Deck 16: Sustainable Marketing: Social Responsibility and Ethics 

Question 1

In advertising, puffery refers to .

A) broadcasting a straightforward promotional message
B) including innocent exaggeration for effect
C) creating subliminal appeals for a brand
D) creating emotional appeals for a brand
E) providing value-added promotions

Answer 1

B

Question 2

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called .

A) perceived obsolescence
B) planned obsolescence
C) puffery
D) redlining
E) reverse redlining

Answer 2

B

Question 3

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising _.

A) lowers prices by increasing competition
B) applies a functional value to the product
C) adds value by giving consumers product information
D) generates tax breaks for small businesses
E) provides essential psychological benefits about products

Answer 3

C

Question 4

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as _ _.

A) reverse redlining
B) customer-driven marketing
C) redlining
D) sustainable marketing
E) high-pressure selling

Question 5

A common criticism of the marketing system is that intermediaries .

A) provide only essential services
B) are too few in number
C) mark up prices beyond the value of their services
D) are overly protective of manufacturers' interests
E) undervalue their service costs

Question 6

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario?

A) perceived obsolescence
B) redlining
C) high-pressure selling
D) planned obsolescence
E) deceptive promotion

Question 7

Describe the concept of sustainable marketing. How is it different from the marketing concept, the societal marketing concept, and the strategic planning concept?

Question 8

The concept specifically focuses on the future welfare of customers, but not on future company needs.

A) selling
B) societal marketing
C) strategic planning
D) sustainable marketing
E) marketing

Question 9

The concept focuses on the future welfare of consumers and future company needs.

A) societal marketing
B) cause marketing
C) sustainable marketing
D) strategic planning
E) marketing

Question 10

A company should avoid high-pressure selling if it wants to .

A) move a previous year's product models
B) maintain an accurate customer database
C) comply with local and federal laws
D) achieve short-term gains
E) build long-term relationships with valued customers

Question 11

The concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.

A) cause marketing
B) marketing
C) societal marketing
D) strategic planning
E) sustainable marketing

Question 12

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.

Question 13

The was a Canadian Act of Parliament, implemented in 1910, passed in 1923 by the government lead by MacKenzie King, which regulated certain corporate business practices that were anti-competitive. It prohibited monopolies, misleading advertising, bid-rigging, price fixing, and other means of limiting competition.

A) Consumer Product Safety Act
B) Sherman Act
C) Combines Investigation Act
D) Taft-Hartley Act
E) Robinson-Patman Act

Question 14

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of .

A) shoddy manufacturing
B) excessive markup
C) high-pressure selling
D) deceptive advertising
E) redlining

Question 15

Unilever is working with millions of customers worldwide to improve the social and environmental impact of its products. "Small actions. Big difference." This is an example of marketing, which meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A) Differential
B) Sustainable
C) Customer driving
D) Mass
E) Customer-driven

Question 16

High-pressure selling may work in situations that involve .

A) complex products
B) repeat customers
C) valued customers
D) service-based sales
E) one-time sales

Question 17

Truly sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions.

Question 18

A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is .

A) utilizing misleading packaging
B) creating deceptive promotions
C) selling harmful products
D) engaging in deceptive pricing
E) using high-pressure sales tactics

Question 19

The concept specifically focuses on future company needs, but not the future welfare of customers.

A) cause marketing
B) global marketing
C) strategic planning
D) societal marketing
E) sustainable marketing

Question 20

includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

A) Deceptive promotion
B) Deceptive distribution
C) Deceptive pricing
D) Deceptive branding
E) Deceptive packaging

Question 21

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be .

A) high-pressure selling tactics
B) deceptive pricing
C) planned obsolescence
D) perceived obsolescence
E) unsustainable overconsumption

Question 22

Marketing's purpose is to promote consumption, and the inevitable outcome of successful marketing is sustainable consumption.

Question 23

A University is organizing a sustainability conference and is using a portion of the fees to purchase carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. This is an example of the institution paying some of the costs.

A) safety
B) promotional
C) social
D) distribution
E) recovery

Question 24

Which of the following is not a social criticism of marketing?

A) Deceptive practices costs
B) Planned obsolescence increases cultural pollution.
C) Branding
D) High-pressure selling
E) High prices

Question 25

Marketers respond that most businesses try to price fairly to consumers because they want to build customer relationships and repeat business.

Question 26

When a company expands by developing its own products rather than acquiring a competitor, the company is likely to be accused of reducing competition.

Question 27

The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves .

A) redlining
B) buying due to high-pressure methods
C) in food deserts
D) influenced by predatory pricing tactics
E) being influenced by heavy advertising and promotion

Question 28

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national chain stores refuse to establish stores. This is known as the discriminatory practice of _.

