Deck 9: Visual Media

Question 1

Compared to poorly written text, badly designed visuals are ________ to be noticed by your audience.

A)less likely
B)more likely
C)just as likely
D)not eligible

Answer 1

B
Explanation:B)A poorly designed visual is highly conspicuous and takes up much more space than text. For that reason, an awkward or inappropriate visual is a bigger threat to your credibility than poorly written text.

Question 2

Use the concept of ________ to help you design visuals that are consistent from one page of a document to the next.

A)data visualization
B)visual parallelism
C)graphical enrichment
D)visual enhancement

Answer 2

B
Explanation:B)Consistency is fundamental to effective visual design. Visual parallelism promotes consistent design elements throughout a document.

Question 3

Use a ________ to show frequency or distribution of parts in a whole.

A)bar chart
B)histogram
C)flowchart
D)pie chart

Answer 3

D
Explanation:D)Use a pie chart when you need to show frequency or distribution of parts in a whole.

Question 4

A surface chart is

A)a type of three-dimensional pie chart.
B)a form of line chart in which all the lines add up to the top line.
C)a type of map showing various terrains.
D)used to show interrelationships within an organization.

Question 5

A bar chart would be particularly useful for

A)illustrating what percentages of a company's monthly budget are spent on utilities and other expenses.
B)comparing sales totals of three breakfast cereals from 2007 to 2009.
C)showing the stages in production of a jet engine.
D)depicting links between employees at a large firm.

Question 6

Examples of ethical lapses to avoid in business visuals include all of the following except

A)including photos that play on racial or gender stereotypes.
B)expanding the detail of a graphic in order to make it more readable.
C)altering photos or graphs to hide information that could make you look bad.
D)distorting the axes on a line chart to make sales look like they have increased significantly over previous years.

Question 7

A segmented or stacked bar chart

A)shows how individual components contribute to a total number.
B)shows the correlation between two items.
C)compares quantities that require different intervals.
D)identifies positive and negative values.

Question 8

When you're creating a table for online use, ________ to make sure that the table is easy to read.

A)reduce the number of columns and rows
B)remove lines and spaces between columns and rows
C)display data items in unrounded, multiple units
D)present large amounts of data and information

Question 9

The best visual for illustrating a manufacturer's quality control process would be a

A)line chart.
B)flowchart.
C)scatter diagram.
D)pie chart.

Question 10

Clip art cluttering a bar chart is an example of

A)a pictogram.
B)chartjunk.
C)a good way to grab reader interest.
D)all of the above.

Question 11

If you have a great deal of detailed, specific information to present to allow users to find specific data point values in decimal form, the best visual to use would be a

A)table.
B)pie chart.
C)diagram.
D)Gantt chart.

Question 12

When you need to show processes, transformations, and other activities, the most effective visual choice would be

A)infographics.
B)flowcharts and diagrams.
C)animations and videos.
D)data visualizations.

Question 13

To track your team's progress toward completing an important project, you should use

A)an organizational chart.
B)a Gantt chart.
C)a pie chart.
D)a pictogram.

Question 14

Consider the statements below. Which one of them is true?

A)Contemporary audiences don't expect messages to contain visual elements.
B)Today's video and graphic technology is so complex that only professionals can use it.
C)Visuals can help you communicate your messages to audiences with lower reading skills.
D)Your ability to create and interpret visuals will have little to do with your success in business.

Question 15

When preparing a line chart, keep in mind that you should

A)never leave out increments from the vertical axis.
B)be especially careful to avoid distorting the data.
C)never include negative numbers on the vertical axis.
D)all of the above.

Question 16

The best type of visual for showing that annual consumer spending has decreased over the past ten years would be

A)a table.
B)a pie chart.
C)a line chart.
D)an organization chart.

Question 17

A chart that uses symbols or graphic images instead of words or numbers to portray data is called a

A)Gantt chart.
B)surface chart.
C)combination chart.
D)pictogram.

Question 18

A Gantt chart is a type of

A)pictogram.
B)line chart.
C)time line chart.
D)pie chart.

Question 19

All of the following guidelines except ________ will help you avoid ethical lapses when you're creating visual support for a business message.

