Deck 7: E-Business and E-Commerce

Question 1

The BOTS Act outlaws suspicious activity for________.

A) advertising
B) online retail
C) social media
D) ticket-buying

Answer 1

D

Question 2

_________ comprises the vast majority of e-commerce by volume.

A) B2B
B) B2C
C) B2E
D) C2C

Answer 2

A

Question 3

_________ organizations have physical and online dimensions.

A) Brick-and-mortar
B) Clicks-and-mortar
C) Pure-play
D) Virtual

Answer 3

B

Question 4

You sell popcorn in downtown Chicago. It became so popular that you started a website so people all over the country can get your popcorn delivered to their doorstep. This is an example of a _________ business.

A) brick-and-mortar
B) clicks-and-mortar
C) pure-play
D) virtual

Question 5

You own a restaurant in New York City. This is an example of a _________ organization.

A) brick-and-mortar
B) clicks-and-mortar
C) pure-play
D) virtual

Question 6

WeChat is _______ social media site.

A) Australia's
B) China's
C) India's
D) Russia's

Question 7

Zenefits initially helped ______ businesses as a ________ product.

A) large; IaaS
B) large; SaaS
C) small; IaaS
D) small; SaaS

Question 8

_________ organizations are purely physical.

A) Brick-and-mortar
B) Clicks-and-mortar
C) Pure-play
D) Virtual

Question 9

Zenefits initially implemented a ______ business model; Zenefits current business model is _______.

A) freemium; freemium
B) freemium; subscription
C) subscription; freemium
D) subscription; subscription

Question 10

An electronic tendering system uses _________ with a _________ auction mechanism.

A) B2B; forward
B) B2B; reverse
C) B2C; forward
D) B2C; reverse

Question 11

_________ organizations are only online.

A) Brick-and-mortar
B) Brick-and-click
C) Clicks-and-mortar
D) Virtual

Question 12

In 2019, Zenefits seemed to have addressed much of what plagued its rapid growth and resulting problems by converting to a(n) _________________.

A) private HR technology platform
B) publicly traded brokerage service
C) public insurance provider
D) corporate compliance service

Question 13

______ commerce refers to the intersection of messaging apps and shopping.

A) App
B) Conversational
C) Social
D) Transactional

Question 14

You file your income taxes online. This is an example of _________ e-commerce.

A) B2C
B) C2C
C) G2C
D) T2C

Question 15

In ________, manufacturers or retailers sell directly to customers.

A) affiliate marketing
B) electronic tendering
C) online direct marketing
D) viral marketing

Question 16

You use your smartphone to look up how much money you have in your bank account. This is an example of _________ commerce.

A) electronic
B) local
C) mobile
D) social

Question 17

You adopt a child and need to update your healthcare benefits to include that new child. This is an example of _________ e-commerce.

A) B2B
B) B2C
C) B2E
D) C2C

Question 18

What is NOT true about Zenefits?

A) Its example illustrates some of the problems that start-ups face when growth is too rapid.
B) The exponential growth of its employees in such a short time wound up presenting major operational issues.
C) While it started working solely with small business, the company only started seeing significant profit when it made the decision to sell to much larger businesses.
D) Many of the issues that it experienced were through lack of training and improper licensing of employees, especially salespeople and agents.

Question 19

In ________, businesses request quotes from suppliers.

A) affiliate marketing
B) electronic tendering
C) online direct marketing
D) viral marketing

Question 20

You are a musician. You only sell your songs on iTunes. This is an example of a _________ business.

A) brick-and-mortar
B) brick-and-click
C) clicks-and-mortar
D) virtual

Question 21

As the principal of a local high school, you want to install a wireless WAN to give students better, more secure access to the Internet. You request bids from a few local service providers to get the best price. This is an example of a _________ auction.

A) downward
B) forward
C) reverse
D) upward

Question 22

_________ cards allow customers to charge online payments to their credit card accounts.

A) Electronic credit
B) Purchasing
C) Smart
D) Stored-value money

Question 23

An electronic _________ is a website the represents a single store.

A) auction
B) mall
C) marketplace
D) storefront

Question 24

An electronic _________ is a central, virtual market space on the web where many buyers and many sellers can conduct e-commerce and e-business activities.

A) auction
B) mall
C) marketplace
D) storefront

Question 25

In ________, recipients of your marketing notices send information about your product to their friends.

A) affiliate marketing
B) electronic tendering
C) online direct marketing
D) viral marketing

Question 26

_________ cards allow you to store a fixed amount of prepaid money and then spend it as necessary.

A) Electronic credit
B) Purchasing
C) Smart
D) Stored-value money

Question 27

_________ cards allow businesses to charge online payments to their credit card accounts.

A) Electronic credit
B) Purchasing
C) Smart
D) Stored-value money

Question 28

Bitcoin is a type of digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds; they are ________, which means ________.

