Deck 10: Surveys

Question 1

In general,strengths of survey research include

A)making large samples feasible.
B)showing causality.
C)flexible uncovering of deeper meanings for each respondent .
D)directly measuring what people actually do, not just what they say.

Answer 1

A

Question 2

Which of the following statements is/are true about mailed surveys?

A)Cover letters should be avoided so as to save costs and reduce the amount of material the respondent must read.
B)Response rates are considered good only if they exceed 80%.
C)Follow-up mailings are essential.
D)All of these are true about mailed surveys.

Answer 2

C

Question 3

Which of the following is (are)an advantage of the community forum approach to needs assessment?

A)feasibility.
B)representativeness of sample.
C)It is unlikely to be influenced by those with vested interests.
D)Everyone is equally likely to express his or her views.

Answer 3

A

Question 4

By definition,the self-administered questionnaire is synonymous with the mail survey.

Question 5

In contrast to interviews,self-administered questionnaires have the advantage of

A)being more effective in dealing with complicated issues.
B)producing fewer incomplete questions.
C)dealing with the context of social life.
D)handling sensitive issues more effectively.

Question 6

Interview surveys have a number of advantages over mail surveys.Which of the following is NOT one of those advantages?

A)Higher response rates.
B)There is generally a smaller number of "don't knows" and "no answers."
C)There are a smaller number of relevant responses given.
D)Observations can be made.

Question 7

When conducting an online survey,you should:

A)Avoid using a brief e-mail invitational message.
B)Present the password and link to the survey website early in the e-mail message.
C)Avoid setting a deadline for participation.
D)Use a website that prevents respondents from reentering the survey if they take a break.

Question 8

When follow-ups are planned with mail surveys,

A)the anonymity of respondents can no longer be guaranteed.
B)more thoughtful answers are usually provided by those who wait until the follow-up to respond.
C)response rates typically increase.
D)response bias can no longer be estimated.

Question 9

Which of the following is NOT an advantage of the key informants approach to needs assessment?

A)ease of attaining a sample.
B)representativeness of sample.
C)inexpensiveness of survey.
D)building connections with community resources.

Question 10

Which of the following is NOT a disadvantage of the community survey or target group survey approach to needs assessment?

A)It is one of the least direct ways to assess needs.
B)possibly low response rates.
C)measurement biases.
D)time and expense.

Question 11

When asking questionnaire items,the interviewer should

A)ask every question even if the respondent has apparently answered it already.
B)skip questions that the respondent cannot answer and return to them at the end of the interview.
C)react to a question after the respondent has answered to show interest
D)give help on difficult questions.
E)summarize the respondent's answers so that they are more meaningful answers.

Question 12

Whenever the interview contains open-ended questions,it is important that the interviewer summarize and paraphrase what has been said so that a more meaningful interpretation can be given to the data.

Question 13

Professionals who are conducting survey interviews in very poor neighborhoods should:

A)Dress down so as to appear as if they live in that neighborhood.
B)Read questionnaire items verbatim.
C)Never probe into unclear responses to see if respondents meant what the interviewers think they meant.
D)Do all of these.

Question 14

The interviewer should be a neutral medium through which questions and answers are transmitted.

Question 15

Probes are used more frequently in open-ended questions than in closed-ended ones.

Question 16

A demonstrated lack of response bias is more important than a high response rate.

Question 17

In general,survey research is an appropriate observational method for

A)describing a population too large to observe directly.
B)cross-sectional or longitudinal studies.
C)the measurement of attitudes prevalent in a larger population
D)all of these.

Question 18

The primary function of the probe is to

A)loosen up the respondent.
B)get the correct answer from the respondent.
C)get the respondent to answer a question more fully.
D)indicate an understanding and interest in the respondent.

Question 19

Which of the following is NOT true about follow-up mailings in mailed surveys in which the respondents are not identified on the questionnaire?

A)It is impossible to re-mail only to nonrespondents.
B)The follow-up mailing could go to respondents and nonrespondents.
C)Including a stamped, self-addressed postcard in the original mailing can make it possible to re-mail only to nonrespondents.
D)Two follow-up mailings are the norm.

Question 20

Which of the following is (are)an advantage of the social indicators approach to needs assessment?

A)unobtrusiveness.
B)inexpensiveness.
C)Reliable data am readily available.
D)unobtrusiveness and inexpensiveness

Question 21

The best time to send an e-mail message inviting people to respond to an online survey is late at night.

Question 22

Describe five different approaches to needs assessment and their advantages and disadvantages.

Question 23

The spread of telephone answering machines has improved the quality of data collected by telephone surveys.

Question 24

A major advantage of the key informants and community forum approaches to needs assessment is the representativeness of the opinions expressed.

Question 25

For any survey to have any value,the response rate must be at least 50 percent.

Question 26

Although online surveys can obtain large samples inexpensively,the respondents may NOT be representative of the rest of the population.

Question 27

Discuss the advantages of combining qualitative research methods with survey research methods.

Question 28

Describe three research questions for which survey research is an appropriate technique of observation.Explain whether these three topics are better suited to an interview or a mailed questionnaire and why.

Question 29

Because the rates under treatment approach to needs assessment looks only at those currently utilizing services,it is vulnerable to underestimating the true extent of need.

Question 30

The online survey website tool should enable respondents to take a break and then reenter the survey if they need to.

Question 31

Survey research methods and qualitative research methods are incompatible and should never be combined.

Question 32

Discuss the advantages and disadvantages of online surveys.

Question 33

Give a comparative analysis of the strengths and weaknesses of survey research.

Question 34

Identify five recommendations for conducting online surveys.