A)aggregating data carefully
B)oversimplifying complex situations
C)providing background information
D)avoiding emotional manipulation

Question 20

When preparing numerical tables, you should

A)be sure to identify the units you are using.
B)use at least three colors to hold the audience's attention.
C)use a font no larger than 9 points.
D)do all of the above.

Question 21

The ideal balance between the visual and the verbal depends on

A)the nature of your audience.
B)the length of the report/presentation.
C)the amount of money available for underwriting the costs of graphics.
D)internal company guidelines.

Question 22

Which of the following is an example of a descriptive title for a visual?

A)How CamCo Reduces Costs
B)CamCo Cost Reductions Are Increasing Each Year
C)Reducing Costs Is a Number-One Goal at CamCo
D)Whither Camco: Is the Rollercoaster Ride Over?

Question 23

Microsoft Visio is one example of specialized software used to create

A)professional-quality illustrations.
B)complex spreadsheets.
C)cash flow tracking systems.
D)none of the above.

Question 24

Using video to enhance business messages

A)has become difficult and expensive, since audiences now have such high expectations.
B)is generally a bad idea, since it takes away from the main idea.
C)is easier than ever, thanks to low-cost video cameras and video sharing sites such as YouTube.
D)is effective for tech-savvy audiences, but a turn-off for most others.

Question 25

When creating visuals, it is highly unethical to

A)leave out important information.
B)"airbrush" the photos of company executives to make them look more attractive.
C)overload your report with unnecessary tables and charts.
D)simplify data from other sources.

Question 26

Legends should be included with

A)controversial reports.
B)all visuals in business reports.
C)complex graphs.
D)all of the above.

Question 27

The best graphic element to identify the communication channels of an entire business organization is a(n)

A)organization chart.
B)bar chart.
C)scatter diagram.
D)Gantt chart.

Question 28

To use photographs successfully in workplace documents or online publications, do not

A)replace all diagrams with photographs.
B)master basic image-processing functions.
C)determine the communication value of each photograph.
D))observe copyrights and model permissions.

Question 29

The reference to a bar chart in your report on advertising costs should

A)come directly after the chart itself appears.
B)precede the chart.
C)come on the page following the chart, and refer to it as "the abovementioned pie chart."
D)include copyright information.

Question 30

For determining numerical values, pie charts are generally ________ than bar charts or line charts.

A)much better
B)worse
C)about the same
D)slightly better

Question 31

In business reports, it is best to place each visual

A)within, beside, or immediately after the paragraph it illustrates.
B)just before the paragraph referring to it.
C)together with other visuals at the end of each chapter.
D)together with other visuals in an appendix at the end of the report.

Question 32

Flowcharts are used to

A)summarize large amounts of statistical data.
B)show the relative sizes of the parts of a whole.
C)show how something looks or operates.
D)illustrate processes and procedures.

Question 33

When designing important visuals in business,

A)include as little text and as many photographs as possible.
B)use online clipart to apply a decorative flair to your corporate communications.
C)plan on using every color in the rainbow to reach out to the global community.
D)consider hiring a professional to design a template for the visuals that represent your company.

Question 34

The style and quality that you choose for your visuals depends mostly on

A)the gender of your audience.
B)whether or not your topic is controversial.
C)the subject matter and the situation at hand.
D)all of the above.

Question 35

CAD stands for

A)charts automatically designed.
B)complete audiovisual display.
C)computer-aided design.
D)computer adaptable display.

Question 36

As a key business skill, visual literacy involves

A)being conversant with the latest image-editing software.
B)understanding how visual representations have evolved over the ages.
C)the ability to create effective visuals and interpret them correctly.
D)sharing smartphone photos on social media.

Question 37

A potential drawback of using photographs in reports is

A)that they can show too much detail.
B)that they are difficult to change or manipulate.
C)that appropriate photos are difficult to find.
D)all of the above.

Question 38

The best way to illustrate what percentage of your firm's annual budget is spent on what would be a

A)pie chart.
B)line chart.
C)organizational chart.
D)flowchart.

Question 39

In computer graphics, a template

A)is a tool for creating curves and geometric shapes.
B)helps ensure an effective design, saves time, and makes decision making easier.
C)is any kind of chart generated by a spreadsheet or illustration program.
D)is a tool for creating classic architectural views.

