Deck 17: Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Question 1

In the context of social dilemma, if our focus of interest is more abstract, such as on _____, our decisions may be framed as me versus them.

A) a company
B) a brand
C) family members
D) society at large
E) our own self

Answer 1

D

Question 2

Consumer ethics are rules of acceptable conduct that apply to the range of consumer behaviors.

Answer 2

True

Question 3

An example of helpful other-focus is shoplifting.

Answer 3

False

Question 4

Children are better at understanding the persuasive intent than the informational intent of ads.

Question 5

Compulsive buyers gain satisfaction from owning items, not from buying them.

Question 6

Joshua is a smoker. He realizes that, when he smokes in his house, he sets a negative example for his younger siblings. He decides to stop smoking when he is at home. In this case, Joshua's decision can be framed as _____.

A) me versus we
B) them versus we
C) long-term interest versus short-term interest
D) me versus them
E) boycotting versus patronizing

Question 7

Environmentally conscious behaviors are most likely to occur when consumers perceive that their actions will make a difference:called perceived consumer effectiveness.

Question 8

Which of the following is an example of temporal dilemma?

A) Deciding whether to put the interest of an individual first
B) Deciding whether to put the interest of family, friends, and colleagues first
C) Deciding whether to put short-term interests first
D) Deciding whether to focus on ethical sourcing​
E) Deciding whether to put the interest of society at large first

Question 9

Counterfeit items are not sold on black markets.

Question 10

The perceived risks of shoplifting increase when stores are noisy or crowded.

Question 11

In the context of resisting marketing practices, group strategies are potentially more powerful than unorganized consumer efforts.

Question 12

Two psychological factors seem to explain theft: (1) the temptation to steal and (2) the ability to rationalize theft behavior.

Question 13

Consumers who are particularly susceptible to the normative influences of the reference group conducting a boycott are more likely to participate than those who are less susceptible.

Question 14

Social dilemma is defined as:

A) deciding whether to perform a rational or irrational act.
B) deciding whether to quit excessive behavior or follow it.
C) deciding whether to put immediate interests or long-term interests first.
D) deciding whether to put self-interest or the interests of others first.
E) deciding whether to involve in compulsive behavior or addiction.

Question 15

An example of helpful other-focus is the sharing of ideas, such as answering the questions of friends or strangers posted on social media such as Twitter or Facebook, or posting product reviews.

Question 16

Social comparison theory proposes that individuals have a drive to compare themselves with other people.

Question 17

Consumers are less likely to conserve when they accept personal responsibility for the pollution problem.

Question 18

Consumers with an independent self-construal think more about themselves as a member of a group.

Question 19

When consumers seek to dispose of products that can be used, they should abandon them by littering.

Question 20

A primary indicator that a boycott has been successful is that it has made businesses more responsible in their plans for future activities.

Question 21

Rhea does not quite know why she shoplifts, but it excites her. When she goes shopping, she sticks small candy bars in her purse and switches price tags on expensive clothing. In this scenario, Rhea's shoplifting can be categorized as a tendency toward _____.

A) greenwashing
B) ethical sourcing
C) building self-esteem
D) overindulging
E) thrill-seeking

Question 22

In the context of acquisition controversies, which of the following statements is true of materialistic behavior?

A) Materialistic adolescents shop more, save less, and are more responsive to marketing efforts.
B) It is an unethical and deviant value.
C) The children of materialistic parents tend to be less materialistic than other children.
D) It is a value exclusively found in the West.
E) It is typically brought on by a chemical dependency.

Question 23

Which of the following is one of the five key acquisition controversies?

A) Collecting personal information
B) Underage drinking
C) Compulsive gambling
D) Black markets
E) Recycling old products

Question 24

Which of the following statements is true of compulsive buyers?

A) They refrain from buying when they have financial constraints.
B) They feel anxious on days when they do not buy.
C) They indulge in shoplifting.
D) They tend to have high self-esteem.
E) They are characterized by chemical dependency.

Question 25

Which of the following statements is true of marketing ethics?

A) ​They are not adopted by companies and industry groups.
B) They cannot be promoted in a firm's ads.​
C) They are informal ethical codes of conduct.
D) They apply to relationships with customers.
E) They do not apply to relationships with employees, managers, suppliers, and other stakeholders.

