Deck 15: Social Media and E-Business

Question 1

Which of the following is true about the definition of social media?

A) There are many definitions of "social media."
B) The term "social media" was created in the 1960s.
C) "Social media" has a different meaning for each generation.
D) There is only one specific definition of "social media."
E) The term "social media" was created in the 1980s.

Answer 1

A

Question 2

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses.As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.Pure Training emphasises the importance of connecting with potential and current customers as well as improving customer service.Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Pure Training, Inc.Pure Training was founded 10 years ago and it's now ready to venture into offering workshops for businesses selling to other businesses primarily through the Internet.Which of the following is most likely to be a new addition to their agenda?

A) Blogs
B) Video creation
C) Podcast
D) Photo uploads
E) Webinars

Answer 2

E

Question 3

What do users say is their primary reason for using social media?

A) Staying in touch with family and friends
B) Reconnecting with old friends
C) Sharing information about themselves
D) Promoting their own goals and objectives
E) Reconnecting with family members

Answer 3

A

Question 4

The use of webinars and online informational promotional materials is most often related to businesses selling to

A) other businesses.
B) existing clients.
C) potential customers.
D) government and the public sector.
E) existing consumers.

Question 5

Which of the following is a Web site that allows a company to share information about products or services?

A) Blog
B) Podcast
C) Forum
D) Crowdsource
E) Wiki

Question 6

Academic Standard, Inc.(ASI)
Academic Standard, Inc.(ASI), sells its products through the Internet.Amanda is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies.Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc.Academic Standard can be classified as a(n)

A) service business.
B) e-business.
C) social media business.
D) social content business.
E) media sharing business.

Question 7

"Digital natives" are considered to be anyone

A) under the age of 32.
B) under the age of 16.
C) under the age of 12.
D) between the ages of 16 and 32.
E) between the ages of 16 and 45.

Question 8

Which of the following is true about marketing messages and social media?

A) Traditional marketing message are top down, similar to social media messages.
B) Social media messages are typically bottom up.
C) Social media marketing messages are not like traditional marketing messages.
D) Social media follows traditional marketing messages and how they are distributed.
E) Traditional marketing message are bottom up.

Question 9

Social media is used by approximately ____ of online adults.

A) two-thirds
B) three-fourths
C) 90%
D) 25%
E) one-quarter

Question 10

Academic Standard, Inc.(ASI)
Academic Standard, Inc.(ASI), sells its products through the Internet.Amanda is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies.Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc.Which of the following would not have been a disadvantage for ASI?

A) Users must have Internet access.
B) The Internet requires specialised knowledge to use.
C) The Internet is a less desirable means of communication compared to direct communication.
D) Promotional efforts may be annoying.
E) The Internet is an expensive method of promoting the firm.

Question 11

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses.As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.Pure Training emphasises the importance of connecting with potential and current customers as well as improving customer service.Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Pure Training, Inc.When Pure Training discusses KPIs in its measurement workshop, clients should know that KPIs are ____ and measure achievement of the organisation's ____.

A) qualitative; objectives
B) quantitative; sales
C) quantitative; social media success
D) quantitative; objectives
E) qualitative; customer service

Question 12

Social media can most accurately be described as being about

A) technology.
B) people.
C) the Web.
D) new development.
E) communication.

Question 13

What does "stickiest" refer to in regard to social media?

A) Users who "stick" other friends to the site
B) Social media sites that use cookies to "stick" users to their site
C) Social media sites that connect users with other social media sites
D) Companies that use social media to "stick" separate companies together in order to gain customers
E) Users spending a great deal of time at a particular site

Question 14

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses.As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.Pure Training emphasises the importance of connecting with potential and current customers as well as improving customer service.Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Pure Training, Inc.When Pure Training is discussing typical measurements for various types of social media and it starts discussing "number of fans," "number of likes," and "growth of wall responses," clients should know that these are typical measurements for

A) Facebook.
B) YouTube.
C) Twitter.
D) Pinterest.
E) MySpace.

Question 15

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

A) Photo sharing
B) Blogs
C) Video sharing
D) Webinars
E) Podcasts

Question 16

When were Facebook and Twitter were created?

