Deck 15: Global Media

Question 1

The normative theory characterized by media attempting to end government monopoly over information,facilitate the organization of opposition to the incumbent powers,destroy the legitimacy of a standing government,and bring down a standing government is the _____________ concept.

A) Western
B) development
C) revolutionary
D) authoritarian

Answer 1

C

Question 2

The study of different countries' mass media systems is called

A) normative analysis.
B) normative studies.
C) comparative analysis.
D) international studies.

Answer 2

C

Question 3

Shortwave radio waves reflect off the ionosphere,producing

A) shortwaves.
B) sky waves.
C) ionospheric waves.
D) electromagnetic waves.

Answer 3

B

Question 4

The American broadcasting service established during World War II and the Cold War to deliver Department of Defense internal information,and radio and television programming services to overseas Department of Defense personnel and their families is

A) Radio/TV Free Europe.
B) Radio/TV Marti.
C) Radio/TV West Germany.
D) the Armed Forces Radio and Television Service.

Question 5

Different countries spend different amounts of money in support of noncommercial media.For example,annual government funding for noncommercial media in the United States amounts to _____ per person.In Canada it is $22.48;in Slovenia,$51.57;in the United Kingdom,$80.36;in Denmark,$101.00;and in Finland,$101.01.

A) $221.25
B) $100.50
C) $3.75
D) $0.10

Question 6

In international broadcasting,an operation established by one country to substitute for another's own domestic service is called

A) a surrogate service.
B) an indigenous service.
C) an exogenous service.
D) a pirate service.

Question 7

The _____________ concept,is based on the realities that there is no completely free (libertarian)media system on Earth and that even in the most commercially driven systems,there exists not only the expectation of public service and responsibility,but also significant communication-related activities of government to ensure that media professionals meet those responsibilities.

A) Western
B) development
C) revolutionary
D) authoritarian

Question 8

Shortwave radio waves reflect off the ionosphere,a behavior called

A) skip.
B) bounce.
C) ionospheric extension.
D) skying.

Question 9

Illegally operated radio stations broadcasting to English audiences from offshore or foreign facilities during the 1960s were called

A) external services.
B) indigenous stations.
C) exogenous stations.
D) pirate stations.

Question 10

Many countries maintain broadcasting services,called _____________,that are designed to counter the propaganda of rival nations and disseminate information about themselves.

A) external services
B) indigenous stations
C) exogenous stations
D) pirate stations

Question 11

In Great Britain the BBC is funded by _____________ based on the number of receivers people have in their homes.

A) voluntary donations
B) license fees
C) automatic paycheck withdrawals
D) a surcharge on set sales

Question 12

The normative theory in which government and media work in partnership to ensure that media assist in the planned beneficial development of the country is the _____________ concept.

A) Western
B) development
C) revolutionary
D) authoritarian

Question 13

Marshall McLuhan's famous theory that new communication technologies would permit people to become increasingly involved in each other's lives is known as the

A) Western concept.
B) normative theory.
C) global village.
D) cultural theory.

Question 14

Great Britain does not have a First Amendment similar to that of the United States,allowing the government to practice prior restraint by making an officially issued notice called a

A) D-notice.
B) remand warning.
C) prior notification.
D) public service remit.

Question 15

The____________ is the theory that new communication technology will permit people to become increasingly involved in one another's lives.

A) Western concept
B) global village
C) development concept
D) revolutionary concept

Question 16

The Chinese media system is based on that of

A) Japan.
B) the United States.
C) Korea.
D) the former Soviet Union.

Question 17

A clandestine broadcast operation that operates outside the region into which it transmits is

A) an external service.
B) an indigenous station.
C) an exogenous station.
D) a pirate station.

Question 18

The normative theory that calls for the subjugation of media for the purpose of serving the government is the _____________ concept.

A) Western
B) development
C) revolutionary
D) authoritarian

Question 19

British law only recently permitted product placement in television shows,but still forbids it

A) in children's programming.
B) in Sunday morning public affairs programming.
C) during prime time broadcasts.
D) during late night broadcasts.

Question 20

Limits on advertising and other public service requirements imposed on Britain's commercial broadcasters in exchange for the right to broadcast constitute broadcasters'

A) D-notice.
B) remand warning.
C) prior notification.
D) public service remit.

Question 21

Among America's external services is _____________,which provides "a touch of home" to Department of Defense and U.S.military personnel around the world.

A) VOA
B) COMSAT
C) Marti
D) AFRTS

Question 22

The Simpsons Movie premiered simultaneously in _____ countries and in ______ languages.Its summer 2007 opening weekend box office in the United States was $72 million.

A) 30;20
B) 50;25
C) 100;50
D) 200;100

Question 23

FreeNK,which broadcasts antigovernment messages into North Korea from South Korea,is an example of a(n)

A) external service.
B) indigenous station.
C) exogenous station.
D) pirate station.

Question 24

The Spanish government bans the airing of television commercials for _________ before 10 p.m.

A) beauty products
B) prescription drugs
C) feminine hygiene products
D) alcohol

Question 25

Clandestine broadcasting truly flowered during ________

A) the Great Depression.
B) World War II.
C) World War I.
D) the Cold War.