A) planned obsolescence
B) perceived obsolescence
C) redlining
D) puffery
E) reverse redlining

Question 29

Critics charge that large marketing companies can use patents and heavy promotion spending to drive out competitors.

Question 30

Many low-income consumers find themselves in food deserts, which are plentiful in fruits and vegetables, fresh fish, and chicken but lack products like frozen pizzas, Cheetos, Moon Pies, and Cokes.

Question 31

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.

Question 32

It's easy to differentiate predatory practices from effective competitive strategy and tactics.

Question 33

Deceptive practices lead consumers to believe that they will get more value than they actually do. They fall into three groups: promotion, pricing and delivery.

Question 34

People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest. This is counter to the claim that the marketing system creates .

A) minimalistic social costs
B) cultural pollution
C) excessive materialism
D) the creation of false wants
E) high promotion costs

Question 35

Patagonia's "conscience consumption," (don't buy what you don't need) and L.L. Bean's "When" (encouraging customers to buy and hang onto products that last rather than always buying new ones) are two examples of addressing _.

A) high promotion costs.
B) deceptive practices.
C) cultural pollution.
D) the balance between private goods and social goods.
E) false wants and too much materialism.

Question 36

includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

A) Alluring imagery
B) Deceptive packaging
C) Deceptive pricing
D) Puffery
E) Deceptive promotion

Question 37

An increase in private goods, such as cars, typically leads to an increased need for public services, such as parking spaces.

Question 38

Critics claim that companies in the industry are more likely to introduce planned streams of new products that make older models obsolete.

A) consumer electronics
B) housing
C) music
D) food and beverage
E) automotive

Question 39

Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?

A) consumer interest in modern technology
B) use of social media in product comparisons
C) affordable products in disadvantage communities
D) consumer acceptance of changing clothing styles
E) high failure rate of new products

Question 40

The European Commission recently accused Google of abusing its Web-search dominance, harming both competitors and consumers in European Union markets. The Commission also began investigating antitrust issues related to Google's Android mobile operating system. This is an example of _ .

A) excessive materialism
B) predatory competition
C) redlining
D) planned obsolescence
E) acquisition

Question 41

Describe the harmful impact that a company's marketing practices could have on other businesses.

Question 42

Identify and discuss the major social criticisms of marketing.

Question 43

The two major citizen action movements to keep businesses in line are .

A) consumerism and environmentalism
B) protectionism and materialism
C) liberalism and monetarism
D) innovation and predatory pricing
E) consumerism and protectionism

Question 44

Natural & Safe sells a concentrated, biodegradable bathroom cleaner in a recycled container. This is best described as a component of the company's internal program.

A) sociological
B) green marketing
C) consumerism
D) sustainability
E) environmental

Question 45

Adidas set ambitious goals for sustainable products and operations. When creating new products, the company considers their environmental impact before ever producing them. This is an example of .

A) Materialism
B) Consumerism
C) The marketing concept
D) Environmental sustainability
E) Quasi-environmentalism

Question 46

The Card Company strives to recover, reuse, and recycle paper at the end of its life cycle to be used in the production of all new greeting cards. In fact, a hundred percent of all of its cards are made from recycled materials. In this case, The Card Company is demonstrating .

A) the selling concept
B) product stewardship
C) the marketing concept
D) pollution prevention
E) pollution control

Question 47

serves as a guide to the future, laying out how a company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

A) Product stewardship
B) Pollution prevention
C) A sustainability vision
D) A cradle-to-cradle practice
E) An environmental mission statement

Question 48

Controlling the ingredients that go into certain products and reducing the level of advertising "noise" are part of proposals relating to the consumer's right to _ .

A) expect a product to perform as claimed
B) not buy a product that is offered for sale
C) influence marketing practices in ways that will improve quality of life
D) be protected against questionable products, promotions, and marketing practices
E) be well informed about important aspects of the product

Question 49

Identify the social costs of increased automobile ownership. Describe two options for restoring the balance between private and public goods. Give specific examples.

Question 50

Traditional seller's rights include the right to expect the product to perform as claimed.

Question 51

involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods.

A) Product stewardship
B) Pollution control
C) Pollution prevention
D) The marketing concept
E) Consumerism

Question 52

Which of the following is a traditional right of buyers?

A) the right to charge any price for a product, provided no discrimination exists among similar kinds of buyers
B) the right to use buying incentive programs, provided they are not unfair or misleading
C) the right not to buy a product that is offered for sale
D) the right to use any product message, provided it is not misleading or dishonest in content or execution
E) the right to spend any amount to promote a product, provided it is not defined as unfair competition

Question 53

Briefly describe a few ways the Canadian marketing system is accused of harming the consumer.