A) In the past two years
B) In the late 1970s
C) In the late 1980s
D) In the past decade
E) In the early 1990s

Question 17

Academic Standard, Inc.(ASI)
Academic Standard, Inc.(ASI), sells its products through the Internet.Amanda is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies.Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc.Amanda's interaction with ASI is an a example of

A) B2B.
B) B2C
C) business to supplier
D) business to customer
E) business to client

Question 18

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses.As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.Pure Training emphasises the importance of connecting with potential and current customers as well as improving customer service.Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
Refer to Pure Training, Inc.If clients (the business owners) were asking for workshops to allow their customers to listen to audio files about their product or service, Pure Training would be organising ____ workshops.

A) Blog
B) Podcast
C) social content site
D) social game
E) Forum

Question 19

Academic Standard, Inc.(ASI)
Academic Standard, Inc.(ASI), sells its products through the Internet.Amanda is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies.Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc.Jonathan suggested that the company ____ part of production.

A) Import
B) Export
C) outsource
D) supply-chain
E) Barter

Question 20

Academic Standard, Inc.(ASI)
Academic Standard, Inc.(ASI), sells its products through the Internet.Amanda is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies.Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet.
Refer to Academic Standard, Inc.All except ____ forces are primary external environmental forces that ASI needs to be mindful of in regard to the company's use of technology.

A) globalisation
B) customer service
C) societal
D) Economic
E) legal and political

Question 21

Which of the following can most accurately be described as an interactive community bulletin board?

A) Blogs
B) Forums
C) Podcasts
D) Social games
E) Wikis

Question 22

Which of the following would be part of a media sharing site?

A) Blog
B) Forum
C) Wiki
D) Social game
E) Podcast

Question 23

With ____, community members are the editors and gatekeepers of the content of a site.

A) Wikis
B) Podcast
C) Forums
D) Blogs
E) media sharing

Question 24

Which of the following is not one of the top four social networking sites used by business?

A) Pinterest
B) YouTube
C) Facebook
D) Twitter
E) LinkedIn

Question 25

In a consumer poll, more than ____ percent of consumers said that they trust online computer opinions.

A) 40
B) 50
C) 60
D) 70
E) 80

Question 26

Each objective of a social media plan should be all of the following except

A) measurable.
B) specific.
C) achievable.
D) oriented toward the future.
E) vague.

Question 27

Which of the following is most like a radio show that could be distributed through the Web?

A) Podcast
B) Blog
C) Wiki
D) Forum
E) Social game

Question 28

____ is considered a social networking site for professionals.

A) Pinterest
B) MySpace
C) Google+
D) LinkedIn
E) Facebook

Question 29

According to a survey by eMarketer, ____ of companies with more than 100 employees are using social media tools for marketing.

A) 60
B) 70
C) 75
D) 80
E) 90

Question 30

Mystarbucksidea.com.com is an example of a ____ site.

A) social networking
B) crowdsourcing
C) gaming
D) blogging
E) podcast

Question 31

Which of the following can be most closely associated with "outsourcing tasks"?

A) Blogs
B) Podcasts
C) Social gaming
D) Crowdsourcing
E) Media sharing

Question 32

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

A) increasing brand awareness
B) increasing profitability
C) acquiring new customers
D) introducing new products
E) retaining current customers

Question 33

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

A) Select social media tools
B) Implement and integrate the plan
C) Segment and target the social media customer
D) Listen to determine opportunities
E) Establish social media objectives

Question 34

Which of the following companies was one of the early adopters of consumer ratings?

A) Facebook
B) Yelp
C) MySpace
D) Amazon
E) SocialLiving

Question 35

What is Groupon?

A) Social gaming site
B) A forum
C) A wiki
D) Blogging site
E) Social media site

Question 36

Which of the following most accurately describes a podcast?

A) A multiplayer, competitive activity
B) An interactive version of a community bulletin board
C) A collaborative online working space
D) A digital audio or video file
E) A Web site to share information

Question 37

How is LinkedIn different than most social networking sites?

A) It is primarily for artists and musicians.
B) It is primarily for teens and pre-teens.
C) It is for professionals.
D) It is for customers interested in gaming.
E) It allows data sharing, editing, and posting.

Question 38

Which of the following is the last step in building a social media plan?