A) centralized; a central institution operates their use
B) centralized; they are legal everywhere
C) decentralized; no single institution operates their use
D) decentralized; they are illegal in most countries

Question 29

An electronic _________ is a collection of individual shops consolidated under one internet address.

A) auction
B) mall
C) marketplace
D) storefront

Question 30

In _________ auctions, sellers solicit bids from many potential buyers; these auctions result in _________ prices over time.

A) forward; higher
B) forward; lower
C) reverse; higher
D) reverse; lower

Question 31

With ________, small buyers aggregate demand to create a large volume and then negotiate lower prices.

A) bartering online
B) electronic exchanges
C) group purchasing
D) product customization

Question 32

Gift cards are _________ cards.

A) electronic credit
B) purchasing
C) smart
D) stored-value money

Question 33

Electronic checks are primarily used in ________.

A) B2B
B) B2C
C) C2C
D) G2C

Question 34

Modern credit cards are _________ cards.

A) electronic credit
B) purchasing
C) smart
D) stored-value money

Question 35

With ________, transactions are conducted efficiently because buyers and sellers all meet in one place.

A) bartering online
B) electronic exchanges
C) group purchasing
D) product customization

Question 36

_________ cards contain a chip that can store a large amount of information as well as on a magnetic stripe for backward compatibility.

A) electronic credit
B) purchasing
C) smart
D) stored-value money

Question 37

In ________, vendors ask partners to place logo on the partner's website and then pay that partner a commission.

A) affiliate marketing
B) electronic tendering
C) online direct marketing
D) viral marketing

Question 38

In _________ auctions, one buyer wants to purchase a product or a service; these auctions result in _________ prices over time.

A) forward; higher
B) forward; lower
C) reverse; higher
D) reverse; lower

Question 39

With ________, an intermediary administers online exchange of surplus products or the company receives "points" for its contribution, which it can use to purchase other needed items.

A) bartering online
B) electronic exchanges
C) group purchasing
D) product customization

Question 40

With ________, customers use the internet to self-configure products or services.

A) bartering online
B) electronic exchanges
C) group purchasing
D) product customization

Question 41

One way that Amazon Business avoids problems that other distributors may encounter, especially with specialty items, is ______________.

A) to avoid selling items that do not sell quickly or are not in high demand
B) to keep their own stock of items on hand
C) by selling only very low volumes
D) to force stockouts on the majority of their items, by design

Question 42

An example of inventory that AmazonSupply carries is ___________.

A) bulk quantities of Comet bathroom cleaner
B) plain solid colored sweatshirts
C) replacement ear buds
D) unique home décor items

Question 43

_________ occurs when shoppers visit a brick-and-mortar store but then purchase online.

A) Bannering
B) Bundling
C) Showrooming
D) The long tail

Question 44

_________ is larger by volume; _________ is more complex.

A) B2B; B2B
B) B2B; B2C
C) B2C; B2B
D) B2C; B2C

Question 45

________ marketing involves a merchant paying a commission to other online entities for referring new business to the merchant's website.

A) Affiliate
B) Conversational
C) Social
D) Transactional

Question 46

While the _________ industry is larger than _______, the companies tend to be much smaller.

A) wholesale; retail
B) retail; resale
C) wholesale; resale
D) resale; retail

Question 47

_________ appear(s) underneath the active windows.

A) Banners
B) Pop-under ads
C) Pop-up ads
D) Spam

Question 48

_________ describes the retailing strategy of selling a large number of unique items in small quantities.

A) Cross selling
B) The long tail
C) The unique tail
D) Upselling

Question 49

____________ use sophisticated algorithms to fully automate the buying and trading of stocks and other types of investments.

A) Robo-advisors
B) P2P technology
C) Crowdfunding platforms
D) Blockchains

Question 50

Other wholesalers have difficulties competing with Amazon Business and are having to come up with other ways to stay profitable and relevant. Which suggestion is LEAST likely to be effective in this regard?

A) Developing close partnerships with institutional clients
B) Including value adds, such as personalized services and provision of skilled workers to help use items that are sold
C) Decreasing profit margins and cost to consumers
D) Exploring areas that Amazon Business is not currently taking part in

Question 51

__________ are/is the underlying technology for digital currencies such as Bitcoin.

A) Blockchain
B) Disintermediation
C) Reverse auctions
D) Smart cards

Question 52

_________ are/is unsolicited e-mail.

A) Banners
B) Pop-under ads
C) Pop-up ads
D) Spam

Question 53

Which of the following is NOT a problem associated with channel conflict?