Question 26

Ned regularly sticks a pack of gum or two into his pocket before leaving the supermarket. He does not think of this as shoplifting because the packs never add up to more than a dollar. Besides, he thinks that the store rips customers off by charging high prices and he is getting even. In this case, Ned is involved in _____.

A) rationalizing
B) greenwashing
C) ethical sourcing
D) boycott
E) social dilemma

Question 27

Which of the following statements is true of consumer theft?

A) A tendency toward self-control has been associated with many forms of consumer theft.
B) Automobile insurance fraud and credit card fraud are forms of consumer theft.
C) Consumer theft is illegal but not unethical.
D) Consumer theft is a problem for nonretailers but not for retailers.
E) Purchasing many items that consumers do not need is a type of consumer theft.

Question 28

Which of the following statements best defines black markets?

A) They represent situations in which consumers pay, often exorbitant amounts, for items not readily available.
B) They represent situations characterized by consumer theft.
C) They are actions taken to limit the use of scarce natural resources.
D) They are situations where interest of others is focused on rather than self-interest.
E) They refer to obtaining supplies and making products in accordance with social responsibility and sustainability values.

Question 29

Whenever John enters a department store, he feels a great sense of exhilaration and buys things he does not need. He does this even when he has financial constraints. In this scenario, John is engaging in _____.

A) disposition
B) binge drinking
C) binge eating
D) ethical behavior
E) compulsive behavior

Question 30

_____ arises when consumers want products that they cannot obtain through legitimate forms of acquisition.

A) The temptation to steal
B) Controversy related to disposition
C) Temporal dilemma
D) Controversy related to consumption
E) The temptation to prioritize short-term interest

Question 31

Which of the following is a rationalization for stealing?

A) A belief that the marketer engages in ethical sourcing
B) Feeling guilty
C) Having high self-esteem
D) A belief that "everybody does it"
E) A belief that marketer receives donations

Question 32

_____ reflects continued, excessive behaviors despite adverse consequences, which is typically brought on by a chemical dependency.

A) Compulsive buying
B) Addiction
C) Social dilemma
D) Conservation
E) Greenwashing

Question 33

When ice cream-filled donuts were introduced, Ted was excited about them. He started having two ice cream-filled donuts each morning with a cup of hot coffee. Then he started to crave them after lunch as well. With time, he had an uncontrollable urge to consume more than three dozen donuts a day. In this case, Ted's behavior is an example of _____.

A) social dilemma
B) temporal dilemma
C) greenwashing
D) addiction
E) ethical sourcing

Question 34

Which of the following is an example of harmful self-focus?

A) Sharing of ideas
B) Shoplifting
C) Greenwashing
D) Sharing of ideas​
E) Recycling old products​

Question 35

Jackson enjoys playing games on his cell phone every day. He has also been wasting time playing games at work and spending money to gain advantage in games. Although he wants to stop this habit, he feels it is beyond his control. In this scenario, Jackson's behavior is an example of _____.

A) compulsive buying
B) addiction
C) social dilemma
D) conservation
E) greenwashing

Question 36

Which of the following statements is true of black markets?​

A) ​In black markets, goods that fulfill consumers' experiential needs are not sold.​
B) In black markets, the sellers are unauthorized.
C) Government regulators in many nations encourage black markets.​
D) Only items that are readily available are sold in black markets.
E) In black markets, goods that fulfill consumers' symbolic needs are not sold.

Question 37

Addiction is an example of _____.

A) acquisition controversies
B) disposition controversies
C) greenwashing
D) ethical sourcing
E) black marketeering

Question 38

Which of the following statements is true of addicted consumers?

A) They do not feel shame or guilt about their addiction.
B) They believe they have the power to stop their addiction.
C) They believe that they must use a product or activity to function.
D) They do not become addicted to hedonic goods.
E) They refrain from repeated acquisition of goods if consumption is dangerous.

Question 39

The temptation to steal arises when:

A) stores do not have lax return policies.
B) consumers can afford the products they need.
C) consumers think that they can get away with stealing.
D) stores have high security.
E) consumers cannot rationalize their behavior.

Question 40

Deviant consumer behavior is behavior regarded as deviant if:

A) it is unexpected.
B) it deals with charitable behavior.
C) it is unintentional.
D) it deals with environmental consciousness.
E) it is sanctioned by members of society.

Question 41

Which of the following statements is true of compulsive gambling?

