Deck 3: Quantitative Research: Measurement and Data Collection

Question 1

What is the validity/reliability/bias challenge to the television diary data collection method, as described in the preceding question?

A) Predictive validity
B) Construct validity
C) Parallel forms reliability
D) Inter-coder reliability
E) Self-serving bias or Self-Presentation bias

Answer 1

E

Question 2

You and your neighbor have been contacted by Scarborough research to participate in a television usage study. You have been given a 'TV diary" to write down every time you watch television; you record the channel, the program, date and time of day, and the amount of time watched for two weeks. Your neighbor has had an electronic box attached to her television that automatically records the channel, date and time of day, and the amount of time each time the television is turned on. You are involved in a _________________, and your neighbor is involved in a ________ data collection procedure.

A) Performance, Physiological
B) Behavioral Observation, Self-Report
C) Self-Report, Performance
D) Behavioral Observation, Performance
E) Self-Report, Physiological

Answer 2

C

Question 3

The definition of a variable in terms of how it will be measured is called the:

A) Operational definition
B) Conceptual definition
C) Connotative definition
D) Dictionary definition

Answer 3

A

Question 4

Consider the following example. You are exploring the use of blogs by college students. You have information indicating how many college students read blogs and how many college students write blogs. Given the level of data you are working with, what would be the most appropriate way to display or report this data?

A) Discriminant validity
B) Convergent validity
C) Content validity
D) Predictive validity

Question 5

Consider the following example. You are exploring the relationship between year in school (Freshman, Sophomore, Junior, Senior) and declaration of major (declared, undeclared). Given the level of data you are working with, what would be the most appropriate way to display or report this data?

A) Cross-tabulation
B) Frequency distribution
C) Scatterplot

Question 6

Consider the following example. You are exploring the use of blogs by college students. You have information indicating how many college students read blogs and how many college students write blogs. Given the level of data you are working with, what would be the most appropriate way to display or report this data?

A) Cross-tabulation
B) Frequency distribution
C) Scatterplot

Question 7

Which of the following concerns reliability?

A) Will a person score similarly on the scale at two different points in time?
B) Will a person score similarly if two very similar measurements/forms are used for assessment?
C) Will two different people rating research participants on a particular behavior rate each participant similarly?
D) All of the above
E) None of the above

Question 8

Consider the following example. You are exploring the relationship between IQ score and college GPA. Given the level of data you are working with, what would be the most appropriate way to display or report this data?

A) Cross-tabulation
B) Frequency distribution
C) Scatterplot

Question 9

What is the validity/reliability/bias challenge to the electronic box television data collection technique, as described in the preceding question, when we know that sometimes the television is left on and no-one is watching it?

A) Predictive validity
B) Construct validity
C) Parallel forms reliability
D) Inter-coder reliability
E) Self-serving bias or Self-Presentation bias