Deck 2: The Market Demand for Events

Question 1

Is the following statement True or False?
Future demand is a demand which has not yet happened.

Answer 1

False

Question 2

Is the following statement True or False?
Historically, the demand for events has been influenced by technological factors.

Answer 2

False

Question 3

Is the following statement True or False?
Social motives are concerned with having fun only.

Answer 3

False

Question 4

Estimating the economic value of the events industry is:

A)easy and quantifiable.
B)completely pointless.
C)complex and difficult.
D)a challenge worth striving for.

Question 5

Is the following statement true or false?
Demand for any event is not easy to estimate or predict.

Question 6

Latent demand is that demand which is:

A)prevented from ever being satisfied.
B)hidden from view.
C)confirmed as likely.
D)'sleeping' until an event is provided for it.

Question 7

How many aspects of continuous monitoring can event professionals record for their events to assist in analyzing consumer behavior?

A)One.
B)Three.
C)Five.
D)Eight.

Question 8

Is the following statement True or False?
Organisational motives are only concerned with making money.

Question 9

In the context of events, 'delegates' is the main term used to describe people who attend:

A)festivals.
B)hospitality events.
C)weddings.
D)MICE events.

Question 10

Is the following statement True or False?
Suppressed demand is a demand which is prevented from happening.

Question 11

Is the following statement True or False?
In the UK the average weddings can vary considerable on cost.

Question 12

Physiological motives are concerned with:

A)social interaction with others.
B)exercise or physical challenge.
C)status or recognition.
D)learning and education.

Question 13

For collecting attendance data which of the following is correct?

A)There is an informal format for collecting attendance data.
B)There is a formal format for collecting attendance data.
C)There is no formal format for collecting attendance data.
D)There are no attendance data.

Question 14

Current demand is a demand which:

A)has satisfied, but in the past.
B)could satisfy.
C)satisfies at the moment.
D)cannot satisfy.

Question 15

Personal motives include:

A)making charitable contributions.
B)community support.
C)to be entertained.
D)seeking new experiences.

Question 16

To estimate the scope and scale of the events sector, an event professional could look at:

A)a single aspect of the business.
B)every part of the business.
C)the component parts of the business.
D)overlapping elements of the business.

Question 17

Fringe events associated with an event:

A)are not important.
B)can be distracting.
C)are no guarantee of a successful event.
D)can be very important.

Question 18

How many motives for participating at an event are there:

A)Two.
B)Six.
C)Four.
D)Nine.

Question 19

How many different types of 'demand' are there for events:

A)Three.
B)Four.
C)Five.
D)Six.