A) In the first stage of compulsive gambling behavior, losses pile up and the gambler realizes that he or she has hit rock bottom.
B) It can be easily quit by the gambler.
C) Scientists have established systematic links between compulsive gambling and consumption of alcohol, tobacco, and illicit drugs.
D) It is a problematic acquisition behavior.
E) It affects not more than a few hundred Americans.

Question 42

_____ refers to actions taken to limit the use of scarce natural resources.

A) Addictive behavior
B) Ethical sourcing
C) Conservation behavior
D) Greenwashing
E) Compulsive behavior

Question 43

Which of the following is a consumption controversy?

A) Shoplifting
B) Voluntary simplicity
C) Black markets
D) Obesity
E) Black markets

Question 44

Many clothing manufacturers use "vanity sizing," which means:

A) using plus size models for their ads.
B) making size information more salient.
C) putting a smaller size on a larger sized item.
D) calculating the profitability of manufacturing different sizes.
E) putting up a chart that displays international sizes.

Question 45

Binge drinking is an example of _____.

A) acquisition controversies
B) consumption controversies
C) disposition controversies
D) privacy controversies
E) advertising controversies

Question 46

Identify a way to dispose of products that still function.

A) Shoplifting them
B) Throwing in the proper trash bin
C) Auctioning them
D) Littering
E) Greenwashing

Question 47

Magnira Corp., a food products manufacturer, practices sustainability and social responsibility in all its operations. It obtains its raw materials only from suppliers that meet economic, environmental, and social standards. In this case, Magnira Corp. is involved in _____.

A) temporal dilemma
B) ethical sourcing
C) greenwashing
D) compulsive behavior
E) addictive behavior

Question 48

Which of the following is sold in black markets?

A) Supplies obtained through ethical sourcing
B) Goods that cannot be sold online
C) Goods and services that do not have hedonic value
D) Goods and services that cannot legally be sold to consumers
E) ​Products made in accordance with social responsibility

Question 49

Which of the following statements is true of pricing strategies that influence food purchases?

A) A small decrease in price for unhealthy food will lead to a large increase in its demand.
B) Larger-sized products offered at a value price will not appeal to consumers who want to save money.
C) A small reduction in price for healthy food will lead to a large drop in its demand.
D) Larger-sized products offered at a value price will appeal to consumers with health goals.
E) Consumers exhibit more price sensitivity when prices rise on unhealthy foods.

Question 50

Which of the following statements is true of greenwashing?

A) Consumers are more than twice as likely to purchase products promoted through greenwashing.
B) It is a production method where supplies are obtained and products are produced in accordance with sustainability values.
C) Public interest in and support for environmentally conscious behavior has resulted in a support for greenwashing.
D) When marketers promote nonexistent or minimally beneficial eco-friendly claims, they risk being perceived negatively.
E) It is a form of deviant acquisition behavior.

Question 51

Which of the following is a way to dispose of products that still function?

A) Littering
B) Throwing in the proper trash bin
C) Dismantling and selling
D) Recycling them
E) Greenwashing

Question 52

In the context of consumption controversies, which of the following statements is true of overeating?

A) Research shows that consumers with high self-control consistently feel less satisfied when eating unhealthy foods than when eating healthy foods.
B) Consumers tend to underestimate the calorie content of foods they consume.
C) Consumers tend to perceive healthy foods as being tastier and more enjoyable than unhealthy foods.
D) Overeating is a minor problem in the United States.
E) When consumers are watching their weight, they tend to perceive food products that carry names associated with less healthy eating as tastier and more healthful.

Question 53

A promising approach for promoting conservation behavior is to:

A) promote consumers' addictive behavior.
B) idealize self-images in advertisements.
C) protect consumer privacy.
D) provide consumers with incentives.
E) promote consumers' compulsive behavior.

Question 54

_____ means supplies are obtained and products are produced in accordance with social responsibility and sustainability values.

A) Conservation behavior
B) Greenwashing
C) Black market
D) Ethical sourcing
E) Compulsive behavior

Question 55

Which of the following products sold in black markets fulfills symbolic needs?

A) Batteries
B) Matches
C) Blankets
D) Watches
E) Drugs

Question 56

_____ is the misleading use of environmental claims for marketing purposes.

A) Conservation behavior
B) Greenwashing
C) Black market
D) Ethical sourcing
E) Compulsive behavior

Question 57

Which of the following is a problematic consumption behavior?

