Deck 1: Setting the Stage: Technology and the Modern Enterprise

Question 1

How are entrepreneurs in sub-Saharan Africa leveraging technologies to serve local needs? Give examples.

Answer 1

Ghanaian firm Esoko leverages mobile phones to empower the agrarian poor with farming info and commodity pricing, raising incomes and lowering the chance of exploitation by unscrupulous middlemen. The firm Sproxil uses text message verification to save lives by fighting drug counterfeiting in developing nations around the world. Kenya's M-PESA and Somaliland's Zaad use text messages to replace cash, bringing the safety and speed of electronic payment and funds transfer to the unbanked and leveraging mobile money at rates that far outstrip any nation in the West.

Question 2

In two decades, the nation of ________ tech sector has grown from "almost nothing" to a $120 billion industry, expanding even during the recent global recession.

Answer 2

India's

Question 3

Technology has proliferated in Kenya and Somaliland, with text messages used to replace cash, creating mobile money use that, on a population percentage basis, exceeds any nation in the West.

Answer 3

True

Question 4

As a testament to tech's global reach, China is home to several publicly traded Internet firms, as well as a firm that was considered the largest IPO of all time.

Question 5

Select the accurate statement(s). 1) The world's most valuable retailer, China's Alibana, also carries the world's largest product inventory.
2) Uber, the world's largest taxi service, owns no vehicles for hire.
3) Airbnb, the world's largest accommodation provider, owns several major hotel corporations
4) Facebook, does not create media content.

A) All are accurate
B) Statements 2 and 4 are accurate
C) Statement 4 is accurate
D) Statement 1 is accurate

Question 6

The United States holds the number one ranking in home broadband access.

Question 7

Tech impact is reaching even beyond the confines of Earth itself. According to an example in your chapter, how was a tool on the International Space Station recently acquired?:

A) It was purchased via China's Alibaba - showing global sourcing extends to the extraterrestrial.
B) It was delivered to the launch site when summoned from Space using the FedEx app.
C) It was an out-of-print product that an Etsy producer was able to craft and deliver for the next resupply flight.
D) It was printed on-demand using 3D printing technology.

Question 8

Founders should be wary of crowdfunding sites like Kickstarter, because these efforts require founders to give up large ownership stakes to a large number of contributors before they can raise funds to bring products to market.

Question 9

Some of the radical changes brought about by new technologies include:

A) the stagnation of advertising.
B) the proliferation of telecommunications into the hands of a few.
C) an increase in computing costs owing to the growth of licensed software.
D) a decrease in the standards of corporate ethics.
E) the creation of an unprecedented set of security and espionage threats.

Question 10

Tech firms are among the best performing firms in the world. According to the chapter, which firm is the most valuable firm in the United States, and has also posted some of the most profitable quarters of any business in any industry.
a. Amazon
b. Apple
c. Google
d. IBM

Question 11

____________________ and ____________________ are turning sophisticated, high-powered computing into a utility available to even the smallest businesses and nonprofits.

Question 12

Sales in Apple's app store are so large, that they would be ranked as a Fortune 500 firm if the figure were broken out as a firm separate from Apple.

Question 13

The phrase _____________ is often used to describe the trend of putting "smarts" (meaning computing and telecommunications technology) putting into everyday products such as lamps, watches, thermostats, and door locks as well as embedding tech into industrial goods.

Question 14

Uber and Airbnb are larger than any taxi firm or hotel chain on the planet. In what important way does the infrastructure used by these firms to deliver services differ from more traditional rivals?

Question 15

The rise of open source software has lowered computing costs for start-up and blue chip companies worldwide.

Question 16

The nation of _____ has more Internet users than any other country.

Question 17

_____ has emerged as a catalyst for global change, with Facebook and Twitter playing key organizing roles in uprisings worldwide.

Question 18

Social media and mobile phone use are decreasing expectations for corporate ethics and customer service.

Question 19

Data analytics and business intelligence are driving discovery and innovation.

Question 20

How has social media emerged as a catalyst for global social change?

Question 21

Linus Torvals created the Linux operating system.

Question 22

Funding projects via online efforts such as Kickstarter are referred to by the term _____________.

Question 23

Facebook was founded by _____.

Question 24

Tony Hsieh served as CEO of _____, and eventually sold the firm to Amazon for $900 million.

A) Zappos
B) LinkExchange
C) MyYearbook.com
D) Napster
E) Yahoo!

Question 25

What factors contribute to the current 'golden age' of young entrepreneurship, allowing innovators to create and deploy services with less expense than prior generations?

Question 26

Facebook was founded by Sergey Brin.

Question 27

Name at least three technology firms that were founded by people in their twenties or younger.