A) Establish social media objectives
B) Listen to determine opportunities
C) Segment and target the social media customer
D) Select social media tools
E) Implement and integrate the plan

Question 39

____ is the largest video site on the Internet.

A) YouTube
B) Flickr
C) Facebook
D) iTunes
E) Twitter

Question 40

Tech savvy, digital natives born after 1980 are known as

A) Millenials.
B) Digital natives.
C) Techies.
D) Social media "stickies."
E) Social gamers.

Question 41

Web site designers, Web masters, and programmers belong to which of the following specialised e-business resources?

A) Human
B) Financial
C) Material
D) Informational
E) Digital

Question 42

____ read online forums, read blogs, and listen to podcasts.

A) Spectators
B) Inactives
C) Joiners
D) Collectors
E) Critics

Question 43

A ____ is a source of revenue flowing into the firm.

A) profit flow
B) cash stream
C) cash output
D) buyer source
E) revenue stream

Question 44

Which of the following is true about social media measurement tools?

A) Most companies use quantitative measurements.
B) Companies should use the same measurements for online as for offline.
C) There are generally five types of social media measurement.
D) Social media cannot be measured quantitatively.
E) Most companies use qualitative measurements.

Question 45

Which of the following are not considered a social media tool?

A) Blogs
B) Videos
C) Photos
D) Podcasts
E) DVDs

Question 46

Advertising and the sales revenues earned from sales conducted over the Internet are popular

A) profit flows.
B) cash streams.
C) cash flows.
D) sources.
E) revenue streams.

Question 47

Number of fans and number of likes are typical measurements for

A) YouTube.
B) Facebook.
C) Twitter.
D) Pinterest.
E) LinkedIn.

Question 48

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

A) Financial
B) Human
C) Software
D) Material
E) Informational

Question 49

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

A) external recruitment.
B) revenue stream buildup.
C) insourcing.
D) outsourcing.
E) employment sourcing.

Question 50

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for

A) blogs.
B) forums.
C) Twitter.
D) Facebook.
E) YouTube.

Question 51

Which of the following is not a sentiment analysis measurement?

A) Customer satisfaction score
B) Resolution time
C) Issue resolution rate
D) Number of Web site visitors
E) Mood measurement

Question 52

Computers and software belong to which of the following specialised e-business resources?

A) Human
B) Financial
C) Material
D) Informational
E) Digital

Question 53

Which of the following is the first step in building a social media plan?

A) Listen to determine opportunities
B) Integrate the plan
C) Segment and target the social media customer
D) Select social media tools
E) Establish social media objectives

Question 54

Jason has to purchase specialised software that will allow his company to accept credit cards online for purchases from his company's Web site.This software is a(n) ____ resource for this e-business.

A) Financial
B) Material
C) intangible
D) Human
E) Capital

Question 55

Yasmin stops offering free shipping to her online customers.Yasmin is trying to increase her profits by

A) decreasing her revenues.
B) increasing her revenues.
C) decreasing her expenses.
D) increasing her expenses.
E) providing more customer service.

Question 56

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?

A) Collectors
B) Joiners
C) Critics
D) Creators
E) Spectators

Question 57

KPIs are

A) quantitative measurements that define and measure the progress toward social media objectives.
B) the benchmarks that a company sets for themselves.
C) quantitative measurements that measure the profitability of a social media plan.
D) qualitative measurements that define and measure the progress toward social media objectives.
E) measurements submitted online to vendors and customers for analysis.

Question 58

____ post ratings of products and services and contribute to and edit articles in wikis.

A) Spectators
B) Inactives
C) Joiners
D) Collectors
E) Critics

Question 59

Ashley wants to increase the profits of her e-business.What two ways can she accomplish her goal of increasing profits?

A) Cutting back on expenses and increasing sales
B) Increasing the number of employees and increasing sales
C) Increasing good expenses and decreasing bad expenses
D) Expanding her Web site and increasing her inventory
E) Hiring more employees and decreasing costs

Question 60

If measuring the success of failure of social media activities with KPIs, the first step is to connect KPIs with

A) profitability.
B) expenses.
C) goals.
D) the mission.
E) objectives.

Question 61

Claire browses for clothing at Banana Republic's website, but goes to a Banana Republic store to try on and purchase the clothing.This demonstrates what aspect of e-business?