Question 40

A ________ offers additional discussion of the content of a visual; a ________ helps readers decode a visual.

A)legend; tag cloud
B)table; chevron
C)caption; legend
D)diagram; matrix

Question 41

During the post-production stage of a business video, you can

A)add transitions between video segments.
B)identify the shots you want to keep and those you want to delete.
C)synchronize the main audio track with the video and record narration.
D)all of the above.

Question 42

In line charts showing trends, the vertical axis indicates time or quantity, and the horizontal axis indicates amount.

Question 43

The edge of the bottom section of a surface chart shows the cumulative total for all of the categories.

Question 44

Use a table to summarize information that would be difficult or tedious to handle in the main text.

Question 45

Unlike words, visual images have connotative meanings that are consistent across cultures.

Question 46

When preparing numerical tables, you should express all items in a column in the same unit.

Question 47

Altering the horizontal or vertical scale on a line graph can profoundly influence your audience's perception of the data you present.

Question 48

Generally speaking, a line chart should not contain more than 2-3 lines for comparison.

Question 49

The more decorative elements you can add to a graphic, the more interesting and useful it will be to the audience.

Question 50

The term ________ refers to secondary video clips and still images that can add visual interest to or improve the flow of a business video.

A)B-roll material
B)A-list material
C)shot-list material
D)back-up material

Question 51

Best practices during the production stage of a business video do not include

A)keeping your camera still.
B)capturing B-roll footage.
C)framing each shot carefully.
D)using special effects on your camera.

Question 52

Including visuals in your report or presentation is a particularly powerful way to communicate with a culturally diverse audience.

Question 53

A special class of diagrams called ________ can feature stylized versions of charts and graphs or offer structured narratives.

A)informatics
B)pictograms
C)infographics
D)monograms

Question 54

The deviation bar chart shows variation for a variable over time.

Question 55

In business presentations, maintaining consistency among your visuals is less important than impressing the audience with a wide range of special effects.

Question 56

Infographics are limited to showing stylized versions of charts and graphs.

Question 57

According to the concept of visual symbolism, many shapes and colors have the same meaning, across a wide variety of cultures.

Question 58

Bar charts can be used to compare more than one set of data.

Question 59

The process for producing business videos includes the following three stages:

A)planning, writing, and completing.
B)casting, filming, and broadcasting.
C)visualization, production, and dissemination.
D)preproduction, production, and postproduction.

Question 60

Poorly planned visuals are often more noticeable than grammatical errors in the text of your report.

Question 61

On a flowchart, diamonds indicate decision points.

Question 62

A(n)________ chart can take several forms including grouped, deviation, segmented, combination, or paired.

Question 63

A(n)________ is a type of chart that uses symbols instead of words or numbers to portray data.

Question 64

If you want to illustrate a process or procedure, the best type of visual to use is a flowchart.

Question 65

In the text of a report, only the most important visuals should be referred to by number.

Question 66

A(n)________ is a poor choice for noticing mathematical trends.

Question 67

________ charts are a form of line chart with a cumulative effect; all the lines add up to the top line.

Question 68

Because of the costs of reproduction, photographs are usually not used in business reports.

Question 69

A basic principle of design is to maintain ________ or visual parallelism among all the visuals in a document.

Question 70

A(n)________ chart is a type of time line chart used to track progress toward completing a project.

Question 71

The best place to put a visual is right next to or immediately following the paragraph it illustrates.

Question 72

________ refers to decorative elements that clutter documents without adding any relevant information.

Question 73

Using an informative title for a visual, such as "Demand Grows Exponentially," will make it easier for your audience to understand the main idea depicted in that visual.

Question 74

A(n)________ ________ chart shows how much time is needed to complete each task in a given project.

Question 75

A(n)________ chart specializes in showing how a variable changes over time.

Question 76

Drawings, diagrams, and photographs are generally not helpful in business documents.

Question 77

Data visualization is focused on extracting broad meaning from data (rather than on clarifying individual data points).

Question 78

A Gantt chart is a type of time line chart used to track the progress of a project.

Question 79

A pie chart would provide an effective visual to illustrate how an employee's time is divided among different tasks throughout the week.

Question 80

Bars in a bar chart should always be aligned horizontally.