone interviews
C) group administered questionnaires
D) in person interviews
E) web surveys
Question
Why have refusal rates increased in the past few decades?

A) the rise in non-contact rate attributable to caller ID
B) CATI
C) The refusal rate has not increased in the past few decades.
D) both CATI and the rise in non-contact rate attributable to caller ID
E) none of these
Question
Which of the following is not a suggestion for question construction?

A) Avoid double negatives.
B) Avoid loaded words.
C) Use appropriate vocabulary.
D) Don't use leading questions.
E) Use compound questions.
Question
One major disadvantage of Internet-based surveys is

A) increased pressure to participate.
B) limited anonymity.
C) high rates of measurement error.
D) low rates of interviewer bias.
E) high rates of abandonment.
Question
In the focal research by Lang and Podeschi,respondents were given a questionnaire.The questionnaire contained

A) closed ended questions only.
B) open ended questions only.
C) both open ended and closed ended questions.
D) questions on a CATI screen.
E) None of these is correct since respondents participated in an in-person interview.
Question
Sending a questionnaire by email

A) is useful for geographically dispersed samples.
B) is inexpensive.
C) is good for large samples.
D) raises the question of coverage error.
E) all of these
Question
The biggest survey administered in the United States is the

A) Publisher's Clearinghouse.
B) Nielson Ratings.
C) USPS Survey.
D) U.S. Census.
E) none of these
Question
A cover letter

A) provides context for the research.
B) provides legitimacy for the project.
C) is not really necessary for mail surveys.
D) should also be used with in-person interviews.
E) provides context for the research and legitimacy for the project.
Question
Which of the following will not affect the validity of self report questionnaires?

A) communication
B) language
C) motivation
D) memory
E) knowledge
Question
Which type of survey tends to have the highest response rate?

A) mailed questionnaire
B) phone interview
C) in-person interview
D) All of these tend to yield high response rates.
E) None of these tend to yield high response rates.
Question
The validity of survey data is affected by

A) memory.
B) knowledge.
C) motivation.
D) all of these
E) none of these
Question
Survey research typically involves administeringto.

A) the same set of questions; a small number of individuals
B) the same set of questions; a large number of individuals
C) different questions; a small number of individuals
D) different questions; a large number of individuals
E) none of these
Question
Which of the following can increase response rate for a survey?

A) re-contacting respondents
B) providing incentives
C) changing samples
D) calling cell phones
E) both re-contacting respondents and providing incentives
Question
Ais a scenario the researcher creates to obtain information in an interview or survey.

A) rapport
B) contingency question
C) response error
D) vignettes
E) CATI
Question
The most widely used method of data collection is the questionnaire.
Question
The list of questions read to a respondent in a structured or semi-structured interview is called.

A) rapport
B) interview schedule
C) interview list
D) interview questions
E) none of these
Question
A researcher developed a question that asked,"Do you believe that drug addicts should be treated more severely?"
What are the problems with this question?

A) ambiguous wording
B) threatening question
C) leading question
D) double negative
E) there are no problems
Question
Although individuals may intend to answer questions truthfully,they may present inaccurate information in an effort to present a positive image to an interviewer.
Question
Response rates among cell phone surveys are higher than among landline surveys.
Question
Both a respondent's gender and race can affect responses to questions on a survey or questionnaire.
Question
A survey utilizes both questions and observations from only one sample.
Question
Questionnaires and structured interviews are the most common method utilized for collecting data in the social sciences.
Question
The anonymity of respondents of mailed questionnaires cannot be guaranteed.
Question
Therefers to a change in a respondent's answer based on the fact that an interviewer is present.

A) response bias
B) criterion bias
C) Hawthorn effect
D) interviewer effect
E) none of these
Question
Rapport with respondents is a distinguishing feature of phone interviews.
Question
Phone interviews are appropriate for

A) in-depth exploration of complex matters.
B) interviews that will be longer than 40 minutes.
C) standardized, closed-ended surveys.
D) investigating issues that are personal and sensitive.
E) open-ended surveys.
Question
One factor that affects the response rate to a survey is the likelihood that a respondent's identity will be disclosed to
official authorities.
Question
Open ended questions allow for respondents to answer

A) in their own words.
B) according to pre-determined categories.
C) as often as they wish.
D) skip-contingency questions.
E) none of these.
Question
Among the following,the data collection method that is most costly is

A) mail questionnaires.
B) phone surveys.
C) group administered questionnaires.
D) in-person interviews.
E) All of these cost about the same.
Question
In the focal research by Lang and Podeschi,respondents were given questionnaires which contained a cover letter
ensuring respondent's anonymity.
Question
Screening and contingency questions can be used in questionnaires and surveys to