A) Consumer theft
B) Recycling old products
C) Throwing useful products
D) Compulsive gambling
E) Targeting vulnerable segments

Question 58

Which of the following happens when children are exposed to advertisements?

A) Exposure to ads often prompts children to step up requests to parents about buying products.
B) Youngsters, particularly those under seven years, are able to distinguish between an ad and a TV program.
C) Ads teach children to become less materialistic.
D) Children accurately understand that the purpose of an ad is to sell them something.
E) Exposure to ads helps children in understanding the persuasive intent better than the informational intent.

Question 59

Critics argue that ads teach children:

A) to become less materialistic.
B) to prioritize socially oriented options over material objects.
C) to expect immediate gratification.
D) to use the same critical reflection as adults do.
E) to positively shape their impressions of what it means to be an adult.

Question 60

To address the problem of young children confusing program and ad content, both the Federal Trade Commission and the Federal Communications Commission have recommended that:

A) ads promote unrealistic expectations about what products can do.
B) ads should be longer than programs.
C) television stations use a separator between the program and the ad.
D) television stations should not air ads within programs.
E) ads and programs do not contain any serious informational intent.

Question 61

Rhonda fills her personal details in the application for a credit card. She decides to purchase a TV when she receives her card. While purchasing the TV, she fills in the product registration card. Could these actions lead to an invasion of her privacy? If so, how?

Question 62

Explain how marketers encourage addictive and compulsive acquisition behaviors.

Question 63

Discuss compulsive gambling as a problematic consumption behavior.

Question 64

Discuss the factors that increase consumers' temptation to steal.

Question 65

Spreading negative information by word of mouth, informing the public about socially inappropriate marketing practices, and boycotts are all examples of:

A) greenwashing.
B) ethical sourcing.
C) deviant acquisition behavior.
D) problematic consumption behavior.
E) consumer resistance strategies.

Question 66

How does advertising promote an idealized self-image?

Question 67

Fresnas Corp. is a leather goods manufacturer. Since its operations are not environmental friendly, a group of concerned consumers avoids purchasing its products. Their initiative has motivated this practice among other consumers as well. In this case, the group of consumers is involved in _____.

A) greenwashing
B) addiction
C) boycotting
D) compulsive buying
E) ethical sourcing

Question 68

Which of the following statements is true of charitable behavior of consumers?

A) Consumers are more likely to donate to a charity that has corporate sponsorship, because they believe their individual donations will matter more.
B) Social and online media reduce the impact of charitable behavior.
C) Consumers with an interdependent self-construal are more open to making charitable donations than consumers with independent self-construals.
D) When consumers perceive the beneficiaries as belonging to a cohesive group with positive traits, they donate less money.
E) Charitable behavior has received negligible marketing attention.

Question 69

Discuss the ways of disposing of products that do not function.

Question 70

Discuss the characteristics of goods offered on black markets.

Question 71

Leonard is a shoplifter. He usually steals low-ticket items from stores. How will he rationalize his behavior?

Question 72

Discuss the ways to promote conservation behavior.

Question 73

Which of the following statements is true of boycotting?

A) It has less impact than the same number of consumers acting on their own.
B) It involves obtaining supplies in accordance with social responsibility.
C) It reduces consumers' self-esteem.
D) It is a way for consumers to hold companies accountable for perceived objectionable actions.
E) It is the misleading use of environmental claims for marketing purposes.

Question 74

Discuss the "bright side" outcomes that arise with dilemmas in marketing. Provide an example.

Question 75

In the context of making ethical decisions, discuss the focus that concerns self-interest and interest of others.

Question 76

How do marketing practices invade a consumer's privacy?

Question 77

Explain social comparison theory.

Question 78

Discuss the "dark side" outcomes that arise with dilemmas in marketing. Provide an example.

Question 79

A primary indicator that a boycott has been successful is that it has:

A) changed the offending policies.
B) caused financial effects.
C) made businesses engage in greenwashing.
D) not forced changes in the behavior of nontargeted businesses that engage in similar practices.
E) not affected offending marketer's trade.

Question 80

Consumers can resist marketing practices and try to bring about change individually through _____.

A) patronization
B) tariffs
C) advocacy groups
D) shoplifting
E) ethical sourcing