A) A firm's Web site may lead to increased sales in its physical stores.
B) Comparison shopping is easy and quick on the Internet.
C) A Web site always provides a revenue stream for a company.
D) An e-business provides very little benefit to a company's existing operations.
E) Internet sales take away from a company's traditional sales.

Question 62

Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software programme on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day.Rosie's Flowers follows a(n) ____ model.

A) B2B
B) business-to-customer
C) B2C
D) Internet
E) online customer focus

Question 63

Which of the following would not be considered a revenue stream?

A) Sale of a Sony music warehouse
B) Sales of CDs by Sony music
C) Sales of online help services by Microsoft
D) Fees charged by Hoover's Online to access information
E) An ad placed by a credit-card company on Amazon.com

Question 64

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

A) business-to-business model
B) marketing campaign
C) business model
D) hierarchy of service
E) Background

Question 65

The Wall Street Journal's online edition is not provided free to Internet users.Therefore, the primary revenue stream for this online version is probably

A) sales of business products.
B) sales of business services.
C) investment advice.
D) subscription fees.
E) referral services.

Question 66

Marta invests a substantial amount of money to take her business online.She is extremely discouraged when three months pass and she has not produced enough new revenues to offset the high start-up costs.What sound advice could you give Marta?

A) Hurry up and cut your losses now and get out before you lose everything.
B) If in two more months things have not turned around, take the business offline.
C) It is unusual for an e-business to take such a long time to recover its investment, so she must be doing a poor job.
D) Because the initial start-up costs were high, it may take longer to recover, but it is too soon to determine the long-term success.
E) To make the business successful, she should double the amount of money invested in the e-business.

Question 67

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its Web site?

A) Increasing revenue streams
B) Decreasing expenses
C) Selling additional services such as fraud insurance
D) Reallocating its revenue stream
E) Decreasing revenue streams

Question 68

What is usually the primary revenue stream for online auction sites such as eBay?

A) Access fees charged to get into the Web site
B) Sales of the many products that are available
C) Fees charged for selling products on the site
D) Advertising fees
E) Money collected for shipping charges

Question 69

Creating a website so that customers can search for information instead of calling the company's offices and speaking to a customer-service representative is an e-business strategy designed to increase profit by

A) reducing revenues.
B) reducing expenses.
C) creating a new revenue stream.
D) increasing revenues.
E) creating more assets.

Question 70

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases.This is most likely a ____ model.

A) B2B
B) C2C
C) B2C
D) C2B
E) cross-functional

Question 71

Commerce through smartphones and other mobile devices is known as

A) m-commerce.
B) c-commerce.
C) mobile retailing.
D) C2C.
E) M2C.

Question 72

Money that an electronics retailer receives through the online sales of extended warranty plans provides a(n) ____ for the company.

A) e-business
B) expense reduction
C) Profit
D) revenue growth
E) revenue stream

Question 73

Peer-to-peer software that allows users to share information over the Internet is known as a ____ model.

A) consumer-to-consumer
B) seller-to-consumer
C) business-to-consumer
D) vendor-to-consumer
E) pay-per-view

Question 74

A business model represents a ____ in a business situation.

A) group of common characteristics and behaviours
B) shared focus on customers
C) shared focus on suppliers
D) shared focus on profits
E) group of shared values

Question 75

Gap.com, the clothier's online site, focuses on conducting business with individual customers.This represents a ____ model.

A) B2B
B) C2C
C) Manufacturer
D) Distributive
E) B2C

Question 76

Bit Torrent is an example of ____ model.

A) Subscription
B) B2C
C) B2B
D) m-commerce
E) consumer-to-consumer

Question 77

Which of the following would be considered a revenue stream?

A) Advertising
B) Subscription fees
C) Sales of products
D) Sales of services
E) All of the above

Question 78

An Internet consulting company uses its Web site to allow its corporate clients to obtain information, analyse data, and ask questions.This consulting company is using a ____ model.

A) B2C
B) C2C
C) B2B
D) C2B
E) consulting

Question 79

One type of B2B model focuses on

A) facilitating sales transactions between businesses.
B) increasing costs to consumers.
C) gaining the loyalty of individual buyers.
D) eliminating higher costs of finished products.
E) all of the above.

Question 80

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software programme on its Web site to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts.ABC is following a(n) ____ business model.

A) B2B
B) supplier-to-customer
C) B2C
D) automotive-supply
E) online customer focus