A) eliminate the need for open-ended questions.
B) reduce the number of questions individuals have to respond to that may not apply to them.
C) test how honest individuals are in responding to the instrument.
D) separate interesting questions from those that are not as important to the researcher.
E) provide open-ended responses.
Question
If closed-ended questions are used,it is important that the responses are

A) mutually exclusive.
B) exhaustive.
C) created by the respondents.
D) both mutually exclusive and exhaustive.
E) all of these.
Question
If a researcher is going to ask potentially embarrassing or sensitive questions,it is better to get them over with early in the survey.
Question
Compare the advantages and disadvantages of mail vs.phone surveys.
Question
List two advantages and two disadvantages of an in-person interview.
Question
A pilot test is useful to pretest a questionnaire.
Question
Rewrite the following question to avoid wording problems outlined in the text:
"Don't you agree that the government should not unnecessarily intervene with military actions around the world?"
Question
Question wording is important to the success of a questionnaire.
Question
What is the interviewer effect? How can this be minimized or managed?
Question
Analysis of open ended and closed ended questions requires the same sort of coding.
Question
Provide an example of a closed-ended and an open-ended question that seeks information about racial and ethnic tolerance.
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Deck 9: Questionnaires and Structured Interviews
1
Newer forms of technologies have benefited data collection by making data collection

A) faster.
B) less expensive.
C) more diverse.
D) all of the above
E) none of these
D
2
The response rate is calculated by

A) dividing the number of completed surveys by the number in the sample.
B) dividing the number of people who agree to participate by the number of people in the population.
C) multiplying the measurement error by the number of people in the population.
D) subtracting the number of people in the sample from the number of people in the population.
E) none of these
A
3
A data collection method that involves administration by a trained interviewer of a survey instrument with closed- ended responses is a

A) questionnaire.
B) structured interview.
C) face-to-face interview.
D) field interview.
E) life story.
B
4
Surveys typically use large probability samples and a(n)study design.

A) cross-sectional
B) longitudinal
C) case
D) panel
E) experimental
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
5
Group-administered questionnaires

A) are typically inexpensive.
B) are expensive.
C) raise ethical concerns about voluntary participation.
D) are typically inexpensive and also raise ethical concerns about voluntary participation.
E) none of these.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
6
If those who respond to a survey are different (e.g.,better educated,higher income,politically involved)from those who do not respond,a researcher is faced with

A) invalid results.
B) contaminated samples.
C) nonresponse bias.
D) a poor response rate.
E) self-administered questionnaires.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
7
Surveys are typically collected from which type of sample design?

A) cross sectional designs
B) non probability samples
C) large probability samples
D) trend and panel study designs
E) Surveys are collected from all of these sample designs.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
8
A group administered questionnaire has the advantage that

A) the researcher can explain the survey and answer any questions that may arise.
B) the conditions under which the questionnaire is administered are the same for all respondents.
C) it is less expensive to conduct than mail surveys.
D) all of these
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
9
Which type of survey method has the lowest response rate?

A) mailed questionnaires
B) phone interviews
C) group administered questionnaires
D) in person interviews
E) web surveys
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
10
Why have refusal rates increased in the past few decades?

A) the rise in non-contact rate attributable to caller ID
B) CATI
C) The refusal rate has not increased in the past few decades.
D) both CATI and the rise in non-contact rate attributable to caller ID
E) none of these
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
11
Which of the following is not a suggestion for question construction?

A) Avoid double negatives.
B) Avoid loaded words.
C) Use appropriate vocabulary.
D) Don't use leading questions.
E) Use compound questions.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
12
One major disadvantage of Internet-based surveys is

A) increased pressure to participate.
B) limited anonymity.
C) high rates of measurement error.
D) low rates of interviewer bias.
E) high rates of abandonment.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
13
In the focal research by Lang and Podeschi,respondents were given a questionnaire.The questionnaire contained

A) closed ended questions only.
B) open ended questions only.
C) both open ended and closed ended questions.
D) questions on a CATI screen.
E) None of these is correct since respondents participated in an in-person interview.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
14
Sending a questionnaire by email

A) is useful for geographically dispersed samples.
B) is inexpensive.
C) is good for large samples.
D) raises the question of coverage error.
E) all of these
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
15
The biggest survey administered in the United States is the

A) Publisher's Clearinghouse.
B) Nielson Ratings.
C) USPS Survey.
D) U.S. Census.
E) none of these
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
16
A cover letter

A) provides context for the research.
B) provides legitimacy for the project.
C) is not really necessary for mail surveys.
D) should also be used with in-person interviews.
E) provides context for the research and legitimacy for the project.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
17
Which of the following will not affect the validity of self report questionnaires?

