Deck 14: Develop Event Concepts

Question 1

Which of the following is a KPI for event feasibility?

A) 1000+ shares on social media
B) Publicity in the local print media
C) VIP interest in the event
D) Sponsor satisfaction

Answer 1

A

Question 2

Logistics can be problematic. Which of these is most challenging if a music event is to be run on an island?

A) Artists travelling to site
B) Purchasing supplies
C) Transporting equipment
D) Finding a generator

Answer 2

C

Question 3

Event concept development is most likely to involve:

A) Innovation
B) A theme, such as 'Hollywood'
C) Décor, such as beach scene
D) An interior decorator

Answer 3

A

Question 4

If you are running a marathon, you need to determine how many portable toilets you need at the starting point. To do this, you need to:

A) Estimate the number of runners
B) Estimate the space available
C) Involve a supplier who has done these calculations before
D) Consider the weather

Question 5

If a theme is to be appealing it should:

A) Fit with the venue layout
B) Match with your tastes
C) Be incorporated in the selection of wines
D) Appeal to all senses

Question 6

Break-even point determines when:

A) There is enough expenditure to justify the concept
B) There is enough income to cover expenses
C) There is a good cash flow plan in place
D) You can count on making a profit

Question 7

Timing of an outdoor event needs consideration of which of the following factors most seriously?

A) Season
B) Duration
C) Day of the week
D) Time of day

Question 8

Of the following well known events, which do you think was most creative and visionary?

A) Melbourne Comedy Festival
B) Blues Festival Byron Bay
C) Sculpture by the Sea Sydney
D) Perth Arts Festival

Question 9

When we talk about sustainability, we are talking about:

A) Environmental awareness and education
B) The commercial outcomes of the event
C) Increases in employment
D) The environmental, economic and social sustainability of the event in the long-term