A) Alienating customers
B) Handling returns
C) Logistics of online activities
D) Marketing resource allocation

Question 54

Venmo, PayPal, and Zelle are all _______ service companies.

A) DigiPay
B) B2B
C) P2P
D) FinApp

Question 55

Which is NOT a benefit for buyers using Amazon Business?

A) They can view other buyers' reviews of products.
B) It integrates with their procurement software.
C) Buyers can utilize its analytics dashboard.
D) It can ship products directly to businesses' customers.

Question 56

_________ is a limitation of e-commerce.

A) Accessibility
B) Convenience
C) Cost
D) Security

Question 57

_________ appear(s) in front of the current browser window.

A) Banners
B) Pop-under ads
C) Pop-up ads
D) Spam

Question 58

_________ are/is electronic billboards that promote a product or a vendor.

A) Banners
B) Pop-under ads
C) Pop-up ads
D) Spam

Question 59

The term for the 20% of business supply spending unrelated to core corporate functions that is not consistently ordered from the same suppliers is ___________.

A) corporate generic spending
B) third-party spending
C) corporate tail spend
D) accessory spend

Question 60

Which is NOT true regarding blockchain?

A) It is virtually impossible to alter its records.
B) It circumvents the need for banks or brokers for some consumers.
C) It is a form of Bitcoin that can be used internationally.
D) It can be lifesaving in the instance of certain bacterial outbreaks.

Question 61

Walmart struggled with Amazon's ________. They resolved this by _________.

A) online only offering; providing some products online only
B) pricing structure; offering the lowest prices online and in stores
C) recommender system; showing similar products online
D) third-party vendor strategy; creating similar partnerships online

Question 62

Group purchasing is a common technique in a ________.

A) buy-side marketplace
B) electronic exchange
C) sell-side marketplace
D) sellers exchange

Question 63

_________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else.

A) Cyber-squatting
B) Cyber-using
C) Domain-squatting
D) Domain-using

Question 64

__________ has revolutionized fraudulent affiliate marketing because they have powerful tools that analyze its vast amount of user data to identify people who are most likely to believe a fraudulent ad.

A) Amazon
B) Facebook
C) Google
D) Microsoft

Question 65

_________ are the main threat to privacy on the internet.

A) Cookies
B) ERPs
C) RFIDs
D) Smart cards

Question 66

_________ are similar to the B2C model.

A) Buy-side marketplaces
B) Electronic exchanges
C) Sell-side marketplaces
D) Sellers exchanges

Question 67

Sell-side marketplaces are similar to the _________ model.

A) B2B
B) B2C
C) C2C
D) G2E

Question 68

The _________ is a model in which organizations attempt to procure needed products or services from other organizations electronically.

A) buy-side marketplace
B) electronic exchange
C) sell-side marketplace
D) sellers exchange

Question 69

The ________ Effect is the ongoing disruption of the retail marketplace, including both online and traditional brick-and-mortar retailers.

A) Amazon
B) Facebook
C) Google
D) Walmart

Question 70

In the ________, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website.

A) buy-side marketplace
B) electronic exchange
C) sell-side marketplace
D) sellers exchange

Question 71

Sell-side marketplaces are similar to the _________ model; _________ auctions are the key mechanism.

A) B2B; forward
B) B2B; reverse
C) B2C; forward
D) B2C; reverse

Question 72

A major method of procuring goods and services in the buy-side model is the _________ auction.

A) downward
B) forward
C) reverse
D) upward

Question 73

Amazon Business is the biggest threat to ________.

A) distributors
B) manufacturers
C) retailers
D) wholesalers

Question 74

_________ are independently owned by a third party and connect many sellers with many buyers.

A) Buy-side marketplaces
B) Electronic exchanges
C) Sell-side marketplaces
D) Sellers exchanges

Question 75

_________ materials are inputs to the manufacturing process.

A) Direct
B) Horizontal
C) Indirect
D) Vertical

Question 76

_________ materials are those items that are needed for MRO.

A) Direct
B) Horizontal
C) Indirect
D) Vertical

Question 77

_________ is a legal form of cybersquatting.

A) Cyber-tasting
B) Domain tasting
C) ICANN-tasting
D) URL tasting

Question 78

B2B typically has margins of 2-4 percent; Amazon _________ make money ________.

A) does; through the offset of its B2C business
B) does; through high volume in B2B
C) does not; but it doesn't care since it is making so much in the B2C realm
D) does not; above and beyond what its competitors are making

Question 79

_________ exchanges connect buyers and sellers across many industries.

A) Direct
B) Horizontal
C) Indirect
D) Vertical

Question 80

_________ exchanges connect buyers and sellers in a given industry.

A) Direct
B) Horizontal
C) Indirect
D) Vertical