A) communication
B) language
C) motivation
D) memory
E) knowledge
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
18
Which type of survey tends to have the highest response rate?

A) mailed questionnaire
B) phone interview
C) in-person interview
D) All of these tend to yield high response rates.
E) None of these tend to yield high response rates.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
19
The validity of survey data is affected by

A) memory.
B) knowledge.
C) motivation.
D) all of these
E) none of these
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
20
Survey research typically involves administeringto.

A) the same set of questions; a small number of individuals
B) the same set of questions; a large number of individuals
C) different questions; a small number of individuals
D) different questions; a large number of individuals
E) none of these
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
21
Which of the following can increase response rate for a survey?

A) re-contacting respondents
B) providing incentives
C) changing samples
D) calling cell phones
E) both re-contacting respondents and providing incentives
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
22
Ais a scenario the researcher creates to obtain information in an interview or survey.

A) rapport
B) contingency question
C) response error
D) vignettes
E) CATI
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
23
The most widely used method of data collection is the questionnaire.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
24
The list of questions read to a respondent in a structured or semi-structured interview is called.

A) rapport
B) interview schedule
C) interview list
D) interview questions
E) none of these
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
25
A researcher developed a question that asked,"Do you believe that drug addicts should be treated more severely?"
What are the problems with this question?

A) ambiguous wording
B) threatening question
C) leading question
D) double negative
E) there are no problems
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
26
Although individuals may intend to answer questions truthfully,they may present inaccurate information in an effort to present a positive image to an interviewer.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
27
Response rates among cell phone surveys are higher than among landline surveys.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
28
Both a respondent's gender and race can affect responses to questions on a survey or questionnaire.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
29
A survey utilizes both questions and observations from only one sample.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
30
Questionnaires and structured interviews are the most common method utilized for collecting data in the social sciences.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
31
The anonymity of respondents of mailed questionnaires cannot be guaranteed.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
32
Therefers to a change in a respondent's answer based on the fact that an interviewer is present.

A) response bias
B) criterion bias
C) Hawthorn effect
D) interviewer effect
E) none of these
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
33
Rapport with respondents is a distinguishing feature of phone interviews.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
34
Phone interviews are appropriate for

A) in-depth exploration of complex matters.
B) interviews that will be longer than 40 minutes.
C) standardized, closed-ended surveys.
D) investigating issues that are personal and sensitive.
E) open-ended surveys.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
35
One factor that affects the response rate to a survey is the likelihood that a respondent's identity will be disclosed to
official authorities.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
36
Open ended questions allow for respondents to answer

A) in their own words.
B) according to pre-determined categories.
C) as often as they wish.
D) skip-contingency questions.
E) none of these.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
37
Among the following,the data collection method that is most costly is

A) mail questionnaires.
B) phone surveys.
C) group administered questionnaires.
D) in-person interviews.
E) All of these cost about the same.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
38
In the focal research by Lang and Podeschi,respondents were given questionnaires which contained a cover letter
ensuring respondent's anonymity.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
39
Screening and contingency questions can be used in questionnaires and surveys to

A) eliminate the need for open-ended questions.
B) reduce the number of questions individuals have to respond to that may not apply to them.
C) test how honest individuals are in responding to the instrument.
D) separate interesting questions from those that are not as important to the researcher.
E) provide open-ended responses.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
40
If closed-ended questions are used,it is important that the responses are

A) mutually exclusive.
B) exhaustive.
C) created by the respondents.
D) both mutually exclusive and exhaustive.
E) all of these.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
41
If a researcher is going to ask potentially embarrassing or sensitive questions,it is better to get them over with early in the survey.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
42
Compare the advantages and disadvantages of mail vs.phone surveys.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
43
List two advantages and two disadvantages of an in-person interview.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
44
A pilot test is useful to pretest a questionnaire.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
45
Rewrite the following question to avoid wording problems outlined in the text:
"Don't you agree that the government should not unnecessarily intervene with military actions around the world?"
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
46
Question wording is important to the success of a questionnaire.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
47
What is the interviewer effect? How can this be minimized or managed?
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
48
Analysis of open ended and closed ended questions requires the same sort of coding.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
49
Provide an example of a closed-ended and an open-ended question that seeks information about racial and ethnic tolerance.
Unlock Deck
Unlock for access to all 49 flashcards in this deck.
Unlock Deck
k this deck
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