Question 26

___________has the "capacity to render the invisible visible," to draw attention to aspects of any media system,including our own,"that may be taken for granted and difficult to detect when the focus in on only one national case."

A) Comparative analysis
B) UNESCO's NWIO
C) The Internet
D) Satellite broadcasts from across the globe

Question 27

Those against the global village say that a negative consequence will be

A) more stereotyping against others' cultures.
B) less educational programming for children.
C) fewer television channels across all countries.
D) all global content coming from a handful of firms.

Question 28

Sin public refers to

A) cultural imperialism in Spanish speaking countries.
B) international comparisons between public and commercial media systems.
C) global media literacy.
D) ad free broadcasts on Spanish public television.

Question 29

Radio came to China via an American reporter named _____________,who established an experimental radio station there in 1923.

A) Carl Bernstein
B) E. C. Osborn
C) Richard Brent
D) Frank "Sully" Sullivan

Question 30

The American surrogate service transmitting into Cuba is Radio and Television

A) VOA.
B) COMSAT.
C) Marti.
D) AFRTS.

Question 31

In 1980 UNESCO issued its report,the _____________,on the question of maintaining national and cultural sovereignty in the face of the rapid globalization of mass media.

A) Hawthorne Report
B) New World Information Order
C) MacBride Report
D) Report on Cross-Border Communication

Question 32

The ______ government declared books an "essential good," outlawing deep discounts.

A) French
B) Canadian
C) Spanish
D) German

Question 33

Proponents of the global village consider a benefit to be all EXCEPT which of the following?

A) the world community coming closer together
B) all cultures only viewing American content.
C) a profit for content creators and adoptors
D) a global culture with new subcultures

Question 34

Britain's external service is the

A) VOA.
B) BBC.
C) ITVA.
D) B-SkyB.

Question 35

_______________ is the belief that cultural products made in another country can influence or displace indigenous cultural productions,artifact,and media to the detriment of the receiving nations.

A) Electronic colonialism theory
B) Cultural imperialism
C) Development concept
D) Revolutionary concept

Question 36

Which one of the following will you NOT see on a Saudi Arabian broadcast of The Simpsons?

A) Lisa playing the sax
B) Bart eating a hamburger
C) Homer drinking a Duff Beer
D) Marge cooking fish

Question 37

Among America's external services is _____________,which broadcasts to audiences in Darfur from neighboring Chad.

A) Radio Sila
B) Radio Free Africa
C) Radio Liberty
D) the Persian Service

Question 38

The ______ government ruled that inserting commercial breaks into televised movies at particularly dramatic moments compromises the integrity of the film and is punishable by fine.

A) German
B) Swedish
C) Chinese
D) French

Question 39

Many countries,especially developing countries lacking sufficient resources to create their own quality media fare,fear that U.S.cultural values will overwhelm and displace those of their own lands,a process known as

A) the New World Information Order.
B) satellite imperialism.
C) cultural imperialism.
D) media transfer.

Question 40

Radio Caroline and Radio Veronica are examples of

A) external services.
B) indigenous stations.
C) exogenous stations.
D) pirate stations.

Question 41

_________ has the world's largest and fastest-growing online population.

A) The United States
B) Africa
C) Western Europe
D) China

Question 42

Not everyone is comfortable with the role of the Voice of America and other U.S.surrogate services today.Where do you stand on this issue? Defend your answer.

Question 43

Many countries limit the number of American movies they import each year.

Question 44

What are some of the objections held by the critics of the VOA? Of Radio and TV Marti?

Question 45

Great Britain's media system operates under the Western concept of media.

Question 46

How do Britain's pirate stations differ from more political forms of exogenous stations?

Question 47

Prior restraint is allowed in Great Britain.

Question 48

Describe the operation of shortwave radio.

Question 49

Italians were generally receptive to McDonald's attempts to include native Italian foods in its McItaly fast foods.

Question 50

What is meant by normative theory?

Question 51

Describe the case for the global village.

Question 52

Whereas many developing nations fear cultural imperialism,especially from U.S.media,our European friends with well-developed cultures and media systems-for example,the French-do not share those concerns.

Question 53

What is meant by comparative analysis or comparative studies?

Question 54

Advertising provides the primary source of financial support for Britain's BBC.

Question 55

VOA has frequently vacillated between disseminating Western propaganda and providing objective information.

Question 56

Describe the case against the global village.

Question 57

The Chinese media system is a hybrid of both the U.S.and British systems.

Question 58

List five normative theories and briefly describe each.

Question 59

Differentiate between an indigenous and an exogenous radio station.

Question 60

Advertising is strictly forbidden,even today,as a source of financial support for China's broadcast system

Question 61

What are the five concepts that guide the world's media systems? What are the characteristics of each concept? For each concept,provide at least one example of a country whose media system operates according to that concept.

Question 62

What is cultural imperialism? Not all critics fear cultural imperialism,but many do.What do you think? Is the fear of cultural imperialism overstated? Are there not benefits to be gained from more uniformity across nations? How do you think you would feel if you were a citizen of another country where your media were dominated by U.S.-developed content?