Question 28

Sergey Brin and Larry Page were both twenty-something doctoral students at Stanford University when they founded:

A) Yahoo!
B) YouTube.
C) Google.
D) Amazon.
E) Napster.

Question 29

Shawn Fanning's _____ was widely criticized as a piracy playground.

Question 30

Many of the careers in marketing are highly tech-centric.

Question 31

_____ was just a sophomore when he began building computers in his dorm room at the University of Texas. His firm would one day claim the top spot among PC manufacturers worldwide.

A) Bill Gates
B) Steve Jobs
C) Michael Dell
D) Shawn Fanning
E) Mark Zuckerberg

Question 32

David Karp, founder of the website Tumblr, sold the website to Google for $1.1 Billion

Question 33

Palmer Luckey, the founder of Oculus, was able to get early funding for his product via Kickstarter, exceeding the fundraising goal set by his campaign without giving up a share of equity from this campaign.

Question 34

The founding technology entrepreneurs behind many leading firms, such as Apple, Microsoft, and Facebook, got their start in their early 30s, leveraging university study and knowledge from their first post-college jobs to create disruptive new firms.

Question 35

_____ was just twenty-one when he founded Apple.

Question 36

Yahoo! was started by _____ and _____.

A) Sergey Brin Larry Page
B) Jerry Yang David Filo
C) Steve Chen Chad Hurley
D) Kevin Rose Mark Zuckerberg
E) Catherine Cook Shawn Fanning

Question 37

Amazon was started by:
a. Jeff Bezos.
b. Catherine Cook.
c. Shawn Fanning.
d. Linus Torvalds.
e. Kevin Rose.

Question 38

SEO and SEM are key tech industry acronyms that have become vital parts of the accounting professional's operating toolkit.

Question 39

Steve Chen and Chad Hurley are credited as the founders of:

A) Google.
B) Zappos.
C) Facebook.
D) YouTube.
E) Yahoo!

Question 40

The technology known as ________________ is helping to fuel the current age of fast-growth technology entrepreneurship. This technology means that a start-up can rent the computing resources one previously had to buy at great expense.

Question 41

The number of U.S. patent applications waiting approval has significantly declined in the past decade.

Question 42

A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.

A) accounting
B) operations
C) advertising
D) human resources
E) finance

Question 43

Experts working in the area of _____ work to make sure systems are to use, while people working in the area of _____ work to leverage technology to make firms more efficient.

A) user-interface design process design
B) process design user-interface design
C) strategy process design
D) process design strategy
E) strategy user-interface design

Question 44

Technology experts in the area of user-interface design specialize in technology for competitive advantage.

Question 45

Technology experts in the area of process design:

A) work to make sure systems are to use.
B) leverage technology to make firms more efficient.
C) specialize in technology for competitive advantage.
D) focus on systems dealing with critical business data.
E) provide direction on technology-related security issues.

Question 46

Today's job seekers are writing résumés with keywords in mind, aware that the first cut is likely made by a database search program, not a human being.

Question 47

Technology experts in the area of user-interface design:

A) work to make sure systems are intuitive and to use.
B) leverage technology to make legacy systems more efficient.
C) specialize in technology for competitive advantage.
D) focus on effective back-up systems for critical business data.
E) provide direction on technology-related security issues.

Question 48

Aspiring investment bankers should study the tech industry since tech firms represent a large portion of firms selling shares on public stock markets for the first time. This process is known as _____.

Question 49

The number of US patent applications awaiting approval has___________ in the past decade.

Question 50

While process redesign, supply chain management, and factory automation are all tech-centric operations, service operations are not.

Question 51

Technology experts in the area of _____ specialize in technology for competitive advantage.

A) user-interface design
B) process design
C) strategy
D) database design
E) ware

Question 52

Crowdsourcing tools and question-and-answer sites like _____ allow firms to reach out for expertise beyond their organizations.

A) Quora
B) Oculus VR
C) Alibaba
D) Twitter
E) M-PESA

Question 53

What kind of an impact has technology had in the area of human resources?

Question 54

Which area of corporate law is connected to technology?
a. Privacy
b. Patents
c. Piracy
d. Intellectual Property
e. All of the above

Question 55

The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties criminal penalties to certain accounting and financial violations.

A) Civil Rights Act
B) Fair Labor Standards Act
C) Sherman Antitrust Act
D) Norris-LaGuardia Act
E) Sarbanes-Oxley Act

Question 56

The _____ department in an organization not only ensures that systems get built and keep running but also take on strategic roles targeted at proposing solutions for how technology can give the firm a competitive edge.

Question 57

Firms are increasingly shifting spending from the Web to other media such as print, radio, and television as these are often easier to track and analyze.

Question 58

How has technology changed the marketing landscape?

Question 59

Provide a brief overview of the different careers in the area of information systems.