Question 54

is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

A) Liberalism
B) Proactivism
C) Environmentalism
D) Affirmative action
E) Consumerism

Question 55

is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment.

A) Socialism
B) Reduction
C) Consumerism
D) Consumption
E) Environmentalism

Question 56

What do most companies today focus on when it comes to protecting the environment?

A) investing heavily in pollution prevention
B) developing a sustainable vision
C) investing heavily in environmental technology
D) practicing product stewardship
E) increasing the biodegradability of products

Question 57

What are the three categories of deceptive marketing practices? Briefly describe each.

Question 58

Which of the following is a traditional right of sellers?

A) the right to be well informed about important aspects of a product
B) the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety
C) the right to consume now in a way that will preserve and sustain the world for future generations of consumers
D) the right to expect a product to perform as claimed
E) the right to expect a product to be safe

Question 59

Promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption relate to the consumer's right to _ .

A) influence marketing practices in ways that will improve quality of life
B) consume now in a way that will preserve the world for future generations
C) not buy a product that is offered for sale
D) be protected against questionable products and marketing practices
E) be well informed about important aspects of a product

Question 60

involves thinking ahead to create products that are easier to recover, reuse, recycle, or safely return to nature after usage, thus becoming part of the ecological cycle.

A) Pollution prevention
B) Design for environment
C) Consumerism
D) Pollution control
E) Beyond greening

Question 61

Define consumerism and environmentalism.

Question 62

The concept holds that a company's marketing should support the best long-run performance of the marketing system.

A) sustainable marketing
B) global marketing
C) selling
D) marketing
E) differential marketing

Question 63

Proposals relating to quality of life include controlling the ingredients that go into certain products and packaging and reducing the level of advertising "noise."

Question 64

What are deficient products?

A) products that have low appeal but may benefit consumers in the long run
B) products that have neither immediate appeal nor long-run benefits
C) products in the decline stage of the product life cycle
D) products that are either unsafe or inferior
E) products that give high immediate satisfaction but hurt consumers in the long run

Question 65

"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations such as TOMS. Profits sometimes suffer as a result. This is one of the challenges of marketing.

A) sense-of-mission
B) consumer-oriented
C) societal
D) customer value
E) innovative

Question 66

Which sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships?

A) innovative marketing
B) differential marketing
C) sense-of-mission marketing
D) customer value marketing
E) consumerist marketing

Question 67

What are the traditional rights of sellers and buyers?

Question 68

Which of the following is the best example of a salutary product?

A) cereal
B) junk food
C) dental insurance
D) bottled water
E) cigarettes

Question 69

Amazon never stops looking for new ways to create customer value. An example of this includes Amazon Prime Now. In this case innovative marketing most likely involves _.

A) seeking real product and marketing improvements
B) defining goals in broad social terms rather than narrow product terms
C) considering the consumer's point of view
D) placing an emphasis on increasing short-run sales rather than long-term value
E) protecting the natural environment

Question 70

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to , one of the five sustainable marketing principles.

A) sense-of-mission marketing
B) innovative marketing
C) consumer-oriented marketing
D) customer value marketing
E) societal marketing

Question 71

Describe product stewardship, design for environment (DFE), and cradle-to-cradle practices.

Question 72

Environmentalism is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

Question 73

Bullfrog Power does exactly what the customer wants. These customers are willing to pay a premium for a way to contribute to the solution to climate change by using renewable power sources. This approach could be most accurately described as practising marketing.

A) undifferentiated
B) affiliate
C) sense-of-mission
D) differentiated
E) innovative

Question 74

In the progress toward environmental sustainability, a company must first develop a sustainability vision, which serves as a guide to the future.

Question 75

Products that give high immediate satisfaction but may hurt consumers in the long run are called products.

A) salutary
B) desirable
C) threatening
D) deficient
E) pleasing

Question 76

Today, enlightened companies implement environmental sustainability strategies not because someone is forcing them to or to reap short-run profits but because it's the right thing to do.

Question 77

Mountain Equipment Co-op (mec.ca) ensures all business decisions align with the company's social and environmental accountability. "We believe a quality product has the smallest possible footprint, that it's made carefully and with respect for the people who produce it". In the context of MEC, what is a sustainability vision?

Question 78

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing marketing.

A) customer value
B) sense-of-mission
C) value
D) consumer-oriented
E) societal

Question 79

The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice?

A) sense-of-mission marketing
B) affiliate marketing
C) societal marketing
D) consumer-oriented marketing
E) innovative marketing

Question 80

List the consumer rights called for by consumer advocates.